The marketing funnel is your a roadmap on how to guide your customers from 'hello' to 'loyal fan'
Unlike liquid, sadly, customers don’t flow down a funnel automatically that’s down to the marketing you implement at every stage - The marketing funnel is your trusty guide, showing you where to deploy your marketing efforts 📢
Here’s the secret sauce: Each stage of the funnel requires a tailored approach. 🌟 While awareness is vital - focusing solely on the top of the funnel means missing out on conversion opportunities. 🔄 Likewise, diving straight into sales tactics without nurturing trust is like fishing in an empty pond – costly and ineffective! 💰
But here's where the magic happens: when you're firing on all cylinders – building awareness, nurturing trust, and sealing the deal – that's when the oil starts flowing! 🛢️ If you’re a business owner or manager, we’ve got your back with clear, actionable marketing tips and business hacks. 🦉 Follow us for more, because at Wise Bird Marketing, we believe in making marketing does not need to be a dark art but accessible and affordable for all! 💼✨
#BrandBuilding #smallbusiness #sme #SmallBizOwner #BusinessTips #DigitalMarketing #marketingstrategy #ProductivityHacks #smallbizuk #marketingtips #socialmedia #promoteyourbrand
Is your brand compelling enough? Are you telling a great brand story? 📣
This very much stems from your brand purpose. What do we mean by that? Ask yourself “How does my product or service enrich people’s lives and REALLY make a difference?”
Once you identify that you can create your story, find your brand voice and be more DEBORAH! 💪
We love this excerpt taken from a recent episode of #dragonsden where Deborah Meaden told it exactly like it is to one of the hopefuls
#BrandBuilding #smallbusiness #sme #SmallBizOwner #BusinessTips #DigitalMarketing #marketingstrategy #ProductivityHacks
Wise Bird Marketing Client Review
Our role for @timhenmanfoundation is to raise awareness of the amazing work the Foundation does and to highlight the many and varied programmes they fund to support disadvantaged children and young people, as well as aspiring athletes and students
We work closely with their CEO to create content that simply tells the story and highlights the issues they work to improve
We’re also on hand to promote live fund-raising events which are vital to the continued success of the Foundation’s programmes
We aim to reach and resonate with a wide and varied audience across different platforms including donors, community leaders, coaches as well as the general public and the young people themselves
#timhenmanfoundation #sportscharity #youthcharity #corporatesocialresponsibility #charitymarketing #DigitalMarketing #marketingstrategy #socialmediamarketing #smallbizuk #marketingtips #socialmedia #promoteyourbrand
If you love Instagram reels but still shy away from the biggest growing platform for women over 40 - TikTok - you are not alone. TT is not just for the kids and is not just about dancing. We’ve seen how it can help UK small businesses reach new audiences, showcase products, and tell their story.
If you’d like to kick-start your TT, our starter pack is just for you. We’ll set you up and create your first posts that the algorithm will ❤️❤️ and not a silly dance in sight 💃
#reels #video #uksmallbusiness #tiktokvideo #tiktokgeneration #marketingstrategy #tiktokmarketingtips #smallbizowners #brandawareness
Once you’ve nailed who your audience is - you need to work out where they hang out, and when they will be most receptive to your messages 🤔
Never forget your owned channels - where you are in control and not at the mercy of algorithms or outages 👩💻
It’s not just about the digital, for B2B and lifestyle brands it’s about networking, attending events and conferences, speaking, and meeting people👨👩👧👩👩👧👩👩👦
If you are visual and can create great video use Instagram AND Tiktok (oh yes!) and if you are delivering a service or a product that appeals to a community, or an interest group join Facebook groups where people are having those conversations 🗣
Excerpt from a the @fsb_uk podcast on marketing tips for small businesses
#marketingtips #marketing #2023goals #digitalmarketing #branding #smallbusinessuk #smallbusinessmarketing #marketingplanning #marketingstrategy #emailmarketing #socialmedia #seo #digitalmarketing #wisebirdmarketing
Wine To Water Coaching review of Wise Bird Marketing
Thank you so much Wine to Water Coaching 😀 We are chuffed that Tabbin wanted to talk about the support we provide!
Before we produce anything for our clients, we work hard to understand their business and what makes their product or service unique. We advise on the right social strategy and best channels to meet their business objectives, and ensure the content we produce delivers results - whether it's organic or paid.
