19/02/2024
You’re going to be charged a 30% service charge if you do a boosted post from your iPhone! 😳😳
How many small businesses will this harm?
“Meta says … The Apple service charge is a result of updates Apple made to the App Store Review Guidelines. Starting later this month, when an advertiser uses the Facebook or Instagram iOS app to Boost a post, they will be billed through Apple, which retains a 30% service charge on the total ad payment, before any applicable taxes. This service charge is retained by Apple, not Meta.
We are required to either comply with Apple’s guidelines, or remove boosted posts from our apps. We do not want to remove the ability to boost posts, as this would hurt small businesses by making the feature less discoverable and potentially deprive them of a valuable way to promote their business.
We are committed to offering businesses flexible and convenient options to help them navigate this change and maximize the results of their ad spend. As part of our efforts to do this, we have invested in alternative ways to boost posts.”
What are your thoughts? 👇🏼