Wise Bird Marketing

10/12/2023

Great morning with a really fantastic client at the live event with Sarah’s ambassador . The bags are beautiful, the team really good fun and I bumped into lots of old friends. What’s not to love - I’m back tomorrow and If you haven’t already check out Sarah’s website !

29/09/2023

We're hiring! 📈👩‍💻 is seeking a dynamic Digital Marketing Manager to work on client accounts and develop digital campaign strategies. If you're a strategist with creative skills and a passion for implementing digital campaigns, we'd love to hear from you 🧡

Click the link for all the details https://www.wisebirdmarketing.co.uk/hiring-digital-marketing-manager

Sorry no agencies

04/05/2023

Everyone's gearing up for the long Coronation weekend - including our clients. Have a good one everyone! 😁👑🇬🇧

The Coronation countdown is on and you’re all invited👑🤴🇬🇧

We've pulled out all the stops and will be treating you to a right regal feast across this weekend from Saturday right through to Monday🎉🥂

👑 Saturday 6th May
Watch the Coronation live at the pub with a delicious brunch from 10am
Full English breakfasts, Eggs Benedict and bucks fizz to toast our new King🥂

Saturday afternoon - *Crowning Glory ploughman’s, quiche and high tea
Alongside our normal menu on Saturday evening (*Please book in advance)

👑"Make a Crown" competition on Saturday - bring along your Coronation crowns for judging👑

👑 Sunday 7th May
Our famous Sunday roasts with some classic British fare

👑Monday 8th May
We hope the sun will shine on Monday for a BBQ from 12 - 4pm and our regular Monday night quiz will be Coronation themed kicking off at 3pm this week only

Book now to avoid disappointment!

02/05/2023

Great to be asked to talk on the Federation of Small Businesses - FSB podcast - along with Wine to Water Coaching- so useful to hear from small business owner's perspective how daunting the different aspects of getting Social right can be and how to make it work hard for any SME

21/03/2023

We care about our clients and delivering on their brief. We always ask for honest feedback

Take a flick through this post and find out how we did... 👉

   socialmediastrategy                           

09/03/2023

Small business owners are passionate about their products and services 🧡 But, to get customers to trust you and buy from you it’s vital to demonstrate how your product will enrich their lives and solve their problems…

Tell them what your purpose is and clearly express it to your customers 📢

As marketing experts, we help with all aspects of marketing and this is the one question we come back to again and again. Part USP, part mission statement, the answer to this question is at the heart of everything you do - it's the key that unlocks your marketing, customer communications and business development

The time you invest in nailing this will be time well spent - Get in touch if you'd like some expert, affordable help

07/03/2023

Getting people to take notice of your business and remember who you are is about winning hearts and minds (or minds and hearts) ➡️ Know me 🧡 Like me 🧡 Trust me

Added to that, only a tiny proportion of people will see your messages at any one time - particularly if you are on someone else’s platform with algorithms working against you. You have to put your messages in multiple locations and keep repeating them

28/02/2023

Do you find you spend too much of your time doing your social media - then at other times too little because there are so many other things to do running your business? 🤯

We know this is a common issue as social media planning and posting are both in our top 3 most popular marketing packages along with our SEO audit.

We wanted to find out why these 3 packages are so popular - so we asked, and this is what the businesses we work with told us (scroll through pics to find out more) 🧡

15/02/2023

As a small business owner your day will be filled with a million different tasks - which is why we've created essential marketing packages to save time, improve your bottom line and allow you to focus on what you do best - running your business

From checking your current marketing is working as hard as it can and helping put together a plan of action, to managing your social or email marketing - we have over 20 mix & match marketing packages to choose from

DM us if you'd like to chat about your business

14/02/2023

Once you’ve nailed who your audience is - you need to work out where they hang out, and when they will be most receptive to your messages 🤔

Never forget your owned channels - where you are in control and not at the mercy of algorithms or outages 👩‍💻

It’s not just about the digital, for B2B and lifestyle brands it’s about networking, attending events and conferences, speaking, and meeting people👨‍👩‍👧👩‍👩‍👧👩‍👩‍👦

If you are visual and can create great video use Instagram AND Tiktok (oh yes!) and if you are delivering a service or a product that appeals to a community, or an interest group join Facebook groups where people are having those conversations 🗣

Excerpt from a the podcast on marketing tips for small businesses

09/02/2023

Did you know some of the coolest websites are going nowhere - literally?

