Supporting local SMEs, helping them achieve their marketing goals, and connect with customers online and on Social Media.
Best. Day. Ever. Swipe for the confetti bomb. 💣
Weirdest thing about getting married 12 years ago, is IG wasn't that big then, and camera phones were pretty crap, so I don't have loads of pics popping up in memories today... But over the next week as people uploaded their albums to Facebook, the memories start rolling in. 😂
Happy anniversary
💗
We are looking for pre-school children, either individuals or siblings, aged between 12m-4yo (must be walking) to join us Studios, St. Leonards, on Friday 15th March, between 10.30-2.30 (timing slots will be allocated).
Images will mainly be of the feet (as seen above), showing off the new swim shoe collection. There is also an opportunity to model our swimwear collection too, including swim shorts, swimming costumes and sun hats.
If you would like to know more, or express your interest please email [email protected] with your contact details.
divides parents up and down the country... but personally I think it's a great opportunity to get the kids thinking about their favourite books and the characters in them... and let's not forget it is a charity day to encourage reading.
Yes it can be stressful, and yes there may have been arguments about how the hat was made (not to the crayons liking unfortunately) but it got us working together as a family to sort the costumes, in the nick of time... some bits borrowed, some bits foraged from the garden, loft and backs of cupboards, some bits new and some bits crafted.
I know lots of people hate it for many reasons, but for now I'm embracing the fact my kids are still happy to wear crap I've cobbled together for them.
What do you think?
Until next year...
Content feeling flat as a Pancake? Try these simple social tips to inject a bit more life into your social media.
1. Understand what's working and what isn't. Get under the skin of your stats. Complete an audit to understand what's working and what isn't. When you should be posting, who you are talking to. Getting back to basics is often the best place to start.
2. Be brave and give Reels a go!
3. Go Live. Either on your own, with an Ask Me Anything, an opportunity for followers to get to know you and your brand a bit better. Or partner with a complimentary brand or service that you know your followers will love.
4. Make the most of the features in Stories. These will help drive engagement and can help you get to know your audience a bit better too... Set up a poll to encourage audience interaction (it’s also a great way to gather information and to see what your audience and followers like, or don't like). You can also use stories as a way to ask questions or let your followers ask you questions.
5. Freshen up your feed. Try some new designs, mix up use some fresh imagery, be real, show your face. Most important make sure your posts tell a story... have a relevance... and a reason.
6. Give your captions more attention. Start with a great hook, follow through with an insightful, interesting, engaging, key word optimised post and a clear call to action.
7. Don't forget the Hashtags. Trial what works for you here... I suggest around 5.
And if you’d like a little bit of extra help, I’m here to help! DM for more details on my content workshops.
Oh and happy !
Great session with my clients The Cleveland Arms and The Chimney House Brighton yesterday chatting about the importance of creating quality images and videos for social media. We covered everything from the importance of creating great content, to setting up Your phone for success, making Reels as well as ideas for content they could create when they have downtime.
With some clients, it makes sense for the team on the ground to send through the content. This makes for more authentic content, and allows us to share the daily action going on within the business. But it's essential the content they provide is the best possible quality to support the social strategy and monthly plans.
If this sort of trining sounds like something you might be interested in for your business and staff... drop me a DM or email and we can discuss. 👩🏼💼
P.s. They weren't ignoring me here in the pic... just looking at their phone settings 😅🤳.
The early bird catches the... fish.
Do you when you should be posting on your social accounts... and why?
Whilst there are plenty of obvious genetic 'best time to post' stats out there, I strongly advise keeping a close check on your insights (across all your different social networks) to determine when YOUR audience is online and most likely to engage with your content.
Once you've got that down, also think about the type of posts you share and when.
Do funny, relatable, informative posts do best first thing in the morning?? Do your sales posts perform better in the evening when people have more time to research or consider your proposition? You won't know until you check!
Need a hand interrogating the insights? This all falls within my Audit Package so drop me a DM if you'd like to know more.
Hello - Feeling stuck with your Social Media or Marketing? Here’s how I can help...
1. Social media audits, strategy and planning. A health check for your social with an actionable strategy.
2. Monthly content planning and ex*****on. Creating bespoke annual calendars tailored to your business. Creating content on a monthly basis.
3. Email Marketing campaigns. Strategy & planning of email communications. Design, copywriting, distribution and reporting.
