Amy Downes: The Content Wizard

Amy Downes: The Content Wizard Find more ways of connecting and working with me here: https://linktr.ee/contentplanningwizard
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Conjuring content strategies that cast a spell on social media for parents in business, helping them grow their businesses without overwhelm and focus on what truly matters.✨
www.facebook.com/groups/contentwizards

When Sinead and I first started working together, she was overwhelmed, unsure about how to manage all the moving parts o...
11/04/2025

When Sinead and I first started working together, she was overwhelmed, unsure about how to manage all the moving parts of social media.

But after signing up for my most in-depth content service, The Wizard's Transformation package, she’s completely transformed her pages and the way she feels about her content!

One of the biggest challenges she faced was the overwhelm that comes with hearing loads of conflicting advice and trying to figure out what tips would actually work for her.

I have spent the last 12 months helping her cut through that chaos, hone in on how she wants to help people, transform her brand, and get more consistent with her posts.

And that’s exactly what my brand-new Content Spellbook is designed to help you do!

This step-by-step toolkit walks you through the very same process I use to help all my clients, like Sinead, and I’m so excited to be sharing that with you because I know what a difference it can make.

This week, I’ve been sharing content to help you decide which platforms you should be focusing on, which is one of the topics I cover in the Spellbook.

Not only do I talk you through this decision, but I also help you lay the foundations with a confident strategy, and then the steps that follow to make sure your pages are set up in the best way possible.
Topics we cover in Chapter One include:

✨ Envisioning Your Goals
✨ Summoning Your Magical Army
✨ Choosing Your Platform
✨ Polishing Your Profile
✨ And much, much more
So, if this is something you know you need help with, this is definitely the resource for you!

✨ Want to transform your platforms and wave a magic wand over your social media?

I’ve got a special offer coming up for Easter that includes the Spellbook, and I’d love for you to be the first to know.

Drop the word PLATFORM in the comments if you’d like to get in on the action early! ✨

This week we’ve been talking about one of the biggest mistakes small business owners make with their social media…Trying...
09/04/2025

This week we’ve been talking about one of the biggest mistakes small business owners make with their social media…

Trying to be active on every platform instead of focusing on the ones that are right for them.

I once saw a marketing company recommend that businesses use 5–10 social media platforms.

As Ron Weasley was so fond of saying, ‘Bl**dy hell!’

Here’s the truth: if you try to create content for loads of different platforms, you’re spreading yourself too thin - especially if you’re already juggling the chaos of running a business, raising a family, and just life in general.

When I was managing multiple platforms for clients, I was so busy churning out posts that I stopped doing the most important thing—listening to and engaging with their online army.

Not all platforms are created equal, and each one has its own unique magic, but how should you decide which one deserves your precious time and energy?

✨ Where does your online army hang out? If the people you want to connect with are mostly on Instagram, but you’re spending all your time on TikTok, something’s off!

✨ What service are you wanting to share with them? If you’re focused on low-cost offers, Facebook or Instagram could be perfect for you. Whereas, ‘high-ticket’ 1-2-1 packages might be better suited to LinkedIn.

✨Which one do you actually enjoy spending time on? You don’t have to pick the “perfect” platform right away, start with one you enjoy.

That last one is the one that is most easily forgotten, yet also the most important!

Because if you’re enjoying creating content and enjoying chatting with people, that passion will come across and be reflected by the people that see your posts.

So, I’d love you to have a think about this question and commit to focusing more of your efforts on one platform for the rest of this month.

Let me know how you get on!

Want to delve into this topic a little more? ‘Choose Your Platform’ is one of the spells in the first chapter of my Content Spellbook.

There are some tasks to work through and more advice from me, to help fit the right ideas into your social media strategy.

Pop the word SPELL in the comments if you’d like me to send you the details.

🪄 Ever feel like you need a Time-Turner just to keep up with social media?So many business owners try to be everywhere a...
07/04/2025

🪄 Ever feel like you need a Time-Turner just to keep up with social media?

So many business owners try to be everywhere at once—juggling multiple platforms, burning out, and wondering why their content isn’t working.

