Breadcrumb Media

19/08/2024

This summer has been a whirlwind of creativity and productivity. From pulling off a global live stream in Cambridge to supporting community events like Shelford Feast and the upcoming Histon Beer Festival, for our local based clients. We've been busy bees! 🐝

Behind the scenes, we've been hard at work on:

• Photoshoots
• Fresh rebrands
• Kicked off 5 animations
• 5 x film shoots
• Non-stop post-production magic

PLUS, we’re thrilled to announce a 6-day film shoot in the heart of the South of France! 🇫🇷

Want to know more about what we do, drop us an email at [email protected] or visit www.breadcrumbmedia.uk

18/07/2024

In our latest blog post we share actionable strategies to maximise your marketing ROI, even with limited resources

Clink the link to learn how to stretch your marketing budget further and get the most out of every pound!



P.S. Let us know in the comments below - what's your biggest challenge when it comes to marketing on a budget?

https://breadcrumbmedia.co.uk/stretch-your-marketing-budget-getting-the-most-out-of-every-pound/

05/06/2024

This Week's Wins!

PPC Powerhouse! Our regular month end report shows the incredible results that we continue to get for a long-term PPC client (7+ years!), proving the power of consistent strategy. Plus, a hot new lead is ready to chat Google Ads with us!

Marketing Magic! We're gearing up for an awards night with stunning presentations, programs, banners, and even a pre-event video. Stay tuned for the big event itself, where we'll be filming an epic follow-up promo!

Dream Chaser Alert! That VW camper van life is calling our name (one day!).

New to PPC? Don't miss out! We're offering 10% off for new clients to unlock their marketing potential.

Click here for more info: https://breadcrumbmedia.co.uk/celebrate-with-us-10-years-of-creating-success-10-off-for-you/

29/05/2024

Last Week at Breadcrumb Media 😁

✈️ Our Director Mark jetted off to Edinburgh and captured some breath-taking views!

📹 📸 Meanwhile a crew headed back to London to film some product launch promos and capture some LinkedIn profile headshots.

Don’t forget that to mark a decade of success, we're offering 10% off for all new clients and projects! Don't miss out, click the link below for details:
https://breadcrumbmedia.co.uk/celebrate-with-us-10-years-of-creating-success-10-off-for-you/

22/05/2024

Last week was a whirlwind of activity in the office! We spent a significant amount of time crafting pitches, quotes, and edits for various projects. One particularly exciting project involved editing a film to promote an event held in the stunning location of Monaco.

What was your week like?

16/05/2024

I am always suggesting to clients to keep on top of their platform subscriptions and new to you solutions that are on the market. This week I am taking a dose of my own medicine and exploring a new broadcast platform called Loomly.

What we love:
😍 Ease of set up
😍 Content ideas as standard
😍 Each client has their own calendar
😍 Workflow approval is standard

What we are not seen keen on so far:
😠 There is an annoying pop up that keeps nagging me to do more tasks

The ratio of love to annoying items is definitelt in Loomly's favour.
Thanks for the recommendation Breadcrumb Media

Anyone else used Loomly or recommend another platform?

14/05/2024

Alongside new client meetings and film shoots, last week we also worked on targeted content for some of our more niche clients:

For Instant Home Furniture Rental we had access to some stunning photography from a recent property staging project. This will be used across multiple promotion opportunities, but to kick off we created a short reel showcasing the quality of furniture available to rent.

For PSC Pharmacy Sales and Consultancy we shared a new article: ‘Maximise Your Profit: 5 Proven Tips to Sell Your Pharmacy’
This is a niche market so to stand out we created a carousel highlighting the top 5 tips.

For new online fashion retailer MagMy we’re focussing on TikTok and Instagram and launched a successful FREE P&P weekend creating daily videos with varying content to capture attention.

This week really sums up the importance of identifying the target audience, where they're most likely to be accessible and creating content to appeal to them.

If you need social media or content creation support then don’t forget that we’re currently offering 10% discount to ALL new clients or projects.

Click the link to find out more: https://breadcrumbmedia.co.uk/celebrate-with-us-10-years-of-creating-success-10-off-for-you/

08/05/2024

This week was a whirlwind for the team! We kicked things off with two glorious days filming in central London. With the sunshine gracing the city, it was hard not to be captivated by the stunning views.

