Blue Lizard Marketing

01/05/2024

The rain will stop and the summer heat will start rolling in soon (we hope!) and so will your opportunities to make your e-commerce business shine.

With the right strategies, you can make your brand the go-to website for shoppers seeking products that capture the essence of the summer season.

As we all hope the rain will stop and the summer heat will start rolling in shortly, so will your opportunities to make your e-commerce busi

05/04/2024

A really useful article for those of us who freelancer and/or work from home on an employed basis.

From the The Homeworker

There are work from home expenses you can claim to help cover your costs when you self-employed and work remotely from home as an employee.

16/03/2024

Establishing a distinctive brand identity is paramount in the bustling business world, especially for small and growing enterprises. It's not just about creating a logo; it's about crafting a narrative or story that resonates with your audience, fosters their trust, and ultimately drives loyalty.

Probably heard all that before, but how do you go about it?

Read our latest blog for some top tips >> https://bit.ly/3Vn5Yys

Small Business Trends SmallBusiness.co.uk PeoplePerHour

Establishing a distinctive brand identity is paramount in the bustling business world, especially for small and growing enterprises. It's not just about creating a logo; it's about crafting a narrative or story that resonates with your audience, fosters their trust, and ultimately drives loyalty. To...

15/02/2024

Growing your email subscriber list in an ethical, GDPR-compliant way remains a mystery to some!

😱 We know we cannot whizz through our inbox and b**g everyone who has ever contacted us onto our mailing list.

📝 But, what can a small business owner do to help grow their list? We discuss.......

Growing your email subscriber list in an ethical, GDPR-compliant way remains a mystery to some. We know we cannot whizz through our inbox and b**g everyone who has ever contacted us onto our mailing list, but what can a small business owner do to help grow their list? Here are some quick tips.. Star...

14/02/2024

If you are a freelancer or looking to hire a freelancer and not sure of the 2024 rates or pay, check out this recent report from YonoJuno.

It shows some interesting moves across the different disciplines and experience levels.

Unlock insights with YunoJuno's Freelancer Rates Report 2024. Stay informed on industry trends and set competitive rates for success.

12/02/2024

Supporting growing businesses, I understand how overwhelming it can be to navigate the marketing world, especially for those new to the game.

One of most significant challenges is understanding the plethora of acronyms and terms thrown around in both traditional and digital marketing spheres.

That's why I've compiled this handy guide to help debunk some of the most common marketing jargon you might encounter.

Sort out your SEO from your PPC >>>

Debunking Marketing Jargon for 'new to marketing' businesses! As a marketing consultant for small and growing B2B businesses, I understand how overwhelming it can be to navigate the marketing world, especially for those new to the game. One of my 'new to marketing' clients' most significant challeng...

09/02/2024

If you are bamboozled by all the terms and acronyms surrounding , our quick guide could be the perfect solution!

Chatting with a couple of new small business owners recently made it very clear that digital marketing is not always as straightforward as we marketers think. We tend to think people know and understand what digital marketing and all the associated acronyms are all about. As a new small business own...

07/02/2024

Looking back at 20 years of Facebook... How did it change our world?

>>

How the world's most popular social network has altered society, business and politics

05/02/2024

You've likely heard plenty about the importance of crafting a marketing plan.

But, how do you transform that plan into a successful road map for marketing your business? The key, as outlined in this blog, lies in understanding how to convert each strategy into a focused marketing campaign that delivers tangible revenue.

🗺️ https://bit.ly/3HL2GNd

21/01/2024

Gaining press coverage helps get you and your business in front of your target audience, builds brand awareness, boosts your SEO, attracts customers and increases sales.

Here's our top tips to create a PR strategy that works for you.

🔍https://bit.ly/3vCbTEM

PR enables you to tell your story and share your news, and unlike advertising which shares your story through paid approaches, it is what is known as earned media. This makes it a powerful tool that organically builds credibility and trust with your audience. Gaining press coverage helps get you and...

08/01/2024

Marketing is a landscape that changes so quickly that keeping up with the best practices is challenging, particularly as a owner where your time is precious.

Here are our ten for making the most of your this year >> https://bit.ly/41HqISx?utm_source=facebook&utm_medium=social&utm_campaign&utm_content=ap_1pmnhg19x7

06/01/2024

2024 predictions for those of us who are self-employed, with some thoughts on how we can mitigate them..

🤔https://bit.ly/47po05i

IPSE's Policy Team looks at the year ahead and reviews what the top challenges could be for the self-employed in 2024.

02/01/2024

👀 Looking to do things differently next year?

When I started my business, one of the very first things I did was to outsource the tasks which sucked my energy, including those I hated or do not have the skillset for.

Social media can be just one of these tasks for . There are some great reasons why you should consider outsourcing your - my top six are below!

Give yourself back some time to spend on growing your business by outsourcing your social media.

27/12/2023

Have you sneaked back to your computer yet?