4. Social media 1:1s and training. A bespoke 1:1 (or team) sessions to help you understand your social media objectives... the outcome will be a plan and the confidence to implement it… or we can chat about anything that’s worrying you or you need help with in the world of Marketing!
5. Complete new business Social Media set up. Set up the required social channels, create all the relevant assets, write bios, create post templates, and posting guide.
Want to find out more? Drop me a DM... save for later... and please share with any friends that you think might like to chat to me.
Happy Summer Solstice.
Thank you for a perfect way to mark the day. 🧘🏼♀️☀️
Today is the Spring Equinox & International Day of Happiness….
Unfortunately the weather did NOT get the memo, so, here’s my bargain £1 daffs in a gloomy kitchen… which make me super happy.
Happy Friday team.
Another week has zoomed past, but feeling very grateful for the longer days starting to creep in - clocks change next weekend!!
Friday drinks will be out in the sun before we know it 🤞🏼!
Wow, where did February go? I know it's a short month, but that was ridiculous.
March is the month of , daffs, Guinness, lighter evenings, and celebrating women... amongst lots of other things!
Take a look through my March content prompts and see if there is any content you could create which is:
A) Relevant to your audience or niche... and
B) allows you to tap into a broader conversation on social media.
Let me know what you think, and please like or share with anyone you think might need some inspo.
Happy Pancake Day!
Image pinched from my clients 📸 because quite frankly, my pancakes were not photogenic!
February 💗
I think we can all agree January has gone on long enough! We're ready for the month of love!
Swipe through to read what this month has in store, and see if there are some relevant days that will resonate with your followers and new potential followers.
Need some help coming up with ideas? DM me for a face-to-face (or online) content development chat. I will help you apply some of these prompts to your business, plus I'll help you generate some specific ideas to create and implement across your different channels for the whole month.
Happy Christmas from me and my Christmas coat!
Thank you all my lovely clients for keeping me going this year. Looking forward to more exciting projects in 2023.
If you’re wondering about getting some Marketing and Social Media support in 2023, drop me an email, or DM, and we can have a chat in January.
Have a good one folks!
Two years!
Time flies when you’re having fun, thanks to all the clients and supporters keeping me going!
Looking forward to what the future holds for me and my biz.
Hello…
I’ve been away a while. When you’re working hard on your clients content (plus life, kids etc.) it’s hard to find and motivation to work on your own social presence!
Time to practice what I preach… and make sure I’m showing up here a bit more.
But for now, time for chips on the beach!
Happy weekend!
AZ. X
Social Media Predictions for 2022
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1. WE'LL BE GOING LIVE MORE OFTEN
reach is expected to grow 15-FOLD and reach 17% of ALL internet traffic in 2022. If you and your team haven’t been “going live” regularly, it’s time to include these kinds of videos in your social media marketing plan.
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2. WE'LL BE PUTTING OUR AUDIENCE FRONT AND CENTRE
(or ) is an easy and effective way to promote your brand and grow your audience. When someone creates content promoting your business, be sure to share it on your feed & in your stories. Don't forget to tag them!
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3. WE'LL BE WORKING WITH MICRO-INFLUENCERS
Social media influencers with more than 1,000 followers but fewer than 100,000. often have deeper connections with their audiences, and this engagement can lead to better conversions and more growth for YOU.
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4. TRY MAKING COMMUNITY ENGAGEMENT A PRIORITY
Join Facebook and LinkedIn groups relevant to your business, and monitor relevant hashtags to help stay in the loop & informed about topics & issues important to your target audience. Be sure to add value when you engage in these spaces & don’t aggressively sell your products or services every chance you get!
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5. TIKTOK WILL BE A MUST FOR MARKETERS
With over 1bn users in 2021, is easily one of the most popular apps in the world. But, it's maturing and no longer just a space for teens sharing funny videos. It’s quickly becoming the next big !
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6. TAP INTO NEW PLATFORMS
has roughly 460m users, so the potential to reach a lot of people & because it’s not such an obvious platform for advertisers, there may be less competition than FB & IG.
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7. SHORT VIDEOS WILL BE KEY
With the exception of YouTube, where long-form videos are still preferred, keep your content short and sweet.
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8. LISTEN MORE
Making a priority means you’ll have an easier time figuring out what your customers enjoy and want to see more of... and what they want to see less of. Saving you time & resources.
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What would you add?
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Sooooo apparently 60second are being tested.
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Have you had this yet?? What do you think of longer ?? Yay or nay?
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Explosive
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the 5th of November… and these tips for that go BANG.
