Engaging Content

Engaging Content Engaging Content hello, I’m natalie. Since 2003 I have helped individuals and small businesses with their creative, digital and marketing needs. And I love it…!

I provide a small, but perfectly formed, outsourced Marketing Department that can offer all the services, benefits and experience of an agency but at a reduced cost. I can help you and your business get noticed so that you inspire, engage and flourish.

Day 25 task is to 𝗥𝗲𝘃𝗶𝗲𝘄 𝘆𝗼𝘂𝗿 𝗮𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 👩‍💻📊👍◾ Use 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 (GA4), which is free to set up.◾ Identify which page...
25/12/2024

Day 25 task is to 𝗥𝗲𝘃𝗶𝗲𝘄 𝘆𝗼𝘂𝗿 𝗮𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 👩‍💻📊👍

◾ Use 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 (GA4), which is free to set up.

◾ Identify which pages get the most traffic and how long someone stays on the page.

◾ Compare this to other pages not performing.

What is this telling you? 𝗢𝗽𝘁𝗶𝗺𝗶𝘀𝗲 𝘆𝗼𝘂𝗿 𝗽𝗮𝗴𝗲𝘀 to perform better.
These insights can help improve user engagement and overall site performance.

𝗔𝗖𝗧𝗜𝗢𝗡: “What’s one insight from your analytics that surprised you? Let’s brainstorm!” 😉


























Day 24 task is to 𝗥𝗲𝗳𝗿𝗲𝘀𝗵 𝗰𝗮𝗹𝗹-𝘁𝗼-𝗮𝗰𝘁𝗶𝗼𝗻𝘀 👩‍💻✨◾ Update your 𝗖𝗧𝗔𝘀 buttons for 𝘤𝘭𝘢𝘳𝘪𝘵𝘺 and 𝘳𝘦𝘭𝘦𝘷𝘢𝘯𝘤𝘦.◾ Use 𝘢𝘤𝘵𝘪𝘰𝘯-𝘰𝘳𝘪𝘦𝘯𝘵𝘦𝘥...
24/12/2024

Day 24 task is to 𝗥𝗲𝗳𝗿𝗲𝘀𝗵 𝗰𝗮𝗹𝗹-𝘁𝗼-𝗮𝗰𝘁𝗶𝗼𝗻𝘀 👩‍💻✨

◾ Update your 𝗖𝗧𝗔𝘀 buttons for 𝘤𝘭𝘢𝘳𝘪𝘵𝘺 and 𝘳𝘦𝘭𝘦𝘷𝘢𝘯𝘤𝘦.

◾ Use 𝘢𝘤𝘵𝘪𝘰𝘯-𝘰𝘳𝘪𝘦𝘯𝘵𝘦𝘥 𝘭𝘢𝘯𝘨𝘶𝘢𝘨𝘦 like “𝗖𝗹𝗮𝗶𝗺 𝘆𝗼𝘂𝗿 𝗳𝗿𝗲𝗲 𝗮𝘂𝗱𝗶𝘁.” “𝗦𝗽𝗲𝗮𝗸 𝘁𝗼 𝗮𝗻 𝗲𝘅𝗽𝗲𝗿𝘁”. “𝗕𝗼𝗼𝗸 𝗮 𝗳𝗿𝗲𝗲 𝗰𝗮𝗹l”, “𝗚𝗲𝘁 𝗮 𝗳𝗿𝗲𝗲 𝗾𝘂𝗼𝘁𝗮𝘁𝗶𝗼𝗻”.

◾ Perhaps try changing the colour of the button to make it stand out more and attract attention.

𝗔𝗖𝗧𝗜𝗢𝗡: “Share a before-and-after of your CTA update!”


























Day 23 task is to 𝗜𝗻𝘁𝗲𝗿𝗹𝗶𝗻𝗸 𝘆𝗼𝘂𝗿 𝗽𝗮𝗴𝗲𝘀 🔗🔗🔗✅ Guide users through your website by 𝘭𝘪𝘯𝘬𝘪𝘯𝘨 𝘳𝘦𝘭𝘢𝘵𝘦𝘥 𝘱𝘢𝘨𝘦𝘴.✅ For example, lin...
23/12/2024

Day 23 task is to 𝗜𝗻𝘁𝗲𝗿𝗹𝗶𝗻𝗸 𝘆𝗼𝘂𝗿 𝗽𝗮𝗴𝗲𝘀 🔗🔗🔗

✅ Guide users through your website by 𝘭𝘪𝘯𝘬𝘪𝘯𝘨 𝘳𝘦𝘭𝘢𝘵𝘦𝘥 𝘱𝘢𝘨𝘦𝘴.

