Julia

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Julia

Making it easy for you to market online - feel confident, not overwhelmed. Fun trainer & speaker Done well, it's hugely powerful and can double your business.
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Social media is more than just words on a screen - it's about humans connecting, influencing thoughts and sharing feelings. The problem is that there's a huge amount of noise out there about how to do it effectively, and so many businesses are putting in the time but not seeing the results. Let me help you plan a way that works for you, with your resources and let the real conversations, the ones that will grow your business, commence.

03/03/2024

I haven’t been here for ages because I haven’t been able to write what I’m sharing now and I couldn’t write anything else.

About 10 days ago I lost my beautiful little sister Carolyn and my heart is forever broken.💔

She was the most loving, funny, smart, generous, loyal, wonderful sister you could ever wish for.

She was autistic and epileptic and taught me so, so much about seeing the world through someone else’s eyes. It was a huge gift.

She had what was be labelled ‘special educational needs’ but I always saw them as ‘special educational gifts’ as she shared her magic so freely. She was always reading and used to make up stories and songs.

We shared a bedroom growing up and when she gifted me insight to her world, we played the most wonderful games. She spent the past 20+ years in a residential care home and, by the sounds of it, continued making mischief with her co-worker there.

That’s another huge gift she gave us - meeting a whole new ‘family’ - completely amazing and dedicated carers- I want to say more about how exceptional they are but my words aren’t working properly.

Having gone through the most challenging times myself over the past few years I didn’t visit Carolyn as often as I could have done (for which, of course, I’ll never forgive myself) - but when I did, seeing her face light up with love was just the best. I’m so grateful I saw her only 4 weeks before.

I don’t want to go into the reasons why (because I don’t know them and questions are going round and round my head) but I only found out she was under end of life care 4 days before she left us and that she’d been moved to a hospice 2 days later. My brother and I raced to be with her and sat with her over the next 2 nights.

I was with her when she left- in the early hours. It was such a privilege to be there and to wish her ‘night night’ just before she flew away, but I still can’t believe she’s gone. I’m shell-shocked, furious and devastated.

I’ll miss her forever - the most perfect sister and my biggest inspiration. Words of course don’t do her justice. 💔💕💔

Please, please hold your loved ones tight, get off your phone and enjoy precious moments with them. ❤️

14/02/2024

How much do you 💕 your audience on social?

One way to show 💕 is to check out posts from your followers & respond to them.

It doesn’t take long but could make a real difference in how someone feels about you!

09/02/2024

Happy happy 21st to my amazing daughter Mia ✨🥂💕✨🥂💕
I couldn’t be prouder of the person you’ve grown into 💕💕💕
PS. Best not drink your cocktails like this when you’re out celebrating 🍸🍹

05/02/2024

Picture this: A potential client is thinking about working with you.

What beliefs are stopping them from buying?

It’s not all about money (altho’ that might be the reason they give you.)

Maybe they don’t believe they have -

- the time to make it work
- the motivation to complete the work
- the ability to do the work
- the resources/ kit to do the work

(And maybe also they’re scared of what a new, changed life might look like.)

If all you do in your marketing is talk about the benefits of what you offer and the results people get, you will miss reaching people who have told themselves a story that isn’t true.

So use your social media posts to share -

- reassurance that they don’t need 3 years’ experience, a fancy camera, a website, certification, or whatever else they’re telling themselves

- details of the time commitment and examples of how your clients have creatively made it work for them

- case studies and behind-the-scenes posts sharing stories of clients just like them who have achieved what they want to achieve

- examples of how you/ your team help your clients stay motivated.

And encourage people to contact you with any questions.

There’s a good chance someone will see your posts and challenge their own thinking - how amazing is that?

So don’t just do this when you’re in ‘launch mode’ - do it as part of your regular social content. It could really help someone (and help your sales!)

24/01/2024

Hang on a minute …
Are you about to post ‘Exciting news’ ?!🧐

Ask yourself - is it really exciting for your audience that you:
-have contributed to an article?
-have a new website?
-have won an award?

Or is it, dare I say - exciting for you and you can’t wait to share the news?

In which case, why not be honest and say ‘I’m proud to share that ...”

and then include a story about something you learned along the way,

or explain how this piece of news makes things better for them too

to turn your post into one that’s valuable for them. 😍

15/01/2024

Do you see queries from customers or potential customers as a huge opportunity?

Or do you see them as a drag that you really don't have time for?

Please see them for the huge opportunity they are!

Why?

- they're a chance to have a one-to-one conversation and make a great impression

- they're a chance to build trust

- they're a chance to find out more about the people who have bought/ are interested in buying

- if it's a negative comment, it's a chance to resolve an issue, make someone happier, make your product/ process better and/or to refine what your ideal client looks like.

Every conversation is an opportunity!