#review #clientreview ##smallbusinessmarketing #smallbusinessowners #smallbusinessmarketingtips #marketingforsmallbusiness #smallbizuk #oxfordshirebusiness #berkshirebusiness #buckinghamshirebusiness #marketingstrategy #marketingtips #smallbusinesslife #smallbusinesscommunity #smallbusinesssupport #socialmediamarketing
That’s a big fat zero! 0️⃣
If you have a website and you don’t use Google Analytics you’re are missing out on the most useful FREE marketing tool available! 😀
Google Analytics can help you improve your social content to drive traffic to your website. It will provide really key insights into how users are engaging with your content and lets you track the performance of your social media campaigns, measure the impact of your content on website visits, and identify which social networks are driving the most traffic to your website 📈
You can also use Google Analytics to analyse the demographics of your social media followers and tailor your content accordingly. Plus you can use it to track the effectiveness of specific pieces of content and optimise them for better performance 💪
If you are already using GA you’ve probably seen that Google are switching to GA4 in July 2023 - until then you can use both but by July GA4 will be the only option.
The good news is that GA4 is more intuitive and is easier to navigate, so it’s easier to find the data you need.
It also provides even more detailed reporting and insights into user behaviour to help you can understand your customers better and how they respond to your social content and use your website 🔍
If you’d like help with using or setting up Google and GA4, Check out our gorgeous little GA4 package [link in bio 🔗]
#googleanalytics #GA4 #marketingtips #marketingplan #smallbusinessowneruk #smallbusinessuk #smallbusinessmarketing #sme #oxfordshiresmallbusiness #northamptonshirebusinesses #buckinghamshirebusiness #berkshirebusiness
Google Analytics G4A Is it really necessary for your small business?
If you have a website and you don’t use Google Analytics you’re missing out on the most useful FREE marketing tool available! 😀
Google Analytics can help you improve your social content to drive traffic to your website. It will provide really key insights into how users are engaging with your content and lets you track the performance of your social media campaigns, measure the impact of your content on website visits, and identify which social networks are driving the most traffic to your website 📈
You can also use Google Analytics to analyse the demographics of your social media followers and tailor your content accordingly. Plus you can use it to track the effectiveness of specific pieces of content and optimise them for better performance 💪
If you are already using GA you’ve probably seen that Google are switching to GA4 in July 2023 - until then you can use both but by July GA4 will be the only option.
The good news is that GA4 is more intuitive and is easier to navigate, so it’s easier to find the data you need.
It also provides even more detailed reporting and insights into user behaviour to help you can understand your customers better and how they respond to your social content and use your website 🔍
If you’d like help with using or setting up Google and GA4, Check out our gorgeous little GA4 package [link in bio 🔗]
#googleanalytics #GA4 #wisebirdmarketing #smallbusinessmarketingexperts #marketingtips #marketingplan #smallbusinessowneruk #smallbusinessuk #smallbusinessmarketing #sme #oxfordshiresmallbusiness #northamptonshirebusinesses #buckinghamshirebusiness #berkshirebusiness #marketingforsmallbusiness #smallbusinessmarketing
Grow your page Likes
A nifty tip to grow your page likes 😉 This is such a simply win - click on your Facebook post likes - on desktop - to reveal the ‘Invite to Like’ button by anyone who has liked your post but hasn’t yet liked your page. You’re welcome 🧡
#smallbusinessuk #marketingtips #wisebirdmarketing #wisebirdtips
Social Media Workshops and Training
Every business needs a social media presence - no matter what size or audience. But social media is a hungry beast that needs regular feeding 👹 it’s a significant time investment. As if that weren’t enough navigating the ever-changing functionality and algorithms need know-how and skill 📘🧠
Our social media training workshops will help you focus your efforts in the right place and the right way to achieve your business objectives 🎯 We demystify social media and show you how to maximise your organic reach and engagement.
Whether you need a one to one session or training for your entire team, our workshops are tailored to your specific business needs and can include social media strategy, a review of your current activity plus training on paid social
Our aim is to help you create a digital shop window for your business, reach new customers and build a community of loyal engaged advocates for your brand 👩❤️👩
Our sessions are packed with information, good advice and practical hands-on help - check us out!)
#socialmediastrategy #smallbusinessmarketing #wisebirdmarketing
Small Business Marketing Workshop
A great session with a brilliant group of small businesses owners 🧡 Our inaugural Small Marketing Workshop Good Life Hub for their Incubator Series. We spent the morning discussing purpose & positioning, how to reach new customers and increasing loyalty through digital marketing 💯
🙌 to all who joined for getting stuck in to unraveling SEO, how to harness Facebook/Instagram’s algorithm to increase organic reach 💪 and the importance on growing every business’s greatest marketing asset - your own data and subscribers 🗃
We will be doing plenty more workshops - get in touch if you’d like to join us 🧡
#marketingforsmallbusiness #helpingsmallbusinessesfly #smallbizuk #oxfordshirebusiness #berkshirebusiness #buckinghamshirebusiness #smallbusinesssupport
