Amy Downes: The Content Wizard

Amy Downes: The Content Wizard Find more ways of connecting and working with me here: https://linktr.ee/contentplanningwizard

Helping parents in business transform your social media, so you can spend less time and energy on your content while still making magical connections for your business
✨ Content Strategy, Planning and Creation ✨
www.facebook.com/groups/contentwizards

🪄 Are you a parent in business who feels like your social media posts are vanishing under an invisibility cloak? 😨I’m Am...
10/01/2025

🪄 Are you a parent in business who feels like your social media posts are vanishing under an invisibility cloak? 😨

I’m Amy Downes, The Content Wizard, and I’ve created something magical to finally help you change that: The Content Spellbook! ✨

Social media can feel overwhelming — like you’re lost in the Forbidden Forest with no map. That’s why I’ve used my years of experience to pull together a toolkit that focuses on what really matters, and what actually makes a difference.

These week, I've been talking about The Four Cons of Social Media:

🌟 Confidence: The spark to start your journey.

📅 Consistency: To build awareness and trust with your audience.

🤝 Connections: Create genuine relationships with your followers.

🎯 Conservation: Save your energy for what truly matters.

These are the foundations of social media success, and they’re at the heart of The Content Spellbook.

This magical toolkit will guide you through each step, helping you transform your social media into something truly spellbinding.

✨ Ready to make a real difference and save time while creating content that works?

Join the waiting list today to be the first to access The Content Spellbook when it launches.

Plus, you’ll unlock exclusive early-bird bonuses!

[Link in bio or pop me a message to find out more.]

16 years ago, this born and bred East Anglian girl, who'd always imagined ending up living in London and had sworn alleg...
09/01/2025

16 years ago, this born and bred East Anglian girl, who'd always imagined ending up living in London and had sworn allegiance to the South...
Moved to Yorkshire 😲
Her 'cockney' accent (it's not, but the people up here think it is!) made her stand out like a sore thumb and she never quite managed to feel at home.
The years passed and she began to fall in love with God's Own County:
Enjoying all the amazing places to visit, embracing the stereotypically correct friendliness of the locals, and discovering the unexpected delights of a little seaside town called Scarborough. 🏖
She moved from Elsecar then Hoyland, to Grimethorpe and then Wakefield - Edging closer each time to Leeds - a city she adored and wanted to work in.
She had so many temp jobs but finally got a permanent role at a big, multinational company. 🎉
Through all this time, she never really let go of the idea that she was just here on a long visit...
She felt like her *real* home was, and always would be, Ipswich. 💙
That is until she was set up with her best mate's husband's best mate... and her life took an unexpected twist - for the good!
These days, Yorkshire most definitely is her home. 🏡
It's the place where her boys were born, the place where her 4-year-old has got his very distinct accent, and the place where she sees their future together.
It's amazing to think how far that self-conscious 24-year-old has come!
Have you 'ended up' where you expected to in life?

Does social media sometimes feel like the Forbidden Forest to you? 🐾It feels massive, impassable, and full of scary thin...
08/01/2025

Does social media sometimes feel like the Forbidden Forest to you? 🐾

It feels massive, impassable, and full of scary things that could really hurt you. You feel like staying away, but you know that once you get through it, real magic can happen.✨

But with so much going on and so many paths to take, where should you even start?

That’s why I created The Four Cons of Social Media — the most important areas to focus on if you want to transform your social media (and the foundation of my Content Spellbook, launching soon!):

🪄 Confidence: The first and most vital step! When you know how you want to make a difference, creating posts feels far less daunting.

🪄 Consistency: Showing up regularly builds trust and ensures everyone knows who you are. But it’s essential to find a rhythm that works for both you and your audience.📅

🪄 Connections: Social media is about engaging with real people and building genuine relationships that go beyond likes and comments. 🤝

🪄 Conservation: Often forgotten, this is all about balance. You don’t have to do everything all the time — conserve your energy, be intentional, and create content that shines. 🌟

In my 8 years as a social media manager, I’ve seen these principles work time and again. Follow them in this magical order for the best results.

Whether it’s sharing your story, connecting with your audience, or finding a posting schedule that fits your life, it all starts here.

These Four Cons will help you cut through that enchanted forest and start making an impact. ✨ Which area do you think you need to work on most?

