15/09/2025
Does B2B marketing work on social media?
People ask me this all the time
The quick answer is yes and this is how it works...
behind every business is a person making decisions. And those people are scrolling Facebook, Instagram and LinkedIn every single day.
Let me give you an example, An MD isn’t happy with their accountant., so they go searching online looking on google for example. The Facebook algorithm picks it up. That evening, when they’re sat on the sofa scrolling, your ad appears in their feed.
They click, check out your page, and see you’ve been posting consistent, valuable content. That’s when the trust starts. Maybe then they follow you, or if you're lucky they enquire straight away. Either way, you’re there while your competitors aren’t.
B2B absolutely works on social. The only question is your business going to be there?