I once saw a marketing company recommend that businesses use 5–10 social media platforms. As Ron Weasley was so fond of saying, ‘Bl**dy hell!’

Here’s the truth: if you try to create content for loads of different platforms, you’re spreading yourself too thin…

Especially if you’re already juggling the chaos of running a business, raising a family, and just life in general.

When I was managing multiple platforms for clients, I was so busy churning out posts that I stopped doing the most important thing—listening to and engaging with their online army.

Which is where the real magic happens!✨

My advice for you is to focus on one platform first, get confident with it, and build a strategy for growth from there - when you know what actually works.

⚡That’s exactly what I walk you through in The Content Spellbook—helping you pick the perfect platform so you can transform social media from a daily chore to a magical tool.

Pop the word SPELL in the comments if you’d like to know more about that!

In the meantime, I’d love to know, how many platforms are you ACTIVE on?

✨ Mischief managed! The laptop is officially switched off, and I’m heading off for a few days of much-needed rest in my ...
06/04/2025

✨ Mischief managed! The laptop is officially switched off, and I’m heading off for a few days of much-needed rest in my favourite place with my favourite people. 🌊

After a weekend of working my magic, it’s time to disapparate from social media, have a paddle in the sea, and follow my own advice—taking a break!

(Because even Dumbledore knew the importance of stepping away from the Pensieve now and then!)

What about you?

Will you be banishing your phone for a break, or trying to conjure up a balance between work and the kids this week?

Let me know below! ⬇️

Hey, wonderful woman in business, do you feel like a total muggle when it comes to social media? Do you feel like you ne...
04/04/2025

Hey, wonderful woman in business, do you feel like a total muggle when it comes to social media?

Do you feel like you need an actual spell to figure out what to post and how to stay consistent?

I see you, and I promise you're not alone!

Social media can feel like a never-ending incantation that takes way too much time—especially when you’re looking after a growing business, and family too!

If only there was a magical guide that walked you through everything step by step... a bit like your own Marauder’s Map for content strategy, planning, and creation.

That’s exactly what The Content Spellbook is! 📜

I created this because I know how overwhelming social media can be—I used to feel the same!

But I discovered the magic isn’t in working all hours god sends—it’s in creating content you actually love and using it to build real, meaningful connections.

And that’s when the real magic happens! 🌟

The pre-launch spells have already been cast, and so many brilliant business owners have snapped up their copies, ready to work their magic on social media.

So now, it’s your turn!

🎉 For this week only, you can grab The Content Spellbook for just £37 before it rises to £47! 🎉

Here’s what’s inside this ultimate social media guide:

✨ Confidence – Set the foundation for success by defining your goals, ideal client, offerings, platforms, and branding.

✨ Consistency – Master the art of showing up without the stress, with Content Themes, Planning, and Repurposing hacks.

✨ Connections – Grow your audience, build a loyal community, and create a content journey that keeps them engaged.

✨ Conservation – Learn how to balance content creation with real life, so you can grow your business without burning out.

With 27 detailed ‘spells’ inside, this isn’t just another training you'll never use—it’s your shortcut to social media success.

And I’ll be right there to support you every step of the way! 🪄

Pop the word SPELL in the comments if you'd like to know more.

🔗 Grab your copy today for £37 before the price rises next week! [Insert link]

Are you ready to transform your social media strategy? Let’s make some magic! ✨

I didn’t start my own business because I wanted to be my own boss. (Well, maybe a little.) 😆I set it up because I wanted...
03/04/2025

I didn’t start my own business because I wanted to be my own boss. (Well, maybe a little.) 😆

I set it up because I wanted to have a life that was flexible, mainly so I could be there for my two boys.

I didn’t want to ask permission to leave early so I could pick them up from school, or feel guilty about taking time off when they were sick.

I wanted to be able to watch Harry and James speaking in front of others for the first time at the class assemblies (they were so good!).

I needed work to fit around my life—not the other way around.

And that’s why flexibility is at the heart of everything I do - Not just for me, but for every business owner I work with.