08/01/2024

I’ve been supporting a client with customer service recently ✨

And I’ve noticed factors which are really appreciated by customers/ potential customers with queries:

- speed of response

- responding in context (ie. reading the entire conversation that’s taken place, not just the latest reply)

- going above and beyond - it doesn’t have to be much - for example pre-empting the next question and providing info or a link

- explaining why something is designed or delivered in a certain way without being asked, when answering a question

- if the answer is ‘no’ trying to soften it in some way - eg. by sharing free resources or reminding them of advantages they already have.

I always ask how I’d want to be treated - it’s the best barometer of customer service, in my opinion!

31/12/2023

What was your word for 2023?

Did it match how the year played out?

Turns out my word for the year was ‘resilience’.

In spades.

I’m hoping that the word for 2024 is ‘nurturing’ or ‘big hugs’ 🤗

How about you?

Wishing you a joyful and peaceful New Year ❤️

28/12/2023

✨Happy Twixmas ✨

How’s it going for you?

I hope you’re making the most of:
-cake for breakfast
-mince pies for lunch
-chocolate at 15 minute intervals
-wine o’clock at every hour of the day
- naps unlimited
-the Vicar of Dibley on repeat

Grab it with both hands - it’s a whole year till we get this opportunity again ✨✨

24/12/2023

Wishing you a Christmas filled with peace, joy and love … and plenty of bad cracker jokes too 🎄💕🎄🤩

01/12/2023

✨The more specific the benefits, the more your marketing will stand out.✨

Are you promising results like

'business success' or
'feeling happier' ?

They're woolly! 🐑

They sound the same as what 90% of other providers are saying.

They suggest you don't really understand your client.🙃

When someone's got specific symptoms, caused by a challenge,

they want to know that working with you is going to fix those symptoms.🤔

So you need to tell them the specific results they'll get

- for their business

- or in their life.

How specific are you❓

26/11/2023

How’s your weekend been?

For me it’s been a precious break after 3 weeks of on- off hospital visiting - a relative had a medical emergency.

I’ll be back to it again in a couple of days and I feel so privileged and lucky to be able to do it …

… but I miss my lads so much when I’m away and the chores mount up!

We had a lovely walk yesterday - all of a sudden it’s so obvious what’s important - and that , for me, is uncomplicated time with the children.

And I’m getting the chores done in record time - when you only have half a week priorities stand out and the other stuff falls away!

How’s life going for you?

20/11/2023

As a business, you want to help your potential ideal clients to feel great 💕- it's the perfect way to start/ build trust.

One of the best ways to make people feel great is to show an interest in them.

You can do this on social by:

- Creating posts that show you understand their challenges

- Responding to their posts when you can add value/ empathise/ chat

- Resharing their posts with a supportive comment

- Introducing them to another person in your network that could be of value to them

- Tagging them in a conversation that could be of use to them (don't overdo this or it will seem like spam)

Do you do any of these?

12/11/2023

🌹

08/11/2023

Sometimes the toughest thing about sharing on social

is not giving in to the voice in your head that's trying to tell you

'no one's interested', or

'who are you to say that?', or

'it's all been said before'.

What can really help is to put yourself in the shoes of the ideal client you'd love to help.

Could your post help them?
Would they value it?

Then share it.😊

Share it for their sake.

03/11/2023

People love hearing about mistakes other people make -

- maybe because it makes that person seem so much more relatable

- or maybe because it's just great to know that someone else isn't perfect!

So why not create a few posts about mistakes you've made in your business?

You don't have to share cringe-level detail, but telling the story, what you learned from it - and - most importantly - how that's helpful for your audience can instantly help people to feel more connected to you and you may get some great responses too!

Oh and making people laugh is underrated, so if your fail was funny, definitely share it 🤣🤣

31/10/2023

3 of the most ghoulish social media habits: 👻

🎃 Focussing on what you’re going to post before you’ve sorted your strategy

🎃 Not responding to posts that other accounts share

🎃 Forgetting to include posts that encourage people to take the next step

Happy Halloween 🎃 👻

25/10/2023

✨How to learn about marketing without paying for a course.✨

Watch what some of the marketing leaders are doing ...👀

Don't just grab their free download

Properly read their landing page & check out the design and structure

Go back to the social media post that pointed you there

Read & take notes from the email sequence you get sent after the download

Check out the retargeting ads you get shown

Note the offer you're marketed, the bonuses, any other elements such as a free Facebook group running alongside a challenge

Note the upsells and the downsell ...

And all the web pages and copy that's used.

It's a huge learning opportunity.

All free!