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Be creative and original. It's Ok to follow trends... but add your own spin on it.
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Find your niche and post consistently. Make sure you're providing value, being educational, or simply making others laugh!
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Include closed captions if you're doing a lot of talking... But if you're letting the captions do the talking, keep them short and sweet, and easy to read.
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If you create posts via TikTok remember to remove the TikTok watermark! IG really doesn't like it and could lead to your reach getting hurt.
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Hop on trends fast. If you're watching them on IG you've likely already missed the boat. Get on TikTok where the trends start.
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Share the hell out of your Reel on your feed and Stories.
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Include Hashtags. IG still allows 30, but test and see what works for you here. 5-8 really good ones may be enough for you. Just make sure they are relevant.
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And finally the biggy! Use music from the Instagram library or create your own audio. Save and use trending music to capitalise on reach.
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So there you have it. What do you think? Have you given Reels a go yet? What's worked for you so far, and what hasn't?
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November Content Ideas.
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The Halloween decs are packed away for another year... shorter days are back... I'm well and truly in my winter woolies, and, you know what, I don't hate it!
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November is another busy month with causes such as aka , and . There are also LOADS of daily events your business can use to join conversations via your or of choice - So quick, get planning.
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November also brings the controversial (for some) and , meaning you really should have any Christmas messaging ready to start going out this month, as Christmas conversations start ramping up.
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𝗪𝗮𝗻𝘁 𝘁𝗼 𝗴𝗲𝘁 𝗮𝗵𝗲𝗮𝗱 𝗼𝗳 𝘁𝗵𝗲 𝗰𝘂𝗿𝘃𝗲 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝟮𝟬𝟮𝟮 #𝗖𝗼𝗻𝘁𝗲𝗻𝘁𝗣𝗹𝗮𝗻𝗻𝗶𝗻𝗴?
DM me to find out about my content planning sessions. A brainstorm, complete with a content calendar, tailored to your business for you to take away with you.
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Don't forget to Save, Like, and Share this post so you can come back to it at a later date. Happy November! x
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Hello Pumpkin 🎃.
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Can anyone explain how I blinked and it became the end of October?? I've got nothing clever or funny to say today, just crikey isn't time flying at the moment!?
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Hello email list.
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Thankfully the world didn’t end, and normal service has resumed at and … but what if they DID disappear of the face of the earth??
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Are you relying too heavily on and ? Are they your only form of communication with your customers?
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Here’s your friendly reminder to think about building up that email database again… you know just in case.
October Content Prompts.
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Unbelievably it’s already October!!! How did that happen??
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I don’t know about where you are but here in it certainly feels VERY autumnal! 🍂
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October has sooooo much going on I’ve had to dedicate a whole square to the monthly activities. There’s really lots for you to get your content teeth into whatever industry you’re in.
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Just remember,
1. Make sure it’s useful, relevant, or entertaining for your followers (or your or ).
2. Make sure it’s inline with your
3. Try to make sure you use a range of content…
4. Have fun! Try and avoid social media becoming a chore!
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Right time to wrap up and head out for a .
Podcasts for marketing.
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Thinking about a Podcast, but wondering if it's right for your business? Here are a few reasons why you might want to consider it...
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🎤 Podcasts are effective tools for marketing because they help brands to reach and engage a niche targeted audience.
🎤 Podcasts create value for your customers - if you can make them informative and educational.
🎤 You can build your authority and expertise in your niche by collaborating with other experts that complement your knowledge.
🎤 Podcasts can be an engaging way for B2B companies to share their stories and show a human side.
🎤 Podcasts are a good way to cultivate community via meaningful dialogue.
🎤 Allows you to tap into audiences on Spotify and iTunes who may not be on traditional social media platforms.
🎤 And to top it off audiences listening to podcasts are more loyal - 20% more likely to connect with the brand on other social media.
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So get your thinking cap on and start panning your Podcast. I'm here to help if you need any support with planning, editing, or promoting them!
Ask a stupid question day.
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The truth is there are NO stupid questions! Yes really!
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So, if you've got a query about Social media, you've hit a brick wall with some email stats, or can't figure out that acronym, just ask.
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Pop a comment below, respond in stories or drop me a DM. Honestly, no judgment here, ask away!
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I'll share the questions and answers in my Stories and save them to highlights in case anyone else is stuck on the same issue!
Instagram's 'Swipe up' is being replaced.
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This news has been around for a month or so, but today it switched over for one of my clients and although I knew it was coming, it was a bit of a shock.
