Open Door Digital

19/04/2024

📢WINNER ANNOUNCEMENT!

Thank you to everyone who visited us at the Crowborough Expo on Tuesday.

Two people managed to get all five questions right in our Crowborough-themed quiz, so we did a draw to select which one would win.

We’re delighted to announce that the winner is Councillor Natalie Whittle, Crowborough’s Deputy Mayor. No wonder she knew all the answers! 😁

Natalie won two bottles of delicious Downsview Vineyard sparkling wines.

If you weren't there and want to test your own knowledge, here are the questions:

1. Which of these is NOT a street in Crowborough?
❔Watson Way
❔Sherlock Shaw
❔Lestrade Lane

2. Which English town is Crowborough twinned with?
❔Aylsham
❔Horwich
❔Heaton Chapel

3. What is the name of the current Mayor of Crowborough?
❔Matthew Street
❔Mark Freeman
❔Martin Charles

4. In what year was the Crowborough Locomotive Society formed?
❔1956
❔1972
❔1989

5. In which TV series did the fictional Duke of Crowborough appear?
❔To the Manor Born
❔Downton Abbey
❔Upstairs Downstairs

Leave your answers in the comments - and no Googling!

15/04/2024

Looking forward giving these to the winners of our quiz at the Crowborough Expo tomorrow!

It’s running from 10am to 2pm in the Crowborough Community Centre. Pop over to our stand and you could be enjoying some delicious local Downsview Vineyard sparkling wine this weekend.🥂

Crowborough and District Chamber of Commerce

26/03/2024

Looking forward to the Crowborough and District Chamber of Commerce in just 3 weeks time. Will you be there?

14/12/2023

A simple way to get more enquiries (a festive story of goodwill):

1️⃣Do a great job.
2️⃣Ask your customer to leave a Google review.
3️⃣Sit back and wait for the phone to ring.*

Read how one review we left for a company who gave us excellent service is (almost certainly) rewarding them with new enquiries: https://bit.ly/41jxRZ9

*OK, don’t actually do the last one, you have plenty of other stuff to be getting on with!

How delighting your customers (and remembering to ask for a Google review after) can boost your new enquiries.

19/10/2023

📢NEW FEATURE FROM GOOGLE!
👉How to add social media links to your Google Business Profile👈

Until now, making all your social media accounts appear in your Google Business Profile has been a rather convoluted process, something akin to sorcery.

But now, Google have (finally!) made it quick and easy to add all your social profiles, so anyone searching for your company on Google can see them alongside your other business details.
Find out how to add your social profiles with our step-by-step guide: https://bit.ly/3PTi7GI

A step by step guide to adding your social media profiles onto your Google Business listing.

02/10/2023

⭐9 point checklist for writing better social posts⭐
Sometimes we all struggle with crafting a great social media update...

That is why we love this article from Andy Crestodina of Orbit Media Studios. It gives you 9 simple ways to improve your next social media post.

💬"Adding these elements to your posts will increase visibility and engagement on everything you share."

👉https://bit.ly/3rccVWh

22/09/2023

🤔Ever wondered what John Lennon's notebooks looked like?

Maybe not, but I bet you're thinking about it now!

Wonder no more, because you can find out in this fascinating blog from writer Jillian Hess. She's spent decades researching and writing about notebooks and note-taking. Her blog is a cornucopia of fascinating insights into the notes of the famous, and practical tips for your own notes and journals.

Enjoy! https://bit.ly/466iioL
(Note that you need to subscribe for full access to all the articles).

Tips from the world's best note takers. Click to read Noted, by Jillian Hess, a Substack publication with tens of thousands of subscribers.

18/09/2023

A brilliant little article by Jo Lazer looking at some of the issues the proliferation of AI content, created quickly, cheaply and cynically, is causing in the copywriting world.

💬"Most companies aren’t creating content for people; they’re creating it for an algorithm, clustering together enough BS posts about a given topic to trick Google into ranking their site more highly... Most of the time, no one gives a crap if the content is any good—90% of content isn't created for people. It's created for machines."