Do you do this already?❓

19/10/2023

❓Ever found that when you put off writing that article or whatever you need to do ...
.. that it percolates in your head anyway ... 🤓

then all of a sudden the structure you need is all mapped out in your head 😉

& you have to note it all down while it's fresh in your mind? 😁

Meaning that you're now racing to get started (and finished)? 🥹

Procrastination gets a bad rap, but sometimes it can be helpful! 😆

13/10/2023

When was the last time that you walked through your processes as a client/ potential client?❓

That includes:
- visiting your website
- asking a question on social media
- reading your emails
- buying from you

Is everything based around your client’s experience ... 😍

or is it based around how easy it is for you/ your team to deal with stuff? 🙃

(For many businesses, it’s the latter.)

03/10/2023

Ever feel like you’re boasting if you share a good news story here?🙃

You’ll actually be brightening up the feed.🤩

In a world of gloom and doom we love hearing success stories and positivity is a powerful magnet!🌟

So go right ahead - your positive energy could lift someone up with you ✨✨

27/09/2023

❓Do you share posts about your values on social media and do it regularly?

The posts might not get much engagement (unless you encourage a discussion), but they will help you to …

✨differentiate yourself from other people providing a similar service

✨attract potential clients who will value you (and subtly repel people who wouldn't be a good fit.)

If you’re not doing this already, will you start?

19/09/2023

💡You don’t have to sign up for a course to get better at social media.

🤩There are people doing great stuff all around you.

✨Check out accounts within your sector and in totally different sectors.

💡Watch what they’re doing, check what responses they get.

🤗It won’t tell you the whole story, but you’ll get loads of inspiration for new ideas to try - then you can monitor how successful they are for you and your audience.

What do you think- will you try watching other accounts to learn?

10/09/2023

Still floating in a bubble of delicious, fizzy joy after my daughter’s wedding on Wednesday. 💕

It was just amazing - and the incredible weather was the icing on the (wedding) cake 💍

We were asked not to post loads of photos until the bride has shared on her socials - so here are a few from when we were getting ready ✨

I guess I have to return to reality at some point but I’m putting it off until the last possible moment …

03/09/2023

One reason I love gardening…

No matter whether you feel everything else in your life is a disaster …

You (I) can look at a plant you grew and think ‘hey- I grew that’

And you (I) feel a great sense of achievement!

What’s your favourite hobby?

💯

It’s a great feeling!

29/08/2023

Have you got all your ducks in a row?

When you’re doing your own social
media for your business …

😊Make things easy by collecting together everything you’ll need for the week ahead.

This includes:✨

Links to webpages
Images
Graphics
Handles of anyone / any profiles you’ll be mentioning
Hashtags you plan to use
Any specific copy you’ll use (eg. If you’ll be repurposing an email, add that copy)

😍Getting organised could revolutionise the way you feel about social ✨✨✨

(If you have a team member or outside support managing social for you then make sure they have access to all the assets they need ahead of time too. Then they’ll have more time & energy to spend engaging with people 😍)

So - do you have all your ducks in a row?

21/08/2023

>> Creating images with text on

16/08/2023

A few days ago I took the plunge and finally did something I should have done a long time ago -

I cleared out a shed that was full of toys from when the kiddos were really young -

trikes
bikes
scooters
goal nets …

All sorts.

I guess I was clinging onto them for emotional reasons- but time moves on.

And it made me think of us as business owners - how often do we cling onto old ways of doing things for emotional reasons - because they feel safe, or comfortable-

when changing things up might make us a lot more efficient or, in the case of marketing, might bring us much better results.

We just have to take the plunge and try!

Now I’m not suggesting we go all in in shiny object syndrome, chasing after every new method or app,

but it’s certainly worth having a clear out of things that no longer work, or that we don’t need any more

to give us space for better ways of doing things and new ideas!

Could your business (and your marketing) do with a bit of a clear out?

08/08/2023

💡In a world where anyone can churn out 'valuable content' (of varying quality) with AI...

we need to focus on doing what AI can't do ...

- and that is to:

😍build trust & show you care by listening to others & responding with value

😍ask questions - not just in your posts, but when you reply to people's responses to your posts

😍share your human side - eg. the wrong turns & mistakes you've made & what they've taught you

😍share stories that are unique to you & your business - eg. how you've evolved, how you work & client case studies

😍share testimonials and screenshots of lovely things clients have said

(Even without AI around, these steps have always been a great way to make your business to stand out, attract the right people & build relationships. It's just that now we need to focus on them even more!)

Will you double down on steps like these?

02/08/2023

I’m no fan of ‘preachy’ posts on social media, so I hope that isn’t how this comes across, but I wanted to share something …

I’m on holiday with 4 of my kiddos and I found the most gorgeous house for us to stay in - the garden literally meets the sea and it’s beautiful, quiet and the water is sooo clear.

So, of course, there’s been a lot of swimming going on - and the first day or so I was reluctant to join in.

Why?

Because I’d told myself for years that I didn’t like swimming.

And true - I found it pretty hideous to have to stand, shoulders out of the water in cold swimming pools, helping kiddos with their swimming lessons.