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So, it got me thinking about the pros and cons...
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𝗣𝗿𝗼𝘀
- Link Stickers are more visible and engaging - easier to use some might argue?
- They show the domain - giving additional peace of mind and confidence to users
- It’s a shiny new feature. We all like shiny new features! Let's see if it adds a little more intrigue and excitement to stories.
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𝗖𝗼𝗻𝘀
- It’s still only for users with over 10k followers at the moment... but plans indicate it will be rolled out to all accounts. 🤞🏼
- There's a change of language required. ‘Swipe up’ has been well and truly drilled into our brains - now it's going to be 'Tap, tap, tap'.
- Change of design. Time to get those templates updated, have a think about what you have in your story highlights. Do you need to make any changes there too?
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So, what does the new 'Link Sticker' mean for your business? And how do you feel about it? Let me know below.
“We have so much time and so little to do. Strike that, reverse it.”
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Being a can feel overwhelming at times… wearing all the hats… not enough hours in the day… never ending to do list. If you know, you know.
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Some times you’ve got to pick a task and delegate!
🧾 Finances… get an accountant
📒 Admin… get a VA
💻 Marketing… talk to me!
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Whether you need some ad-hoc support for a one off campaign, or on going monthly support with your social media… give me a shout and we can chat about how I may be able to support you.
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September Content.
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Well hello September… and happy to me and !!
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Here’s some content prompts for this month, and there’s really a lot to choose from!
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Use content prompts as a guide:
✔️ Have a think about which ones might apply to your business or sector.
✔️ Check out any relevant and jump on the conversation.
✔️ Be authentic and make sure your post is relevant.
❌ Don’t jump on a band waggon for the sake of it.
❌ Don’t piggyback on hashtags if you don’t have something interesting to say.
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Let me know which days you like the look off this month… and remember is you need help content planning, generating ideas, or a whole social strategy, holla!
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Happy September! Alice x
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No quotes today just gorgeous sunshine and a reminder that sunnier days are always ahead.
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Hope you’ve all had a fab weekend and have some exciting plans for this week?
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Lots going on so I’m enjoying being busy and stealing some sunshine whenever I can!
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Have a good one.
Alice x
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""You can't achieve excellence in life if you fear opinion.""
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Just a little reminder that if you worry too much about what people think of you, it's going to hold you back.
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Be bold, be you, and accept other people will have opinions... you don't always have to listen to them.
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Have a great week team!
Alice x
Hastings
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Social Media Predictions for 2022 • 1. WE'LL BE GOING LIVE MORE OFTEN #LiveVideo reach is expected to grow 15-FOLD and reach 17% of ALL internet traffic in 2022. If you and your team haven’t been “going live” regularly, it’s time to include these kinds of videos in your social media marketing plan. • 2. WE'LL BE PUTTING OUR AUDIENCE FRONT AND CENTRE #UserGeneratedContent (or #UGC) is an easy and effective way to promote your brand and grow your audience. When someone creates content promoting your business, be sure to share it on your feed & in your stories. Don't forget to tag them! • 3. WE'LL BE WORKING WITH MICRO-INFLUENCERS Social media influencers with more than 1,000 followers but fewer than 100,000. #MicroInfluencers often have deeper connections with their audiences, and this engagement can lead to better conversions and more growth for YOU. • 4. TRY MAKING COMMUNITY ENGAGEMENT A PRIORITY Join Facebook and LinkedIn groups relevant to your business, and monitor relevant hashtags to help stay in the loop & informed about topics & issues important to your target audience. Be sure to add value when you engage in these spaces & don’t aggressively sell your products or services every chance you get! • 5. TIKTOK WILL BE A MUST FOR MARKETERS With over 1bn users in 2021, #TikTok is easily one of the most popular apps in the world. But, it's maturing and no longer just a space for teens sharing funny videos. It’s quickly becoming the next big #SocialMediaMarketingTool! • 6. TAP INTO NEW PLATFORMS #Pinterest has roughly 460m users, so the potential to reach a lot of people & because it’s not such an obvious platform for advertisers, there may be less competition than FB & IG. • 7. SHORT VIDEOS WILL BE KEY With the exception of YouTube, where long-form videos are still preferred, keep your #SocialMediaVideo content short and sweet. • 8. LISTEN MORE Making #SocialListening a priority means you’ll have an easier time figuring out what your