Because if there’s one thing I know for sure, it’s this:

👉 There is no one-size-fits-all answer to social media.

That’s why I never hand over a rigid set of rules and tell people to follow them.

I’m here to support, not dictate—to help you find what works for you, not force you into a strategy that doesn’t fit.

And that’s exactly how I designed The Content Spellbook. 🪄

It’s structured like a potion—step by step, with ingredients carefully combined in the right order.

But that doesn’t mean you have to follow it in a straight line - You can focus on the spells that excite you, or feel most important for your business right now.

Work through it at your own pace, skip ahead to the sections that matter most to you, and come back to others later.

No pressure, no stress—just the right mix of strategy, creativity, and magic, ready when you need it. ✨

Tell me—what’s the part of social media you’re struggling with most right now?

Drop it in the comments, and I’ll help you figure out the best spell to start with! ⬇️

Oh, and if you'd like more info on the Spellbook, pop me a message.

Look, I could give you all the tips, all the latest trends, all the content ideas swirling in my head… but if I throw th...
02/04/2025

Look, I could give you all the tips, all the latest trends, all the content ideas swirling in my head… but if I throw them at you all at once, what happens?

💥 BOOM 💥

Your cauldron overflows, spills everywhere, and instead of creating a powerful potion for success, you’re left with a big, chaotic mess - and life's already got enough of that!

My job as your Content Wizard isn’t to overwhelm you—it’s to help you.

That’s why The Content Spellbook - my brand new social media toolkit which officially launches this week - includes an entire chapter on 'Conservation'.

Because your energy is precious, your time is limited, and how you use both really matters.

One of the most important spells in this section is Mindful Scrolling, and I'm so happy to finally be talking about this publicly.

I want it to become your mantra every time you pick up your phone, the magic spell at the front of your mind every time you're spending time online.

We all know social media can feel like a Dementor—draining your energy, sucking away precious time, and leaving you in a slump.

But it doesn’t have to be this way. ✨

With a simple mindset spell, you can transform social media into a tool that works for you—not against you.

Mindful scrolling is all about being present and intentional with your time online.

Instead of getting lost in endless scrolling, you create more purpose with your actions:

⚡ Are you here to connect with your online army?
⚡ Are you spending time with the right communities for your business?
⚡ Are you conjuring ideas for your next post?

If not, you need to stop what you're doing and get back to your 'Why' - because that should be at the heart of everything you do.

It’s a habit that takes a little practice, but once mastered, it works wonders for both your mental health and your business.

Remember: Your cauldron can’t hold everything at once—but with the right mix, at the right time, the results can be magical.

Try mindful scrolling this week to see what a difference it makes - and let me know how you get on! 🪄

P.S. if you'd like to know more about the brand new Content SPellbook, pop the word SPELL in the comments.

Did you know April is Stress Awareness Month? That's a topic us parents in business know all about, right? 😅I’ve been cr...
02/04/2025

Did you know April is Stress Awareness Month?

That's a topic us parents in business know all about, right? 😅

I’ve been creating a lot of content around this for clients lately because it’s something so many of us are struggling with.

We know we need balance, but finding it?

That’s a whole other challenge.

It’s a vicious cycle—when you’re busy, you don’t feel like you have time to slow down and create balance…

But without balance, the stress piles up, making everything even harder. It feels never-ending!

Earlier this year, I did a collaboration with Fiona Sim in my group, where we talked about exactly this—and the words that really stuck with me were: balance doesn’t have to be 50/50.

We often feel like we should split our time evenly—some for ourselves, some for the kids, some for the business.

But life just doesn’t work like that.

Sometimes, one of those things demands more from us than others.

And, let's be honest, it's usually the kids!

✨ Growing a business through their unexpected illnesses and all the other things they need you for? Feels impossible.

✨ Trying to launch something new, then finding nits on one of their heads? So stressful.

✨ School holidays? Forget about having a perfectly structured workweek.

The key isn’t forcing balance—it’s being flexible and adjusting your to-do list so it fits around your life.

And most importantly, giving yourself the space and kindness you deserve.

