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Create Sales Create Sales | Digital Marketing | Account Manager | Marketing Manager | Northamptonshire, East Midlands, UK

https://www.cim.co.uk/content-hub/editorial/the-reality-of-marketing-planning-your-questions-answered/?utm_medium=social...
07/11/2023

https://www.cim.co.uk/content-hub/editorial/the-reality-of-marketing-planning-your-questions-answered/?utm_medium=social&utm_source=facebook&utm_campaign=contenthub&fbclid=IwAR2acSBQjdckqrpwtp4ZlDPvLmIK6c5L6Vj6UbPDtEPPrzxqEUdcqHMANKE

In our recent member-exclusive webinar โ€œThe Reality of Marketing Planningโ€, CIM course director Richard Mayer highlighted the planning pitfalls and provided tools to help marketers streamline the process. Richard answers your questions on the must-haves and the common mistakes to avoid.

The 5 Pillars of Value is an important tool to show yourself as an investment to your clients.  Find out more about the ...
02/11/2023

The 5 Pillars of Value is an important tool to show yourself as an investment to your clients. Find out more about the 5 Pillars of Value and the Value Gap Analysis Report at https://info.thegaphq.com/closing-the-value-gap

The 5 Pillars of Value is an important tool to show yourself as an investment to your clients.

Each of the five pillars show 'what' to do, not 'how' to do it. The 'how' is the services you can offer to help grow your clients business.

For example if you were looking at increasing cashflow, you could propose Cashflow Management Coaching with a focus on credit control and debtor reduction.

What services could you offer your clients for each of the five pillars?

https://m.facebook.com/story.php?story_fbid=784699876996371&id=100063690966713
19/10/2023

https://m.facebook.com/story.php?story_fbid=784699876996371&id=100063690966713

The Now Where How mindset conveys a simple 3 step process to get what you want from your business.

First, define your now, then visualise where you want to be, lastly define the projects, actions and accountability you need to get there - the how.

Do you know where you are now and where you want to be?

  for           https://www.facebook.com/100063508399069/posts/790419413084998/
23/08/2023

for

https://www.facebook.com/100063508399069/posts/790419413084998/

๐—œ๐—ณ ๐˜†๐—ผ๐˜‚ ๐—น๐—ฎ๐—ฐ๐—ธ ๐—ฑ๐—ถ๐˜€๐—ฐ๐—ถ๐—ฝ๐—น๐—ถ๐—ป๐—ฒ, ๐—ฟ๐—ฒ๐—ฎ๐—ฑ ๐˜๐—ต๐—ถ๐˜€ ๐—ฃ๐—ข๐—ฆ๐—ง.๐Ÿ“Œ

1. Define a clear goal.
Without a clear goal, it is hard to define exactly what you want. Your mind doesnโ€™t need an invitation to procrastinate. Begin to visualize what it is you really want. Writing down your goal will help to bring it into reality.

2. Establish a clear plan.
You may know what it is you want but if you donโ€™t know how to achieve it, the chances are, you will fail. Outline a plan that breaks down each individual step you will need to attain your goal. Small steps lead to big changes.

3. Strengthen your self-confidence.
One thing the successful in society all have in common is self-confidence. You need to develop the mindset that you are good enough to achieve what you set out to, otherwise, why even try? You can do this.

4. Build habits.
Habits make life 10x easier. The more you have to think about what youโ€™re doing the greater chance that your mind will start to wonder. Systems and habits remove the guessing and give you a clear step-by-step process to follow.

5. Evaluate your time.
You often hear people say โ€œI donโ€™t have timeโ€ when in reality they go to work and then spend the rest of their night mindlessly scrolling. Plan out your day, there is enough time to enjoy yourself while also getting the important tasks done.

6. Start small.
Often when you lack discipline, it is down to thinking that you have to do it all at once. Learn to break down tasks into manageable pieces. Youโ€™ll find that you get more done and be pleasantly surprised at how much more enjoyable it is.

7. Look after yourself
Strong mental and physical health will aid in your battle to destroy a lack of self-discipline. Develop a positive self-talk process as well as making sure you eat well and exercise on a regular basis. The movement will help clear your mind.
8. Hold yourself accountable.

You can always ask friends or family to hold you accountable but what happens when they are not there? Developing self-accountability puts you in control. You can identify your triggers and deal with them accordingly. Master your own destiny.
9. Consistency is key.

Look, there will be days that donโ€™t work out as planned but donโ€™t let this ruin your overall plan. Get back in the game and bring the victory home.

Words by: Luka John Benjamin โœ๏ธ

https://www.facebook.com/100063690966713/posts/716792500453776/
19/06/2023

https://www.facebook.com/100063690966713/posts/716792500453776/

Most accountants deliver value add services when asked. For them, these are โ€˜on demandโ€™ services. Letโ€™s turn that around and assume that we have a duty of care to check in with clients, ask questions that help them to open up about their challenges and offer solutions. If we donโ€™t, who will?

06/06/2023

Google Analytics 4 (GA4) will soon become the default Google Analytics platform.

From 01 July 2023, Universal Analytics (UA) will no longer process new data, meaning marketers need to develop their skills to prepare for this change.

In our new article, we share expert insights about what you need to know: https://bit.ly/3nau8xd

06/06/2023
06/06/2023

The latest edition of Catalyst is packed full of marketing insights and updates ๐Ÿ’ญ

Don't miss out on our profile story with the CCO of Zurich Insurance Group, Conny Kalcher, talking about her experiences and learnings, including previously working at Lego.

Head over to the CIM Content hub now to read the digital edition. Link in comments section ๐Ÿ”—

06/06/2023

Are marketing budgets being cut? ๐Ÿค”

According to a survey of 75 leading international CMOs and marketing directors, only 18% have seen budgets cut.

Over half of those surveyed expect budgets to increase over the next year.

Interested in more insight into the state of the marketing industry?

Download the full report now. Link in comments section ๐Ÿ”—

06/06/2023

Do you want to bring in more customers who are local to your business? ๐Ÿค”

Having a strategy which involves local SEO can help you expand your customer base ๐Ÿ“

Read more in our article on the CIM Content hub. Link in comments section ๐Ÿ”—

06/06/2023

Tune into a brand-new episode of the CIM Marketing Podcast now! ๐ŸŽง

Listen to learn:
๐Ÿง  Neuromarketing techniques and how to apply them
๐Ÿง  What neuroscience can reveal about your customers
๐Ÿง  The challenges of introducing neuromarketing into your strategy

Press play now on your platform of choice. Link in comments section ๐Ÿ”—

06/06/2023

Are you tempted to elevate your language to new heights? โ›ฐ๏ธ

Keeping it simple and clear will be your best bet when writing an editorial piece.

Read our new article on the CIM Content hub. Link in comments section ๐Ÿ”—

https://m.facebook.com/story.php?story_fbid=690239006442459&id=100063690966713
12/05/2023

https://m.facebook.com/story.php?story_fbid=690239006442459&id=100063690966713

The Gap was created for accountants, by accountants almost ten years ago.

After years of looking for ways to add value and purpose to their profession, Mark Jenkins and Viv Brownrigg came up with the idea of a software platform that would arm accountants with the tools to offer advisory services.

The Gap community (who call themselves Gappies) has grown throughout New Zealand, Australia, and the United Kingdom, unlocking the potential of 1000s of accountants and their clients along the way. Without them, we wouldn't be here today!

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