Anneka Rubin Digital Marketing

23/02/2023

I now have some capacity to work with one or two new businesses on their digital marketing.

Things I can work with your business on include:

-Full Marketing Strategy
-Marketing Management of full marketing plan including instructing and managing other specialist freelancers/agencies where appropriate
-Website copywriting
-Social Media Management
-Facebook and Instagram Ads Management
-Email marketing strategy and implementation including copy writing
-Sales page writing and full set up

Email [email protected] to discuss how I can support your business

12/09/2022

In the first of my new series of guest blog posts copywriter Minnie Mcbride shares her top tips for writing that will encourage your followers to engage

Copywritter Minnie McBride shares her tops tips on how to write great copy to get your social media followers to engage.

01/09/2022

At the moment, if you want to pre schedule your LinkedIn posts you need to rely on third party software.

With more people choosing to spend more time engaging on LinkedIn vs. other platforms LinkedIn have been rolling out a few new handy features in the last few weeks and it looks like you'll soon be able to schedule a post for later right in the same place as a regular post as they are adding a little clock button to the right of the post button.

Native scheduling could help to ensure your posts look as you expect.

15/08/2022

You may have heard of the term 'Social Listening' but what exactly does it mean? I've given an explanation and shared the benefits in my new blog post.

Social Listening can also be called social media monitoring/social intelligence. It is the process of tracking particular keywords; company mentions and conversations on social media.

20/07/2022

Anyone getting married in Kent might want to take a look at these guys - their work speaks for itself!

Welcome from Donna & Nathan. We are ‘The Kent Wedding Photographers’ and cover Kent and the surr

18/07/2022

What are you currently celebrating in your business?

I’m currently celebrating that I have a great list of guest experts lined up for a series of guest blogs and Instagram lives I’m planning.

If you currently don’t have anything to celebrate perhaps you would like a chat about how I can help you accelerate your business?

12/07/2022

I've just updated my blog post on testing Facebook Ads.

Testing correctly honestly is the key to success when it comes to ads.

https://www.annekarubindigital.co.uk/blog/testing-and-optimising-your-facebook-ads/

Back to blog Testing And Optimising Your Facebook Ads Posted on 12th November 2021 at 15:44 Testing is a critical part of the success of your Facebook Ads. In order to get the results that you are aiming for you need to learn who your best audiences are and what they engage with the most.  Testing ...

11/07/2022

To sell your products you need to let your customers know about them and in order to do that it’s important to show up in the place they are looking!

Don’t rely on just showing up once on on channel you need to be everywhere your customer is
looking.

01/07/2022

I have availability in July for a fully managed client and also some slots for power hours or training if you’d like to up-skill ready to increase your marketing after the summer.

28/06/2022

Even if sales are going well it’s important to keep marketing your business to ensure you are being seen by new prospects who will buy in the future.

24/06/2022

Your Ads are the candles on the cake.

Paid Ads (candles) can help your product shine brighter and be seen by more of the right people but they work best on top of a fabulous cake.

The cake needs to taste great. This is your tried and tested offer (e.g. something that is already selling well organically). Then the icing needs to look tempting and beautiful. The icing is a strong creative that is effective and stands out.

In the same way that sticking a few candles on a cake that doesn't taste good and looks pants isn't going to create something fit for a wonderful celebration Ads aren't an easy fix if you don't have your offer and creative right.

23/06/2022

There’s no point having thousands of followers or a huge email list if they don’t contain the right people…

14/06/2022

My cousin Rebecca has loads of experience with small children and is now a qualified sleep consultant if anyone is in need of a bit or support!

🌙I’m Rebecca, mummy to my beautiful girl, a qualified nanny of 15 years and now a certified sleep consultant for your childrens and families needs….

💤I have experience in working with children of all ages and have worked alongside lots of lovely families.

⭐️I am now here to help all exhausted parents and families, please message me for any further information.

10/06/2022

My new blog post explains the reasons why it’s worth having a Digital Marketing strategy for your business even though many small businesses don’t.