Hello email list. • Thankfully the world didn’t end, and normal service has resumed at @facebook @instagram and @whatsapp… but what if they DID disappear of the face of the earth?? • Are you relying too heavily on #Facebook and #Instagram? Are they your only form of communication with your customers? • Here’s your friendly reminder to think about building up that email database again… you know just in case. . . . . . #emailmarketingtips #emailmarketing #buildyourdatabase #facebookoutage #instagramoutage #businesstips #matketingtips
“We have so much time and so little to do. Strike that, reverse it.” • Being a #SmallBusinessOwner can feel overwhelming at times… wearing all the hats… not enough hours in the day… never ending to do list. If you know, you know. • Some times you’ve got to pick a task and delegate! 🧾 Finances… get an accountant 📒 Admin… get a VA 💻 Marketing… talk to me! • Whether you need some ad-hoc support for a one off campaign, or on going monthly support with your social media… give me a shout and we can chat about how I may be able to support you. • • • • • • #RoaldDahlDay #QOTD #MondayMotivation #YouDontHaveToDoItAll #SmallBusinessPlanning #SocialMediaStrategy #SocialMediaManagement #StrategyAndPlanning #MarketingConsultantBrighton #MarketingConsultantEastSussex #AZMarketing #AliceZahraMarketing
I was today years old when... • I found out where the term ""surfing the net"" came from. Do you know? • The term was coined in 1992 by Professional Librarian, and mother Jean Armour Polly (who later became known as ""Net Mom""!) after she started offering free computer and internet access to children at a NYC library. • Jean Armour Polly is internationally known for her early 1990s contributions welcoming nontechnical users to the Internet and helping them take their first network “baby steps.” • She is truly one of the first “Mothers of the Internet” and was inducted into the 2019 class of the #InternetSocietys Internet Hall of Fame. Bravo! • Happy sunny Friday! Alice x
3 is the magic number. • Or in this case 3-hundred! Now look I KNOW Instagram followers are an arbitary messure of success, and not something I ever tell my clients to focus on... but let's face it, it's still something to celebrate when your business is in it's infancy! Right? • Thank you for coming on this journey with me. I hope you're enjoying the ride?! Please remember to share with any small biz friends who might be looking for a little helping hand Online, or on Social Media. I'm aways up for chatting to business owners to help find a solution that works for them. • Have a great weekend. Alice x
How do you eat yours? • As far as I’m concerned there’s only one way to eat @nutella. From a jar with a spoon... Bonus points if you’re also on holiday in France whilst you do it. • Happy Friday all. What. A. Week. X
Aaaaaand relax. • Another busy week ticked off, and the end of January is in sight. • Taking a moment this weekend to look back and reflect on the months achievements, and failures. Feeding these into my future plans. • Then I’ll be ready to hit February running... hopefully. • Despite a weird start to 2021, it’s not been all bad, there’s definitely been some moments of excitement... • How do you wrap up at the end of the month, and plan for the next?
High-fives all round! • We made it to Friday gang. • What a week! National lockdown, homeschool, back to work, major internet issues, freezing cold! • But it's the weekend. Tools down, movie on, aaaand relax (apparently it's #NationalBubbleBathDay, so maybe unwind with a large glass of vin?). • Extra points to everyone who: 🥦 Stuck to their diet ✅ 🍷 Stuck to dry Jan 🤔 🤬 Kept their cool 🤔 😬 Brushed their teeth everyday 🤔 • Have a great weekend, any guesses what trends we'll see in #lockdown3??
A gift from me to you. • Happy Christmas Eve! There’s still time to take advantage of my December offer... but not long. • Start 2021 with a #SocialMediaAudit and some actionable ideas to breath new life into your social media. • If you do one last job before switching for Christmas Email or DM me for details... although I maybe out of action until the 27th! • Have a good one! Alice x
Googlebox • It's #WorldTelevisionDay, and if you, like me, TV has become an even bigger part of your life during #lockdown2 you’re probably constantly on the hunt for a good recommendation. • So here's what I'm currently watching... • @thecrownnetflix - obviously. I think season four is my favourite as I love a bit of Charlie and Di! @succession.hbo - Bit late to the party on this one but I am loving the drama @smallaxeseries - A collection of five incredibly moving films by Steve McQueen And finally @the.queensgambitnetflix - Who knew Chess could be so stylish! • Obviously this list doesn’t include the huge amount of kids films and series we’ve been watching (DM me for those recommendations 😂). • I’d love to hear what’s on your tv at the moment?? What am I missing?!
