Kasvuly (2025)

22/05/2023

Does your marketing strategy include email? This often overlooked method of generating sales is a powerful tool for reaching new prospects and maintaining relationships with current customers.

So if you don't have an email marketing strategy, you should work on one. If you're already using email for marketing, tweak it.

Some of the 2023 email marketing trends helping brands be more competitive include these:

📏Measure success with click-through rates and conversions
🧰 Hyper-personalize messages
🚀 Increase brand recognition with logos and videos

✨ Create a variety of emails, specifically promotional and informative

Check out these and other trends helping brands make email campaigns more successful ☞

https://readwrite.com/email-marketing-trends-to-look-forward-to-in-2023/

Email Marketing will be a powerful marketing channel in 2023 to leverage. Here are the top email marketing trends for 2023. Read more.

11/05/2023

Is your considering using a revenue alignment strategy? Perhaps you've heard this is a great way for companies to increase their ROI.

But the biggest challenge to implementing revenue alignment comes from getting two of your teams to work together—Sales and Marketing.

It's no secret that Sales and Marketing don't always work well together. That's because they have different priorities and each team's success is measured differently. No wonder they butt heads when trying to reach the same goal.

For revenue alignment to work, both teams have to work together. After all, that's the definition: realizing that everyone is working collectively to increase revenue.

To get these teams aligned, try these methods:

📏 Adopt the same success metrics for each team.
🎯 Get both teams to coordinate efforts for approaching the best buyers.
🕬 Make sure prospects are reached on all channels from beginning to end of the sales funnel.
For more information about these tips, click here ☞

https://buff.ly/3pzrUIQ

Revenue alignment should be a top priority for business-to-business companies.

02/05/2023

Are you contemplating a pay-per-click (PPC) campaign to reach customers? The whole process can feel overwhelming.

But if you break down your SaaS PPC campaign into a workable strategy, you'll find implementation not only bearable, but also promising.

It isn't enough to create an alluring ad for a search engine. PPC campaigns should also include these successful strategies:

🧰 Use the right tools and settings to measure conversion rate.
📏 Don't forget to measure offline conversions.
🛒 Consider shopping seasons like holidays and fiscal year schedules.
🎯 Target audiences based on industry trade events, publications, and product releases.
✨ Tweak your campaigns based on research, feedback, and tools measurements.
🕬 Always be consistent about your brand in each campaign.

Check out this link to learn more about using these strategies ☞

https://www.searchenginejournal.com/how-to-build-a-saas-ppc-campaign-thats-built-to-last/478774/

There's no perfect solution for PPC campaigns for SaaS. However, check out these recommendations to ensure your account is built to last.

20/04/2023

Most companies use at least one SaaS. That means the concept of online software subscription services is widely accepted. That also means the potential target audience for brands is HUGE.

But the throngs of possible subscribers are unlikely to find your services on their own. Effective B2B SaaS marketing is needed to introduce your product to would-be users.

Crafting killer marketing strategies is vital to reaching and selling to likely buyers. They should include the following:

✍️ Use content marketing to drive prospects to your website and build trust in your brand.
🔍 Invest in paid advertising in search engines and social media channels your users frequently use.
📝Provide various options with varying pricing (include freemium or trials) for your product.

To find out more about these strategies, read here ☞
https://buff.ly/3ycjjgz

You can have the world's best software to offer, but without a killer marketing strategy, your investment in research and development is going to fall flat.

13/04/2023

Around 75% of B2B buyers use social media to make purchase decisions. That means there's a lot of potential for companies to grow their businesses using social channels.

One trend that's growing in popularity is . That's because it's effective at lead generation.

Social selling is NOT the same as social media marketing. Instead of trying to directly sell a product, social selling focuses on nurturing relationships with potential and current buyers. Also, having a strong, online presence and being a reliable authority are quintessential goals for this method.

B2B SaaS companies can implement social selling by doing the following:

🤔 Plan your social selling strategy.
🎇 Optimize all your digital profiles on social accounts and web pages.
🏗️ Build trust in your brand by offering customers what they want.
💬 Provide meaningful online engagement, consistently and often.

🚀Stay up-to-date with trends meaningful to your brand.

To learn more about these helpful tips, check out this article ☞
https://buff.ly/3ym018z

Social selling isn’t just for eCommerce brands to promote their goods. B2B brands use it daily to build an audience, authority, and client list. Learn how you can to.

06/04/2023

is a thriving $145 billion industry with 40% predicted growth. That's why B2B SaaS startups are motivated to try to capture their part of the tech market.

Unfortunately, many startups struggle to reach even half their potential. Why is that? Bad marketing is often the culprit.

Many B2B SaaS startups have improved their outcomes by revamping their marketing strategies. The ones that have gone from zero users to scaling incredibly well have implemented new practices like these:

🤔 Understand how differs from other types of marketing.
📓Create a well-documented content strategy.
🕫Fully utilize social media and ads.
🆓Offer free trials or free versions of your product.
💖Use a story to explain your unique selling point.
😺Retain your customers by keeping them happy.