✅ For example, link blog posts to your services page to encourage conversions.

✅ This strategy not only enhances user experience but 𝘣𝘳𝘪𝘯𝘨𝘴 𝘱𝘰𝘵𝘦𝘯𝘵𝘪𝘢𝘭 𝘤𝘭𝘪𝘦𝘯𝘵𝘴 your way.

𝗔𝗖𝗧𝗜𝗢𝗡: “Add three internal links today and tell us which pages you connected!”


























Day 22 task is to 𝗦𝗲𝗻𝗱 𝗮𝗻 𝗲𝗺𝗮𝗶𝗹 𝘁𝗼 𝘆𝗼𝘂𝗿 𝗹𝗶𝘀𝘁 (𝗼𝗿 𝘀𝘁𝗮𝗿𝘁 𝘁𝗼 𝗴𝗿𝗼𝘄 𝗮𝗻 𝗲𝗺𝗮𝗶𝗹 𝗹𝗶𝘀𝘁) 👩‍💻📧📨◾ Sharing recent industry news, clien...
22/12/2024

Day 22 task is to 𝗦𝗲𝗻𝗱 𝗮𝗻 𝗲𝗺𝗮𝗶𝗹 𝘁𝗼 𝘆𝗼𝘂𝗿 𝗹𝗶𝘀𝘁 (𝗼𝗿 𝘀𝘁𝗮𝗿𝘁 𝘁𝗼 𝗴𝗿𝗼𝘄 𝗮𝗻 𝗲𝗺𝗮𝗶𝗹 𝗹𝗶𝘀𝘁) 👩‍💻📧📨

◾ Sharing recent industry news, client wins, or a newly written blog with your email list is a great way to keep your audience engaged and informed.

◾ Regular communication helps build a strong relationship with your subscribers and keeps your brand top of mind.

𝗔𝗖𝗧𝗜𝗢𝗡: “Ask people on your list if they would like help and how they can contact you.” 📌


























Day 21 task is to 𝗥𝗲𝘀𝗽𝗼𝗻𝗱 𝘁𝗼 𝗥𝗲𝘃𝗶𝗲𝘄𝘀 ✨💬✔️ Don’t forget to 𝘳𝘦𝘴𝘱𝘰𝘯𝘥 𝘵𝘰 𝘳𝘦𝘷𝘪𝘦𝘸𝘴.✔️ Engaging with your clients' feedback is ...
21/12/2024

Day 21 task is to 𝗥𝗲𝘀𝗽𝗼𝗻𝗱 𝘁𝗼 𝗥𝗲𝘃𝗶𝗲𝘄𝘀 ✨💬

✔️ Don’t forget to 𝘳𝘦𝘴𝘱𝘰𝘯𝘥 𝘵𝘰 𝘳𝘦𝘷𝘪𝘦𝘸𝘴.

✔️ Engaging with your clients' feedback is crucial for 𝘣𝘶𝘪𝘭𝘥𝘪𝘯𝘨 𝘵𝘳𝘶𝘴𝘵 and showing that you 𝘷𝘢𝘭𝘶𝘦 𝘵𝘩𝘦𝘪𝘳 𝘰𝘱𝘪𝘯𝘪𝘰𝘯𝘴.

𝗔𝗖𝗧𝗜𝗢𝗡: “Take 10 minutes to reply to a client comment or review today!” 😉


























Day 20 task is to 𝗔𝘀𝗸 𝗳𝗼𝗿 𝗮 𝗥𝗲𝘃𝗶𝗲𝘄 / 𝗧𝗲𝘀𝘁𝗶𝗺𝗼𝗻𝗶𝗮𝗹 👍Asking for reviews and testimonials from previous clients is a powerfu...
20/12/2024

Day 20 task is to 𝗔𝘀𝗸 𝗳𝗼𝗿 𝗮 𝗥𝗲𝘃𝗶𝗲𝘄 / 𝗧𝗲𝘀𝘁𝗶𝗺𝗼𝗻𝗶𝗮𝗹 👍

Asking for reviews and testimonials from previous clients is a powerful way to build trust and credibility with potential customers.