Most of us small business owners seem to head back to our computer at some point during the Christmas break! I certainly do. It's usually because it's the perfect time for me to to a little bit of planning for coming year...

If you are looking for a little marketing inspiration for your this year, why not dive into my blog. I cover a range of subjects from developing your social media strategy, planning your campaigns to the benefits of guest blogging!

🌊https://www.bluelizardmarketing.com/blog-1?utm_source=facebook&utm_medium=social&utm_campaign&utm_content=ap_vp2c7gbiip

22/12/2023

Wishing you all a very Happy Christmas and New Year...

18/12/2023

Small Business Tip: Consistent and quality content is key to building a loyal audience.

Check out these ten to make the most of your content and unlock the key to keeping up a consistent presence!

🔑https://bit.ly/3NynKK9

Use your content and create your own series of ‘how to’ videos or podcasts.

15/12/2023

Crafting an effective marketing strategy and plan is like plotting a map for success.

I specialise in guiding small business owners through this journey - find out how...

🗺️ https://bit.ly/3RIZLKR

01/12/2023

For all you lovely small business owners out there. 🏆

Amazing news for small business owners across the UK: applications for The Small Awards 2023 are now OPEN and entering is completely FREE!

From digital heroes to Net Zero champions, legendary family-run businesses and extraordinary start-ups, there are multiple categories to choose from, so don't hesitate and get your application in!

Entries close at midnight on 29th February 2024.

For more info and to apply, visit: https://thesmallawards.uk/

15/11/2023

Big congrats to Emilie at Ashwood VA on her recent Award Win! The third in a very short time..

It's always brilliant to see small businesses doing so well - and celebrating their successes.

​Honour recognises achievements of business

27/07/2023

Just finished a project for a client this week... Such lovely feedback

" Very impressive. The marketing plan that Claire produced was detailed, thought-provoking and clearly written. I have no hesitation in recommending her if you are looking for marketing strategy and advice."

25/07/2023

Crafting your social media strategy is no easy task, but hopefully our top tips will make it all a little clearer and simpler!

👉

Top tips to crafting a social media strategy for your business.

24/07/2023

Farewell little bird! Just logged in and just it's vanished into thin air and replaced with an X... No more tweets either, we are all now sending "x's".

Not 100% convinced I like it yet... I think I may be investigating Threads further!

23/07/2023

Unleashing the power of marketing campaigns for small and growing businesses is the title of our latest blog.

In the fast-paced business world, where competition is fierce and trends constantly evolve, establishing a solid and effective marketing campaign is vital for small but growing businesses to thrive and make their mark.

Will you make yours?

>>> https://bit.ly/44EZNaO

Establishing a solid and effective marketing campaign is vital for small but growing businesses to thrive and make their mark

10/07/2023

So much chat about Threads this week and weekend, here's a few articles I found useful as I decide to dive in or not!

https://www.prdaily.com/threads-what-comms-pros-should-know/

https://futuresocial.beehiiv.com/p/threads-101-strategy-guide-brands

https://startups.co.uk/marketing/threads-pros-and-cons/

Head over to TechCrunch too as they have some good thoughts on the subject!

Should all brands and SMEs be on it? Depends on their social media strategy, resources and audience, I guess.

Personally I think it is ahead of Mastodon and the other similars, but will it be the end of Twitter - I think that is down to Mr Musk!

Does Meta have what it takes to actually kill Twitter?

22/06/2023

The outside the office view today - not bad, but a little pink!

20/06/2023

Revolutionise your press release strategy and gain more media coverage with these tips!

📰https://bit.ly/3CVkZNz

PR enables you to tell your story and share your news, and unlike advertising which shares your story through paid approaches, it is what is known as earned media. This makes it a powerful tool that organically builds credibility and trust with your audience. Gaining press coverage helps get you and...

18/06/2023

I have to say this task is rarely one l look forward to with relish and excitement, but there are ways of making your charity annual review or report a far more useful part of your marketing collateral.

Here's my thoughts >> https://bit.ly/3piIU65

If you working with charity, don't let the mere mention of an annual report or review fill you with dread - transform it!

17/06/2023

If you are short of marketing inspiration for your business this month, there are a heap of ideas in this article.

>> https://bit.ly/3NdtlEL

15/06/2023

Are you looking for an effective way to grow your business, without breaking the bank? Get in touch and tap into over 20 years of small business marketing and PR expertise gained from across most sectors!

From planning to doing and evaluating, I'm here to help!

Contact: [email protected]
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Marketing|PR|SocialMedia|DigitalMarketing|GraphicDesign

Blue Lizard Marketing - Experienced freelance PR, marketing, digital & creative support & services for small & growing businesses. Cambridge|Suffolk|London|Norfolk|Essex

07/06/2023

How do you craft a social media strategy for your small business...

We explain and give some simple tips to make the whole process pain free.

😀https://bit.ly/43CTjbs

Top tips to crafting a social media strategy for your business.