Marketing with Ethics

05/10/2023

Due to technical issues with this page, we have made the decision to create a new page and start again.

So, if you want to receive great tips and advice on marketing then please come and follow us at:-

https://www.facebook.com/marketingwithethicsltd

19/04/2023

Do you want an effective marketing strategy that will help your business to achieve its goals?

In this article, I share the 12 steps you need to take to create an effective marketing strategy that will enable you to plan your year ahead and help you to achieve the goals you want.

In this article, I share the 12 steps you need to take to create an effective marketing strategy to help you to achieve the goals you want in your business.

22/03/2023

Would you like to hear a simple yet effective tip to get more from your Google Ads campaigns?
It’s SO simple and yet so many businesses don’t do this one thing.

⏲️ Schedule your ‪Google‬‬ Ads for when your customers are online. ⏲️‬‬‬

It sounds simple right? But you will be surprised how many campaigns are left to run constantly, regardless of who they trying to reach out to.
Think carefully about your target audience and the days and times 📅 they are likely to be trawling the internet looking for your services and set up a schedule based on this. It could save you from flushing up to 50% of your budget down the toilet! 🚽 🚽

Go on, get onto your campaigns and get it set up now! If you don’t know how and want some advice, just reach out, that’s what I am here for ‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬ 🆘

26/01/2023

Act as though everything you do makes a difference - BECAUSE IT DOES!

24/01/2023

Are you creating ads that really speak to your potential customers? 📰

Want to know what I do when I am creating Google Ads campaigns for my clients?

🔍 KEYWORD RESEARCH 🔎

Many business owners make the mistake of creating ads using the terminology that they use within the industry. However, this is rarely the words that people type in the Google search bar.
Carrying out extensive keyword research and using these words and phrases in your headlines will generate more clicks to your website as they are speaking in a language that resonates with your audience.
💥 BONUS: The more words you match to the results, the better chance you have of achieving a better position at a lower cost! 💥

What words do your audience use to search for your product or service that surprised you? (keep it clean)

19/01/2023

Live in such a way that if someone spoke badly of you, no-one would believe it

17/01/2023

Want to know one of the most common mistakes I see in marketing?

We have all been guilty of it at some point!

🩹 FOCUSSING ON YOUR PRODUCT AND NOT THE SOLUTION! 🩹

Customers are not interested in your product, they are interested in the problem they have and finding a solution. This is the area you should be marketing.
💥 What problem does your product solve?
💥 What impact will this solution mean for the customer?
Directing your marketing efforts to this, will help your product be more desirable.
What problem does your product or service solve and how does it impact your customers' lives?

12/01/2023

You are personally responsible for becoming more ethical than the society you grew up in ~ Eliezer Yudkowsky

10/01/2023

Do you know the main cause why people stop following businesses on social media?

It’s something that most businesses are guilty of.

💻 Filling their newsfeed with sales posts! 💻

🥱 68% of consumers feel that brands don’t share interesting social content. 🥱

You get fed up when that’s all you see so why should your audience be any different? You have followed a business because you see them as an expert and want to get great tips and information from them not to constantly see their latest offers.

Keep sales posts to 20% or less of your overall content. The remaining 80% of content should Inspire, Educate or Entertain your audience with tips 📝, industry news 📰 and posts that show your personality 😜. This is what sets you apart from your competitors and will keep your audience coming back for more.

05/01/2023

Success isn’t about how much money you make, it’s about the difference you make in people’s lives ~ Michelle Obama

03/01/2023

Do you know an ethical way to get your followers contact information for future marketing?

It takes a bit of work but it is worth the time.

📥 CREATE A FREE DOWNLOAD 📥

Offering a free download in exchange for their name and email address is a great way to showcase your expertise and give them a 💡 ‘gold nugget’💡 or two to achieve a quick win. This will increase trust in your knowledge and give you the opportunity to continue to give value with email marketing.

Many business owners struggle when it comes to thinking of something they can give away to increase their email list. There are many ideas, including:-

🗒️ A checklist
🗒️ A step by step guide
🗒️ A cheat sheet
🗒️ A video series
To name just a few

What could you create that would help your target audience and demonstrate your expertise on the subject?

29/12/2022

To make a difference you have to be different

27/12/2022

💷 Want to know a way to save budget on your Google Ads campaigns? 💷

It seems so obvious, but many people forget to do this!

❎ MAKE NEGATIVE KEYWORD ADDITIONS A REFULAR PART OF YOUR ONGOING ACCOUNT MAINTENANCE ❎

With so many new searches on Google every second, it is impossible to know every search that could bring up your ad and tempt people to click, when it is not the kind of traffic you want.
It is essential to carry out regular checks and add new negative keywords AT CAMPAIGN LEVEL so that your valuable budget isn’t wasted.

Negative keywords are words that you don’t want your ad to show for and once added to the negative list, you will not appear in the results for that word again, saving you money. 🗒️

I carry out this activity on a weekly basis for my clients and often ad 5-10 new negative keywords each week!
When was the last time you checked for negative keywords?