✅ Ask previous clients to give you a Google Business Profile / Facebook / Trustpilot review or to share a testimonial by email.

This social proof helps to build trust with prospects, showing that others have had great experiences with your business.

𝗔𝗖𝗧𝗜𝗢𝗡: “Reach out to 3 previous clients today and don’t forget to respond to their review!”


























Day 19 task is to 𝗖𝗿𝗲𝗮𝘁𝗲 𝗦𝗼𝗺𝗲 𝗦𝗲𝗮𝘀𝗼𝗻𝗮𝗹 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 🤩🎀Adding festive-themed elements to your website can create a warm and en...
19/12/2024

Day 19 task is to 𝗖𝗿𝗲𝗮𝘁𝗲 𝗦𝗼𝗺𝗲 𝗦𝗲𝗮𝘀𝗼𝗻𝗮𝗹 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 🤩🎀

Adding festive-themed elements to your website can create a warm and engaging experience for your visitors.

◾Design eye-catching banners with festive colors and themes, and add them to high-traffic pages on your website, like your homepage or blog.

𝗔𝗖𝗧𝗜𝗢𝗡: “Update one section of your site for the festive season and share it here!” ✨


























Day 18 task is to 𝗖𝗿𝗲𝗮𝘁𝗲 𝗦𝗼𝗺𝗲 𝗩𝗶𝘀𝘂𝗮𝗹 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 🏜️𝗩𝗶𝘀𝘂𝗮𝗹 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 is a powerful way to simplify complex topics and make your...
18/12/2024

Day 18 task is to 𝗖𝗿𝗲𝗮𝘁𝗲 𝗦𝗼𝗺𝗲 𝗩𝗶𝘀𝘂𝗮𝗹 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 🏜️

𝗩𝗶𝘀𝘂𝗮𝗹 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 is a powerful way to simplify complex topics and make your website more engaging.

◾Infographics, videos, and other visual elements can help convey information quickly and effectively, making your content more accessible and appealing to your audience.

◾Ensure your visuals are clear and easy to understand. Keep it simple.

𝗔𝗖𝗧𝗜𝗢𝗡: “Share your favourite visual on your website or create a quick one today!” ✨


























Day 17 task is to 𝗗𝗼 𝗦𝗼𝗺𝗲 𝗠𝗮𝗿𝗸𝗲𝘁 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵 🔍Understanding your audience's preferences and challenges is crucial for tailo...
17/12/2024

Day 17 task is to 𝗗𝗼 𝗦𝗼𝗺𝗲 𝗠𝗮𝗿𝗸𝗲𝘁 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵 🔍

Understanding your audience's preferences and challenges is crucial for tailoring your products or services to meet their needs.

✔️ Engage your audience with polls or questions about their preferences or challenges and get some valuable market research.

✔️ Once you’ve collected responses, analyse the data to identify trends and insights.

𝗔𝗖𝗧𝗜𝗢𝗡: “Create a poll and get feedback from your audience.”


























Day 16 task is to 𝗛𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁 𝘆𝗼𝘂𝗿 𝗽𝗼𝗶𝗻𝘁𝘀 𝗼𝗳 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝗰𝗲 ✨In a crowded market, it's essential to stand out by 𝘩𝘪𝘨𝘩𝘭𝘪𝘨𝘩𝘵𝘪𝘯𝘨 ...
16/12/2024

Day 16 task is to 𝗛𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁 𝘆𝗼𝘂𝗿 𝗽𝗼𝗶𝗻𝘁𝘀 𝗼𝗳 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝗰𝗲 ✨

In a crowded market, it's essential to stand out by 𝘩𝘪𝘨𝘩𝘭𝘪𝘨𝘩𝘵𝘪𝘯𝘨 what makes your business unique.

Your 𝘂𝗻𝗶𝗾𝘂𝗲 𝘀𝗲𝗹𝗹𝗶𝗻𝗴 𝗽𝗿𝗼𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻 (USP) is what sets you apart from competitors and attracts your ideal customers.

What makes your business unique?

◾Create a standout message for your website and social media.