P.S. Want to dive deeper into the Four Cons and transform your social media strategy?

Join the waiting list for The Content Spellbook and let’s start creating content that makes a difference! [Link in bio]

✨ 2024: The Year I Embraced My Inner Wizard ✨In so many ways, 2024 has been the most magical year of my business journey...
07/01/2025

✨ 2024: The Year I Embraced My Inner Wizard ✨

In so many ways, 2024 has been the most magical year of my business journey so far – and I don’t just mean because of the income. 🪄

Sure, having consistent client work coming in for the first time ever has been a huge relief...

But the real magic this year has been discovering the confidence to believe, truly believe, that I can do this.

Despite the ups and downs, I’ve finally stopped glancing over my shoulder at full-time employment as a backup plan.

Instead, I’m walking my own path, wand in hand, and knowing that I have what it takes to make this adventure a success.

Don’t get me wrong, there've been moments when it felt like the Hogwart's Express was going to derail, but I've tried to see the challenges as lessons rather than brick walls.

I’ve started trusting my instincts when something doesn’t feel 100% right, and listening to that little voice (or maybe it’s my Patronus 🦉) guiding my decisions.

This year, I’ve recognized so much about myself:

✨ I have so much to give others, and when I share my knowledge in ways that I enjoy, I’m able to give others the best of my experience.

✨ I don’t need to say “yes” to every piece of work that comes my way. Instead, I can focus on the projects that spark joy and play to my strengths.

✨ My true power lies in creativity and ideas – and I’m ready to lean into that magic even more this year to show everyone what I'm made of.

✨ And sometimes, it’s okay to down tools, step away, and recharge. I need to conserve my energy so I can spend it where it's needed most.

Of course, I wish things were growing faster – and yes, I do get frustrated when I procrastinate or go off-plan.

But I’ve also learned to take pleasure in moving at my own pace, taking one step at a time, and letting the journey unfold.

Last year wasn’t just about income or growth – it was about realising the magic of confidence, the power of consistency, the importance of connections, and the value of conservation.

And these are the lessons I’m taking with me to make magic happen for fellow women in business in 2025.

Ginny Weasley (book version, not film) is one of the best characters in Harry Potter — who’s with me? She is brave, inde...
06/01/2025

Ginny Weasley (book version, not film) is one of the best characters in Harry Potter — who’s with me?

She is brave, independent, friendly, helpful, and strong — and I really want to channel her energy as we move into 2025. ✨

Here’s the thing: bravery isn’t just about the big challenges you face.

It’s about the everyday moments when we choose to show up and do something that matters.

☆ Whether it’s launching that new idea you’ve been thinking about for ages (I'm talking about you, Content Spellbook!)

☆ Sharing more of the real you in your social media posts.

☆ Or finding a way to connect with more people in a genuinely meaningful way.

Every time you act out of courage, the effect will ripple outwards. 🌟

Because when we’re brave, we don’t just help ourselves — we inspire others.

We solve problems and we spread kindness, through the work we do and the content we post.

🪄 Remember: being brave doesn’t mean you’re never afraid.

It means you keep going anyway, find the courage to make bold choices, and take chances that could change everything.

So, here’s my question for you: How are you going to make a difference this year?

Let’s make 2025 the year we believe in our ability to do more, be more, and create magic for others.

Share your plans in the comments — I’d love to cheer you on! ✨

P.S. Are you ready to transform your social media this year?

The Content Spellbook waiting list is open now — join today to start making a difference with your content! [Link in bio]

Fellow small business owners...What's bugging you about social media this week? 🤨I ask this question in my group every w...
26/11/2024

Fellow small business owners...

What's bugging you about social media this week? 🤨

I ask this question in my group every week, it's a great opportunity for me to get to know what people need help with.

And I love being able to solve a problem with a quick win, or a bit of an insight into what I would do to fix it.

So, I had an idea, I want to collect questions from lots of people and record short videos as Reels to share on my pages.

It'll not only help the person who's asked the question, but anyone who sees it as well.

Hit me in the comments with any SM related questions that are on your mind at the moment. ⏬️⏬️

🤔 What's stopping you from posting today?

🤔 What's been holding you back?

🤔 What do you hate most about social media?