22/12/2022

INTEGRITY is choosing your thoughts and actions based on VALUES rather than personal gain

20/12/2022

Have you ever been scrolling through Facebook and seen an ad for the exact pair of shoes you had just been looking at? 👠 🥾

Wouldn’t it be great if you could target your potential customers so efficiently? Well, you can!

💥 ADD FACEBOOK EVENT CODES TO YOUR WEBSITE 💥

Facebook Event Codes are a powerful way to reach out to people who have already shown an interest in your product or service. The base code is added to your website to store information about your website visitors and their actions to enable you to market to them more effectively with the Facebook platform. 💻

You don’t have to be a web developer to do this, with the use of plugins and Facebook’s own Event Setup Tool, even a novice can do it with a little bit of help.

Have you added Facebook Event Codes to your website?

19/12/2022

We are now closed until Wednesday 4th January 2023.

I would like to wish all our clients and followers a very Merry Christmas and a Happy New Year.

See you in the new year!

15/12/2022

Business Ethics is about being honest to your customers, society, employers and employees

13/12/2022

How can you turn your followers into raving fans and customers?

It’s quite easy really but it doesn’t happen overnight

🤝 CONCENTRATE ON BUILDING RELATIONSHIPS NOT LIKES 🤝

When you take the time to interact and build genuine relationships with those that follow you, a bond develops and they begin to know, like and trust you. How can you do this?

🧑🏼‍🤝‍🧑🏻 Share content they love
🧑🏼‍🤝‍🧑🏻 Ask your audience questions
🧑🏼‍🤝‍🧑🏻 Respond to comments they make on your content
🧑🏼‍🤝‍🧑🏻 Reach out and ask their opinion
🧑🏼‍🤝‍🧑🏻 Take them on your journey with you

Once you have this connection, they are far more likely to buy from you. What tips do you have to build relationships with your audience?

08/12/2022

WRONG is WRONG Even If Everyone Is Doing It. RIGHT is RIGHT Even If No-one Is Doing It

06/12/2022

💷 Do you want to know a tip to reduce the cost of your Google Ads clicks to your website? 💷

It is something that many marketers don’t even monitor.

CREATE ADS WITH A QUALITY SCORE OF 5/10 OR MORE

⬆️ The higher your quality score the better position you can achieve with a lower budget as the Google algorithm will give you a rating based on the Quality score and your maximum bid to determine the results position.
I have seen this with my own client campaigns knocking multi-national competitors off the top results using a fraction of the budget.

💻 To find your quality score, go to Keywords then select the columns icon above the results, then Modify Columns > Quality Score > Quality Score)‪ 💻

You will have one or two general keywords you want to keep that have a lower score and that is ok. However, the more keywords that have a higher score, the better your results.

Have you checked the quality score on your keywords?

01/12/2022

COURAGE Is being who you are in a world that wants you to be someone else

29/11/2022

Want to know how marketers get the best results with their Facebook Ads?

It’s not rocket science! 🚀

🧪 TEST SEVERAL AD COPIES & IMAGES🧪

Different images and words attract different people. Test several combinations of both and measure the results to see which is achieving the best results.

Remember to only change one thing at a time or you won’t know what is causing the attraction.

Here is the process I use.

👉 Day 1 - Start with different images as this is what grabs the initial attention. Use the same headline and ad copy with several different images. Use only 25% of your budget.
⛔ Day 2 – DON’T TOUCH IT
👉 Days 3 - Choose the winning image. Then test several different headlines with the winning image and the same ad copy. Use 50% of your daily budget.
⛔ Day 4 – DON’T EVEN LOOK AT IT!
👉 Day 5 – Select the winning headline then test a variety of ad copy with the winning image and headline. Use 75% of your budget
⛔ Day 6 – I SEE YOU PEEKING. STOP IT!
👉 Day 7 – Select the winning ad copy. Then you have a winning ad with the best image, headline and description. NOW it is time to use your full daily budget and reap the rewards.

By increasing your budget as you test and measure your results, you are not wasting budget during this phase on ads that are not producing results.

24/11/2022

What you do makes a difference. You have to decide what kind of difference you want to make ~ Jane Goodall

22/11/2022

Want to know an easy way to take up more space in the Google results with your ads?

It’s a cool tip you can implement in just a few minutes! ⏱️

📣 ADD CALLOUT EXTENSIONS TO YOUR ADS 📣

Callout Extensions are a great way to promote other areas of your business within your add. They are not clickable but appear under the description lines of your ad, taking up more space on the page.

Have you added Callout Extensions to your campaigns?

17/11/2022

There is no way to succeed in business without the highest Ethical Standards

15/11/2022

Is there really such a thing as a business USP anymore?

Some say no but I say yes 👌 and this is why…..

It’s true that, unless you are inventor, there are likely to be many other businesses that offer what you offer. What they don’t have though is YOU.

YOU are what makes your brand different to anyone else’s. YOUR values, YOUR passion and YOUR personality. 🤸

Show it on social media posts. 😜

People buy from people and this shows there is a REAL person behind your brand