EarthTree Film & Creative

13/02/2023

Whether you're a startup, global organisation or NGO, creating a bank of video content for different platforms and audiences means curating a creative strategy before executing top quality production that's distributed with intent.

Identifying target audience preferences, analysing competitors' video content, determining the type of content to produce and deciding on the distribution channels. Understanding the audience's journey, from awareness to consideration to decision-making and tailoring content to meet their needs and expectations at each stage.

We're not an old school agency, we're not a production company - we're somewhere in between.

www.earthtreesocial.com

Send a message to learn more

02/08/2022

10/02/2022

Check out the updated website: www.earthtreesocial.com

01/11/2021

***PLEASE SHARE***

Get in touch: [email protected]

06/09/2021

The Energy Within is an award winning short film starring gold medal winning British Paralympian, Stefanie Reid MBE.

Written and directed by Samuel De Ceccaty, The Energy Within is an original film that was produced, marketed and self distributed through brand alignment and a social impact campaign in partnership with the Paralympic Games.

"To be honest, I totally underestimated the impact that a film about disability would have on the disabled community. It was about representation and it enabled discussions about what it meant to be disabled in the modern world. I realised that whilst there were many content agencies and production companies making content, there weren't many that really had evident values about the impact they wanted to create."

To see more, please visit: https://earthtreefilm.com/the-energy-within/

10/08/2021

EarthTree is hiring! We are on the hunt for an Editor.

We want to expand our team with positive, forward thinking, problem solving creative minds who have the ability to take a brief and elevate the expectations.

Please apply here: http://ow.ly/dNkE50FNUWb

Ideally you will:
- Be fluent in both Adobe Premiere and After Effects
- Be a visual storyteller
- Provide thought leadership and problem solving skills
- Work with remote post teams including animators and colourists
- Be able to travel to shoots and provide DIT assistance when needed
- Be passionate about creating impactful content
- Have an understanding about new technologies
- Have great communication skills

Posted 11:02:42 AM. We're looking to expand our team with positive, forward thinking, problem solving creative minds…See this and similar jobs on LinkedIn.

27/07/2021

Think Film Impact Production, a European-based creative impact consultancy partnered with EarthTree to create a series of short documentaries and an animation for UN IOM.

Unpacking the complex themes and key issues that needed to be addressed, working alongside the Brussels office, EarthTree curated the overarching thematic structure of the series, designing and producing the animation first before facilitating production across the border of South Africa and Mozambique, coordinating and acquiring contributions from migrant workers and policy makers alike to weave compelling and visually engaging narratives that created impact for an audience of global policy makers and online: http://ow.ly/ukcx50FExQF

25/03/2021

23/03/2021

We're all in need of Meaningful Social Interactions (MSI's) and Facebook's new algorithm means your posts must have an emotional value for their audience and most importantly, should engage enough to retain attention through to the end.

"Target emotional reactions in your posts: make longform video that people want to watch. Watch time and completion rate are both crucial ranking signals for video because they indicate that the viewer enjoyed the video enough to watch the whole thing."





http://ow.ly/iVZw50E4sdd

In 2021, the Facebook algorithm is made up of four main ranking signals: recency, popularity, content type, and relationship.

12/03/2021

The hero's journey/monomyth is a common narrative archetype, or story template, that involves a hero who goes on an adventure, learns a lesson, wins a victory with that newfound knowledge, and then returns home transformed. It is a path of maturation that all evolving humans follow - a fundamental experience that everyone has to undergo.

And it is every story you have ever read or watched.





http://ow.ly/2mg350DSbIT

In this clip from episode three of The Power of Myth , The First Storytellers, Joseph Campbell and Bill Moyers discuss how ancient myths help human beings t...

04/03/2021

02/03/2021

Who's enjoying Wandavision?

Under Robert Iger Disney innovated fast to counter the challenge posed by Netflix and Amazon and are now on course to dwarf all competition with more subscribers.

With their move to centralize its media businesses into a single organization that will be responsible for content distribution, ad sales and Disney+, it will cause a tsumani of change for legacy production and distribution organisations and methods. As well as all content across the board.

Disney understood that delivering their content straight to their audience was the future so are brands and organisations going to act now or risk falling behind?





http://ow.ly/1yPH50DLYmv

Disney is restructuring its media and entertainment divisions, as streaming becomes the most important facet of the company's business.

23/02/2021

EarthTree has a proven formula of connecting industry leading and emerging talent with brands and NGO’s to create award winning short films, animations, documentaries and social content that are part of strategically curated social campaigns.

https://earthtreefilm.com/

18/02/2021

16/02/2021

Kubrick predicted it.

Stories distributed across social platforms direct to already engaged audiences.

https://nofilmschool.com/Kubrick-predicts-the-future

As technology evolves, branded content soars, and screens pop up all over the place, the future of film and TV has become the Wild West. But how did Kubrick see this as an opportunity? And how did he predict it?

09/02/2021

http://ow.ly/yA0J50DtHGS

Authenticity is cool.

2021 will be the year that more people become intentional with their time and money, more companies build communities to support that intentionality, and AuthenTech becomes a new business category.

08/02/2021

https://earthtreefilm.com/

02/02/2021

http://ow.ly/EL7A50DndlB

Amateur photographer Derry Moroney stumbled across massive patterns in Lake Cakora, on Australia's New South Wales north coast, while taking aerial photograp...

30/01/2021

20/01/2021

EarthTree produce and distribute digital film & video.

We connect industry leading and emerging talent with brands and NGO’s to challenge, question and inspire by creating award winning animation, documentary and social content of character.

We believe in the good and courageous spirit of human endeavour.

This is EarthTree.

https://earthtreefilm.com/

EarthTree is a digital first video content production and distribution company whose aim is to challenge, question and inspire.