Feature Media

28/07/2022

This year Feature Media is participating in the Leeds big sleep. This is a fundraising challenge, where we will spend a night at Headingly Stadium, giving up one night in our beds to sleep on the terraces.

This is to raise money for the homeless and the vulnerable people in our local community. The idea of the event is that we give up our comfort for one night to open our eyes to the daily discomfort faced by those who are less fortunate.

Feature Media is fundraising for this event. If you would like to donate please do so using the link below.


https://www.justgiving.com/fundraising/featuremedia

19/07/2022

Today is to celebrate we've made a 2022 product video showreel.

Read our blog below that shares 7 benefits of using product videos in your marketing activity.

https://www.featuremedia.co.uk/national-product-day-what-are-the-benefits-of-product-video/

30/06/2022

In celebration of , we're sharing some top tips on how we helped Spray Plant UK grow their social channels from a few hundred contacts to a thriving online community.

When we first started working with Spray Plant UK, they had 250 Instagram followers and 547 likes on Facebook, now they have 1616 Instagram followers and 750 likes on Facebook.

Find out how we achieved this in the blog linked below.

In celebration of World Social Media Day, we share our top tips on how to effectively grow your social channels.

23/06/2022

We recently had the pleasure of working with Corpus Christi Catholic College to create a set of four videos to play at an event to welcome new Y7 starters, enrolling in September.

The original plan was to produce the films in-house but due to unforeseen circumstances, this wasn’t possible. Corpus Christi Catholic School contacted us to ask if we were able to complete the project at short notice.

In order to meet the deadline, we needed to film and edit the videos, within 4 days. Corpus Christi Catholic School were delighted with how all four videos turned out and we were extremely pleased to receive feedback the day after the event to say that the videos were a ‘’huge success’’ and would be up on the website that day.

If you need any advice or support with projects, let us know. We can’t always guarantee short turnaround times but we will always provide a solution.

11/05/2022

From behind the scenes to customer-facing.

Feature Media worked with long-standing FICEP UK to promote their new tool vending machine product to customers at MACH 2022.

Check out our behind the scenes pictures of filming and the video on the FICEP stand.

https://studio.youtube.com/video/V4a3aM22fFU/edit

12/04/2022

Standing out on the underground!

This is a recent teaser video we created for Justmylook.com to promote their Black Friday sale.

Click the link below to read the case study and get a behind the scenes peek at how we created the video.
https://www.featuremedia.co.uk/portfolio/justmylook-case-study/

09/03/2022

Click below to read our latest blog on best practices for video advertising on Facebook.

We've shared 8 tips that ensure you get the greatest return on investment on your Facebook video ads.

https://www.featuremedia.co.uk/facebook-video-advertising-best-practices-for-effective-video-adverts/

How to creative effective Facebook video adverts that grab attention, increase awareness, traffic your business and conversion rates.

17/02/2022

We've started a new blog series about our processes behind the scenes.

This blog is about how we use masking in post-production to retouch footage. Reshooting footage is costly, so this technique is great as it saves both time and money.

Retouching also allows you to update footage easily. We often use this technique if a company has a rebrand and needs a video updating with new branding.

Click the link below to view our most recent BTS blog.
https://www.featuremedia.co.uk/behind-the-scenes-perfecting-in-post-production/

A look behind the scenes at a recent project. The techniques we use to perfect video in post production.

12/01/2022

Here are our predictions for video marketing trends in 2022.

Forecasting the trends allows us to stay ahead of them, so in the blog linked below, we outline video trends we think will be significant in 2022. 82% of internet traffic is now video, so it's more important than ever to have a successful video marketing strategy in place. By incorporating these types of videos into your strategy you will likely stand out amongst your competitors.

https://www.featuremedia.co.uk/6-video-marketing-trends-to-look-out-for-in-2022/

06/01/2022

Our 2021 showreel is here!