I also shared my own tips on finding balance with social media during our talk (yes, it is possible to keep up with content without it taking over your life! 😉).

AND this is something I go into in detail inside The Content Spellbook, so let me know in the comments if you'd like a link to either of those.

Let’s make balance work for us, not stress us out. ✨

Can you believe March is already a thing of the past? 😱✨Before we dive into the new month, there’s one last thing you ne...
01/04/2025

Can you believe March is already a thing of the past? 😱✨

Before we dive into the new month, there’s one last thing you need to do… check your stats!

I know, I know—numbers aren’t exactly the most thrilling thing in the wizarding world.

But hear me out… these aren’t just random figures.

They’re enchanted clues that show you what your audience actually loves, when they’re most engaged, and which posts are really working their magic.

Much like the Chamber of Secrets, stats can look a bit overwhelming at first.

But don’t worry—once you know what to look for, they’ll help you shape your strategy, boost engagement, and create content with way more intention.

And guess what? This is all covered inside The Content Spellbook! 🪄💫

It officially launches this week (eek! 🎉), and to celebrate, you can grab it for just £37 until Sunday.

After that, the price goes up—so if you want to make your content work for you, now’s the time!

Pop the word SPELL in the comments if you'd like more details.

Meanwhile, go check those stats, and let’s make April even more magical! ✨

Some say magic isn’t real… but I see it every day. ✨I see it in the incredible women I work with—the ones who juggle bus...
30/03/2025

Some say magic isn’t real… but I see it every day. ✨

I see it in the incredible women I work with—the ones who juggle businesses, family life, and about a hundred other things, all while somehow keeping the chaos (mostly) under control.

Your energy is precious.

Your time is scarce.

And yet, you pour so much of both into your dreams, your work, and the little (or not-so-little) hands that reach for you every day.

Today, I just want to say: I see you.

I’m in awe of you.

And I hope, more than anything, that you get to spend this day doing what you love with the people you love most. 💜

Happy Mother’s Day to all the magical, magnificent mums out there.

You are extraordinary.

You are right up there with Molly Weasley. 🪄💫

✨ Are you ready to LEVEL UP your social media? ✨As the Dumbledore of Social Media, I'm here to guide you through every s...
21/03/2025

✨ Are you ready to LEVEL UP your social media? ✨

As the Dumbledore of Social Media, I'm here to guide you through every step of your journey to magical connections and social media success. 🪄

We all know that social media isn't just about the number of likes or views (or at least, we should know that!).

It's about making meaningful connections that build your community, create lasting relationships, and ultimately, transform your business.

But you need to have the right foundation in place before you can soar: Confidence in your strategy, consistency in your message, and then you can create a clear pathway to connect with your online army in a genuine way.

That’s where The Content Spellbook comes in. 📚✨

I’ll take you through the entire process, step by step, showing you how to build confidence, create consistency, and connect with your online army—your true supporters and collaborators.

From creating your content strategy to engaging authentically with your followers, I’m here to show you how to make social media a place where you grow your business while making real connections. 💫

Here’s just a taste of what you’ll discover in The Content Spellbook:

🧙‍♀️ How to build confidence in your social media strategy
🧙‍♂️ The power of consistency and why it’s key to your success
💬 How to create meaningful connections that last
✨ Strategies to help you engage and grow your community
🪄 And much, much more…

Ready to transform your platforms and make connections that matter?

The Content Spellbook is now available for pre-order at a magical price of £33.30! 🔮✨

Pre-order now and be the first to unlock the full power of your social media and start making the kind of connections that will really transform your business.

Let’s create some social media magic together. 💫

What does ‘social media success’ mean to you? 🤔I love asking this question, because whenever someone answers ‘making con...
19/03/2025

What does ‘social media success’ mean to you? 🤔

I love asking this question, because whenever someone answers ‘making connections,’ I know they’re my kind of muggle. ✨

Because meeting new people is essential to your business, and your platforms are a magical tool perfect for helping you do that. 🧙‍♂️

Meeting new people means connecting with potential clients, collaborations, even fresh ideas for your content — all the good stuff that gives your business power.