You can understand why so many writers are banging their heads against the wall! AI can be an amazing tool when used in conjunction with professional, human copywriters. But spammy, AI-only posts, created purely for objectives, are not what we need more of. How long before Google starts to clamp down on them?

https://bit.ly/460Gb10

14/09/2023

Our latest blog post looks at the ad privacy settings in Chrome, in particular whether or not you should allow Chrome to show you adverts which are relevant to your identity and browsing history.
https://bit.ly/486gw8S

We explain what the Chrome ad privacy feature is and whether you should opt in or out.

11/09/2023

Our latest case study looks at our website development for PJL Healthcare Ltd.

This passionate organisation manages homes for young people in East Sussex and wanted a website which would convey both their passion and professionalism - appealing equally to adults and children.

It includes a rainbow-themed colour scheme which was both challenging and enormous fun to work with.

Read our case study: https://bit.ly/44Ha6Kn

PJL Healthcare needed a replacement for their slow and tired website, to showcase their excellent young people's services. We created a website which is vibrant and fun, yet still professional and informative, engaging with both adults and children.

07/09/2023

🎨If you're looking for something to do this weekend, Victoria Pavilion Arts are showcasing their work as part of the Festival this weekend.

Victoria Pavilion Arts uses art to support people in the local community to feel good, build confidence and connect with others, enhancing wellbeing and learning a new skill.

The exhibition is from 11am to 5pm on Saturday 9th and Sunday 10th September at the Victoria Pleasure Ground in .

Find out more: https://bit.ly/3QRkgos

05/09/2023

Beautiful morning at the Salomons Estate with BoB networking this morning - there's something particularly striking about late summer sunshine.☀

04/09/2023

We're excited to unveil our latest website, for the fantastic team at Nutwood Flooring.

This one has been some time in the making, but we're really pleased with the results. It perfectly showcases the beautiful flooring that this company supplies, along with their restoration and maintenance services.

You can see it for yourself here: https://bit.ly/3qYOk7e

Take a look at our latest website – for the fantastic team at Nutwood Flooring.

29/08/2023

An interesting article from Bernard Marr about the impact that generative* is having in the world of search engine marketing: https://bit.ly/44pV2ka

*Generative AI means AI used to generate text, images, or other media, ChatGPT being an example.

Thank you for reading my latest article What Does Generative AI Mean For Websites And SEO? Here at LinkedIn and at Forbes I regularly write about management and technology trends. To read my future articles simply join my network by clicking 'Follow'.

23/08/2023

Boots UK will be needing a few of their own headache pills today thanks to these headlines!

We look into how Boots ended up breaking these advertising rules and how you can make sure your business doesn’t encounter similar issues: https://bit.ly/44myAs8

17/07/2023

For anyone who writes for online - this is a really useful process flow from Orbit Media Studios, tackling how to come up with ideas and then develop them into effective content.

Note that you don't have to do every single step every time!

https://bit.ly/3vib9jM

This is the entire process for content creation. Here are 17 steps in the content creation process in one easy flowchart.

14/07/2023

We had a lovely time at the Uckfield Chamber of Commerce Summer Members' meeting last night, hosted by the wonderful Bluebell Vineyard Estates. It was great to see plenty of familiar faces and meet some new ones too. And, of course, the wine was delicious!🍷

13/07/2023

We met lots of brilliant local businesses at the last week, but one which really stuck in our minds is the The Incredible Design Company based in near .

This business provides print and design services including clothing, banners, stickers, signage, flyers, leaflets, mugs...and plenty more.

The samples of their work we saw at the show looked great, but that's not the only reason we wanted to tell you about them.

The team at the Incredible Design Company are primarily made up of adults with a range of complex disablities who are motivated to work but unable to access traditional employment routes. The company uses technology to support their people in overcoming the limiting effects of their disabilities.

Being able to go to work each day prevents the team from becoming socially isolated and gives them increasd independence and confidence.

You can find out more about the company, and order your print👍, here:

Established to support severely disabled adults, our printing enterprise provides them with a way of playing an active part within the community, developing skills and combating isolation. We operate to provide a service to those adults who are unable to access traditional employment, but who still....

30/06/2023

😁Author Austin Kleon's brilliant solution for those of us unable to afford an Apple Vision Pro: https://bit.ly/3NEhzoh
If you give it a try PLEASE let us know how it went!!

If you want to see what isn\\\'t really there.

28/06/2023

Thank you to Ian from Divine Water for these kind words.

