North Staffordshire Press -Henson Editorial

25/10/2024

WORK IN PUBLISHING CAMPAIGN AND CREATIVE CAREERS WEEK 18th Nov, to 22nd Nov.

25/10/2024

11/10/2024

09/10/2024

Support your Independent Publisher.!!😀😀😀

06/10/2024

CYNHADLEDD LLYFRWERTHWYR Welsh Bookselling Conference.
DYDD LLUN HYDREF 21 am Monday 21st October 2024.
Ramada Plaza by Wyndham Wrexham Ellice Way Wrexham LL13 37YH.

02/10/2024

VIDEO CYMRU

29/09/2024

Have you seen my award winning Oscar?

25/09/2024

The Publishers Association’s People of Publishing campaign spotlights the brilliant people behind some of the most interesting, innovative and exciting thing...

25/09/2024

Publishing Association video 2024

The Publishers Association’s People of Publishing campaign spotlights the brilliant people behind some of the most interesting, innovative and exciting thing...

25/09/2024

Publishing Association video 2024

The Publishers Association’s People of Publishing campaign spotlights the brilliant people behind some of the most interesting, innovative and exciting thing...

13/07/2024

A Stroll up Cymmer Hill: Reminiscences of a Rhondda Lad by Rosslyn Morgan is a publication forthcoming😀😃😄

18/06/2024

BRANDING IN BOOK PUBLISHING
Ruth Waldron in the June issue of the Bookseller writes that getting noticed in the competitive world of book publishing requires a strong brand identity that will make a splash listing five ways top brands cut through the noise:
1) Publishing language can be a trap so keep editing down when faced with the elevator pitch. KISS keep it simple stupid. You have seven seconds to grab readers attention.
2) When you have small teams, don’t spread yourself too thinly across too many social media channels and digital products. Choose where you are going to talk to your target audience best and create strategies around this channel.
3) Successful book marketing builds on standout colours eg pink for Barbie at cinemas last summer.
4) Digital activation is a powerful and essential tool through which you can foster engagement and encourage user-generated content, for example, Henson Herald monthly publication. Create an anniversary or celebration day each year for fans.
5) Be authentic and have fun A sense of humour is a must and will help cut through the noise.

18/06/2024

CREATIVITY & CREATVE CONNECTION
This piece for the Henson Herald is taken from an article in the Bookseller by David Robson.
Robson believes that the trope of the lone individual genius is a singular error, research shows collaboration is at the heart of artistic advancement.
The conception of new ideas can depend on social relationships which produce a cross-
pollination of thoughts, and our conversations constantly exposing us to fresh experiences and
perspectives.
A psychologist Dean Simonton , analysed the lives of 2026 prominent scientists and inventors finding that connected creativity was important in all their lives, and drawn from historical records traced relationships with friends, mentors, collaborators and pupils. Contrary to the idea of the lone genius Simonton found a clear correlation between each figure’s social connections and the success of their output: the more connected they were the more Influential their theories or inventions. Isaac Newton exemplifies these findings.
Of the 2026 figures included in the study, he was considered to have the most influential output and one of the best connected.

16/06/2024

Publishing In Wales

Ross Morgan A Stroll up Cymmer Hill publication forthcoming.

16/06/2024

DYSGU CYMRAEG (Learning Welsh ) 9-12. pm Monday (Llun)
Business Welsh (Busnes Cymraeg)