But here’s the thing: to meet new people, you’ve got to put yourself out there.

😔 If you’re not posting regularly, your online army won’t grow.
😔 If you’re not engaging with your army, your leads won’t grow.
😔 Basically, if you’re not showing up, your business won’t grow.

The truth is, social media isn’t about making sales; it’s about making connections - and too many people have forgotten that.

When you build relationships with your army, you create a community of people who want to support you, engage with you, and feel desperate to work with you.

In the brand-new Content Spellbook, I am sharing powerful potions to help you make those real, meaningful connections with your online army.

But here's a little preview to give you a taste of what to expect, and also some things you can be thinking about until you get hold of the toolkit:

🪄 Listen to your online army to inform your content
🪄 Build a 'Room of Requirement' for them to get to know you and each other
🪄 Create a pathway from your community to your services (Like the Marauder's Map!)
🪄 Use Lives, Events, and Polls to deepen those relationships and sprinkle more magic

So, are you ready to build your online army, future content wizard? 🧙‍♀️

Give these a try today, and if you’d like to delve deeper into this topic, make sure you check out more details on the Content Spellbook.

This step by step toolkit is packed with spells to help you build your online army, boost your confidence, and take your content to the next level.

Don’t miss out on this exclusive pre-order price! 💫

'Accio' your copy today and start creating magical connections for your business.

✨ Calling all mums in business! Are you ready to cast powerful spells through your content? ✨Because I’m ready to help y...
16/03/2025

✨ Calling all mums in business! Are you ready to cast powerful spells through your content? ✨

Because I’m ready to help you! 🪄

I’ve been talking a lot about my brand-new social media toolkit launching next week, but just in case you missed it, this is your final call before the pre-order price vanishes! 👀💨

Is this you?

🌟 You’ve built your business from scratch and have big dreams for where it’s headed.
🌟 Your mission is to make a difference, it's all about impact over income.
🌟 You know social media is essential but find it super overwhelming.
🌟 You post when you can, but you’re frustrated by the lack of consistency and reach.
🌟 You genuinely want to connect with your audience, but your posts just aren’t landing.
🌟 You’re open to Reels, Lives, launch campaigns and more—but need guidance to make them work.
🌟 And, of course, you love a bit of Harry Potter magic! ⚡

If you’re nodding along, then I’ve got something just for you…

🪄 The Content Spellbook is here to guide you! ✨

This step-by-step toolkit walks you through everything I do with my clients to help them feel confident and consistent with their social media. It’s your Marauder’s Map for content strategy!

✔ Save time
✔ Build genuine connections
✔ Stay consistent without stress

From reviewing your most enchanting posts to crafting a content plan full of wizardry, The Content Spellbook will help you confidently show up online. ✨

⚡ LAST CHANCE! The Pre-Order Discount Ends TODAY!

Right now, The Content Spellbook is only £33.30, but at midnight, the price goes up to £37!

You don’t want to be like Harry and be behind on this magic, do you? ⚡

Want in? Drop 'SPELL' in the comments and I’ll send all the details via express owl! 🦉

Or, find out more here by scrolling through my posts!

Let’s create some magic together! ✨

You know what’s not magical? Signing up for a shiny new resource, saving it to a folder on your laptop… and then never l...
14/03/2025

You know what’s not magical? Signing up for a shiny new resource, saving it to a folder on your laptop… and then never looking at it again. 🙈✨

I’ve done it.

You’ve probably done it.

Everyone has done it, multiple times!

And that’s exactly what I don’t want to happen with The Content Spellbook...

Which is why, when you grab your copy, you’re not just getting 27 powerful spells to transform your social media—you’re getting 'The Dumbledore of Social Media' in your corner. 🪄

Now, don’t worry, I won’t be breathing down your neck like Professor Snape, demanding you complete set pages in a precise order.

(No stern glares or sarcastic remarks here! 😉)

But I will be checking in, giving you gentle nudges, and helping you set small, achievable goals so you actually use the Spellbook instead of letting it collect digital dust.

You get to go at your own pace, with support when you need it, and encouragement to keep that consistency spell going.