I've had some great answers to this over on Facebook, let's see how many more we can get.

Oh, and by the way, my brand new Content Spellbook is a toolkit designed to answer any social media questions you have and help make content strategy, planning and creation easier and more rewarding!

You can sign up for the waiting list and receive early bird updates via the link in my bio. 🔗

Black Friday is a week away, but already our timelines and Inboxes are full of messages about great savings and special ...
22/11/2024

Black Friday is a week away, but already our timelines and Inboxes are full of messages about great savings and special offers.

It can be a great opportunity to make some quick sales, increase brand awareness and direct people towards your mailing list.

But it's a different story for us small business owners, who find it overwhelming trying to get our posts seen amongst the noise.

So, should you cast your own Black Friday spell on social media? 🪄

✨ Get creative with your content:

Offering a simply 10% discount isn’t going to stand out when everyone else is doing the same - so think outside the box!

Create something unique and memorable that makes a real difference for your online army...

The real magic happens when your offer sparks a connection that lasts long after Black Friday. 💫

✨ Keep focused on your goals

Whatever you’re promoting right now, your Black Friday offer needs to support it, not distract from it.

For example, my content at the moment is telling you all about my upcoming launch of The Content Spellbook.

If I started talking about something completely unrelated, it would break the spell I’ve been casting and confuse my online army!

Consistency is key to keeping your people engaged and excited, and getting distracted by shiny objects will mean you lose momentum.

✨ Skip Black Friday if it doesn’t feel right

If you're not a fan of Black Friday vibe, that’s okay too!

In fact, I think you can turn that into a strength.

Two of my clients have talked to me about how they already price their products and services to offer incredible value ALL YEAR-ROUND.

So, running a one-off discount doesn't sit well with them and they'd prefer not to take part.

If this resonates with you, why not share your thoughts on why you’re opting out.

This will hit a note with your audience and build a stronger connection—people will love seeing your core values shine through!

At the end of the day, whether you cast a Black Friday spell or not, the real magic lies in staying true to your business and your audience.

What are your thoughts on Black Friday—are you in or sitting it out this year? Let me know below! 👇

✨ P.S. Are You Ready to Transform Your Social Media? ✨

Sign up for the waiting list for The Content Spellbook and get exclusive access plus magical early-bird bonuses! (The link is in my bio.)

Every day I tell my boys, 'There's magic in being kind' - That's why we came up with this motto! 🪄It started with just a...
13/11/2024

Every day I tell my boys, 'There's magic in being kind' - That's why we came up with this motto! 🪄

It started with just a couple of lines, but then we kept adding to it, adding in things we’d catch ourselves saying to each other every day.

The “helpful” is my way of encouraging them to chip in with things around the house. I can just say, “Who wants to do a helpful job?” and they’re on it!

But as much as it’s a little reminder for my kids, it's also a powerful mantra for all of us— imagine if we could all bring this ethos and mindset to our business and our social media lives, too.

Social media doesn’t have to be the toxic mess so many people think it is.

It can be a place where we connect, uplift, and spread kindness.

Instead of letting it pull us into negativity, I believe we can become the change we want to see: checking ourselves, being kind with our responses, and really thinking about the light we’re bringing into the world.

Every time you create a post, remember why you’re here - Most of us set up our businesses because we wanted to help others in some way.

Let that be the thing that spurs you on when you're creating content, knowing you can make a difference.

Yes, we want sales, but at the heart of it, social media is about supporting each other and building relationships that make a difference.

Here are a few ways to bring kindness into your social media:

🪄 Share positive things: It might sound corny, but just one uplifting post could make someone’s day.

🪄 Engage with kindness: Disagree respectfully. An exchange of views doesn’t need to turn into a battle field.

🪄 Celebrate others: Highlight the good you see, share their wins and magnify the kindness they're sharing with others.

🪄 Speak up for causes you care about: Use your voice to bring awareness and encourage others to get involved.

🪄 Be real: Share your own journey with honesty, the highs and (when you feel comfortable to) the lows.

🪄 Remember to connect: Social media isn’t just a megaphone—it’s a chance to support and relate to others.

Let’s make social media a place of positivity, magic, and real connection.

