TRUEAfrica

TRUEAfrica news • culture • music • sport • fashion • innovation

We’re constantly on the lookout for new voices, so please get in touch.

Listen to our new series of 🎧 here : https://linktr.ee/limitlessafricapodcast

and subscribe to our substack here; https://open.substack.com/pub/limitlessafrica

Conversations on shared prosperity start here. Contact us at [email protected].

Africa’s esports industry already exists.The question is who gets to shape it.In this episode of Limitless Africa, we sp...
09/01/2026

Africa’s esports industry already exists.
The question is who gets to shape it.

In this episode of Limitless Africa, we speak with Kenyan esports pioneer Brian The Beast, professional gamer and founder Shirley Adma, and Nigerian game studio founder Hugo Obi about what competitive gaming looks like on the continent before sponsorships, scale, and infrastructure arrive.

This is not about the future of esports in Africa.
It is about what is already happening and what comes next.

Listen here : https://trueafrica.co/article/podcast/why-young-africans-could-be-the-champions-in-e-sports/

and extended episode is available here : https://trueafrica.co/article/podcast/smaller-teams-with-lower-funding-can-produce-better-quality-much-faster/

After a short break, Limitless Africa returns with a timely question: can esports shape the future of African youth?This...
05/01/2026

After a short break, Limitless Africa returns with a timely question: can esports shape the future of African youth?

This episode explores how competitive gaming is creating new pathways for skills, income, and global relevance across the continent, even in communities where opportunity has traditionally been scarce.

Listen now: https://trueafrica.co/article/podcast/why-young-africans-could-be-the-champions-in-e-sports/

French: https://trueafrica.co/article/podcast/la-montee-des-e-sports-en-afrique-un-futur-faconne-par-les-joueurs/

Portuguese: https://trueafrica.co/article/podcast/a-ascensao-dos-e-sports-em-africa-como-os-gamers-estao-a-moldar-o-futuro/

31/12/2025

Rema brought all the vibes at Afrofuture day 2. Mavo, Kidi

Enjoy these excerpts

31/12/2025

Afrofuture Day 1 through the lens of Limitless Africa!

29/12/2025

Asake performs “Remember” at the 2025 Afrofuture Festival.

🎄 Happy holidays from Limitless Africa.This season, we are trading noise for nuance and playlists for purpose.12 episode...
28/12/2025

🎄 Happy holidays from Limitless Africa.

This season, we are trading noise for nuance and playlists for purpose.
12 episodes.

Big conversations and one huge holiday listening marathon.

From creativity and resilience to AI, sports, culture, and capital, these stories explore how Africa and the world are being reshaped in real time.

Save this. Choose an episode. Press play.

And let your holidays sound a little more Limitless.

🎧 Listen here : https://trueafrica.co/limitless/



—————-

Joyeuses fêtes de la part de Limitless Africa.
12 épisodes pour accompagner vos moments de pause.
Choisissez un épisode, écoutez, et laissez-vous inspirer.
🎧 Lien : https://trueafrica.co/home-fr/

————————
Boas festas da Limitless Africa.
12 episódios para a sua maratona de escuta nas festas.
Escolha um episódio, dê o play e inspire-se.
🎧 Link :. https://trueafrica.co/home-pt/

24/12/2025

At the just-concluded Africa Basketball Festival, ( ) , founder of , broke down a compelling idea on how basketball can move globally when money moves freely.

He spoke on how Bitcoin’s decentralized structure has enabled him to organize a traveling basketball tournament across borders, reduce friction in payments, and operate outside traditional financial constraints. In his view, the intersection of sport and decentralized finance is not theoretical. It is already changing how tournaments are funded, how teams move, and how global participation is sustained.

Basketball is global. Bitcoin is borderless. Together, they are quietly changing the rules of the game.

Listen to our episodes on developing basketball in Africa here : https://trueafrica.co/article/podcast/why-nba-africa-means-business/

“Sometimes, to build Africa, you must leave Africa.”In this extended episode of Limitless Africa, Ugandan hip hop artist...
18/12/2025

“Sometimes, to build Africa, you must leave Africa.”

In this extended episode of Limitless Africa, Ugandan hip hop artist and entrepreneur GNL Zamba reflects on leaving home, learning the global system, and returning to build African owned creative infrastructure.

From Lugaflow to family business models, this conversation explores how African music can generate lasting value for its communities.

🎧 Listen now: https://trueafrica.co/article/podcast/sometimes-to-build-africa-you-have-to-leave-africa/

And here : https://open.spotify.com/episode/1Eyl5lWq6fcfar9SoEf7De?si=YXNEYGFuQDOU3Ja5PeSs-A

17/12/2025

Hip-hop did not arrive in Africa as something new.
According to G.N.L ZAMBA, it has always been here.

In this episode of Limitless Africa, Zamba explains how early audiences were surprised by hip-hop, until he reminded them that Africa has always had poets, griots, and oral storytellers.

He goes further, describing Africa as the mother of everything and arguing that the world cannot fully stabilize until Africa does.

This conversation is about music, history, and responsibility.

🎧 Listen now : https://trueafrica.co/article/podcast/how-hip-hop-can-build-a-business-empire/

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