Insights into Language, Culture and Communication Journal

26/01/2025

Insights into Language, Culture and Communication Journal
Vol 4, No 2 (2024)
https://apc.aast.edu/.../index.../ILCC/issue/view/78/showToc

Categorizing learners’ needs in English for occupational purposes (EOP): a proposed taxonomy
Amr Selim Wannas, Inas Hussein Hassan
DOI: https://dx.doi.org/10.21622/ILCC.2024.04.2.954

Abstract

Teaching English for Specific purposes (ESP) necessitates exerting tremendous efforts and carrying out tasks prior to the implementation of such courses. These tasks involve identifying learners’ needs and developing teaching material with specific discourse. The fact that learners are individuals with unique requirements should be considered, and here is where learning needs come into play. In addition to the learning environment, learning needs should take into account elements like motivation, strategies and skills. The aim of this study is to propose a categorization of learners’ needs during the implementation of ESP courses in professional contexts. To this end, the researchers employed a sequential exploratory research design hypothesizing and constructing a taxonomy that included four different dimensions of learners’ needs: language, cognitive, psychological and environmental. This was operationalized through an observation process conducted at a Cardiac Care Centre in Aswan, south of Egypt during EOP courses for nurses. To measure learners’ perceptions towards the proposed taxonomy, a questionnaire was disseminated to cardiac care nurses. Preliminary findings have revealed that the responses of the participants (n=94) were positive towards the proposed taxonomy of EOP learners’ needs. Based on the findings of the study, it is recommended that ESP instructors take into consideration cognitive, psychological and environmental needs alongside the language needs of learners prior to and during the implementation of ESP courses.

19/01/2025

Insights into Language, Culture and Communication Journal
Vol 4, No 2 (2024)
https://apc.aast.edu/ojs/index.php/ILCC/issue/view/78/showToc

The motivation behind Egyptian youth subscription to video on demand services and excessive use: a case study on WATCH iT!
Aya Alaa Eldin Abdel Fattah, Lamiaa Shehata, Sofia Zohir Moustafa Kamel

DOI: https://dx.doi.org/10.21622/ILCC.2024.04.2.867

Abstract

With the rising competition in the subscription video on demand (SVoD) services market, the services’ providers are trying to elevate the services they offer. In this context, this study aims to explore the individuals’ psychological factors, motives, perceived ease of use, and perceived usefulness that influence the video streaming platforms usage behavior and lead to excessive usage by their users.

This research has adapted key measures from the “technology acceptance model” (TAM) and from the “uses and gratifications theory” (UGT) to better understand the effects of the users’ psychological factors, instrumental and ritualized motivations on their excessive usage of the platform WATCH iT!. An online questionnaire was distributed and data was gathered from 350 respondents with age range between 16-39.

Low self-esteem and lack of self-control were negatively related to the excessive use behavior identified in this study. This study suggests that entertainment uses and gratification is a strong predictor of excessive use of the platform WATCH iT!. Evidently, information seeking did not predict the excessive use of the platform. Moreover, the individuals’ perceived usefulness and ease of use were significant antecedents of the excessive use the platform.

This study contributes to the academic literature by generating new knowledge about the individuals’ background characteristics and motivations that explain the excessive use behavior of the platform WATCH iT!.

The findings imply that there is scope for the providers of online streaming services to improve their customer- centric marketing by refining their content creation to attract viewers and garner their loyalty.

This study integrates the TAM and UGT frameworks to better understand the effects of the users’ psychological factors, instrumental and ritualized motivation on their excessive watching of movies and series through the platform WATCH iT!.

12/01/2025

Insights into Language, Culture and Communication Journal
Volume 4, Issue 2, 2024
https://apc.aast.edu/ojs/index.php/ILCC/issue/view/78/showToc
Table of contents
Articles
1. The motivation behind Egyptian youth subscription to video on demand services and excessive use: a case study on WATCH iT!
Aya Alaa Eldin Abdel Fattah, Lamiaa Shehata, Sofia Zohir Moustafa Kamel
DOI: https://dx.doi.org/10.21622/ILCC.2024.04.2.867

2. Categorizing learners’ needs in English for occupational purposes (EOP): a proposed taxonomy
Amr Selim Wannas, Inas Hussein Hassan
DOI: https://dx.doi.org/10.21622/ILCC.2024.04.2.954

3. Unleashing resistance and decoding the backstories behind six: a post-structural reading of selected digital six-word memoirs
Neval Nabil Abdullah
DOI: https://dx.doi.org/10.21622/ILCC.2024.04.2.935

4. AI meets academia: the fire model's vision for enhanced learning
Nancy Mohamed Afifi
DOI: https://dx.doi.org/10.21622/ILCC.2024.04.2.970

5. A case study: an appraisal analysis of president joe Biden’s speech on sustainable development goal 13 ‘climate change’ on the aftermath of hurricane Ida
Salma Mohammad Adel Elmagairy, Nashwa Elyamany, Nashwa Elyamany, Riham Abdel Maksoud Debian, Riham Abdel Maksoud Debian, Abeer M. Refky M. Seddeek, Abeer M. Refky M. Seddeek
DOI: https://dx.doi.org/10.21622/ILCC.2024.04.2.912