Because it would be a shame to have this incredible resource and not make the most of it, right?

✨ Pre-Order Reminder! ✨

The price goes up on Monday as The Content Spellbook officially launches next week.

Grab it now to lock in the low price of just £33.30!

Pop the word 'SPELL' in the comments, and I’ll send all the details via express owl! 🦉

Once upon a time (okay, back in my PR & marketing days), I was given a rather daunting first task: to create a step-by-s...
13/03/2025

Once upon a time (okay, back in my PR & marketing days), I was given a rather daunting first task: to create a step-by-step toolkit to help others.

I worked with an amazing team of community champions—brilliant at connecting with people and helping them.

But all the other elements of the job? Those they were less keen on!

They were figuring it out as they went, second-guessing themselves, overwhelmed by all the admin and techy bits.

It felt like a steep flight of stairs that was just never going to end.

The worst part is that it was pulling them away from what they did best: Making a difference.

So, I built a toolkit that took them through what they needed to do, step by step.

I answered their biggest questions and shared some tips to make life easier.

And suddenly… everything clicked.

✨ They felt more confident.
✨ They had clear steps to follow.
✨ They stopped stressing and focused on what they loved.

Fast forward to today, and that same passion has been behind the brand-new Content Spellbook.

Because I see you: You’re amazing at what you do, and you deserve to focus all your time and energy on your own area of magic.

But social media, that thing you have to do at the same time, feels like a confusing potion with too many ingredients.

There's so much conflicting advice, so many things to remember… it’s overwhelming.

And that’s where my spells come in. 🪄

I’ve taken everything I’ve learned from journalism, marketing, and nearly 10 years of social media magic (I can't believe I can say that!) to create The Content Spellbook.

It's a step-by-step toolkit designed to make social media simple. 💫

💫 Now available for pre-order at the magical price of £33.30! (That’s 10% off before it officially launches next week!) 💫

This is the resource I wish I’d had when I started, and I know it’s going to make content creation so much easier for you.

Pop SPELL in the comments if you’re ready to transform your social media! ✨

Ever feel like consistency is some kind of advanced-level magic that only other business owners have mastered? 🧙‍♀️✨You’...
12/03/2025

Ever feel like consistency is some kind of advanced-level magic that only other business owners have mastered? 🧙‍♀️✨

You’re not alone!

But here’s the thing—consistency isn’t about posting all the time.

It’s about showing up in a way that works for you and the people you’re connecting with.

That’s why I’ve packed The Content Spellbook with spells to help you finally crack the consistency code—so you can stop feeling guilty about not posting and start feeling in control of your social media.

And today, I’m giving you a sneak peek inside:

💡 The First Spell for Consistency: Confidence + Consistency = Success
Think of your social media as a well-brewed potion...

If you only add ingredients every now and then, it won’t work the way it should.

But if you stir in your messaging regularly, your online army will start to recognise you, believe in you, and be desperate to work with you!

Here’s the spell you need to leran: Consistency doesn’t mean posting constantly—it means showing up in a way that feels sustainable for you.

It’s not about hitting a magic number, it’s about creating a steady flow of content that connects with your audience and makes them feel like they’re part of your world.

✨ So, be honest—do you post consistently? ✨

Not every day (because, let’s be real, who has time for that?!), but at least 3-4 times a week?

If your answer is no, don’t worry—even the greatest business wizards struggle with consistency now and then (I know I did!).

So, here’s your challenge for today: Can you write and schedule just three posts for next week?

It might feel small, but it’s a powerful step toward showing up consistently and making magic with your content.

And if you’re ready to finally master this spell (without the overwhelm), The Content Spellbook is packed with more consistency-boosting magic.

I can’t wait to share them all with you!

Pop the word SPELL in the comments if you’re ready to start showing up with confidence, and I’ll send you an owl with more details…

Let’s make some magic happen! 🪄

February hit our household like a rogue Bludger! 🌪️ First the kids fell ill, with 3 days off school between them, then I...
10/03/2025

February hit our household like a rogue Bludger! 🌪️

First the kids fell ill, with 3 days off school between them, then I caught their bug too!