If you’ve got a great design but your site isn’t optimised for SEO no-one will find you or your business 😱

One of the first things we look at for our clients is their website - after all it’s one of your greatest assets and the only platform you actually own and control💯

If you only focus on what’s on the surface without working behind the scenes so that search engines can find you - you’ll never get organic traffic to your site

Have a look at the 4 essential elements to getting your website found and get down to some on-page SEO👌

07/02/2023

Thank you so much Wine to Water Coaching 😀 We are chuffed that Tabbin wanted to talk about the support we provide!

Before we produce anything for our clients, we work hard to understand their business and what makes their product or service unique. We advise on the right social strategy and best channels to meet their business objectives, and ensure the content we produce delivers results - whether it's organic or paid.

#

03/02/2023

🤔 The universal small business owner conundrum! You’ve got customers to service, orders to fulfil - so how do you find the time to manage and grow your own business?

A nice problem to have, but it’s a conundrum that can leave you vulnerable to a dry old pipeline, and financial or administrative chaos with all the knock on effects that has for your customers and your business 😳

👉 Have a read of the things we’re trying to do to help us work on our business while working in our business… if you’ve got any tips, stick them in a comment and share your ideas 👇🙏😃

26/01/2023

If you have a website and you don’t use Google Analytics you’re missing out on the most useful FREE marketing tool available! 😀

Google Analytics can help you improve your social content to drive traffic to your website. It will provide really key insights into how users are engaging with your content and lets you track the performance of your social media campaigns, measure the impact of your content on website visits, and identify which social networks are driving the most traffic to your website 📈

You can also use Google Analytics to analyse the demographics of your social media followers and tailor your content accordingly. Plus you can use it to track the effectiveness of specific pieces of content and optimise them for better performance 💪

If you are already using GA you’ve probably seen that Google are switching to GA4 in July 2023 - until then you can use both but by July GA4 will be the only option.

The good news is that GA4 is more intuitive and is easier to navigate, so it’s easier to find the data you need.
It also provides even more detailed reporting and insights into user behaviour to help you can understand your customers better and how they respond to your social content and use your website 🔍

If you’d like help with using or setting up Google and GA4, Check out our gorgeous little GA4 package [link in bio 🔗]

03/01/2023

Kick off your 2023 marketing planning by grabbing a coffee and listening to Wise Bird Marketing's Jo on Federation of Small Businesses - FSB's latest podcast [Link in bio] chatting to Jon Watkins and TV personality/sustainable furniture maker Max McMurdo LTD discussing where, when and how to market your small business - you won't regret it!

03/01/2023

18/11/2022

Yes!! 🌈🧡 Oxford Yarn Store Brooklyn's Hair Rainbow and Spoon BoutiqueThe local troveThe Crown Inn, South MoretonD. J Warner Jewellers

17/11/2022

As a small business owner carving out time for your marketing is tough and it often feels more efficient to focus on a familiar activities or platforms

But now, more than ever, it’s important to future-proof your business from rise prices and economic uncertainty and put in place a robust marketing plan that communicates your offering and reaches as many customers as possible.

Effective marketing involves a number of steps plus multiple channels, it requires
variety and colour - just like a healthy diet

Use our simple guide to ‘Rainbow Marketing’ to check how healthy your marketing is

19/10/2022

These three steps are totally free and will put your business in front of more people who searching for products just like yours

👉Follow for more marketing tips and tag someone below who would appreciate this one 🧡

07/09/2022

Bloody love this post from

Not just because it’s a great message - especially as we approach some stormy seas, but because it’s an actual creative idea (remember those!)

Subtle, charming and rewarding with a clever visual that underpins and emphasises the message - old school (sigh!)

07/09/2022

Helloo! It's been a beautiful, hot summer but we're back... and hot of the press from HubSpot...

FACEBOOK IS REDESIGNING IT'S HOME FEED

It's been split in two and now has a Home tab and a Feeds tab.

The Home tab is the first feed users see when they open the app. Like the Feeds tab, Home will have content the user is already following (posts from friends and family, for example), but the feed will prioritise recommended content from the app's discovery feature.

PLUS (no surprise) Reels and Stories will be prioritised in the Home tab

The Feeds tab shows content from pages, groups, and communities the user is already following. There is no content from the app's discovery feature — however, ads will still be shown on Feeds. Therefore, investing in Facebook Ads can help your brand's content get on the Feeds tab and expand your brand's reach there as well.

25/06/2022

As small business founders and supporters we're delighted to do our bit to spread the word and support Holly & Co

💪

Now more than ever Local businesses need good, effective marketing - We set up Wise Bird Marketing with a no nonsense range of accessible affordable packages and a genuine desire to see small local businesses thrive.