𝗔𝗖𝗧𝗜𝗢𝗡: “Write a one-liner about what makes you unique, and share it here!” 😉


























Day 15 task is to 𝗦𝗵𝗮𝗿𝗲 𝗮 𝗧𝗲𝘀𝘁𝗶𝗺𝗼𝗻𝗶𝗮𝗹 ✨𝗧𝗲𝘀𝘁𝗶𝗺𝗼𝗻𝗶𝗮𝗹𝘀 𝘣𝘶𝘪𝘭𝘥 𝘵𝘳𝘶𝘴𝘵 and 𝘴𝘩𝘰𝘸𝘤𝘢𝘴𝘦 𝘴𝘶𝘤𝘤𝘦𝘴𝘴 𝘴𝘵𝘰𝘳𝘪𝘦𝘴.They provide social proof t...
15/12/2024

Day 15 task is to 𝗦𝗵𝗮𝗿𝗲 𝗮 𝗧𝗲𝘀𝘁𝗶𝗺𝗼𝗻𝗶𝗮𝗹 ✨

𝗧𝗲𝘀𝘁𝗶𝗺𝗼𝗻𝗶𝗮𝗹𝘀 𝘣𝘶𝘪𝘭𝘥 𝘵𝘳𝘶𝘴𝘵 and 𝘴𝘩𝘰𝘸𝘤𝘢𝘴𝘦 𝘴𝘶𝘤𝘤𝘦𝘴𝘴 𝘴𝘵𝘰𝘳𝘪𝘦𝘴.

They provide social proof that can help potential customers feel more confident in choosing your products or services.

☑️ Reach out to satisfied customers and ask them to share their experiences. You can do this through email, social media, or even in person.
☑️ Make it easy for them by providing a simple form or template.

☑️ Add them to your homepage or create a dedicated page.

𝗔𝗖𝗧𝗜𝗢𝗡: “Post a testimonial that shares a win, and let us know how you use it on your website!”


























Day 14 task is to 𝗖𝗼𝗻𝗱𝘂𝗰𝘁 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗼𝗿 𝗮𝗻𝗮𝗹𝘆𝘀𝗶𝘀 📊Understanding what your competitors are doing can 𝘱𝘳𝘰𝘷𝘪𝘥𝘦 𝘷𝘢𝘭𝘶𝘢𝘣𝘭𝘦 𝘪𝘯𝘴𝘪𝘨𝘩...
14/12/2024

Day 14 task is to 𝗖𝗼𝗻𝗱𝘂𝗰𝘁 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗼𝗿 𝗮𝗻𝗮𝗹𝘆𝘀𝗶𝘀 📊

Understanding what your competitors are doing can 𝘱𝘳𝘰𝘷𝘪𝘥𝘦 𝘷𝘢𝘭𝘶𝘢𝘣𝘭𝘦 𝘪𝘯𝘴𝘪𝘨𝘩𝘵𝘴 and help you 𝘪𝘮𝘱𝘳𝘰𝘷𝘦 𝘺𝘰𝘶𝘳 𝘰𝘸𝘯 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘪𝘦𝘴.

✅ Research competitor websites to see what’s working for them.

✅ Identify gaps you can fill with better content or services.

𝗔𝗖𝗧𝗜𝗢𝗡: “What’s one thing your competitor is doing that inspires you? Let’s discuss!” 💬





















Day 13 task is to 𝗢𝗽𝘁𝗶𝗺𝗶𝘀𝗲 𝗳𝗼𝗿 𝗟𝗼𝗰𝗮𝗹 𝗦𝗘𝗢 ⚙️𝗟𝗼𝗰𝗮𝗹 𝗦𝗘𝗢 is essential for businesses that want to attract customers in their...
13/12/2024

Day 13 task is to 𝗢𝗽𝘁𝗶𝗺𝗶𝘀𝗲 𝗳𝗼𝗿 𝗟𝗼𝗰𝗮𝗹 𝗦𝗘𝗢 ⚙️

𝗟𝗼𝗰𝗮𝗹 𝗦𝗘𝗢 is essential for businesses that want to attract customers in their specific geographic area.

◾ Ensure your Google Business Profile is 𝘤𝘰𝘮𝘱𝘭𝘦𝘵𝘦 𝘢𝘯𝘥 𝘶𝘱-𝘵𝘰-𝘥𝘢𝘵𝘦. 👍

◾ 𝗘𝗻𝘀𝘂𝗿𝗲 𝗡𝗔𝗣 (Name, Address, and Phone number) consistency. Make sure your NAP information is consistent across all directories.

