http://www.dialoguemedia.co.uk/

Dialogue Media, London (2024)

18/10/2023

📱Social Media Marketing 101: The 4 Keys!

1. Product 🛍️: It's not just about what you sell, but how you showcase it. Great visuals, unique features, and customer reviews help your product shine on social media.

2. Promotion 📢: Engage, inspire, and stand out. Share creative content, collaborate and use trends to boost your brand's reach.

3. Price 💰: Your pricing strategy matters. Offer + communicate value, and stay competitive. Customer feedback on social media can be your pricing guide.

4. Place 🌍: In the digital age, your "Place" is your online presence. Choose the right platforms, optimise your profiles and make sure your brand is easily accessible.

Master these 4 keys, and your social media game will be on point! 👍📈

10/10/2023

4 Social Media Updates you need to know for September: 👇🏻

1. Instagram Testing Longer Reels: Instagram is testing Reels with a duration of up to 10 minutes. This move allows content creators to share more in-depth content and eliminates the need to split longer videos into multiple parts.

2. TikTok's Subscription Plan: TikTok is testing a subscription plan priced at $4.99 per month. This subscription plan aims to remove ads from the platform. While it is currently being tested in the US at this price point, pricing may change when the feature is rolled out widely. TikTok has confirmed the testing of this plan but has not officially launched it as a product yet.

3. The Age of Authenticity: Authenticity is making a comeback. Users are increasingly seeking a balance between being constantly online and incentivized to engage. Apps like WeAre8 are thriving as users demand brand accountability and greater transparency. Values-driven consumption is on the rise, leading to skepticism toward performative activism and empty allyship. Apps like Supernova are gaining popularity in this context.

4. Twitter/X Changes Headline Display: Twitter/X is changing its headline display format. It now removes all headlines and subheader text from posts and displays only the article's header image with a publication's watermark.

Follow to stay up to date with the latest updates! 📈

26/09/2023

Do any of these resonate with you? Why? ✍🏻

22/09/2023

⛔️Don’t make these common mistakes ⛔️:

1. Relying on paid advertising only: Depending solely on paid advertising can be costly and unsustainable in the long run. While paid ads can generate immediate results, it's important to complement them with organic marketing efforts.

2. Using the wrong social media platform: Not all social media platforms are suitable for every business. It's crucial to research and understand your target audience's preferences and behavior to choose the right platforms. For example, Instagram might be great for visual businesses, while LinkedIn might be more suitable for B2B companies. Tailoring your approach to each platform can yield better results.

3. Not paying attention to consumer reactions: Ignoring or failing to address consumer feedback, reviews, or comments can damage your brand's reputation. It's essential to actively engage with customers, respond to their inquiries, and address their concerns.

4. Being inconsistent with your content: Inconsistency in content creation and posting can confuse your audience and harm your brand's visibility. Create a content calendar and stick to a regular posting schedule. Consistency helps keep your audience engaged and aware of your brand's activities.

5. Using the wrong hashtags or too many of them: Hashtags can expand your content's reach on social media, but using irrelevant or excessive hashtags can make your posts appear spammy. Research relevant and trending hashtags in your industry and use them strategically to reach your target audience.

6. Not developing a social media strategy: Operating without a clear social media strategy can lead to aimless posting and limited results. A well-defined strategy outlines your goals, target audience, content themes, posting schedule, and metrics for success.

Avoiding these common marketing mistakes can help your business build a stronger online presence, engage effectively with your audience, and ultimately achieve better marketing results.

19/09/2023

Tracking social media metrics is essential for understanding the performance of your social media marketing efforts and making data-driven decisions to improve your strategy. Here are some key social media metrics to track and why they are important:

1. Engagement Metrics: Likes, Shares, and Comments: These metrics show how well your content resonates with your audience. Higher engagement indicates that your content is interesting and valuable to your followers.

2. Reach and Impressions:
- Reach: The number of unique users who have seen your content. It helps you understand the size of your potential audience.
-Impressions: The total number of times your content has been displayed, including multiple views by the same user. It gives insights into how often your content is being seen.

3. Conversion Metrics:
- Conversion Rate: The percentage of users who took a desired action (e.g., signing up for a newsletter, making a purchase) after interacting with your social media content. It directly ties social media efforts to business goals.
- Clicks to Website: The number of clicks that lead users to your website from social media. It helps in tracking website traffic generated from social platforms.

4. Follower Growth:
- Monitoring the growth of your follower count over time helps you assess your brand's popularity and reach on social media.