Like Holly we believe small businesses are for life, not just for Christmas! That’s why we’re supporting this very special date — exactly six months from Christmas Day — to encourage everyone to vote with their money to keep our high streets and local businesses thriving.

This is how you can help...

🧡 Swap your usual shop and make at least one purchase from a small business on Shop Independent Day
🧡 Leave a review for them on Facebook, Google or wherever you can

Thank you Jo & Sascha x

23/06/2022

The Summer issue of The Indie Oxford Magazine from Independent Oxford is out 🎉

Packed full of brilliant, local indie businesses & great ideas for things to do

You can pick up your free copy at loads of Wise Bird fave places 🧡 including Grape Minds 🍇 (in their Wallingford branch too) Rainbow and Spoon Boutique 🌈 Horsebox Coffee Co. 🐎 Colombia Coffee Roasters ☕ The Jam Factory🎨 Missing Bean Coffee Shops ☕ (pick one up in their Abingdon shop as well) Tap Social Movement🍹 and more...

There's never been a better time to support local so grab your copy and enjoy your summer in Oxford and Oxfordshire

14/06/2022

We're so excited to publish our first social post for The local trove - a brilliant local online delivery service dropping seasonal, fresh food to people's doos across Chipping Norton & the Cotswolds 😄

Have you spotted our van bombing around the Cotwolds? 🚙 It's busy (along with our driver, Tor, and all the glorious goodies inside) connecting local communities with local suppliers 🥕🍅🥦🥔🧀🍡🥩

We're on a mission to help people access sustainable, local produce quickly and simply with our online delivery service dropping fresh food directly to your door 😀

09/06/2022

Did you know some of the coolest websites are going nowhere - literally?

If you’ve got a great design but your site isn’t optimised for SEO no-one will find you or your business.

One of the first things we look at for our clients is their website - after all it’s one of your greatest assets and the only platform you actually own and control.

If you only focus on what’s on the surface without working behind scenes so that search engines can find you - you’ll never get organic traffic to your site.

Check out 4 essential elements to getting your website found and get down to some on-page SEO.

08/06/2022

Have you noticed what a hungry beast social media is? It needs constant feeding and it's pretty ungrateful for the tasty morsels it receives 👹🍗

It takes huge chunks out of your day to...
📝 Plan your content
📽️ Work out what visuals and formats to use
📲 Create your visual (hours of fun!)
💬 Draft your caption
#️⃣ Decide which hashtags to use
📍 Add your location and tags

And then do it all again the next day 🤷‍♀️

Our advice to help you with your quest?

✏️ Sharpen your pencil (metaphorically of course!) and write that s**t down... keep a look out for the stuff that inspires you, take notes, save posts, take photos and videos and save them on you phone

Above all do not attempt your social if you're tried, stressed or fed up with work

Choose a time of day or week to focus just on your social when you are feeling fresh 🍃 creative and in the right frame of mind... and let your creative juices flow 🌈

19/05/2022

Getting people to take notice of your business and remember who you are is about winning hearts and minds (or minds and hearts) 🤯

Know me 🧡 Like me 🧡 Trust me

Added to that, only a tiny proportion of people will see your messages at any one time - particularly if you are on someone else’s platform with algorithms working against you. You have to place your messages in multiple locations and keep repeating them.

Never be afraid to repeat yourself - you might think you’re boring people but you are not!

17/05/2022

Something we get asked often is "what's the difference between Facebook Followers and Likes - and which is more important?"

👍 If someone 'Likes' your Page, they will automatically be 'Following' you, which means they will be shown your posts in their feed.

👍 Someone who 'Likes' your page can choose to unfollow the Page and not see your posts in their feed.

👍 Followers are the best indicator of the number of people who would like to see your Page's posts in their feed.

06/05/2022

👉 We all need help with SEO 🆘 so scroll through our pics for our necessary nerdy tips on getting your website under Google’s nose👃

Your website is a valuable asset for your business 💰 It's your very own platform - no changing algorithm (thanks Facebook), no limitations on when or how to promote your products

If you want to increase organic (ie... free!) traffic to your website then it's time to get down and nerdy with SEO…

Search Engine Optimisation is about making your website more visible to your potential customers 🔎

Google rules the internet waves - So if you want lots of lovely eyeballs 👀 on your website you need to learn the lingo so Google understands:

❓What your site is about
❓Who your site is for
❓That your site provides a quality experience for users


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