◾ Encourage satisfied customers to leave reviews on your Google Business Profile and other review platforms.

𝗔𝗖𝗧𝗜𝗢𝗡: “Have you claimed your Google Business Profile? Share your link below!”





















Day 12 task is to 𝗕𝘂𝗶𝗹𝗱 𝗕𝗮𝗰𝗸𝗹𝗶𝗻𝗸𝘀 🔗𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗯𝗮𝗰𝗸𝗹𝗶𝗻𝗸𝘀 is a crucial part of improving your website's domain authority and...
12/12/2024

Day 12 task is to 𝗕𝘂𝗶𝗹𝗱 𝗕𝗮𝗰𝗸𝗹𝗶𝗻𝗸𝘀 🔗

𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗯𝗮𝗰𝗸𝗹𝗶𝗻𝗸𝘀 is a crucial part of improving your website's domain authority and search engine rankings.

◾ High-quality backlinks from reputable sites signal to search engines that your content is valuable and trustworthy.

◾ Reach out to partners that complement your content or offer to write guest blogs to earn backlinks.

𝗔𝗖𝗧𝗜𝗢𝗡: “Challenge: Reach out to one collaborator today and let us know how it goes!”






















Day 11 task is to 𝗢𝗽𝘁𝗶𝗺𝗶𝘀𝗲 𝘆𝗼𝘂𝗿 𝗶𝗺𝗮𝗴𝗲𝘀 ⚙️✔️ 𝘊𝘰𝘮𝘱𝘳𝘦𝘴𝘴 𝘭𝘢𝘳𝘨𝘦 𝘪𝘮𝘢𝘨𝘦𝘴 using tools like TinyPNG and 𝗮𝗱𝗱 𝗱𝗲𝘀𝗰𝗿𝗶𝗽𝘁𝗶𝘃𝗲 𝗮𝗹𝘁 𝘁𝗲𝘅𝘁 ...
11/12/2024

Day 11 task is to 𝗢𝗽𝘁𝗶𝗺𝗶𝘀𝗲 𝘆𝗼𝘂𝗿 𝗶𝗺𝗮𝗴𝗲𝘀 ⚙️

✔️ 𝘊𝘰𝘮𝘱𝘳𝘦𝘴𝘴 𝘭𝘢𝘳𝘨𝘦 𝘪𝘮𝘢𝘨𝘦𝘴 using tools like TinyPNG and 𝗮𝗱𝗱 𝗱𝗲𝘀𝗰𝗿𝗶𝗽𝘁𝗶𝘃𝗲 𝗮𝗹𝘁 𝘁𝗲𝘅𝘁 to improve accessibility and SEO.

𝗔𝗹𝘁 𝘁𝗲𝘅𝘁 provides a text alternative for search engines and screen readers, 𝘮𝘢𝘬𝘪𝘯𝘨 𝘺𝘰𝘶𝘳 𝘤𝘰𝘯𝘵𝘦𝘯𝘵 𝘮𝘰𝘳𝘦 𝘢𝘤𝘤𝘦𝘴𝘴𝘪𝘣𝘭𝘦.

𝗔𝗖𝗧𝗜𝗢𝗡: “Optimise one image and share your new load time in the comments!” 😉





















Are you creating content but need to figure out how it fits into the bigger picture?A marketing funnel is a way to visua...
10/12/2024

Are you creating content but need to figure out how it fits into the bigger picture?

A marketing funnel is a way to visualise how potential customers move from first hearing about your business to becoming paying clients.

It’s called a "𝘧𝘶𝘯𝘯𝘦𝘭" because the number of people decreases as they move through the stages:

Let’s break it down with the marketing funnel in mind.

✅ 𝗧𝗼𝗽 𝗼𝗳 𝗙𝘂𝗻𝗻𝗲𝗹 (𝗧𝗢𝗙𝗨): 𝗔𝘄𝗮𝗿𝗲𝗻𝗲𝘀𝘀

This is where people discover you for the first time.
Create content that attracts as many people as possible and introduces them to your brand.
👉 Educate your audience with blogs, social posts, videos, or how-to guides.

