7LOCO Entertainment and Broadcast Media, Business Development, Talent Management, Music Publishing, Events We DO what we say we're going to do.

7LOCO is a team of influencers, creatives, artists, writers, athletes, innovators, networkers, movers and shakers who do things our way. We connect, we market, we sell, we help people grow, we bring awesome concepts to life. We are passionate about the amazing results achieved when bringing together like-minded people and businesses. We make things happen, we inspire, we enjoy, we bring joy, all w

hile achieving the extraordinary. And we look after each-other. It's easy to earn a buck; it's harder to make a difference.

>>>>>

Founder, Jo Jeffries, has enjoyed a twenty-year career in entertainment and broadcast media, from hit-songwriting to publishing to commercial TV and radio (and has worked with media giants including Bauer and Global) to talent management to programme production. She drives audiences and data through exceptional content and marketing strategies, and the result is always commercial success.

26/08/2022

New venue to be announced ASAP

Date remains

Stay with us you beauties ♥️

Be the change our city needs 💫

08/01/2021
24/11/2020
03/07/2020

LET'S KEEP THIS ONE GOING way beyond yesterday and today.
We’ve read the countless posts about the billions of pounds live music generates to boost economies; and we’ve frowned as, as usual, our government falls woefully behind other countries in it’s support of UK live music.
But live music is more than money. It’s more than our superstars unable to pick up their million pound Glastonbury pay cheques. I for one feel uncomfortable when we just talk about music as a financial commodity without expanding to the value of it’s power to create community, coming together, to unite us all in a way only music can. It’s crucial for happiness, wellbeing, expression. All as essential as ever right now. With value beyond all monetary economy. THAT is why our government needs to wake up.
So we, as a struggling live-music-dependent business who have received very little government support (but will, come hell or high water survive), just want to remind you that yes, we must continue to fight a government as short-sighted as ever with regards the economic value of live music, but if we’re left in the cold, if we’re continually overlooked, jobs and businesses lost, venues closed, festivals cancelled, it’s up to us to soldier on and believe in the power of live music to transcend all adversity. As it always will.
Music is stronger than any sh*tty government. As are all those who choose to devote their lives to it. We will always survive. The music will always play.
Hang on in there. Keep posting your last live performances. And don’t forget: THERE WILL BE MORE. Soooo many more. Keep this thing moving. Sending love 💕✊
Thank you to everyone who has continued to support us through these super-tough times. et al.

19/02/2020

⚠️NEXT WEEK PEOPLE⚠️

⚠️WE HOST A MONSTER GIG/NETWORKING EVENT WITH BBC MUSIC INTRODUCING WM BBC Music Introducing West Midlands⚠️

Check out this awesome line up curated by Introducing’s AIex Noble:.........
The Assist
The Nu

YIKES
The Pines Band
MsTaylor
Shai Brides
Isla Wolfe
Genevieve Miles Music
.........
YOU DON’T WANT TO MISS THIS 🔥

FREE TICKETS HERE - https://birminghammusicawards.com/ -monthly-event

Also supporting and joining us on the night (and massive thanks to) Tileyard Education, ACM Birmingham, BIMM Birmingham, CD Baby, Millennium Point , Mama Roux's and Digbeth Dining Club RESPECT 🙏🏻

More national... Just look at George and John here ! Takes you back !! 🤣😁
22/01/2020

More national... Just look at George and John here ! Takes you back !! 🤣😁

Grange Hill actor George Wilson spent years secretly battling an undiagnosed mental health disorder which left him hospitalised multiple times

Happy New Year you Beauties !!Date for the diary. We sold out 600 last year - going for 900 this year. Would be good to ...
10/01/2020

Happy New Year you Beauties !!

Date for the diary. We sold out 600 last year - going for 900 this year. Would be good to see some of you supporting the region's music !

Venue is a secret for now but central Brum. And serious wow factor xx

Two more sleeps ! 💕
15/10/2019

Two more sleeps ! 💕

Wednesday's line up looking stellar ✨✨😎
17/06/2019

Wednesday's line up looking stellar ✨✨😎

Nice coverage if you missed this year's The Birmingham Music Awards.   💥🤘
14/06/2019

Nice coverage if you missed this year's The Birmingham Music Awards. 💥🤘

12/06/2019

Another flipping awesome vid of this year's The Birmingham Music Awards. If anyone needs any video production, we love EllieH's fresh approach... One to watch (though she's more of an Insta bird, so head there !!)

The Birmingham Music Awards 2019 WINNERS 💥
04/06/2019

The Birmingham Music Awards 2019 WINNERS 💥

First review in and it's a corker.  Thanks so much Stephen Pennell... Makes the slog all so worthwhile!! 💕💕
20/05/2019

First review in and it's a corker. Thanks so much Stephen Pennell... Makes the slog all so worthwhile!! 💕💕

Stephen Pennell reports from the Birmingham Music Awards.

18/05/2019

The results of a year's graft. Makes it all sooo worthwhile. Trying our damnedest to change lives for Brum's musos. Massive thanks as always to Lawdog MV you utter legend and filmmaker extraordinaire. We love you x

Hee hee - Who said media walls have to be corporate !! ? See you Thursday you beauties !! 💥💕
14/05/2019

Hee hee - Who said media walls have to be corporate !! ? See you Thursday you beauties !! 💥💕

Big show at 8pm on BBC Music Introducing West Midlands ! 💥🤘   x
11/05/2019

Big show at 8pm on BBC Music Introducing West Midlands ! 💥🤘 x

***Big show tonight!!***

Catch us at 8pm on BBC Music Introducing West Midlands talking to the wonderful AIex Noble about all things BMA and Birmingham Music ! 💥💥💥

04/05/2019

***BIG NEWS***

Well and truly stoked to announce global music distributor, publisher and promoter CD Baby as our headline sponsor. This win is a massive nod to all the incredible talent we have had the pleasure to work with in Birmingham this year and will continue to work with in the future: CD Baby want to work to support YOU. We’ll give you more details on how they want to do this over the next few days across our socials (and at the ceremony on the 16th May) ! ... Big up Birmingham !! ... Back of the net !! 💥💥💥

Massive thanks to Pivotal and Fat Penguin Management for the intro. Salute.

Address

8-9 Allcock Street, Digbeth
Birmingham
B94DY

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Our Story

7LOCO is a team of influencers, creatives, artists, writers, athletes, innovators, networkers, movers and shakers who do things our way. We connect, we market, we sell, we help people grow, we bring awesome concepts to life. We are passionate about the amazing results achieved when bringing together like-minded people and businesses. We make things happen, we inspire, we enjoy, we bring joy, all while achieving the extraordinary. We DO what we say we're going to do. And we look after each-other. It's easy to earn a buck; it's harder to make a difference. >>>>> Founder, Jo Jeffries, has enjoyed a twenty-year career in entertainment and broadcast media, from hit-songwriting to publishing to commercial TV and radio (and has worked with media giants including Bauer and Global) to talent management to programme production. A rare mix of commercial and creative, she drives audiences and data through exceptional content and marketing strategies, and the results inevitably pack an almighty punch.