Tracking these social media metrics can provide valuable insights into the effectiveness of your social media strategy, help you make informed decisions, and optimise your efforts to achieve your business goals. The specific metrics you focus on should align with your objectives and the platforms you use.

Have you thought of monitoring it this way?

18/09/2023

✨ GRAB THIS FREEBIE ✨

For all business owners … all you have to do is DM us “SOCIALS” or comment on this post to claim your free initial social media analysis! ⭐️

#

16/09/2023

Some content ideas for your Social Media to help you plan ahead and into next week… 📔✍🏻

04/09/2023

🗓️ Your Monday social media checklist.

How many have you ticked off so far?✔️

02/09/2023

The must use pillars for content creations simplified:

1. Entertainment - consider the entertainment factor that this is providing your followers. Is it impactful?

2. Inspiration - Does it have a particular idea that stands out from the rest? How is it differentiated to so many other competitors?

3. Education - If the purpose is to educated, does it do this in a well structured and clear way?

4. Advocacy - Is there a clear path to continue following the content, or a clear call to action?

Following these pillars can provide necessary structure for your content to engage relevant accounts needed to grow your business and scope.

Get in touch for an initial consultation or a chat on how I can help 💬

… and save for more! 📲

01/09/2023

4 Social Media Updates you need to know for September:

1. YouTube shorts take off - views on this platform have generated an average of 50B+ views a day, up from 30B last year.

2. Whilst this was a key strategy before, using trending audio only is out. Original content is increasingly needed to stand out, from longer form blogs to niche topics, video content has shifted towards casual, off the cuff storytelling.

3. User Generated Content is incredibly popular with brands. UGC creators now fill a gap in the market with an increase in nano creators/micro influencers monetising on social, without the need to post on their own channels.

4. TikTok is the trend. It’s the fastest growing social network in history. That’s all.

Follow to stay up to date with the latest updates! 📈

30/08/2023

What makes people follow your account on social media: 👥

1. Education and Learning: Users follow accounts that provide valuable educational content. This could include accounts that share tutorials, how-to guides, informative articles, and insights related to a particular field of interest.

2. Entertainment and Humor: Many users follow accounts that share funny memes, jokes, and entertaining content. Social media is a way to unwind and have a laugh, and following such accounts can provide moments of joy.

3. Support and Interaction: Users might follow accounts to show communication and support for a cause, brand, or individual they believe in. They can also interact with these accounts by liking, sharing, and commenting on their posts.

4. Networking and Community: Social media provides a platform for connecting and keeping in touch with like-minded individuals. People might follow users to be part of a community, engage in discussions, and share ideas within a specific niche or industry.

In essence, following users on social media is driven by the desire for connection, information, entertainment and communication. People use social platforms to create a virtual network that reflects their interests, values, and social circles.

What do you think?

29/08/2023

A Carousel on why you should post Carousels 🎠

Posting carousels on Instagram can be highly beneficial for enhancing reach and growth for several reasons:

1. Increased Engagement: Carousels allow you to share multiple pieces of content within a single post. As viewers swipe through, each slide provides a new point of interest, encouraging to engage longer with your post. This increased engagement—likes, comments, saves, and shares—signals to Instagram that your content is valuable, leading to higher visibility in users' feeds.

2. Diverse Content Formats: Carousels enable you to incorporate various content formats, such as images, videos and text slides. This diversity appeals to a broader audience and caters to different preferences, maximizing the chances of resonating with various followers.

3. Storytelling and Information Sharing: Carousels allow you to tell a cohesive story or share detailed information step by step. This approach captivates viewers, keeping them engaged as they journey through each slide.

4. Showcasing Products or Services: For businesses, carousels are an effective way to showcase different aspects of products or services in a single post. This not only helps in highlighting features but also provides a convenient format for comparisons or tutorials.

5. Longer View Time: The interactive nature of carousels encourages users to spend more time on your post, which can positively influence how your content ranks in the Instagram algorithm.

6. Algorithm Favorability: Instagram's algorithm often favors content that keeps users within the app for longer periods. Carousels achieve this by compelling users to swipe through the slides, boosting your content's visibility to a wider audience.

7. Shareable Content: Carousels that offer valuable insights, tips, or advice are likely to be shared by users, expanding your reach to their followers as well.