To learn more about using these tips effectively, read here ☞
https://buff.ly/3ZDjH2I

Everything rises and falls on marketing. If your B2B SAAS startup will scale, then you should watch out for these marketing mistakes.

30/03/2023

Instagram may not seem like a great place to find and reach a target audience, but some brands could benefit from using the platform regularly. Why is that?

One BILLION active users.

That's right. On a monthly basis, Instagram usually has 1 billion active users — users like owners, managers, and investors in positions to make decisions about buying your product. Being active on Instagram not only shows potential customers your brand is modern, but it also gives you the opportunity to make a great impression and offer good business solutions.

Although B2B promotion for Instagram may seem complicated, SaaS brands can use these tips to build a decent marketing strategy:

📊 Set obvious, straightforward goals.
🎯 Improve brand visibility, especially with an ad campaign targeted towards potential clientele.
🤩 Use eye-catching visuals like infographics to explain how your product is helpful.

🤳 Consider collaborating with influencers.
🔍 Explore all the Instagram tools and formats available for posting pictures and videos.

For more details about these helpful tips, check out this article ☞ https://buff.ly/3XBEzHG

The Baltic Times

23/03/2023

Does it seem harder than ever to convert leads to customers for your business? You're not alone.

Even with all the new tools and channels available to reach prospects, it might feel harder for B2B marketing to create a pipeline. Part of the difficulty B2Bs face stems from using tactics developed 15 years ago for B2Cs. Plus, buyers have become numb from overexposure to these tactics.

So how do you get potential B2B buyers to interpret your message as more than just background noise? Start by using a new playbook that includes the following:

🔥Make potential buyers aware of their problems and pain points.
🧯Build engagement by targeting customers searching for solutions to their problems.
🤝 Establish strong bonds between sales and marketing teams so the buyer's journey is seamless.
🔍Assess your resources so you know which target audience members to prioritize.

To learn more about developing a new playbook for B2B marketing, check out these tips here ☞ https://buff.ly/3LliFVj

The primary reason the existing playbook isn’t working is buyer indifference. Buyers have become numb from being bombarded by the same tactics.

16/03/2023

Social media is a great way for brands to reach audiences through content marketing. But to see success with this strategy, brands have to constantly post content that's consistent and engaging.

And that's a challenge.

It's hard to repeatedly create engaging material that's consistent with a brand's message. To continually churn out effective social media content, brands can try these methods:

♻️Reuse old content — with our without updates.
💡Get ideas for content from your audience.
🚀Let your users create content for you.
✨ Make content more interesting by broadening its scope.

To learn more about these tips, read about them here ☞
https://buff.ly/3XuKgpQ

Here are four things SaaS brands can do to ensure that they have an endless supply of content for their social media platforms.

09/03/2023

Customers in 2023 want to buy from companies offering emerging technology. Plus, they want all of their interactions, whether it be digital or with a company rep, to be instant and trustworthy. companies could feel overwhelmed trying to meet these demands but they don't have to.

The solution for B2Bs to successfully provide buyers with these must-haves involves developing a strategy to fix their talent and improve technological inefficiencies. Prior to creating this strategy, it's vital to understand three important trends in B2B sales:

📱 Shift to a Millennial mindset in business
👩‍💻 Increase in digitalization of buying and selling
🖧 Technological advancements like AI and automation

To learn more about how these trends are shaping B2B sales and how to use them to improve revenue, check out this advice to sales leaders here ☞
https://buff.ly/3J15Fl6

The marketplace in 2023 prioritizes emerging technology and instantaneous communication. B2B founders and sales agents feel pressured to keep up with the

02/03/2023

In the extremely competitive realm of , it isn't enough for customers to like your product. It also isn't necessary that your product have all the latest and best features.

To keep clients from switching to a similar product from a competitor, companies must build brand loyalty by focusing on customer satisfaction. Companies can do this by nurturing relationships with customer in these ways:

➕Ensure the customer finds some value in your product.
🎯 Make onboarding your product seamless.
☺️Provide good customer service.
🤙Request feedback from customers often.
💖*Keep customers engaged with valuable content.

To learn more about building brand loyalty with these customer-centric approaches, read here ☞
https://buff.ly/3KNUtdS

Building brand loyalty in any business, especially SaaS, can ensure returning customers.

23/02/2023

Why is LinkedIn ideal for marketing? Because it has tens of millions of users in senior-level influencing and decision-making positions—aka your target audience. Plus, it's a great place to build your brand's visibility using organic content and the platform's marketing tools.

Getting the most out of LinkedIn for doesn't have to be hard. Here are some easy ways to use this channel so your brand can get noticed:
🖌️Create a LinkedIn page for your company.
🗝️Include SEO keywords in your content.
✍️Post quality, relevant content often.
🎯 Use LinkedIn's tools like data analytics and plugins as part of your audience engagement.
#️* Include hashtags in your posts to expand your reach.