Remember: Every little act of kindness counts. 🌟

✨ Did you manage to take any time off over half-term? ✨After seven years working with so many incredible clients, I’m al...
05/11/2024

✨ Did you manage to take any time off over half-term? ✨

After seven years working with so many incredible clients, I’m always in awe of the magic they bring to the world...

Balancing their growing families and growing businesses, all while making it look (almost) effortless!

But let’s be real: when the school holidays hit and you’re stepping away from the laptop, keeping up that steady social media flow can feel like trying to cast spells without a wand.

It’s impossible to be everywhere at once (no matter how magical we are).

That’s where I step in!

My 'area of magic' is planning and strategy, and my quest is to give your social media the structure it needs to thrive - even when you’re off spending precious time with your kids.

Because, yes, it really is possible to stay consistent and take a break. 💫

Imagine laying the foundations to a social strategy so solid that you can:

🪄 Take time off without losing momentum
🪄 Stay connected with your audience, even when you're away
🪄 Consistently attract clients who truly value what you offer

The Content Spellbook is nearly here to help you bring this magic into your business, so you can enjoy time off without missing a beat!

✨ Pre-order opens at the end of the month, with a special discount for everyone on the waiting list. Don’t miss your chance—sign up now! ✨

✨ As a busy parent in business, I know how it feels to be on the go all the time when you really should be resting! Betw...
01/11/2024

✨ As a busy parent in business, I know how it feels to be on the go all the time when you really should be resting!

Between family commitments and building your career, it can seem like there are never enough hours in the day. ⏰

That’s why I created The Complete Content Spellbook!

My number one goal while creating this is to create something I KNOW is going to help you reclaim the hours you spend on social media.

Imagine tapping into tried-and-tested spells that truly make a difference in your content strategy—saving you time and energy while ensuring your online presence is still worthwhile!

With the skills I’ve gathered as a social media manager, I’m excited to share the secrets that will transform your approach to content.

Let’s make every moment count, so you can enjoy some well-deserved time off!

✨ Are you ready to transform your social media? ✨

Join the waiting list today to be the first to access this powerful resource designed to fit seamlessly into your busy life!

Join the Waiting List by clicking on the link in my bio.

Let’s create some magic together! 🪄

✨ I kinda love this time of year! It feels like we’re hopping from one festive event to the next, with a new party to lo...
30/10/2024

✨ I kinda love this time of year! It feels like we’re hopping from one festive event to the next, with a new party to look forward to every day. 🎉

But let’s be real—it can also get a bit overwhelming as the months roll on.

That’s why it’s so important to carve out moments for some moments fun - I hope you're having lots of them this week!

I stumbled on this wicked activity last year and thought, “I have to weave this into my content!”

So dive in and enjoy—thank me for the giggles later! 😂

And don’t hold back! Share your own funny moments in the comments; I can’t wait to hear them! 💬✨

When is a witch a wizard? 🤔This question swirled around my mind for ages when I was mulling over my business name. As a ...
29/10/2024

When is a witch a wizard? 🤔

This question swirled around my mind for ages when I was mulling over my business name.

As a woman, it felt odd to call myself a wizard when I’m a woman, yet the term "witch" didn’t quite feel right either. 🧙‍♀️

Isn’t it frustrating how the word “witch” holds such negative connotations, while “wizard” represents strength and power? 🧙‍♂️

Historically, women who were singled out as being 'witches' faced persecution and punishment, leaving lasting impressions that linger today - hence the connection between them and 'evil'.

But to me, many of them were simply strong women who dared to defy society's expectations. ⭐

One day, I hope we’ll reach a point where being a witch is celebrated for its strength and magic, just like being a wizard.

In the meantime, I'm sticking with Wizard for my business name because I know that's how people recognise me now - 'The Wizard Lady'.

Plus, a client once called me 'The Dumbledore of Social Media' and I kinda loved it. 😍

What does being a witch or wizard mean to you? 🪄

Share your thoughts below!

🎃Half-term life can get a little chaotic, but I know how important it is to step away and focus on family, even if it’s ...
29/10/2024

🎃Half-term life can get a little chaotic, but I know how important it is to step away and focus on family, even if it’s just for a while.

My plan is to to work on one page of The Spellbook each day and give myself about half an hour to answer emails—just enough to keep the magic flowing without taking too much time away from making memories.