And then trying to get wriggly toddlers changed and stop them rolling on the wet (and usually muddy) changing room floors was … not the highlight of my week.

But it turns out that I love swimming in the sea - well the sea in this part of Greece anyway - and I’ve had the most amazing times with the kiddos - sometimes clocking up 3 swims a day, including dips at sunset.

The water’s so clear we’ve seen beautiful fish darting around.

And I’d have missed all that if I’d carried on listening to that old story of mine.

It just made me wonder if it isn’t just me who has a story in their head that’s no longer true because circumstances or context have changed.

Is there anything you’ve told yourself for ages that you can’t do, in your business maybe, or that you wouldn’t enjoy doing, when, in fact, the opposite might be true?

I hope this might be helpful - and doesn’t come across as preachy!

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Videos

24 Hours of Amazing Marketing Ideas - Part 5

Turn your videos into live streams with Restream Stream 5 - 6 pm EST Welcome to 24 Hours of Amazing Marketing (Part 5)! Discover the secrets behind The Most Amazing Marketing Book Ever in our exclusive live event on May 17th. We've gathered 35 top marketing experts from across the world to share 750 years of combined experience in only 24 hours. Find out more here: https://bit.ly/24hoursamazingmarketing

✨Still waiting for the Stories link stickers to show up?✨ Why not use the waiting time to plan what you'll share a link to: ... your blog? ... an opt-in page? ... a special offer page? ... a value-packed video? ... your Facebook group (to join)? And ... while you’re at it - how will you track the results? Have you got the link sticker yet or not? And - how do you plan to use it?

🎃Happy Halloween🎃 How spooky is it for you? 🎃

✨You know you're missing out if you're not using Reels, right? ✨Here's how you can get started - quickly, easily and with no fuss. 😍In a world where social media networks are restricting who sees our posts, Instagram is doing everything it can to show Reels to as many people as possible... ... and they're promoting small accounts as much as larger ones ... meaning even the most basic Reel will get 100s- but probably 1000s of views - from potential customers. 😊But I get why you're not using them - they all seem so complex and exhausting or the last thing you want to do is dance in front of a camera - CRINGE!!! 🤩So I've got great news for you - - you DON'T have to even put yourself in front of the camera AT ALL to make the most of Instagram Reels. 🥰And they're super-simple to make when you use the tips I share. 🥳Back in the summer I ran an easy-peasy course to show you how - Reels and Stories Made Easy, and, it's back!! (Why Stories too? Because they are the best way to build relationships with all those people who just found your account!) 😃It's a short, live course, over 4 days, where I take you step-wise through the process of creating Reels and Stories, holding your hand (virtually) while you do. So you go from starter to confident creator in just a few days. 🤓The attendees in the summer created Reels for the very first time and they got 1000s of views!! It starts next week (but of course is being recorded so you can access it whenever you want!) ➡️I'd love you to join us - so why not check out the details and grab your spot? 😻 There are still a few EARLYBIRD places left! 👉I’ve added the link with all the details to the first comment under this post 🤩

Learning something new? Comparing your starting- out work with someone else’s well- practiced work can stop you in your tracks. Everyone has to start somewhere, so please share your starting- out work - it’s valuable!

✨Are Instagram Reels part of your social media content mix?✨ ✨They're different from other forms of social content & are definitely worth adding right now. ✨Here are 4 reasons why https://www.bramblebuzz.co.uk/instagram-reels-to-do-list/

✨Are you using Instagram Reels? ✨ There are 4 very good reasons why you should be … You might be surprised! ✨ Check out the link in the first comment to find out! TLDR: link in first comment 💜

🧐Do you get stuck trying to create social media posts ? 🤨All out of inspiration? Well you probably won’t find it in … 🙃the cupboard 🙃 the toaster 🙃 a box of cereal !!! But if you look back at replies you’ve sent in 😀Facebook groups 😀 direct messages 😀 emails you’ll find some great inspiration there! Hope this helps 🤓

My daughter finished her A Levels this week - YAY!! I’m soooo proud! Raising a glass to all those students finishing their A Levels after the worst time in living memory to be studying for them. You are all amazing ✨✨✨

One of the many advantages of the clocks going forward is getting to see the sunrise again. This is one from earlier in the week! (Volume on for the bird song!)

✨11 easy ways to promote your small business during lockdown (and beyond)✨

✨Are you running a small business?✨ 😏Are you stuck for ideas to easily promote it & attract customers during lockdown?😏 😍Then I hope this blog I wrote will help 😍 (link in 1st comment) ✨11 easy ways to promote your small business during lockdown (and beyond)✨ Do message me, email or comment here if you've got any questions or if I can help in any way!

Want ideas for social media content that will help your business stand out and to build trust? This is an easy one to make happen! Will you use this idea?

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