Learn more about these and other helpful tips for making the most out of LinkedIn for your brand here ☞
https://www.entrepreneur.com/growing-a-business/7-ways-to-supercharge-your-brand-visibility-on-linkedin/440447

Here are seven tips for increasing your brand visibility on LinkedIn.

16/02/2023

Thanks to many companies using tech to streamline operations, the industry is growing. But products don't sell themselves and competition for the same target audience is fierce.

When B2Bs are searching for solutions, they'll probably be inundated with sales pitches and ads. So how do you set your product apart from similar products being promoted? By learning what drives customers to want your product and then using that information to carefully craft a strategy.

Marketing teams should focus on these steps to build an effective strategy:
💡 Learn about your products and what solutions they provide.
🚀 Build brand awareness by finding the best ways to reach customers.
❤️Produce consistent content that provides detailed, trustworthy information.
🧑‍🤝‍🧑Maximize traffic by nurturing relationships with current and potential customers.

To learn more about these steps, read more here ☛

https://www.fastcompany.com/90758297/the-anatomy-of-a-succesful-b2b-saas-marketing-strategy

Start building a marketing strategy that covers these four focal elements: awareness, trust, conversion, retention.

09/02/2023

If your B2B is hyper-focused on lead capture but isn't seeing desired results, you might not be making the most of your marketing and sales efforts. There may be a better way to increase your sales pipeline and improve revenue--by changing your company's mindset.

This may seem overwhelming at first, but it can help you remain relative in the super-competitive digital world. Some of the ways you can adjust your marketing and sales tactics include these methods:
✨Focus your efforts on buyer and customer engagement, especially ways that customers best respond to.
🧑‍🤝‍🧑 Make sure customer engagement is a group effort, particularly between marketing AND sales AND customer operations teams.
📊 Understand all your channels and touchpoints so you can comprehend your engagement metrics and improve customer experience.

Read more here ☛

https://martech.org/from-capturing-leads-to-generating-demand-breaking-down-b2b-marketings-pivot/

It's time to move on from outdated lead-centric strategies and tactics. B2B organizations should focus on buyer and account engagement.

02/02/2023

Facebook ads used to be a great way for companies to find customers. But over the last few years, ad prices rose and privacy restrictions reduced the amount of available user data.
SaaS companies found these changes frustrating because of lower ROI. Many wondered if they should abandon advertising on Facebook altogether. Instead of giving up, they can still find success by posting ads on this platform. They just have to be smart about it.

These following strategies can be useful for SaaS companies placing ads on Facebook in 2023:
🔻 Focus on each funnel stage.
📊Use campaign performance data and tracking.
🌴Create ads that don't look like ads.
🔦 Explain how your product will improve your customers' lives.

Learn more about these strategies and more here ☛

https://buff.ly/3vqK4fw

Are your Facebook ads underperforming? Wondering what can be done to increase your conversions? Discover a Facebook ads strategy that really works.

26/01/2023

In the face of layoffs and tightening budgets, B2B SaaS marketing must adjust to reach new customers. The old tactics like spray-and-pray may have worked well during boom times, but having fewer resources means inevitable changes to marketing methods.

Trying to adopt tactics that are sustainable and reliable isn't impossible. Companies can increase their reach by adopting two approaches:

🤝 Making sure Marketing and Sales are on the same page when trying to gain new customers.
🎯 Targeting who is most likely to buy your product/service.

Learn more here about using these tactics to generate more pipeline

https://www.forbes.com/sites/forbescommunicationscouncil/2022/12/26/how-to-make-your-marketing-more-intentional-in-2023/

Here’s why the “old” way of doing B2B marketing may be causing you pipeline anxiety and what strategies marketing leaders can prioritize instead next year.

19/01/2023

SaaS companies often focus on paid ads to grow. But when budgets tighten and ads are no longer effective, what can be done? Add SEO to the marketing strategy. Check out this guide on applying SEO to build brand awareness organically for sustainable growth.

https://www.searchenginejournal.com/guide-enterprise-seo-strategy-saas-brands/

SEO is a sustainable growth strategy to scale SaaS networks and new subscribers.

09/01/2023

Does your business rely on Google rankings for it's livelihood? Chances are you've looked into various ways to include link building as part of your strategy.

But trying to gain earned links is often a grueling, time-consuming task with few rewards. It's no wonder many people are willing to buy backlinks, especially when the cost is low.

So, is buying links worth it? Well, like most purchases on the Internet, buyers should beware. Without fully understanding the risks and what to look for, you could be wasting your money or, worse, get penalized by Google.

If you do decide to purchase backlinks and want to avoid penalties from Google, you should learn to look for acceptable links and accept the risks that come with link buying. Check out this article for tips on finding safe links and avoiding questionable ones.

https://ahrefs.com/blog/buy-backlinks/

It’s all about risk.

Kasvuly