Keeping the momentum going, we then headed straight to a top-secret filming location 🤫 (stay tuned for the big reveal!). The journey there wasn't half bad either, offering breathtaking views of Stonehenge along the way.

Back in the office, we switched gears and focused on building strong brands for our clients. This involved filming reels, creating content, and ensuring everything aligns perfectly with their marketing strategies.

After a week that packed a punch, a relaxing bank holiday weekend was well-deserved for the entire team.

💰 Don't forget, new clients or new projects can enjoy a 10% discount as part of our 10 years of trading celebrations. 🎉

Click the link for more info 👇🏼

https://breadcrumbmedia.co.uk/celebrate-with-us-10-years-of-creating-success-10-off-for-you/

30/04/2024

We thrive on the diversity of our projects. Take a peek at some of our recent highlights:

🗓 Client Meeting: Met with clients at Suffolk Business Park in Bury St Edmunds to brainstorm a new animation project.

💻 Marketing & AI: Attended a fascinating The Marketing Meetup webinar on "Social Media and AI" with speaker Nicole Mezzasalma. As a marketing and media agency, we're keen to explore how AI can be leveraged effectively.
Here's a link if you would like to explore too.
https://themarketingmeetup.com/events/social-media-and-ai-ready-or-not-here-ai-come/

🏋🏻‍♀️ Inspiring Young Athletes: Had the pleasure of attending a presentation by Carolin of Pro·formance , who educated young, aspiring footballers on the importance of sports nutrition, strength, and conditioning.

☕️ Collaboration & Growth: Enjoyed catching up with Natalie from Brick Marketing UK over coffee Quy Mill Hotel & Spa, Cambridge. We believe in building relationships with fellow agencies, and this was a great opportunity to share ideas and resources to help each other thrive.

📚 Education Project in Progress: Continued development on a fantastic animation project for the education sector.

Having recently explored AI in more detail we're really excited to see how it evolves. We would love to hear your thoughts on it too 👇🏼

22/04/2024

We're back after the Easter break and excited to share some highlights from the past few weeks:

🔘 We spent a fantastic day at Julie’s Cooking Academy observing Julie in action teaching a wonderful group of teenagers

🔘 Content Creation Powerhouse: Back in we captured headshots and filmed promotional videos, keeping our clients content pipeline flowing.

🔘 Inspiring Collaboration: Met with Pro·formance a sports therapist and nutritional expert with big plans! We'll share more about their work next week.

🔘 Supporting Local: As proud sponsors of Histon F.C. for several years, we were delighted to attend the sponsors match. It's always great to cheer on the local team. ⚽

🔘 Staying Ahead of the Curve: We joined an insightful The Marketing Meetup up webinar with guest speaker Ross Simmonds on "The Current State of AI and Its Impact on Marketers." Fascinating insights on the future of marketing!

🔘 Celebrating 10 Years! To mark a decade of creating success for our clients, we launched our campaign. New clients and projects get 10% off ALL marketing and video production services! Click here to learn more: https://breadcrumbmedia.co.uk/celebrate-with-us-10-years-of-creating-success-10-off-for-you/

Know someone who needs video or marketing help? Tag them below 👇🏻
With 10% off, now's the perfect time to get in touch and elevate their brand.

19/04/2024

We are thrilled to announce that we're celebrating 10 years of creating success at Breadcrumb Media!

To mark this milestone, we are excited to offer an exclusive 10% discount on all of our marketing and video production services to all new clients or projects.

At Breadcrumb Media, we specialise in helping businesses reach their full potential through strategic marketing and captivating video content. Whether you are looking to revamp your brand image, create engaging video ads, or enhance your online presence, our team of experts is here to help you every step of the way.

Click the link to find out more 👇🏻

https://breadcrumbmedia.co.uk/celebrate-with-us-10-years-of-creating-success-10-off-for-you/

27/03/2024

Welcome to this week’s Breadcrumb Bites!

