We combine design, technology & film to craft visual experiences
that engage & inspire the future. Drawing and my passion for illustration led to my first creative position working in Haute Couture and children's wear. I then transitioned into graphic design working on numerous campaigns utilising my conceptual skills, design thinking and meticulous process. Problem-solving briefs across ATL, BTL
, B2C, B2B, OOH, AI, VR, AR and packaging. I used my foresight to make the jump from print to digital, keeping ahead of the industry. Headhunted, I relocated to California, revolutionising and developing 3D spatial e-commerce and experiential in-store activations. Immersing myself with new technologies, fashion, art, contemporary lifestyle and music has been at the heart of my explorations when staying ahead of current trends. This centres my design process with extensive research and cultural influences which are then applied to my engaging visualisations, across multiple disciplines. As a recreational photographer, I combine composition skills with my expertise in design and storytelling to art direct film, shoots and animations. Diversity in my career has given me the experience to take on challenges, achieving award-winning status in the design community. Born in South Africa and raised in the United Kingdom, I have close ties with both countries, you will see from my CV that I enjoyed travelling and working to experience different cultures around the world. Brand conceptualisation and articulation, working with wider skill sets such as strategy and client teams, visualising concepts, pack concepts, VBL (visual brand language) concepts, pack architecture, pack implementation and working with production teams. Success in delivering strong FMCG work to implementation – through client work effectiveness and/or awards.
