FERN Digital Advertising & Marketing

14/03/2022

Fern Digital - Digital Marketing Agency dedicated to helping you grow your business.

10/03/2022

The Facebook pixel is activated and reports an activity when someone visits your website and takes an action (for example, buying something) or only visits the website, but leaves without purchasing.

You'll be able to tell whether a consumer has taken action as a result of viewing your Facebook ad this way.

You may also use a Custom Audience to reach the same consumer again.

As more conversions occur on your website, Facebook improves its ability to target your adverts to those who are more inclined to do specific activities.

07/02/2022

Do you take advantage of email marketing?

Email marketing is sending commercial emails to a list of contacts who have given their express permission to receive email communications from you.

You can use email marketing to inform your contacts, drive sales, and build a community around your brand, like with a newsletter.

It is one of the best ways to keep in touch with your previous customers as it is always to sell to someone who has already bought something from you.

One of the most common and popular email marketing campaigns are
- Email Newsletters
- Re-engagement emails
- Brand Story emails
- Promotional emails

Follow us for more marketing information or get in touch if you want your digital marketing done the right way.

07/02/2022

Developing a truly effective digital marketing campaign involves much more than fishing arbitrary metrics and engagement stats.

It requires strategy and creativity to turn business objectives into audience action that delivers real results.

The combination of effective marketing strategy is what makes a successful campaign valuable.

Start with knowing your ideal client and your audience. This will help you to develop engaging content that speaks directly to your audience.

Get in touch now if you want your digital marketing done the right way.

07/02/2022

07/02/2022

30/11/2021

Did you know that around 20% of businesses close by the end of the first year? Further 50% go down in their second and fifth year, and by the 10th year, the numbers go up to sad 80% !!

The most common problem ... no, not the quality of goods or services, it's actually finding the customers.

So how do you do it? How do you find customers when you are a small brand?

As I keep saying for a long time, social media platforms are the best place to find your customers. Powered with digital advertising ie Facebook ads it will completely transform your business.

Get in touch now to start growing your revenue.

01/04/2021

🔰 𝐖𝐇𝐘 𝐒𝐎𝐂𝐈𝐀𝐋 𝐌𝐄𝐃𝐈𝐀 𝐂𝐎𝐍𝐓𝐄𝐍𝐓 𝐈𝐒 𝐈𝐌𝐏𝐎𝐑𝐓𝐀𝐍𝐓 🔰

Is it important how you speak to your customers?
Is it important what you tell your customers?
Is it important what your customers know about your product or service?

I bet the answer is yes, am I right? 🧐

If you think the quality of information/communication is important when speaking with your customers (current and potential) why would you think it is any different on Social Media? 🤷‍♀️

🪟 Your Social Media Platforms is essentially a window to your business, to your service or your product.

Using social media and carefully selecting what content you share you can show your expertise, your work ethics. ⬇️

You can teach people about your product or service and show how it can improve their life. ⬇️

You can create a real connection with your audience, show what your brand is all about and significantly increase your sales. ⬇️

Your audience has an opportunity to get to know you and the story behind the brand through the content. ⬇️

Don't just sell or use so-called hard selling techniques ❌ talk to your audience and give them the real reason why they should buy from YOU and why they should choose YOUR product and the other guy who shouts louder 📣

11/02/2021

𝙎𝙊𝘾𝙄𝘼𝙇 𝙈𝙀𝘿𝙄𝘼 𝙈𝘼𝙍𝙆𝙀𝙏𝙄𝙉𝙂?? 𝙒𝙃𝙔 𝙒𝙊𝙐𝙇𝘿 𝙄 𝘿𝙊 𝙏𝙃𝘼𝙏??

➡️ Because it's effective
➡️ Because it is mainly free
➡️ Because your customers are also on social media

I could carry on, there are a number of reasons.

🔵 Social Media allows you to put your product, your service and your offer directly in front of the 𝙧𝙞𝙜𝙝𝙩 audience. Individuals that have the problem that 𝒚𝒐𝒖 can solve! �𝘪𝘭𝘭𝘪𝘰𝘯 𝘱𝘦𝘰𝘱𝘭𝘦 𝘸𝘦𝘳𝘦 𝘶𝘴𝘪𝘯𝘨 𝘴𝘰𝘤𝘪𝘢𝘭 𝘮𝘦𝘥𝘪𝘢 𝘸𝘰𝘳𝘭𝘥𝘸𝘪𝘥𝘦, 𝘢 𝘯𝘶𝘮𝘣𝘦𝘳 𝘱𝘳𝘰𝘫𝘦𝘤𝘵𝘦𝘥 𝘵𝘰 𝘪𝘯𝘤𝘳𝘦𝘢𝘴𝘦 𝘵𝘰 𝘢𝘭𝘮𝘰𝘴𝘵 4.41 𝘣𝘪𝘭𝘭𝘪𝘰𝘯 𝘪𝘯 2025."

Now look at these numbers and think, how many of those people could be your ideal clients? Do you really want to miss a chance to put your product in front of them?

🔵 Social Media allows you to put your product, your service and your offer directly in front of the 𝙧𝙞𝙜𝙝𝙩 audience. Individuals that have the problem that 𝒚𝒐𝒖 can solve!

🔵 If you use Social Media Marketing to speak directly to your audience, in a language that they can easily understand - you will attract the right people for a very little fee, or for a no-fee at all.

🔵 "𝘐𝘯 2021, 91.9 𝘱𝘦𝘳𝘤𝘦𝘯𝘵 𝘰𝘧 𝘜.𝘚. 𝘮𝘢𝘳𝘬𝘦𝘵𝘦𝘳𝘴 𝘪𝘯 𝘤𝘰𝘮𝘢𝘱𝘯𝘪𝘦𝘴 𝘭𝘢𝘳𝘨𝘦𝘴𝘵 𝘵𝘩𝘢𝘯 100 𝘦𝘮𝘱𝘭𝘰𝘺𝘦𝘦𝘴 𝘸𝘦𝘳𝘦 𝘦𝘹𝘱𝘦𝘤𝘵𝘦𝘥 𝘵𝘰 𝘶𝘴𝘦 𝘴𝘰𝘤𝘪𝘢𝘭 𝘮𝘦𝘥𝘪𝘢 𝘧𝘰𝘳 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘱𝘶𝘳𝘱𝘰𝘴𝘦𝘴. 𝘐𝘯 2013, 𝘵𝘩𝘦 𝘴𝘩𝘢𝘳𝘦 𝘴𝘵𝘰𝘰𝘥 𝘢𝘵 86.2 𝘱𝘦𝘳𝘤𝘦𝘯𝘵" - This means that even large brands are starting to realise how powerful Social Media Marketing is. So is your competition.

🚫 Do you really want to give it all to your competition?