Here’s some of last week’s updates, exciting news, and insightful discoveries…

📝 Marketing Update:
The team share tips on how to craft an "About Us" page that converts visitors into customers! Watch the full video via YouTube Shorts 👇🏻
https://youtube.com/shorts/9H68A9Ooq-A

🏆 Team Celebration:
Congratulations to Director Mark Pirrie and his U16 girls' team for winning the Cambridgeshire League Cup trophy!
Read the full write-up via our local community news: https://www.hihub.info/news/hornets-girls-on-cloud-nine-as-they-bring-home-the-cup/

💻 Learning About Safety:
We had a coffee and a catch up with our neighbours at the
They have some fantastic resources like "Report Remove" to help young people in vulnerable online situations. If you have young people in your life, we encourage you to take a few minutes to learn more about this valuable tool: https://www.iwf.org.uk/our-technology/report-remove/

PLUS, we continued to supported all of our regular clients with marketing support and content creation.

We will be taking a break from the weekly roundup over the Spring break. However we are still available, so if you need any help or support please do drop us a line via our contact form: https://breadcrumbmedia.co.uk/contact/

26/03/2024

Top Tip...

How to craft an 'About Us' page that turns visitors into customers.

Top Tip...How to craft an 'About Us' page that turns visitors into customers.

20/03/2024

This week at Breadcrumb Media, we were busy bees!

🎥 Lights, Camera, Action! We headed to London for a bustling film shoot, just a stone's throw from Buckingham Palace. Over two days, we managed to film an impressive 12 films and capture professional headshot photography for our clients' LinkedIn profiles.

🍽 A Culinary Connection: We had the pleasure of meeting the amazing Julie of Julie’s Cooking Academy . Nestled in The Compass Courtyard, a beautifully renovated farmyard transformed into stunning business units, Julie's location is as inspiring as her culinary creations.

☕️ Coffee & Connections: We grabbed a coffee and caught up with Liz Harrison at Quy Mill Hotel & Spa, Cambridge and spa this week. It was a fantastic opportunity to learn more about her and her business.

💐 Spring Has Sprung: We couldn't resist taking a moment to soak up the gorgeous spring sunshine – a welcome sight after a long winter!

12/03/2024

Breadcrumb Media's weekly roundup of some of our fantastic highlights

💻 We've refreshed our website! Head over to [breadcrumbmedia.co.uk] to check it out.

🎉 To celebrate 10 years of successful trading, we're launching the "10 For 10" campaign! All new clients will receive a 10% discount on our marketing and media services. Stay tuned for more details, but feel free to reach out to [email protected] to discuss how we can help your business thrive.

🌎 We celebrated International Women's Day by recognising some of the amazing women who inspire us, including Layan Abu Aysha, Emily Court, Rebecca Pryor, Sue Hubbard, and Kelly Baldwin.

👀 Spotted our latest Panther Taxis billboard ad on Newmarket Rd! Let us know if you've seen it in the comments 👇🏻

💬 We had a productive time networking at the Women In Business Network, connecting with fantastic business women like Amy Wilkes, Julie Quy, Natasha Rigatti Luchini, Gemma Pauley, Fiona Sinclair, Liz Harrison, Regina Ray and Natalie Morris.

Finally, did you catch our latest blog post; ‘Why using a marketing consultant to offer an external view of your marketing plan is a good idea’ ?

Click the link to take a look: https://breadcrumbmedia.co.uk/why-using-a-marketing-consultant-to-offer-an-external-view-of-your-marketing-plan-us-a-good-idea/

08/03/2024

08/03/2024

Celebrating Women Who Inspire Us!

In honour of International Women's Day, we're taking a break from our usual routine to celebrate the amazing women who make a difference!

Meet Our Powerhouse Ladies:

Layan, the Change Management Guru: We've had the pleasure of collaborating with Layan, a consultant and leadership coach at Seasons Consulting, for over two years. This brilliant and knowledgeable individual holds an MSc in Organisational and Social Psychology and a BA in Psychology and Behavioural Sciences from McGill University.

The Instant Home Dream Team: We're constantly impressed by the dedication and care the entire Instant Home Furniture Rental team brings to their work. They not only provide top-notch customer service (check out their stellar reviews!), but they're also genuine and inspiring individuals who set a fantastic example for ethical business practices.

Sofia, the Squash Star: This inspiring athlete, supported by Instant Home, is a Portuguese National Champion and currently ranked 132nd in the world! With her sights set on the 2028 Olympics, we can't wait to see what she accomplishes next.

