All Over Social - Digital Marketing Consultant

14/05/2024

Specialising in Extensions, Renovations, and New Builds

06/03/2024

You can also follow on Instagram to see more.

06/03/2024

What is up with Meta?

I love Social Media but this is another example that you can lose what could be your main communication channel with your audience at the click of the button - quite literally!

You are at the mercy of big companies such as Meta - who own Facebook and Instagram!

If you are not aware of Coco Boo then where have you been? ❤️🩷🧡💛💚💙🩵💜 They recently lost over 160000 followers on Instagram due to their account being disabled.

Coco Boo is owned by two fashion loving sisters, Melania and Vittoria. These girls work hard with their content and this understandably would have been devastating for them. They were forced to set up a back up instagram profile. [edit: Good news they did get their profile back] but at what cost to their time, sales and stress levels?! 😤

As a business owner you need to be diversifying your communication channels. Like yesterday!

If you don't know where to begin with . Get in touch and we can discuss e-mail lists, segmentation and the ultimate reliability of this channel!

Lets FUTURE PROOF your communication channels and your business together!

06/03/2024

Attention Marketers and Business Owners: The recent Meta shutdown highlights the urgency of diversifying your communication channels!

💡 Cue Email Marketing – Because Why Follow When You Can Lead?

Direct Vibes: Slide into your audience's inbox like a boss – no algorithms, no drama, just direct connection.

Own Your Narrative: Say goodbye to platform mood swings. Your email list, your rules. Take back the reins!

Bullseye Targeting: Hit the bullseye with personalised content. No more playing hide-and-seek with your message.

Rock-Solid Reliability: When the digital world goes haywire, your emails stand tall. Consistency is the name of the game.

Epic Visibility: Skip the algorithm circus. Emails get seen, period. Boost your visibility game.

How to Rock the Email Marketing Scene:

1. VIP List: Give 'em a backstage pass – exclusive content, killer deals, or VIP vibes to join your email party.

2. Segment Squad: Divide and conquer! Segment your list for hyper-targeted content that hits the right notes.

3. Content Sizzle: Spice up your emails – make 'em binge-worthy. You're not just sending emails; you're dropping gems!

4. Mobile Magic: Don't forget the mobile dance. Your emails need to look fire on every screen.

5. Consistent Swagger: Keep the rhythm going. Regular emails, consistent vibes – stay on their minds.

In a World of Trends, Be a Classic!

Meta's hiccup? Your wake up call. Time to ditch the one-trick pony act and unleash the power of emails. Future-proof your vibe, own your narrative, and let your audience know – you're not just in the game; you're setting the rules!

Get in touch if you want to discuss !

23/02/2023

Google Analytics is changing!

As a Digital Marketer, here are some steps you can take to prepare for the switch between Universal and GA4:

📈 Get familiar with the new interface: GA4 has a new user interface that is different from Universal Analytics. Spend some time exploring the new interface and getting comfortable with it.

📈Understand the new data model: GA4 uses a new data model that is event-based, as opposed to session-based in Universal Analytics. This means that you will need to think about events and how they relate to your business goals.

📈Implement GA4 alongside Universal Analytics: GA4 is not yet a full replacement for Universal Analytics, so it's recommended to implement it alongside your existing Universal Analytics setup to ensure you don't lose any data.

📈Set up conversion tracking: GA4 has a new way of tracking conversions using events. Make sure to set up conversion tracking so that you can measure the success of your marketing campaigns.

❔Have you implemented GA4 yet?
❔How have you found set up?
❔Are you happy with the new look, feel and reporting?

If you are looking for someone to manage this process for you, get in touch!

26/01/2023

Had a blast at the Pinterest Predicts 2023 webinar today!

I walked away with many new insights on how to optimize content and reach target audiences. From the latest trends in home decor and fashion to the power of shoppable pins, there was something for everyone.

Excited to implement the strategies and insights gained and measure the results!

If you missed it or want to find out more: https://business.pinterest.com/en-us/pinterest-predicts

For three years and counting, 80% of our annual trend predictions have come true. Ready to get ahead? Tap into Pinterest Predicts for 2023 📌

24/01/2023

In today's fast-paced digital world, it's important to remember that vanity metrics, such as likes and followers, are not the only thing you should be focusing on in order to measure success in social media.

