Clarity is paramount in Content Marketing!
Ever watched an #advert and thought, What the bloody hell was that about?
A strong piece of content—whether it’s an advert, a #video, or a social post—should NEVER leave your audience guessing. They should instantly know:
✅ Who you are
✅ What you do
✅ Why it matters to them
Take the Simply Business advert. It doesn’t waste time. It makes it crystal clear that they provide #insurance for businesses—all while making it fun and engaging.
Too many #brands try to be clever and end up confusing people. If your #audience doesn’t know what you do within the first few seconds, they won’t stick around to figure it out.
So, here’s the challenge: Can you describe what your business does in a single sentence that a 10-year-old could understand? If not, it’s time to rethink your messaging.
Waiting for the “perfect” video? Stop.
Perfection is the enemy of progress. I’ve seen so many business owners hold themselves back because they think their videos aren’t good enough.
Here’s the reality:
✅ People want realness, not perfection.
✅ Your personality is what makes content unique.
✅ Every video you make will get better over time.
The best thing you can do? Hit record, post it, and learn as you go.
Are you overthinking your content? Let’s break the cycle—drop a comment below 👇
🔗 #Authenticity #MindsetShift #ContentCreation
Think video is too technical? Let’s simplify it.
You don’t need fancy cameras, expensive mics, or editing software to create great content.
Here’s what I use:
📱 A phone (seriously, it’s all you need).
🎤 A wireless lavalier mic (for clear sound).
💡 Basic lighting (a ring light works).
Editing? Try Canva or CapCut—both are free and easy to use.
If tech still feels overwhelming, outsource editing and focus on your content. Simple is always better.
What’s the one tech issue stopping you from making videos? Drop it below 👇
🔗 #KeepItSimple #VideoTips #ContentMarketing
“I just don’t have time for video content.”
I hear this a lot. But here’s the thing—creating content doesn’t have to take over your life.
Here’s how I make it manageable:
⏳ Batch record – Film multiple videos in one go.
⏳ Repurpose content – One video = multiple posts.
⏳ Use a content calendar – Know what you’re filming and when.
Planning ahead takes the stress out of it. Once you get into a rhythm, it actually saves time.
Would this approach help you?
Or is time still your biggest roadblock?
Not sure what content to make? Here’s where to start.
Too many #business owners overthink content creation. Instead, focus on what your #customers actually need.
✅ Answer frequently asked questions
✅ Share your expert insights
✅ Highlight common mistakes to avoid
Still stuck? Try using tools like AnswerThePublic or YouTube's homepage to see what people are searching for.
The easiest way to start? Pick three #video topics and film them this week.
Which of these ideas do you think would work for your audience? Let me know 👇
🔗 #ContentStrategy #BusinessGrowth #VideoMarketing
Feeling #anxious about filming yourself? You're not alone.
I remember when I first stepped in front of the camera—it felt unnatural, overwhelming, and just plain awkward. But the truth is, #confidence isn’t something you start with. It’s built.
Here’s how I overcame my fear of being on video:
🎥 Start small – Record yourself on your phone, but don’t post it. Just practice.
🎥 Use a #teleprompter or bullet points – It keeps you on track.
🎥 Try voiceovers first – Film what you do, then narrate it later.
Over time, you’ll get comfortable, and it will feel natural. The key? Just start.
What’s holding you back from creating content? Drop your thoughts in the comments 👇
🔗 #ContentCreation #VideoMarketing #ConfidenceOnCamera
Clients always ask the same questions ❓
Answer them ONCE in a video!
#FAQ content removes barriers and builds trust before a client ever speaks to you.
💬 What FAQs should you answer?
✔️ What’s the #ROI of hiring a consultant?
✔️ How do you #price your services?
✔️ What’s your #process like?
💡 Pro Tip: Don't just answer—show proof! Use case studies & examples.
🎬 Your challenge: Write down 5 FAQs you always get. Which one can you turn into a video?
🛠 Prove your expertise BEFORE clients hire you.
#Consultants may struggle to show their value. Instead of waiting for a client, create a Spec
Example Work video:
📌 Take a hypothetical business challenge and break down how you’d solve it.
🚀 Examples:
✔️ "If I ran a local café, here’s how I’d double sales."
✔️ "How I’d fix this common business mistake."
💡 Pro Tip: Structure it like this:
1️⃣ The Problem
2️⃣ The Strategy
3️⃣ The Expected Impact
Try it! What challenge could you break down for your audience?
🎯 Want to stand out from other consultancies? Start analyzing the trends that matter!
Your potential #clients are searching for answers. They want guidance from someone who understands where the industry is heading. By breaking down real-world #casestudies and industry trends, you position yourself as the expert they need.
🔍 What does an Industry Analysis video look like?
Reviewing a successful business transformation and explaining how others can replicate it.
Highlighting common #mistakes businesses make in your industry and how to avoid them.
Comparing old vs. new approaches in your field and explaining the shift.
💡 Pro Tip: Pick an example that’s 2-3 steps ahead of your ideal client—something they can aspire to, but not something out of reach. It’s about bridging the gap between where they are and where they want to be.
Want a simple way to start?
Take a recent #trend in your industry and create a quick ‘What This Means for You’ breakdown. No fancy edits needed—just clarity, insights, and actionable advice.
What’s a key i#ndustry shift happening right now that business owners need to know about?
📹 Want to build trust with potential clients? Show them how you work!
Most consultants only show the finished product, but clients want to see the process. Behind-the-scenes (BTS) content makes you more human, more relatable, and more trusted.
🎬 Easy BTS content ideas:
✅ A quick clip of your team brainstorming
✅ A time-lapse of you prepping for a client meeting
✅ A walk-through of your research process
💡 Pro Tip: Keep it real – no overproduction! Authenticity builds connection.
Which BTS moment could you share this week? Drop your ideas below! 👇
You Don’t Have to Do It All
Running your own consultancy often means wearing all the hats: consultant, marketer, #content creator, and more. But trying to do it all can lead to frustration and burnout.
Focus on manageable steps. Start with the basics, and remember—you can #outsource the technical stuff if needed. Your expertise is your greatest asset.
Posting Your First Video
We’ve made it to Week 4: Posting Your First Video—and what a journey it’s been!
This is the week where you take everything you’ve learned and finally put it out there.
💡 Why is this a big deal?
Sharing your first video is a huge milestone—it’s proof of your progress.
It’s about overcoming fear of judgement and embracing growth.
It’s the start of building stronger connections with your audience.
Here’s the plan: record your posts every day, pick your favourite, and share it on Friday. It doesn’t have to be perfect—it just needs to be you. Celebrate how far you’ve come and start building that confidence for future content.
Watch the video to see how to make your first post count. You’ve got this, and I’m here cheering you on!
#FirstVideo #CelebrateProgress #ContentCreationJourney