Of course, there will be days when I’m fully caught up in the fun (or chaos) with the kids and completely forget to open my laptop.

And then, there will be those moments where I’m dying for a break from the madness and actually want to escape into work. And guess what? Both are completely okay! 🙌

Whatever your plans are this week—whether it’s working, resting, spending time with family, or juggling a bit of everything—make sure you enjoy it without the guilt. 💜

Let me know in the comments: are you working? Resting? Family-ing? Or a little mix of it all?

Enjoy the magic of the moment, whatever you’re doing. 🧙‍♀️✨

Can we please have a quick chat about pumpkin patches?I saw an article this week calling them a 'scam', and it wasn't th...
27/10/2024

Can we please have a quick chat about pumpkin patches?

I saw an article this week calling them a 'scam', and it wasn't the only one.

Bit that got my back up... a lot.

Today, for the first time ever I took my boys to a local farm to pick their own pumpkins.

I'll be honest, usually me or the hubby will grab on from Asda for speed and convenience, but we had a fairly quiet weekend and so a bit more time on our hands.

Having not left the house since Friday evening, it definitely felt good to get out of the house and seeing the boys' faces when they noticed the field was priceless.

We were welcomed so warmly by the team, someone even offered to carry the four pumpkins the kids had picked out and then forced me to carry 🤣

They loved the wheelbarrow, and looking at all the different shapes. And I was reminded how lucky we are to live where we do.

It was a great learning opportunity and magical memories made by all.

So why people feel the need to criticise the practice is beyond me.

I've no doubt there are SOME businesses out there taking the mickey, but it's also been a vital chance to support local farmers.

And THAT is what we should be shouting about, the way it brought people together and made families happy.

I'll definitely be popping back to see what other things I can get from them during the year...

In the meantime, need to decide what I'll be carving into mine.

*Digs out that 'Hallowine' video she's seen everywhere!*

Have you been pumpkin picking this year?

This week, we’ve been diving into what it takes to show up confidently on social media—facing fears, knowing your goals,...
25/10/2024

This week, we’ve been diving into what it takes to show up confidently on social media—facing fears, knowing your goals, and taking that nervous step into the unknown. 🌟 But, what if I told you confidence is just the first spell in your social media success journey? It's one of four key areas you need to master to transform your pages, pop back to last week's post if you need a reminder of what those are. Once you've got those in your head, you're going to want to work throug each one with the help of the Dumbledore of Social Media and, luckily, I am right here with something brand-new for you: The Complete Content Spellbook is packed with 50 powerful spells to grow your confidence, transform your social media and help you achieve your business goals. Whether you’re struggling to find your voice, feeling overwhelmed with what to post, or just need some magical inspiration, this spellbook is your guide! Here's a sneak peek into what's inside...

🔮 Task 1 kicks off with Confidence, helping you silence those doubts and start creating real magic.

✨ Task 2 is all about setting clear goals and being confident your social media strategy supports your business plans.

🌟 Task 3 takes a look at the people who make up your online army, making sure your content speaks to the right people.

… and that’s just the beginning!

Every spell inside this magical toolkit is designed to simplify social media, build your confidence, and make sure you’re creating content that truly connects with your audience.

Imagine how amazing it will feel to not only post confidently but also have a social media plan that works like magic! 🎯✨

Want to be among the first to unlock all 50 spells when The Complete Content Spellbook launches? Sign up for the waiting list now to get early access and exclusive bonuses! 🪄💫

Have you started thinking about your 2025 goals yet? 🎃 The whirlwind of Christmas and New Year is about to begin, and li...
24/10/2024

Have you started thinking about your 2025 goals yet? 🎃

The whirlwind of Christmas and New Year is about to begin, and life will soon feel very chaotic.

Which is why NOW is the perfect time to get clear on where your business is going and what you want to get from social media to help you get there.🧹

When Dumbledore and Harry set out to find Voldemort’s Horcrux, they didn’t just wing it and hope it would fall into their laps.

They had a clear goal in mind, knowing exactly where they needed to go before they could even think about destroying it.

And that's exactly how I want you to think about your social media strategy—a challenge you can conquer with a solid plan in place. 💫

So, let’s dive into the big question:

✨ What are your business goals for the next 12 months? ✨

I know you've got a rough idea of what you want to achieve—but have you thought about how social media will help you achieve them.