Histon Hornets U16s: Leading the Way: As many of you know, Breadcrumb Media is passionate about girls' and women's football. For over 8 years, Director Mark has led this talented U16 team to the cup finals three years running! These young women are inspiring others to chase their dreams.

Aspire Travel Tremendous Trio: Just a glimpse at Aspire Travel's social media channels showcases the incredible individual and team achievements of these fantastic women. They exemplify the power of women supporting each other and making every moment count.

These are just a few of the remarkable women we're fortunate to know and work with. Happy International Women's Day to all the incredible females out there!

04/03/2024

Stuck in a Marketing Rut? A Fresh Perspective Could Be the Key to Growth

In today's competitive landscape, a well-crafted marketing plan is essential for business success. But sometimes, getting too close to your own strategies can lead to blind spots and missed opportunities.

This article explores how a marketing consultant can bring a fresh perspective and invaluable expertise to your marketing efforts.

👉🏻 https://breadcrumbmedia.co.uk/why-using-a-marketing-consultant-to-offer-an-external-view-of-your-marketing-plan-us-a-good-idea/

26/02/2024

Last week was a busy one for us as we tackled a variety of projects and started planning some exciting new initiatives.

📸 Firstly, we created some product shots for a new online brand. Alongside the photography we wrote descriptions that focused on highlighting the unique features and benefits of each product.
PLUS, we are delighted to be able to offer you an EXCLUSIVE DISCOUNT.
If you like the look of any of the MagMy sunglasses, you can claim a 10% discount! Simply add code FACEBOOK10 at the checkout 😁
https://magmy.co.uk/collections/sunglasses

🎉 We started planning how we will mark 10 years of trading. This milestone is a significant achievement for us and one we’re very proud of. Watch this space for more updates.

💻 We revisited a previous animation, which nicely showcases how different styles can deliver clear on brand messages.

✏️ Lastly, we shared our latest blog post on why using a marketing consultant to offer an external view of your marketing plan is a good idea. We emphasised the importance of getting an outside perspective to help improve our strategies, identify blind spots, and ultimately drive better results.
Read the full article here: https://breadcrumbmedia.co.uk/why-using-a-marketing-consultant-to-offer-an-external-view-of-your-marketing-plan-us-a-good-idea/

Overall, it was a productive week filled with creativity, planning, and reflection. We're excited to see our projects come to life and continue to push the boundaries in our marketing efforts.

P.s. Don't forget to get summer ready and purchase those sunnies 😎

19/02/2024

This past week at Breadcrumb Media has been a busy one with a variety of projects completed. The following are just a few of our highlights ✨

🖥 We started the week with a re-edit of a film for the NHS England as part of their on-boarding campaign. The revised video is now being used to introduce new employees to the organisation and its training programmes, helping them feel more connected and engaged from the start.
Additionally, we updated a film for a training provider, which was re-released last week to a great reception.

📢 We also worked on an internal and external announcement video for a global company, helping them communicate important news and updates to their employees and customers. The video was well received and has already generated positive feedback.

📝 On the marketing side we were pleased to collate highlights of the
successes, collaborations, and achievement from . It's well worth a read to be inspired by how a local business can make a big impact. 👇🏻
https://www.instanthome.co.uk/blog/2024/02/07/instant-home-2023-a-year-of-achievements-and-community-involvement/

⚽️ Lastly, we want to give a special shoutout to Director Mark Pirrie, who had success outside of work by taking his U16 girls team to the Cup final for the 3rd year in a row. We would also like to thank Aspire Travel for their sponsorship and support in helping the team achieve their goals.
You can read more about their journey here 👇🏻
https://www.hihub.info/news/hornets-buzzing-as-girls-aim-to-rewrite-history/

Want more industry insights and updates? Then scroll to the bottom of our homepage to subscribe to our newsletter 👇🏻
https://breadcrumbmedia.co.uk/

12/02/2024

✨ Last week was all about exciting adventures and creative projects that had our team on cloud nine! Here are our weekly highlights:

🌼 We had an incredible time visiting the ! It was a delight to explore the latest trends in home decor, fashion, and lifestyle products for a client we are supporting to build a new brand.