✅ 𝗠𝗶𝗱𝗱𝗹𝗲 𝗼𝗳 𝗙𝘂𝗻𝗻𝗲𝗹 (𝗠𝗢𝗙𝗨): 𝗖𝗼𝗻𝘀𝗶𝗱𝗲𝗿𝗮𝘁𝗶𝗼𝗻

Here, you build relationships and trust with interested people.
Create content to help them consider your offer more seriously.
👉 Build trust with case studies, webinars, email sequences sharing your expert advice.

✅ 𝗕𝗼𝘁𝘁𝗼𝗺 𝗼𝗳 𝗙𝘂𝗻𝗻𝗲𝗹 (𝗕𝗢𝗙𝗨): 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻

At this stage, you guide ready-to-buy customers to take action.
Create content that contains clear offers like free consultations, free product demos/trials, or a purchase link.
👉 Seal the deal with demos, free trials, and calls to action.

It’s all about understanding where your audience is in their journey and giving them what they need at each step.

❤ 𝗖𝗼𝗻𝘁𝗲𝗻𝘁; 𝘁𝗵𝗲 𝗵𝗲𝗮𝗿𝘁 𝗼𝗳 𝘆𝗼𝘂𝗿 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝗮𝗻𝗱 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴

Content is a valuable resource for your business and worth investing in over the long-term because content:

✅ Makes people aware of you

✅ Helps them to consider your offer

✅ Encourages them to convert into a client

🎓 It also helps you to:

✅ Educate your audience

✅ Build their trust

✅ Seal the deal
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📈 So write content that works for every stage of your marketing funnel

👉 Ensure you are creating the right content…

👉 At the right stage of the journey…

👉 For the right prospects

… 𝗔𝗡𝗗 𝗥𝗘𝗠𝗘𝗠𝗕𝗘𝗥 …

The secret to your content is Sustainability.

"Great content isn’t one-and-done—it’s a marathon, not a sprint. 🏃‍♀
Plan ahead, repurpose your best pieces, and keep showing up."

𝗟𝗲𝘁'𝘀 𝗠𝗮𝗸𝗲 𝗜𝘁 𝗛𝗮𝗽𝗽𝗲𝗻

Feeling stuck? Whether you need it done for you or want to learn how to do it yourself, we’ve got you covered.
💌 Need help with your content? Please DM me “𝗘𝗩𝗘𝗥𝗚𝗥𝗘𝗘𝗡”, and let’s create a strategy that works for YOU.

SAVE THIS POST

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Day 10 task is to 𝗗𝗼 𝗢𝗻-𝗽𝗮𝗴𝗲 𝗦𝗘𝗢 👩‍💻𝗢𝗻-𝗽𝗮𝗴𝗲 𝗦𝗘𝗢 is crucial for 𝘪𝘮𝘱𝘳𝘰𝘷𝘪𝘯𝘨 𝘺𝘰𝘶𝘳 𝘸𝘦𝘣𝘴𝘪𝘵𝘦'𝘴 𝘷𝘪𝘴𝘪𝘣𝘪𝘭𝘪𝘵𝘺 and ensuring that sea...
10/12/2024

Day 10 task is to 𝗗𝗼 𝗢𝗻-𝗽𝗮𝗴𝗲 𝗦𝗘𝗢 👩‍💻

𝗢𝗻-𝗽𝗮𝗴𝗲 𝗦𝗘𝗢 is crucial for 𝘪𝘮𝘱𝘳𝘰𝘷𝘪𝘯𝘨 𝘺𝘰𝘶𝘳 𝘸𝘦𝘣𝘴𝘪𝘵𝘦'𝘴 𝘷𝘪𝘴𝘪𝘣𝘪𝘭𝘪𝘵𝘺 and ensuring that search engines understand your content.

✅ 𝘈𝘥𝘫𝘶𝘴𝘵 𝘛𝘪𝘵𝘭𝘦 𝘛𝘢𝘨𝘴: Ensure your title tags are descriptive and include your primary keywords.

✅ 𝘐𝘯𝘤𝘭𝘶𝘥𝘦 𝘒𝘦𝘺𝘸𝘰𝘳𝘥𝘴 𝘪𝘯 𝘈𝘭𝘵 𝘛𝘦𝘹𝘵: Alt text describes images to search engines and visually impaired users.
Make sure to include relevant keywords naturally in the alt text of your images.
For example, instead of "𝘪𝘮𝘢𝘨𝘦𝟣.𝘫𝘱𝘨," use "𝘥𝘦𝘭𝘪𝘤𝘪𝘰𝘶𝘴 𝘩𝘰𝘮𝘦𝘮𝘢𝘥𝘦 𝘤𝘩𝘰𝘤𝘰𝘭𝘢𝘵𝘦 𝘤𝘢𝘬𝘦."