If Madam Pomfrey had seen me, she'd have kept me in the hospital wing for TWO WEEKS. 🤒

Trying to keep on top of work has been hard, and I've disappeared from social media at times.

Part of me didn't want to share that because I feel like a hypocrite.

I'm always talking about CONSISTENCY in social media strategy, yet not exactly casting that spell on my own platforms. 😅

But then, a flicker of magic appeared! ✨

Isn't that exactly why I'm here?

To remind you that I've been where you are?

That I understand balancing a business, family, and life's endless to-do lists?

I know what you're thinking and I completely get it: "Amy, planning ahead feels like brewing Polyjuice Potion - completely overwhelming!"

Well, here's some magical wisdom: It feels overwhelming because you're trying to cast TOO MANY spells at once.

Most business owners juggle multiple platforms like they're in a Triwizard Tournament - posting daily, creating videos, writing newsletters, responding to comments, and still running their business!

All that with no Time-Turner in sight! 😵‍💫

For seven years, I've been experiencing the same thing while creating posts for myself and my clients.

I’ve had to transform my process to make content strategy, planning and creation faster, easier, and more effective. 🪄

I've made mistakes, but I’ve also discovered a secret formula that works.

That's why I conjured The Content Spellbook – to show which enchantments to focus on first.

Instead of mastering every social media spell in Hogwarts, I'll show you which ones matter for YOUR particular magic.

The Content Spellbook is ready to pre-order now! Comment SPELL below if you want an owl with the details! 🦉

In the meantime, let me know what's on your social media to-do list this week...

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Leeds
LS28

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Monday 10am - 5pm
Tuesday 10am - 5pm
Wednesday 10am - 5pm
Thursday 10am - 2pm

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Videos

✨ Ever wondered how to charm your audience with Stories? 🪄 Welcome to Ask Amy Anything—where women in business get their social media questions answered, so you don’t have to struggle with content anymore! 💬✨ In just 5 minutes, I’ll take you through the basics—what Stories are good for, how to use them, and why they’re a powerful little potion for engagement! From behind-the-scenes glimpses to interactive stickers that summon your audience’s opinions, Stories are like the Room of Requirement—whatever you need them to be! 🏰 Press play, grab your wand (or your phone), and let’s transform your social media, one Story at a time. ⚡📖 Got a question about social media? Drop it in the comments or send me an owl (DM), and I’ll answer it in a future Ask Amy Anything! 📨✨ Thanks to Tracey Robertson for this question x

Something magic this way comes, and I’m super excited to share it with you! Over the past four years, I’ve been working with fellow parents in business, and it’s been nothing short of enchanting. I’ve conjured up creative content ideas, experimented with what works best, and had a lot of fun along the way. BUT… I’ve realised that with my spellbook full of different services, it hasn’t always been clear exactly how I can help you. As we zoom towards the most wonderful time of the year (especially for sales), it’s time to change that! I’m introducing some magical changes to make it easier for you to access ‘The Dumbledore of Social Media’ (yep, that’s me!). As a small business owner and mum of two (my boys, Harry and James – yes, named after those Potters), I get the struggle. It feels like you have to be casting content spells 24/7 just to keep your social media afloat, while still balancing family life. When I first started my social media management journey back in 2017, I was literally juggling clients' posts with my eldest on my hip! Finding ways to make that process easier, quicker, and more effective has been my mission ever since. I’ve made mistakes, but I’ve learned the magic formula, and now, I want to share it with you! Earlier this summer, I relaunched my business as The Content Wizards, and we’re here to help you weave magic into your social media – without the burnout. Social media gives us the platform to share our spells (aka knowledge), connect with more people, and make a real difference with our businesses. To help you harness that power, I’ve got something new on the way... If you love to brew your own content potions but want some expert guidance, this is for you. Later this year, I’m releasing something incredible, and you’re not going to want to miss it. Introducing the Content Spellbook – your must-have toolkit for crafting content like a pro, with my magic touch sprinkled in. Keep an ey

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