In it, we showcase all the amazing clients we've worked with in 2021. Our videos and animations have helped businesses release new products, enter new markets, train staff and explain complex ideas.

We're looking forward to the year ahead and can't wait to see what we'll create.

29/11/2021

Some BTS pictures from filming the other day. Shooting a case study in the new Arco: Experts In Safety head offices in Hull for Visavvi.

Visavvi has designed and installed some amazing AV solutions in the building.

24/11/2021

Here is our latest blog all about TikTok, click the link below to read it.

TikTok is one of the fastest-growing social media platforms of all time. Despite its popularity, it's often overlooked in marketing strategies. However, TikTok is an amazing tool as it is one of the few social media platforms where you can experience quick organic growth.

In this blog, we cover the history of TikTok, how it works and how to market on it.

https://www.featuremedia.co.uk/an-in-depth-look-at-tiktok-a-new-platform-for-marketing/

An in-depth look at marketing on Tiktok. Reach new audiences on the fastest-growing social media platform.

19/10/2021

Feature Media has created a series of training videos for The 5 Levels Of Formality. Danny and Paul approached us as they were interested in creating a video to accompany their Amazon best-selling network marketing book.

Danny and Paul were really happy with the outcome and felt the process was "flawless". Read more about the project in our latest case study, click the link below to read it.
https://www.featuremedia.co.uk/portfolio/the-five-levels-of-formality-case-study/

Read our latest case study on how Feature Media created training videos for online training, The Five Levels of Formality.

30/09/2021

Today is , a day to celebrate the power of podcasting.

Podcasts are not only entertaining but can also be used as a marketing tool for your business. When utilised in a marketing strategy, branded or business-focused podcasts increase conversions!

We've written a blog about the 8 ways podcasts can help grow your business. Click the link below to read it.

https://www.featuremedia.co.uk/international-podcast-day-blog/

In this blog we share 7 ways in which podcasts can hep grow your business.

15/09/2021

Today is , a day to celebrate the array of opportunities that online learning and educational technology provides for learners.

Video is an amazing tool for learning, especially in the workplace. Video has also been proven to be a much more effective way of delivering training compared to more traditional methods. Video can also be accessed remotely which is great for those who are still working from home.

In this blog, we share 8 of the reasons why video is so effective for learning and development, click the link below to read it.
https://www.featuremedia.co.uk/national-online-learning-day-8-reasons-why-video-is-the-best-tool-for-learning-and-development/

8 reasons why video is the best tool for learning and development. Why you should be using video to train your team.

09/08/2021

In this blog we cover what goes into making a great product video and also share some successful product videos we've made at Feature Media.

Product videos are an amazing tool to help explain the benefits of a product or service in an highly engaging way. They are also very popular with audiences, 72% say they prefer to watch a video to find out about a product or service!

In this blog we share what goes into making a great product video, with examples from product videos Feature Media have produced.

19/07/2021

New Blog! In this blog, we share important considerations when planning your animation. Having a clearly defined brand identity is fundamental when planning out any kind of marketing material, including key features of your brand's identity within your animation will ensure it looks as professional as possible. 76% of marketers say animated videos have helped them increase their profitability, so investing your time into properly planning your animation can help your business grow.
https://www.featuremedia.co.uk/building-brand-identity-with-animation/

Read our latest blog on building brand identity with animation. Animation can help your business stand out and solidify your branding.

08/07/2021

Our latest blog covers five ways in which you can use video to improve your customer retention. Studies have found that increasing your customer retention from as little as 5% can lead to an increase of profits by 25% to 95%! This is why Investing in a marketing strategy aimed at customer retention is fundamental for growing your business.


https://www.featuremedia.co.uk/how-to-improve-customer-retention-rate-with-video/

Read our latest blog on how to improve your customer retention rate with video.

