08/04/2024
Don't bother running ads if you aren't doing this 1 thing...
As a marketer who works with psychologists, therapists and coaches - I have spoken to ALOT of people who have spent ALOT of money running ads, only to see no return on their investment.
And usually the ads fail, because of this 1 core reason. They are running ads that aren't a part of a funnel.
This is what a funnel looks like:
INSERT PICTURE OF FUNNEL HERE FROM PREVIOUS POST
When you run ads without a sales funnel or any kind of buyer journey or strategy in place, you may aswell just boost it as a post on Instagram or not even bother posting it at all (yikes..)
Because a funnel, is essentially a journey where you guide your potential clients from awareness about their problem, to considering your service as the solution, and finally deciding to engage with your practice by booking a call.
The funnel..
- Awareness: This is where you use ads to make potential clients aware of their problem and your solution. This is where targeted content comes into play, addressing common issues your ideal client faces.
- Interest: Once they're aware, spark interest with more detailed information. This can be done both through your content, and through your landing page.
- Decision: At this stage, you want to present your service as the best choice. Testimonials, case studies, and offering a free call.
- Action: Finally, make it easy for them to take action. Whether it's signing up for a session, joining a program, or scheduling in for that free call immediately. This is where conversion happens.
Do you want a custom funnel designed to get you new therapy clients whenever you switch it on? 🚀 DM me the word "CLIENTS"!