True success on social media lies in building a community of engaged and passionate followers through great content. It's about creating a dialogue with your audience, understanding their needs and interests, and providing them with valuable information and insights.

Focus on creating content that resonates with your audience and drives engagement. This means taking the time to research and understand your target audience, creating visually-appealing graphics and videos, and using data to optimise strategies for maximum impact.

But it's not just about creating content, it's also about being present and responsive to your community. Building a relationship with your followers and being open to feedback is crucial to creating a loyal following.

So, don't get caught up in the numbers game. Instead, focus on creating great content and building a community of engaged and passionate followers.

That's the real measure of success in social media.

11/01/2023

As a marketer, storytelling is a crucial tool in our toolbox. It's more than just sharing product features and benefits, it's a way to connect with our audience and build a relatable brand.

A great story should be relatable, easily digestible, educational, memorable, and entertaining.

It helps our audience understand the brand, shapes ideas, and emotions, and also builds community.

Don't underestimate the power of storytelling in marketing!

What is your story?

09/01/2023

✨ YOUR VIBE ATTRACTS YOUR TRIBE✨

Building a community in 2023 doesn't have to be a shot in the dark!

Avoid these rookie mistakes:
❌Talking about yourself all the time
❌ Being an inconsistent presence
❌ Allowing creeps to ruin the vibe
❌ Constantly trying to sell stuff
❌ Not knowing anything about your audience

On the other hand, the pros do it like this:
✨ They inspire their followers to take action
✨ They create a safe space for their community
✨ They involve their audience in decision-making
✨ They build their community in public, fostering transparency
✨ Their content serves the needs of their community
✨ They know their audience and what they're interested in
✨ They actually get to know the people in their community
✨ They give away so much value for free, it's almost absurd

Remember: if you're making the mistakes on the first list, you might not have a real community at all. You just gathering a following.

06/01/2023

What’s a marketing trend you’re excited to follow in 2023?

For me, it has to be AUTHENTICITY.

I'm excited to see how authenticity continues to trend in the marketing world in 2023. Authentic messaging and branding allow companies to form real connections with their audience, which can ultimately lead to increased trust and loyalty.

Whether you are focusing on your personal or business branding:

🔎 Be as transparent, as you can about your values, missions and practices. If you use eco-friendly materials for example, tell your audience about your commitment to sustainability.

🙋‍♀️ Show the human side of your brand by sharing behind-the-scenes content such as a day in the life of, or employee stories and business wins.

🤝 Build long-term relationships with your audience by providing value through your content, you can establish yourself as a trusted resource and build loyalty amongst your audience so that you are in the forefront of their mind when they require your services or products.

In life, work, and play. Be as authentic as you can. Always be YOU.

When it comes to marketing, why should it be any different?

05/01/2023

"Emily in Paris", who else is a fan? I binge-watched 7 episodes last night.

Now the show doesn't always get it right, granted. But Marketers can learn a valuable lesson from the show about putting their audience first.

If you want to create engaging content that converts you should focus on what your audience wants and how you can serve them. This approach can help create an engaged, loyal community.

To ensure that your marketing efforts are aligned with the needs and desires of your audience, ask yourself these questions before sharing content:
👠 Why am I posting this?
💄 What does this give my audience?
👗 Does this solve a problem, fill a need, or provide something new for the reader?

By answering these questions, you can ensure that you are meeting the needs of your audience and building trust.

Now if someone could tell me how Emily affords a designer wardrobe on an executive's salary that would be great. The outfits are just to die for!

Are you team Alfie or team Gabriel? Let me know in the comments ❤🔺

19/10/2022

It’s time to @ on YouTube

YouTube is now entering the 2022 social media space and finally adding the ability to add handles for channels.

This is such a great move for the platform as it’ll make it SO much easier to drive people to your profile and promote your channel on the app.

Before this, unique channel URLs were only available for people who had 100 subscribers but now it’s available to ALL users (much like most social media apps).

While part of this is to help promote channels and make it easier to mention accounts in comments, community posts, and video descriptions, it’s also to help stop copycat channels. Being able to have a unique handle will make it harder for people to replicate certain handles to trick users with scams.

If you don’t have your handle yet, you’ll want to hurry up and grab it soon before you’re too late!