This is where many businesses fail in their marketing plans (yes, even the big ones).

They set their goals but add social media as an afterthought, far too late! 🕰️

Let’s make sure you're not making that mistake any more.

From the start of your planning, make sure your content is woven into your goals—so they're working together like the perfect spell. 🪄

Think about:

✨ What services you’ll focus on at different times of the year.

✨ How social media posts can attract clients for those services.

✨ What lives, events, or masterclasses you can run to boost awareness.

✨ When to intensify your messaging through DMs to those who need your magic the most 🪄

If you've got any questions, drop them in the comments or share your plans to inspire others! 💬 🧙‍♀️

And here’s your next step in crafting a magical 2025... ✨

If you're ready to create a strategy that seamlessly blends your business goals with your social media magic, The Complete Content Spellbook is your perfect tool.

It’s packed with 50 powerful spells (aka tips and strategies) to help you stay on track, from setting goals to mastering your posts and planning out every aspect of your social media. 🪄

✨Sign up for the waiting list now to be the first to access this magical toolkit, PLUS get exclusive bonuses when it launches!💫

Click the link in my bio and let's make 2025 your most enchanting year yet!

🧙‍♀️ Let me whisk you away to a magical place... ✨ Last summer, during one of our many trips to Scarborough, we discover...
22/10/2024

🧙‍♀️ Let me whisk you away to a magical place... ✨

Last summer, during one of our many trips to Scarborough, we discovered a beautiful hidden beach from where the view along the North Yorkshire coastline was simply stunning.

Almost as soon as we got home, I saved this photo as the background picture on my laptop, to serve as a daily reminder of my dream to one day move to that beautiful place that's brought all four of us so much joy.

I loved this photo so much I shared it with you guys and included my plans for the future, it felt good to express those goals out loud and to have you cheer me on to achieve them!

Then this summer, Luke and I took a walk along that very path, and boy did it live up to expectations! It felt so special being in that place I'd been thinking about for so long, and was a reminder that every day I'm taking a step towards that life I've got planned out in my head!

That's the second picture shown here, can you see it's a photo the same coast but from the other end?!

Now, over to YOU!🧹

✨ Do you have a big vision for your life or your business?

The magic of putting your dreams out there can transform your journey (plus, it’s a great way to spark conversation and show why you keep showing up every day!), so why not share it with your online army today?

💫 You could pop it in the comments here, or share it on your own pages.

Excuse me for interrupting your Friday evening, I just wanted to take a moment to share something special with you...A l...
18/10/2024

Excuse me for interrupting your Friday evening, I just wanted to take a moment to share something special with you...

A little while ago, I began writing The Content Spellbook, and it’s become a project that I’m incredibly passionate about.

I began writing it with one mission in mind—helping fellow parents in business, like YOU, take control of your social media and transform it into a tool for real growth! 🌱

For too long, I’ve seen incredible businesses get hidden under an invisibility cloak, feeling overwhelmed about what to post and how to connect with their online army.

So, I decided to pour all my strategies, tips, and magical insights into a step-by-step guide that will help you simplify your social media.

Based on the exact process I use to support my clients, The Content Spellbook will teach you how to:

🦁 Build a strategy that actually works.
🕰️ Stay consistent without burning out.
⭐️ Create a Content Vault to save time.
⚡️Grow your audience authentically and sustainably.

This week I've been working on exactly which spells to include and I've come up with FIFTY spells for you to use, but I want to make sure I'm including exactly what you need.

So, let me know in the comments below if there's anything specific you think I should cover!

And while you're here, why not sign up to the waiting list?

When it launches, you’ll be the first to get your hands on this magical resource. Plus, you'll receive some enchanting early-bird bonuses! 🧙‍♀️✨

🔗 I'll pop the link in the comments for you.

Address

Leeds
LS28

Opening Hours

Monday 10am - 5pm
Tuesday 10am - 5pm
Wednesday 10am - 5pm
Thursday 10am - 2pm

Alerts

Be the first to know and let us send you an email when Amy Downes: The Content Wizard posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Amy Downes: The Content Wizard:

Videos

Share