28/06/2021

New blog alert! A landing page is likely to be the first impression your audience will get of your business, this is why it’s so important for it to be fully optimised to convert. In this blog, we've shared 8 of our top tips on how you can make sure your landing page video is fully optimised.
https://www.featuremedia.co.uk/how-to-optimise-your-landing-page-video-for-better-conversions/

In this blog, we go cover how to best optimise your landing page video for better conversions.

16/06/2021

Our latest blog is up and ready for you to read. We've given 6 of our best tips on how to successfully use video in your email marketing campaigns, click the link below to read them.
https://www.featuremedia.co.uk/how-to-successfully-use-video-in-email-marketing/

We share 6 tips on how to successfully use video in your email marketing in our latest blog. Boost your email click through rate with video!

04/06/2021

Here's our most recent case study, please feel free to click the link below to read it. We've just completed an animation for KRTS International, who were amazing to work with. The animation helped promote their new app 'Power to Respond' and also their training services.

https://www.featuremedia.co.uk/portfolio/krts-international-case-study/

KRTS International case study. Feature Media helps KRTS International generate more leads with the help of animation.

01/06/2021

Feature Media is now offering interactive video using Digma - Interactive Video Video. We've put a blog together highlighting the main benefits of using interactive video, feel free to click the link below to read it. There is also a demo interactive video on the blog page for you to experience.

https://www.featuremedia.co.uk/interactive-video-what-is-it-and-why-you-should-be-using-it/

It's amazing that software like this exists as before interactive video was reserved for big brands with millions of pounds worth of marketing budget. Digma makes interactive video accessible SME's, which is amazing as Interactive video leads to 66% more engagement and 44% longer viewing time! Interactive video has the ability to turn a passive viewer into an engaged participant of your video content.

If you're interested in using interactive video please feel free to get in contact.

13/05/2021

Did you know that YouTube is the second biggest search engine? Many people know about SEO for Google but aren't aware of how to go about ranking on Youtube. Feature Media have started a video series on how to optimise your video content on YouTube.📈🎥

This video goes over how to set metadata on YouTube. Metadata on Youtube is equally as important as it is on Google. Knowing how to set optimised metadata will help your videos, gain views, gain subscribers and increase your watch time.

Please leave suggestions for topics you'd like to be covered in this series.

28/04/2021

For (bit of a mouthful), we've put together a blog highlighting the benefits of using video to deliver health and safety training. Click the link below to give it a read https://www.featuremedia.co.uk/7-benefits-of-using-video-for-health-and-safety-training/

Feature Media lists the 7 benefits of delivering your health and safety training through video.

26/04/2021

We've just updated our blog with some animated infographics. Watch the video to find out some interesting statistics on horizontal vs vertical video! If you missed our latest blog click the link below to read it 😀
https://www.featuremedia.co.uk/picking-video-formats-landscape-portrait-or-square/

20/04/2021

Should I upload a landscape, square, or portrait video? This is a question you may have started asking yourself more frequently recently. A few years back the standard was always landscape video, as filming in portrait would often result in a video having black bars on either side of the screen. Screens like TVs and monitors have always been landscape, so it was no surprise that when people first started filming on their phones the go-to was holding the phone horizontally. This has now drastically changed and the majority of online content we view is either in square or portrait format. In this blog, we’re going to explore the reasons behind this change and what video formats you should be using.


https://www.featuremedia.co.uk/picking-video-formats-landscape-portrait-or-square/

we cover the best video formats for each platform and the reasons for the sudden surge in portrait video online.

06/04/2021

Our latest blog covers how to make your own DIY videos look professional. We've noticed that due to lockdown restrictions many businesses have resorted to filming their own videos, these can be great at quickly getting messages out but often come at the sacrifice of video quality. We've shared some tips and tricks to get the highest quality self-shot footage. Click the link below to read it.
https://www.featuremedia.co.uk/filming-diy-video-in-lockdown/

How to film the best DIY video in lockdown. Tips and tricks to getting great quality video conferencing recordings and smartphone videos.