You can read more about our work with this friendly, family-run business in our case study: https://bit.ly/3pW7EkI

26/06/2023

It's odd to think of a behemoth like Amazon being in financial difficulties but, post covid, that's exactly where they are. With a $2.7bn loss in 2022 they're seeing lower demand for their goods while their costs are (like all costs at the moment) skyrocketing.

But could their advertising strategy rescue them? We're all used to seeing the sponsored products appear up at the top of Amazon's search results, but how much profit do they derive from this?

Marketing Week explore Amazon's advertising approach and whether this could be what turns the business around: https://bit.ly/3pgm8vM

It’s hard to imagine Amazon as vulnerable. But after Covid, demand dropped while the costs of expensive fulfilment capacity set up during the crazy times continued. Almost a trillion dollars’ worth of turnover netted out a loss of $2bn in 2022. With this peril in the background, the advertising ...

23/06/2023

Some from AI artist Joann. She's taken various wonders of the world and, with the help of AI, turned them into inflatables!
You can view them all on her Instagram account: https://bit.ly/3X74iYE

21/06/2023

🤖AI copywriter vs human copywriter✍
Can AI write content that's just as relevant and compelling as a human being can?

We challenge AI to do just that - writing our own article first then asking ChatGPT to come up with its own version.

Whose is best? You can decide!

Read more 👉 https://bit.ly/3Ji2030

The AI revolution is very much here, so what does this mean for content creation? We look at the pros and cons of using AI to write content for your business - and how a blended approach might serve you best.

19/06/2023

🌹It's . Now, we fully appreciate that you're already "aware" of roses, but the point of this campaign is to encourage people to grow more of them.

Whether or not you decide to grow a rose, why not make time this week to "smell the roses"? You can take that literally or metaphorically - either way it's a good excuse to take five minutes out to just appreciate the world around you.

In the meantime, a few photos of the roses growing here at ODD HQ.

16/06/2023

🚲Good luck to James who's riding his first British Heart Foundation London to Brighton bike ride this Sunday!

16/06/2023

When we think about getting feedback from our customers, to improve our products, services and marketing, we're usually imagining a broad cross-section of our customer base. Worrying about asking enough people so we get an average viewpoint, or not skewing the data by just asking those who were happy with the service they received.

Well, that's one way to look at it. In his recent article, marketing guru Mark Ritson considers an alternative - chat to your super-fans. The ones who buy from you over and over again. Who don't bat an eyelid at your price increases. Who recommend you to all their friends and colleagues.

This might not feel like a statistically valid sample of your audience because...well...it's not. But that isn't necessarily a problem...https://bit.ly/3WZ5oFL

Those who spend more and buy your brand more often have unparalleled insight into what makes it special - and into what appeals to new customers too.

13/06/2023

What ROI are you getting from your ?
Not sure?🤔 Then our latest article might help.
We explore how to measure the return from Google Ads campaigns to ensure your budget is being spent well: https://bit.ly/3oVRjfL
Need a bit of help with your Google Ads? Have a chat with us about our ads management service.

We explore how to measure the ROI from Google Ads and make sure your budget is being well spent.

08/06/2023

The Royal British Legion have redesigned their poppies to make them 100% paper and fully recyclable. This beautiful and environmentally-conscious design work has been done by agency Matter. The new poppies will be available for this year's Remembrance Day, alongside remaining stocks of the old ones.

Find out more about the new design: https://bit.ly/3C62nK2

Redesign of the Royal British Legion’s iconic poppy to remove all plastic, making it 100 per cent paper and recyclable via ordinary paper collections.

06/06/2023

🌄We were out bright and early this morning for breakfast networking with Crowborough and District Chamber of Commerce.

Great to see so many people there and thanks to Crowborough Beacon Golf Club for the hospitality.

05/06/2023

It’s , so we wanted to showcase the work of one of our clients, the Uckfield Volunteer Centre.
This team work tirelessly to provide volunteers for local charities and projects.
They also run a community hub, providing information and services for those in and the surrounding area.
If you’d like to support them, they’re always on the lookout for new volunteers to match to their organisations-in-need. They also have business membership options, enabling local firms to support their work.
Find out more about them: https://bit.ly/3ORDr0F

We match individuals and groups with volunteering opportunities in our local community. We also provide a range of services as Uckfield's communty hub.