29/09/2021
Social Media and Influencer tiers - why are they important? ↩️
As an online brand, it is important to consider which influencers/brands are most suitable to represent your products.
- What is their audience? 👥
For instance, if you are a hotel chain or car seat manufacturer, a travel blogger with a small reach is more influential than a food blogger with 100,000 unique monthly visitors.
- How frequently do they post? 📝
There is a direct correlation between how often a blogger posts and their traffic and rate of return visitors. As with marketing any website, it often takes multiple exposures to get a visitor to click and check out your site.
- How much do their audience engage?
Engagement is an indicator of how interactive a blogger’s audience is with the content. Do those readers respond, comment, and share? What percentage of readers are returning vs. new?
As with other methods, Influencers promoting your brand is always a plus - as long as it's done properly!