✅ 𝘚𝘵𝘳𝘶𝘤𝘵𝘶𝘳𝘦 𝘱𝘢𝘨𝘦𝘴 𝘧𝘰𝘳 𝘳𝘦𝘢𝘥𝘢𝘣𝘪𝘭𝘪𝘵𝘺 with subheadings, bullet points, and concise paragraphs.

𝗔𝗖𝗧𝗜𝗢𝗡: “Update the SEO on one page today. Share your updates, and we’ll cheer you on!” ✨





















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Are you wanting to start 2025 strong? Then grab this once-and-for-all Black Friday offer! This intensive is perfect if you’re: ● A service business owner tired of guessing what your website needs to rank and convert. ● Ready to collaborate and take action to improve your online presence. ● Looking for expert guidance to create a lasting, effective content strategy. ● Able to appreciate the value of a sustainable marketing strategy with support going forward. What are you waiting for! Find out more about the offer right away: https://www.engaging-content.com/black-friday-2024-waitlist Let’s make 2025 𝘆𝗼𝘂𝗿 𝗯𝗲𝘀𝘁 𝘆𝗲𝗮𝗿 𝘆𝗲𝘁! #websitedesign #smallbusinessowner #entrepreneurmindset #blackfridayoffer #blackfridaydeal #bevisibleonline #websiteoptimisation #onlinebusiness #onlinepresence #visibilitymarketing #ukbusinessowner #businessgrowth #marketingstrategy #websiteowner #solopreneur #contentmarketing #onlinepresence #digitalmarketing

Had a lively session at #WebsiteWednesday about demystifying GA4 and measuring your website traffic. 𝗣𝗮𝘁𝗿𝗶𝗰𝗶𝗮, one of my attendees, shared how she felt about GA4: “𝘐𝘵 𝘪𝘴 𝘭𝘪𝘬𝘦 𝘸𝘪𝘵𝘤𝘩𝘤𝘳𝘢𝘧𝘵. 𝘐’𝘮 𝘷𝘦𝘳𝘺 𝘸𝘢𝘳𝘺 𝘰𝘧 𝘪𝘵. 𝘐𝘵 𝘩𝘢𝘴 𝘮𝘢𝘥𝘦 𝘮𝘦 𝘳𝘦𝘢𝘭𝘪𝘴𝘦, 𝘪𝘵 𝘪𝘴𝘯’𝘵 𝘴𝘤𝘢𝘳𝘺 𝘢𝘯𝘥 𝘪𝘧 𝘺𝘰𝘶 𝘵𝘢𝘬𝘦 𝘪𝘵 𝘢 𝘣𝘪𝘵 𝘰𝘧 𝘢 𝘵𝘪𝘮𝘦 𝘢𝘯𝘥 𝘵𝘩𝘦 𝘸𝘢𝘺 𝘺𝘰𝘶 𝘦𝘹𝘱𝘭𝘢𝘪𝘯 𝘪𝘵… 𝘐’𝘮 𝘴𝘵𝘢𝘳𝘵𝘪𝘯𝘨 𝘵𝘰 𝘴𝘦𝘦 𝘭𝘪𝘯𝘬𝘴…” [I got very excited by this, as you can see by the amount of nodding I was doing lol]. But here’s the thing ⤵️ 🥱 Looking at a dull SEO report is meaningless (and frankly, boring). 💡 It is about interpreting the data. 😲 What it means in relation to your website. ❓ Knowing the questions to ask to feed that intel back into your website. 📈 To get better results It is all about testing and trial and error and figuring out the sweet spot of what works on your website. And that is my job, to help you interpret the data and make sense of it and enabling you… I encourage you to watch the replay. It is a goodie, even if I say so myself… To watch the replay, simply reply “GA4“ and I will pop it over. #websitetraffic #websitevisibility #onlinepresence #googleanalytics #morewebsitetraffic #bevisibleonline #googleranking #helpingyougetthere #metricsconsulting #onlinebusinesscoaching #consultingbusinessanalytics #onlinebusinesssuccess #onlinebusinesssupport #businessmetrics #businesssuccess #onlinebusinessgrowth

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