A digital marketing strategy is in basic terms ‘a plan that will help your business reach specific goals through carefully selected marketing channels including paid, owned and earned channels’

Have a read of why it’s worth having one here:

https://www.annekarubindigital.co.uk/blog/why-you-need-a-digital-marketing-strategy-for-your-business/

Back to blog Why You Need A Digital Marketing Strategy For Your Business Posted on 9th June 2022 at 18:07 Have you been marketing your business so far using just one or two channels and now you’re thinking about other channels but are not sure where to start? Perhaps you started off with social me...

07/06/2022

You’re a busy business owner and juggling twenty things at once. At the moment you’re fully booked and wondering how you’re going to find the time to do everything on your list.

Something has to give and that thing is your marketing. You don’t need to be doing that as you already have more orders than you can handle.

But just because you’re experiencing a sales peak now is it always like this? What happens if you suddenly hit a quieter period?

Using always on marketing allows you to be building your businesses name during the quieter periods and gain trust and recognition from repeated exposure.

Customers nowadays also expect a business to be constantly visible and sharing news. If they look for your business online and you’re not being active they may well look elsewhere!

31/05/2022

NEW BLOG POST - Why are my Facebook Ads results getting worse?

You’ve done some testing and have finally found an ad which performs well with your audience. It's getting a good click through rate and better still people are actually buying.

But after it’s been running a while slowly the results start to go downhill and you just can’t work out what’s gone wrong?

https://www.annekarubindigital.co.uk/blog/why-are-my-facebook-ads-results-getting-worse/

You’ve done some testing and have finally found an ad which performs well with your audience. It's getting a good click through rate and better still people are actually buying. But after it’s been running a while slowly the results start to go downhill and you just can’t work out what’s gon...

30/05/2022

How To Use Social Proof In Your Business

Using social proof such as customer reviews or star ratings can help reassure potential customers who are thinking of buying from you.

Make the most of customer's quotes by including them all over your website, socials and ads. You can make them even more effective by including the customer's photo & job title or even asking them to do a short video review for you.

Ask and incentivise customers to leave you reviews on places like your page, Google and Trip Advisor so everyone knows how great your offering is.

For longer reviews add a title highlighting the key few words you'd like people to notice most.

23/05/2022

MONDAY MORNING TIP
Use the right language for your audience!

It was a beautiful day yesterday and I finally ran out of excuses not to start tidying up the garden. My next door neighbour had the same idea and we started chatting.

She knows I'm self employed but asked what it was I do. No sooner than the word digital had left my mouth I noticed I was loosing her. By the time I'd said Digital Marketing she was staring at me like I was talking another language all together. I quickly changed tactic and said I help small businesses become visible to potential customers on the internet. This went down a lot better.

The moral of this story, before you talk to your audience remember to think about what they will understand best and how it will resonate with them, otherwise you may as well be speaking Japanese!

Do your friends and family understand what you do for a living? How do you explain it to them?

20/05/2022

Apparently it's national rescue dog day so I'll take that as an excuse to introduce Nathan my adopted Greyhound.

He lights up my life every day and is the perfect co worker (even though he's always sleeping on the job)

Greyhound make the most wonderful pets and Nathan is adopted from Wimbledon Greyhound Welfare who I volunteer for.

18/05/2022

This morning I started the day with a lovely long dog walk on Thursley Common. Not only is this a great way to start the day but I find it a great way to get some head space and let the creative juices start flowing. I'm planning out some content today and starting with a clear head makes me so much more productive.

What do you like to do to help you get into creative mode?

16/05/2022

HOW TO SELL USING EMAIL

Use clear tempting subject lines, if they don’t even open the email you can’t sell to them! This needs to be something they are interested in and be linked to the reason they originally signed up to your list.

Build relationships with your list first – it’s not just about the one off sale.

Tell a story, tell them why you are sending them an email.

Sell the reason for them to click – this is about the problem that the product solves, not the actual product.

Have the click lead to somewhere that adds value and make sure the value leads to your product.

