We embarked on a thrilling, fast-paced project to create a large-format animated campaign for the live launch of Mahindra's new EV range. The animations were infused with passion, power, and emotion, set against a sleek, minimalist electric backdrop, which was the tone of the live event.
In this exhilarating journey, we crafted initial animatics to lay the foundation. We built an immersive 3D set using Unreal Engine to bring the vision to life. Our team meticulously cleaned and retextured the manufacturer's models, ensuring every detail was perfect. We simulated dynamic movements and special effects, adding layers of excitement. Each scene was animated with precision, and every frame was rendered, composited, and graded to perfection. To top it off, we created captivating sound effects and audio design that enhanced the overall experience.
The software we used:
Modelling lighting and texturing – Ureal Engine 5 , Cinema 4D
Rendering out the frames – Unreal Engine 5 and Cinema 4d Redshift.
Simulations – Unreal Engine 5 and Niagara
Compositing and Grading - Adobe After Effects
Editing + Animatics- Adobe Premiere
Automotive animation is not just a job for us; it's a true passion. We were thrilled to dive into the latest release of Unreal Engine 5, a tool that has revolutionized the way we now approach our projects. The cutting-edge technology and latest effects offered by this engine have opened up new realms of creativity and innovation.
#digitalart #visualart #3d #CGI #Animation #3drender #cars #automotive #cinema4d #c4d #unrealengine #unrealengine5 #ue5 #aftereffects #premierpro #render
🎉 HAPPY NEW YEAR ! 🎉
We want to wish all our friends here on Facebook a very Happy, Healthy And Prosperous 2025!
From Everyone at Imaginar
#happynewyear #hny #2025 #fakeoutofhome #FOOH #victoriashoppingcentre #victorialeeds #cosmetics #victorialeeds_
🎥✨ Bring Your Products to Life with FOOH! ✨🎥
Looking for a bold, creative way to showcase your products on social media? 🚀 FOOH (Fake Out-of-Home) is the answer!
Imagine an oversized version of your product perfectly placed in a real-world setting—turning heads and sparking conversations.
🏙️ Whether it’s towering above city streets or blending seamlessly into iconic locations, CGI makes it all possible.
With this technique, you can break free from real-world limitations and create campaigns that captivate and inspire. 🌟
💡 Ready to think BIG for your next campaign? check out our profile for more ideas!
#CGI #3D #Animation #VFX #FOOH
✨ We wanted to show you some more Behind-The-Scenes ✨
✨ We wanted to show you some more Behind-The-Scenes ✨
Ever wondered how we create our *FOOH* (Fake Out-of-Home) content? 🎥 Here’s a peek into the process!
Using 3D CGI, we seamlessly blend digital creativity with the real world to craft visuals that look like they’re right there in real life.🎥
The result? Scroll-stopping content that captures attention of viewers and keeps your brand unforgettable. 🚀
This innovative marketing approach is perfect for making your next campaign stand out on social media and beyond!
Curious to learn more? Dive into our profile to see more!
Imaginar - creative studio
Ever wondered how FOOH (Fake Out Of Home) videos come to life?
Ever wondered how FOOH (Fake Out Of Home) videos come to life?
🎥✨ Let’s take you behind the scenes of how this works !
We start with capturing original background footage, setting the stage for our CGI magic . 📸
We then build the 3D products (these are the hero elements that feature in all FOOH videos, often they are oversized products)
Next, we motion track this footage ( it can be footage you have filmed yourself or stock footage you have purchased) to ensure seamless integration of 3D elements into the scene.
With everything in place, we dive into animation—bringing those 3D objects to move and interact as if they’re part of the real world! 🚀
This innovative technique allows us to create breathtaking visuals that push boundaries and ignite imaginations whilst generating highly clickable advertising content for your social media channels.
Curious about how CGI and FOOH style videos can elevate your brand?
Check out our profile for inspiring examples! 👀
Imaginar - creative studio
#fooh #vfx #cgi #digitailart #3d #animation
We have been making more Anamorphic content for big screens, and how they can be used for more engaging content compared to traditional methods.
This time we wanted to show a little sneak peak behind how this was made.
👇Let us know your thoughts in the comments
#animation #anamorphic #cgi #blender #digitalart
We have been making more Anamorphic content for big screens, and how they can be used for more engaging content compared to traditional methods.
This time we wanted to show a little sneak peak behind how this was made.
👇Let us know your thoughts in the comments
#animation #anamorphic #cgi #blender #digitalart
We have been making more Anamorphic content for big screens, and how they can be used for more engaging content compared to traditional methods.
This time we wanted to show a little sneak peak behind how this was made.
👇Let us know your thoughts in the comments
#animation #anamorphic #cgi #blender #digitalart
The fabulous 'BENTLEY BATUR' meets 'UNREAL ENGINE 5' we love this car ‘SO MUCH’ that we decided to take it for a spin .. because let’s face it at £1.65 million this was going to be the only way we could do it.
Use this link to see the whole project
https://imaginar.uk/unrealbentley
We hope you enjoy what we created!
If you are looking for help with similar types of projects, you want created in Unreal Engine then please feel free to contact me directly.
#bentleymotors #bentleybatur #unrealengineartist #virtualproduction #caranimation #carcinematics #cgproduction #unrealengine5 #unrealenginevfxtutorials
🎅 🎄!!!! A HUGE HAPPY CHRISTMAS TO YOU ALL !!!! 🎄🎅
I know it’s only the 1st of December, but we just couldn’t wait any longer to shout it out loud !!!
This is Imaginar’s most favourite time of the year, as we look forward to enjoying all of the fun things that happen during this special month running up to Christmas.
But it doesn’t mean we are slowing down for Christmas just yet, so for anyone out there needing any last-minute help creating images animations or immersive experiences, our doors are open until the 22nd of December, but we will then be closed until the 6th of January 2024. But don’t worry we are taking project bookings now for January 6th 2024 to enable you to hit the ground running in the new year!!!
So, if you want to get in touch, please feel free to email us at [email protected] or call on +44 (0)207 042 9994.
🎄🎅 And if we don’t get the chance to speak to you, we hope you have a wonderful Christmas and happy, healthy, and prosperous 2024! 🎉🎊
Thanksgiving is a time for reflecting on all the good in our lives, and at Imaginar, that means thinking about all the people we are connected too like you. Thank you for your continued support and interest in what we do and for being an integral part of our story.
Happy Thanksgiving to you all!
#thanksgiving2023♥️
🎉 HAPPY NEW YEAR ! 🎉
We wish all our friends here on Facebook a very Happy Healthy And Prosperous 2023!
From Everyone at Imaginar
