Casual Films

Casual Films We make video. Round the world. Round the clock. LDN, NY, LA, SYD, BCN, HK Casual make video production easy.

We produce engaging, creatively outstanding event films, product promos, corporate communications and animations that make your message stand out.

23/01/2025

Welcome to our new Production Coordinator in Hong Kong—Jennifer Choi!

Jenn joins us from the ad scene in Toronto, bringing with her a diverse background of creativity and strategic thinking. What inspires her most about our industry is seeing how diverse minds come together to craft impactful stories that truly connect.

Welcome to the team! Read more about Jenn here: https://bit.ly/3E4gmod

20/01/2025

We were thrilled to collaborate with AWAY luggage on their latest end-of-summer and early-fall campaign. Over the course of just two days, our team created content for over 100 stunning assets to showcase their newest collection. By optimizing the shoot schedule, we seamlessly captured both video and still imagery featuring models with the luggage. Casual was responsible for every aspect of production and post-production for this exciting project.

10/01/2025

With Casual producing over 700 video projects a year, our expertise spans across Hong Kong, Mainland China, Singapore, Japan, South Korea, and Australia. This extensive institutional knowledge provides our regional teams with a deep understanding of the unique cultural nuances and consumer preferences, while offering a front-row seat to the latest trends shaping the APAC market.

APAC Managing Director, Lexi Hayes, offers her expert insights on navigating these trends and developing successful video campaigns that will resonate with your target audiences across the region this year.

09/01/2025

How do you ensure your video content cuts through the noise?

At Casual, we've helped hundreds of brands create content that connects with their audiences. Our experience producing 700+ video projects annually allows us to adapt to the key video trends shaping the US market.

Learn from our US Managing Director, Lydia Chan, as she shares valuable insights into how you can stay ahead of the curve in 2025.

08/01/2025

As we navigate 2025, the creative industry finds itself at an intriguing turning point–driven by AI-powered personalization, immersive storytelling, and micro-format videos, and many more.

The key to a standout content calendar is tapping into the latest game-changing trends! We've gathered exclusive insights from Casual's Managing Directors, who've spent years guiding global brands through the ever-evolving landscape of video marketing.

With 700+ projects delivered in 2024, our EMEA Director, Oliver Atkinson reveals the must-know strategies to help position your brand to stand out.

24/12/2024

Casual creates hundreds of video projects annually across the Asia-Pacific region, with each project comprising dozens of deliverables.

This wealth of experience is deeply embedded in our regional teams, ensuring we bring strategic insights to your video projects in 2025. Our extensive work across markets like Hong Kong, Mainland China, Singapore, Japan, South Korea, and Australia has given us unique insights into emerging content trends.

Join our APAC Managing Director, Lexi Hayes, as she shares key video trends that are shaping the region's dynamic market landscape.

23/12/2024

Casual produces over 700+ projects a year, each with dozens of deliverables each. That institutional knowledge is baked into our teams to bring expertise to your next video project for 2025.

And one of those pieces of expertise is the key trends you need to be leveraging for 2025 content.

Managing Director Lydia Chan takes you through the top trends we saw in the US Market.

20/12/2024

Thinking about your video content for 2025? The best way to plan your content calendar is to ensure you're leveraging the industry's top trends. And who better to turn to than Casual's Managing Directors?

Taking the learnings from over 700+ projects produced in 2024, Oliver Atkinson shares the key trends in video strategy for the EMEA region.

We're  #124 on the Clutch 1000! Clutch analyzes each company on the platform based on their ability to deliver within th...
17/12/2024

We're #124 on the Clutch 1000!

Clutch analyzes each company on the platform based on their ability to deliver within their service line, which is comprised of four key criteria:

1) Quantity, quality, and recency of verified Clutch reviews
2) Diversity and scope of clientele and portfolio of work
3) Robust company profile with competitive specializations and considerable experience
4) Strong brand awareness and industry recognition

Check out the full list: https://bit.ly/3ZQZOIz

16/12/2024

Don’t get left behind in 2025: your content needs to work harder, reach further, and connect with your audience better than ever before.

Over the next few weeks, our Managing Directors are recapping the 2024 insights that will take your content to the next level. ⬇️

13/12/2024

Every month, our team dives into the AI rabbit hole to uncover the latest trends, tools, and developments that could shake up our work.