🚁 Our hearts soared as we visited the witnessing their tireless efforts to save lives and provide vital emergency medical services was truly inspiring. We were honoured to capture some of their incredible work and raise awareness about their invaluable contribution to our community.

💫 Our talented team at Breadcrumb Media put their creative wizardry into play this week, crafting on-brand animated sequences for a global tech company.

📽️ We put on our director's hat and dove into editing a captivating video promo for an innovative brand. Their ground-breaking research and advancements in the field of science deserve to be celebrated, and we're thrilled to be part of their journey in sharing their incredible work with the world.

🔥 These weekly highlights are just a glimpse of the amazing projects and experiences we've had at Breadcrumb Media. We can't wait to continue bringing you the best content, capturing moments that matter, and making a positive impact through our work!

07/02/2024

Welcome to this week's roundup from Breadcrumb Media where we bring you the latest news from HQ and the world of media and communication.

Here’s some of what the team got up to last week:

🖌 Sign off on an exhibition stand design

🖌 Finalised a billboard ad, which is now displayed on Newmarket Rd, Cambridge

📹 Working with the NHS England to recce a location for an exciting and powerful new project

🍽 Directors meeting The Boot, Histon to discuss business plans for 2024 and project updates

📹 Editing a product promo for a Cambridge based science lab

PLUS, we have lots of helpful blogs in the pipeline, ready to drop in your inbox at the end of each month. Sign up via our contact form to ensure that you don't miss out.

📩 https://breadcrumbmedia.co.uk/contact/

24/01/2024

Day 3: The final day on location in live streaming to a potential audience of 50,000.

After a successful 3 days we are super grateful to the incredible team that all helped make this seamless. Tomorrow back to Breadcrumb HQ to begin the edit process to showcase each presentation for future viewers. 🎥

23/01/2024

Day 2 of the team on location in London live streaming an event to viewers across the globe 🌍

22/01/2024

Day 1 on location in , setting up for a live stream event 🎥

10/11/2023

With Christmas just weeks away, we thought that the latest in our series of top tips should focus on offering advice for your Christmas marketing campaign.

Here are 8 actions that will help you make the most of this unique time of year.

https://breadcrumbmedia.co.uk/top-tips-for-your-christmas-marketing-campaign/

18/10/2023

A little treat for the team this morning on

But the question is, whats the perfect drink to go with it, tea or coffee?

17/10/2023

Out of the estimated UK population of 67.9 million, approximately 44.84 million are active Facebook users. So, improving engagement, even just by the smallest percentage, can make a massive difference.

Click the link for our 6 Top Tips for improving engagement on Facebook 👇🏼

https://breadcrumbmedia.co.uk/6-top-tips-for-improving-engagement-on-facebook/

28/09/2023

Your email open rate is essential to the success of your email marketing campaign. If people don’t open your emails, they can’t read your content or take your desired action.

As email marketing experts, the Breadcrumb Media team has compiled some top tips for increasing email open rates to help you get your message read!

Click the link below to discover seven simple actions that make a BIG impact 👇🏼

https://breadcrumbmedia.co.uk/7-top-tips-to-increase-your-email-open-rate/

20/09/2023

@ 10 Top Tips for gaining reach and followers on Instagram @

Before we dive in and share our top tips for gaining reach and followers on Instagram, we thought we would share some stats around the platform to demonstrate why you should be using it to reach your target audience. If you’re on it already these tips will also help boost your reach and gain you followers!

Stats:
◼︎Instagram is the 4th most popular social media in the world in terms of monthly active users
◼︎The average time spent on Instagram is 30 minutes.
◼︎70% of Instagram users watch Instagram stories daily
◼︎The highest Instagram Reels engagement rates are obtained by Instagram accounts with fewer than 5,000 followers, reaching up to 3.79% on average.
◼︎A total of 4.2 billion likes occur on Instagram each day
◼︎81% of Instagrammers use the platform for researching new products and services
◼︎87% of Instagram users say they take action after seeing a product on Instagram

Now that you’ve had time to digest these stats, you can see how important it is to get the content on this channel right. Click the link to see how you can get started on making improvements today.

Before we dive in and share our top tips for gaining reach and followers on Instagram, we thought we would share some stats around the platform to demonstrate why you should be using it to reach your target audience. If you’re on it already these tips will also helps boost your reach and gain you ...