Call to Action:
Ready to supercharge your Instagram reach and growth? Start leveraging the power of carousels today. Craft engaging content that tells a story, provides information, or showcases your offerings and watch as your engagement skyrockets and your audience flourishes. 💐🌸

26/08/2023

The content creation process in three steps:

1. **Plan and Create:** Understand your audience and goals. Choose topics, research, and craft your content while adding value and ensuring accuracy.

2. **Optimize and Publish:** Fine-tune your content for SEO if applicable, then publish it on your chosen platforms. Engage with your audience's feedback.

3. **Measure and Improve:** Track performance metrics, learn from the data, and adapt your strategy for better results. Keep providing value and staying relevant. 📝📊🚀

Have you tried this before?

25/08/2023

How to: Create a Grid View Mock up for Instagram on Canva in five easy steps ✍🏻

1. Create a square frame in Canva.

2. Repeat this 9 times so it looks like the main page of your Instagram grid.

3. Insert your post content within the frames to visualise what this will look like.

4. Fill all of the squares how you want, these can be moved around to plan what your post scheduling will look like.

5. And this is the finished project. You can change this when you need to, or refer to it to see what your next post is going to be to make sure your feed is aligning with your brand and streamlined.

Save for more advice! ✨

goals.

23/08/2023

Busting Social Media Myths: 📱📵

Myth: Followers = Success
Reality: Meaningful connections > sheer numbers.

Myth: Social media is free marketing
Reality: It requires time and effort investment.

Myth: Posting multiple times a day guarantees success.
Reality: Quality beats quantity. Relevant, engaging content matters more than frequent but uninteresting posts.

Myth: Liking and following everyone will grow your profile.
Reality: Genuine engagement and meaningful connections drive growth. Quality interactions > blind follows.

Myth: Instant success on social media and becoming viral is a guarantee
Reality: Patience and consistency win the race, and becoming viral depends on an array of factors.

Myth: You can't measure ROI (Return on Investment) for social media efforts.
Reality: ROI measurement is possible through tracking conversions, engagement, leads, and other metrics that tie to your business goals.

Myth: You don't need a social media strategy; posting randomly works.
Reality: A solid strategy guides your efforts, defines goals, target audience, content plan, and metrics for success.

Myth: More hashtags = better visibility
Reality: Quality over quantity. Relevant hashtags always win!

Have you heard these myths before?

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22/08/2023

4 Social Media Updates you need to know for August:

1. Instagram tests a new collaborative posting option, this would allow users to add their own images and videos to an existing post, facilitating direct collaborations in the app.

2. Twitter/X has confirmed that the “block” feature will be removed, meaning accounts can no longer be blocked except for direct messages. Elon Musk has quoted this move saying the “block” feature had no purpose.

3. Threads is to roll out new features to try and pick up its engagement, one of these new developments would be voice posts that can be added to original content.

4. TikTok has launched a subscribers only option, to engage interactions beyond the LIVE room and enabling subscribers to comment on a paying basis whilst fostering growth for businesses and creators.

Follow to stay up to date with the latest updates! 📈

21/08/2023

Three ways in which you can build a memorable brand ✨:

1. Create a Strong Visual Identity - Stick to consistent colours, branding and elements for easy recognition.

2. Develop a Unique Brand Voice - Including the tone and consistency of communications.

3. Be Consistent - Much like the above, be consistent in your content posting and how regularly you post to be picked up on the algorithm.

20/08/2023

Three Marketing Tips which are essential to your business growth:

1. Optimise your Website - Having an optimised website allows your business to grow between 15-50% more relative to businesses that don’t.

2. Set up your Social Media - Make sure you are across various social media platforms to engage various audiences.

3. Create more Content - Ensure you are engaging and investing in your content, to allow gaining a consistent following and a loyal customer base.

20/08/2023

We are live! 💚

It’s taken a little while to get here, but finally our website is officially live and so are all our social media platforms!

We are a bespoke social media marketing agency that looks to work with brands and advise on their various social media strategies to help them grow.

With over three years of dedicated experience in the dynamic Media & Entertainment industry, as a founder, I’ve honed my skills and knowledge to create solutions that truly make an impact.

During my time working for the largest Media company in the UK, I delved into the heart of the industry, absorbing invaluable insights as an Agency Manager that have ignited my passion for propelling businesses towards growth.

I have overseen multiple key national Media Agencies, and pitched marketing solutions at scale. From fine-tuning media plans to brainstorming buying strategies, I've explored the nitty-gritty details. And, I've cracked the code of social media marketing and growth tactics across different platforms, helping your business bloom seamlessly.

Get in touch for bespoke plans, or just an initial chat to see how we could help. 💬