Our Executive Producer, Emily Lay, is on the case, exploring cool tools like Ai-Da, Google Notebook LM, Runway, and more.

Check it out ⬇️

Casual is thrilled to be recognized as a 2024 Fall Global Award winner forvideo production services on Clutch, the leadi...
20/11/2024

Casual is thrilled to be recognized as a 2024 Fall Global Award winner for
video production services on Clutch, the leading global marketplace of B2B service providers.

Honorees are selected based on their industry expertise and ability to deliver
scores that are calculated based on client feedback from thousands of reviews.

Huge congrats to the team, and thank you to our wonderful clients for many years of great partnerships!

06/11/2024

Check out this emotive piece we created with the Union for International Cancer Control.

They approached us to create a piece to launch the campaign for World Cancer Day 2025. Leaning into their campaign theme of people-centered care, we created this emotional, photo-driven piece.

Click the link in the comments to learn more about UICC and how you can support the mission.

31/10/2024

👻 We Hope Everyone Has A Hauntingly Ghoulish Halloween 🎃

30/10/2024

We've been playing around with generative AI fill tools in our workflows, and it's super useful to expand the possibilities of what we can create for our clients. What might have taken hours of collecting images and compositing can now be done in half the time.

With GenAI evolving so quickly, we don't know how it's going to impact our industry in the long term. For now, it's our job to keep experimenting with it, understand its limitations, and be cautiously optimistic about all the things it can help us create.

A future where AI helps save time on menial tasks to free up more time for human creativity is one that we can all hope for.

A few weeks ago, Thomas Elliott sat down to talk about What Matters most when it comes to best in craft brand storytelli...
23/10/2024

A few weeks ago, Thomas Elliott sat down to talk about What Matters most when it comes to best in craft brand storytelling with Frida Jones from Epidemic Sound. Huge thanks to our wonderful moderator, Rob Schwartz, and the team at All That Matters for including Casual as the official video sponsors of the event!

Check out some of our favorite moments from the event ⬇️

Our Amsterdam Executive Producer, Tarryn Paul, is speaking on a panel with Director & DoP Mikey Trotter! Something to Sa...
22/10/2024

Our Amsterdam Executive Producer, Tarryn Paul, is speaking on a panel with Director & DoP Mikey Trotter! Something to Say covers the power of brand storytelling in video.

Brand storytelling has the potential to revolutionize the way you engage with your audience. In an over-saturated market, audiences crave something fresh and unique from the brands they buy from and follow. In this session, we unpack how to tell great stories and why you need to invest in your brand story now more than ever.
If you’re interested in video and not sure where to start, want to make your content better, or just interested in what makes for a powerful story, then this talk is for you!

Register now: https://bit.ly/48dU0vp

10/10/2024

Missed our Creating for Connection event last week? It was a jam-packed evening filled with thought-provoking panels and insightful conversations around the future of content.

And of course, a big thank you to all of our amazing panelists:
• Jen Apy, Partner and CMO at Chief Outsiders
• Shveta Berry, Content Marketing Leader
• Mandy Sprinkel, Senior Creative Producer, Formerly at Upworthy, Discovery, and Intel
• Cristina Pandol Sotomayor, Executive Creative Director at the Golden State Warriors

Catch up on all the full sessions at the link below!

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Our Story

Casual Films produces corporate and brand video for multinational businesses. Working globally, we support companies like BMW, GoDaddy, Facebook, Marriott, PwC, RedBull and Vodafone in communicating with video.

In 2006, our co-founders Barnaby Cook and Nick Francis took part in an old car rally from London to Ulaanbaatar, Mongolia. They produced 15 diary films on the journey for Expedia. Working with just a camcorder and a laptop, they realized they were at the leading edge of the video production revolution.

That lightweight, high-quality approach won significant awards, new staff, and followers. Casual was voted number one corporate production company in the UK, by our peers, for three years running. To date, we have produced nearly 10,000 films – continually honing our proprietary production process.

Building on these successes in the UK, Casual Films opened in New York in 2011. Our formula worked well in the US; the business grew significantly over the following years. The San Francisco office opened in 2017 and with Los Angeles following in early 2019. We were even recognized by a Board of Trade Award in 2018 for services to transatlantic commerce.