Then send a follow up email where your leads them directly to the product.

10/05/2022

New blog post https://www.annekarubindigital.co.uk/blog/your-facebook-ad-quality-score-and-why-it-matters/

Back to blog Your Facebook Ad Quality Score And Why It Matters Posted on 4th May 2022 at 11:42 If Facebook rates your ad as high quality it will cost less and be shown to more people vs. other ads it is competing against.  To find your ad’s score log in to your Ads Manager and go to the ‘Ads’...

09/05/2022

Happy Monday everyone - Hope you all had lovely sunny weekends!

If you're looking for any help with your digital marketing there are a range of ways to work with me. Drop me an email if you're interested [email protected]

06/05/2022

I've run a couple of training sessions in the last couple of weeks for people getting started with Facebook and Instagram ads and have had a few of the same questions come up.

Most of these have been on my 'to do' list to write blog posts on for a while so this has prompted me to get on and write them!

This week I'm answering 'How much should I spend on my ads?'

The answer is basically - it depends on lots of things. I know that's not enormously helpful but there isn't really a simple answer and therefore I've covered this as much as I can in my blog post that you can read here.

https://www.annekarubindigital.co.uk/blog/how-much-should-i-spend-on-my-ads/

Back to blog How Much Should I Spend On My Ads Posted on 5th May 2022 at 18:10 Frequently asked question – How much budget do I need for my Facebook and Instagram Ads?  This is actually a HUGE question to which I’d need to respond with lots more questions!  The first key thing this depends on...

05/05/2022

TOP TIPS FOR GREAT COPYWRITING

1) Stand out. Be controversial, link to current events or challenge a common perception.

2) Know exactly who you are talking to and write as if you are having a conversation directly with them.

3) Address a challenge your reader is having and tell them how they can solve it.

4) Be concise. People are busy and particularly online your reader is likely scrolling whilst surrounded by potential distractions.

04/05/2022

The Three Video Apps I couldn't live without!

Cut Story App - to break up longer videos into smaller chunks for Instagram stories

Canva - Not just good for static graphics it has a pretty good and easy to use video editor too!

In Shot - Great for making some impressive looking videos easily

What's your favourite app for video?

28/04/2022

This is absolutely NOT true when it comes to Facebook Ads!

The platform changes so frequently and we all know that changes such as iOS14 can have a big impact on what works and what doesn't/ There are so many other thins that can also have an impact on how well they perform even down to time of year.

It can be frustrating but you may have campaigns and ads which have worked really well before but may not work now! Every campaign needs to test a range of things including audiences and content and these need to be regularly updated to make sure the metrics are where you want them to be.

It's important to use an ads manager who constantly updates their knowledge and talks to other managers to what is working at the moment.

If you would like help with your ads drop me a DM.

27/04/2022

Do you ever use 'future vision' copywriting in your marketing?

This is where you invite your reader to imagine a future better version of themselves if for example they were to purchase your product or service.

For example for a restaurant:

Imagine in a months time so many people have heard about how wonderful your food is that you are fully booked for the whole week and also have started putting names on a waiting list in case of cancellations.

What would this look like for the whatever you are selling?

25/04/2022

Tips for writing an email that converts:

Use an interesting subject line that will catch attention and make your email stand out in their inbox amongst all their other emails.

Use intriguing preview text to get them to keep reading after you caught their attention. Use something that will introduce the value and content in the email.

Use engaging copy. This is what will make them keep reading and scroll down. Use short words, short paragraphs, bold and bullet points.

Have a clear CTA which stands out. Use capital letters, a button or colours to make it visible and easy for people to click on.

Do you think you are already following these tips in your emails and if not what will you try in your next email?

22/04/2022

Three reasons your Facebook Ads may not get results straight away:

1) You've not built enough warm audiences
2) You haven't tested what works with your audience
3) Your pixel doesn't have enough data

Facebook and Instagram Ads work best with a proper strategy in place which considers the total customer journey, tests what customers respond best to and are set up correctly to allow Facebook to learn.

Do you need help with your ads?