Men's Professional Golf Is Broken... But Is It Fixable?
After a relatively uneventful few months following the shock announcement of the PGA and DP World Tour’s alliance with the Saudi-backed PIF, the circus that is men’s professional golf has started up again. This time, there’s more unscripted chaos than ever before. It’s been suspiciously quiet since Jay Monahan and Yasir Al-Rumayyan stood in front of the cameras in early summer and announced their “framework agreement”, which contained very little substance. Six months on, the situation hasn’t changed. If anything, things are even more confusing.
LIV Golf just announced its schedule for 2024, which is interesting in itself. When the framework agreement was revealed, my first thought was ‘why does LIV Golf need to exist now?’ The reason LIV was introduced was for the Saudis to gain legitimacy in the golf space, which had clearly been achieved by partnering with the PGA and DP World Tours. I assumed the next step would be a new global schedule and a re-integration of LIV players into the existing PGA Tour structure, perhaps with some LIV-inspired elements added in.
That hasn’t happened, and confusingly, LIV seems to be actively pursuing top players for its 2024 season. Jon Rahm is rumoured to be in discussions with LIV (we haven’t been able to confirm this) and there are murmurs about other top players, too. This fragmentation surely can’t be good for the new entity, whatever guise that takes. It makes me wonder whether an agreement is going to be reached, especially given talk of private equity funding in the PGA Tour. Why is that necessary if you have the world’s richest sovereign wealth fund as a partner?
We seem to be carrying on down the division-of-talent path, which isn’t good for the PGA Tour, its sponsors and TV contracts and certainly isn’t good for the consumer.
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This week, the DP World Tour hosts the second of its Iberian Swing, the Andalucia Masters, at the famed Valderrama Golf Course.
Valderrama is not only one of the best courses in Spain but it holds significant sentimental value to the DP World Tour. Since the 80s, it has played host to the now-defunct Volvo Masters and WGC - American Express Championship before providing the stage for the Andalucia Masters, crowning champions in the likes Sir Nick Faldo, Colin Montgomerie, Bernhard Langer, Tiger Woods, Lee Westwood and Padraig Harrington along the way.
Despite its rich history, it is perhaps most famous the 1997 Ryder Cup, when Seve Ballesteros captained the European side to a 14 1/2 - 13 1/2 victory on Spanish soil. In what was the 32nd edition of the tournament, that included a rookie Tiger Woods, Ballesteros was jubilant in the rain as Colin Montgomerie clinched the trophy on the final green in a contest against Scott Hoch.
Fast forward to the present day and it seems its days on the DP World Tour could be numbered after reports that the iconic Andalucian course could be on the LIV Golf League schedule for 2023.
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