6. The artist is present (2010): a psychoanalytical performance study
Amira Abd-Allah Al-Basiony
DOI: https://dx.doi.org/10.21622/ILCC.2024.04.2.1075

7. A multimodal approach to the investigation of Covid-19 related memes on social media
Shereen Youssef, Abeer M. Refky M. Seddeek, Nevine Mohamed Sarwat
DOI: https://dx.doi.org/10.21622/ILCC.2024.04.2.962

8. Investigating online gender empowerment campaigns: a multimodal feminist discourse analysis approach
Yasmeen Ezzat Elgreatly, Inas Hussein Hassan, Riham Abdelmaksoud Debian
DOI: https://dx.doi.org/10.21622/ILCC.2024.04.2.1028

9. Transitivity, verbal humour and the construction of identity in Trevor Noah’s narratives
Nouran Tarek Soliman, Rabia Abdul-Salim Madhi
DOI: https://dx.doi.org/10.21622/ILCC.2024.04.2.1058

10. A damsel in distress no more: shifting the narrative of female leading characters in video games
Asmaa Elmously
DOI: https://dx.doi.org/10.21622/ILCC.2024.04.2.1093

Read the full text from here :
https://apc.aast.edu/ojs/index.php/ILCC/issue/view/78/showToc

06/01/2025

We’re excited to announce that the December issue of Insights into Language, Culture and Communication Journal ( ILCC ) volume 4 , issue 2 is officially published
Read the full issue at: https://apc.aast.edu/ojs/index.php/ILCC/issue/view/78/showToc

04/12/2024

Call for Papers: Insights into Language, Culture and Communication ( ILCC )
The Insights into Language, Culture and Communication ( ILCC ) Journal encourages submissions from a wide range of disciplines intersecting humanities and social sciences, including but not limited to: Linguistics, applied linguistics, literary studies, cultural studies, critical theory, media studies, translation studies, philosophy, sociology, gender studies, visual arts, anthropology (cultural and linguistic), arts, folklore, heritage studies and political science, all of which assist scholars to ‘shoe-horn’ their multidisciplinary arguments.
ILCC encourages constructive and rigorously critical dialogue through a carefully curated balance of high-quality research articles, review papers, case studies, book reviews and submissions to future special issues to nurture the research capacity of our scholarly community. Manuscript submissions are reviewed by a number of peer-reviewers and members of the international Editorial Board.
The launch of ILCC by Academy Publishing Center (APC) is a recognition that multi-, inter- and trans-disciplinarity not only shapes the social landscape of linguistics, culture and communication but also establishes a significant and dynamic area of investigation in contemporary communication and interaction. More specifically, the journal marks an important theoretical, methodological, and empirical shift carving new routes through several disciplinary terrains to consolidate and advance the development of language, culture and media scholarship.

Submission Link: https://apc.aast.edu/ojs/index.php/ILCC/user/register

17/11/2024

Insights into Language, Culture and Communication Journal
Vol 4, No 1 (2024)
https://apc.aast.edu/.../index.../ILCC/issue/view/72/showToc

Impacts of targeted advertisements on privacy rights: a meta-analysis study
Alia Ali, Hanan Youssef, Sally Tayie

DOI: https://dx.doi.org/10.21622/ILCC.2024.04.1.802

Abstract

The paper explored the changes that digital privacy rights have witnessed in this era in which we live, which has seen a substantial technological boom that has infiltrated individuals’ public and private lives through modern means of communication. To achieve this purpose, the researchers conducted a meta-analysis that included reviewing the previous studies that dealt with the topic and examined the aspects of accordance and differences between them and the most prominent results to be reached. The paper reviewed all studies published during the period from 2020 to2023 that addressed the issues of privacy rights in light of advertisers targeting of them. Restricting only to relevant studies, the total number reached twelve Findings revealed that various factors influence consumers; acceptance to be targeted by personalized online advertising such as privacy concerns, perceived risks, and benefits are the essential aspects of this study.

10/11/2024

Insights into Language, Culture and Communication Journal
Vol 4, No 1 (2024)
https://apc.aast.edu/.../index.../ILCC/issue/view/72/showToc

“I am here… to serve you”: pragmatic acts and strategies in the 2019 inaugural speeches of governors in Southwest Nigeria
Ayo Osisanwo, Mary Adeyemo

DOI: https://dx.doi.org/10.21622/ILCC.2024.04.1.737

Abstract

Inaugural speeches are delivered by political office holders to mark their transition to government, and present their vision and goals for whatever office they occupy. This paper carries out a pragmatic investigation of the inaugural speeches of selected governors in southwest, Nigeria. The data for the study were the inaugural speeches of Governors Babajide Sanwo-Olu of Lagos State (GBS), Seyi Makinde of Oyo State (GSM), and Dapo Abiodun of Ogun State (GDA). The speeches were retrieved from two Nigerian newspapers: Dailypost and Premiumtimes who enjoy a relatively wide coverage in the country. This paper adopts Jacob Mey’s (2001) pragmatic acts theory as its tool for descriptive analysis, and uses statistical details for quantitative analysis. From the analysis of the inaugural speeches, it was discovered that thirty-five pragmatic acts were deployed by the governors to achieve six goals. The pragmatic acts performed in the speeches are predominantly negotiated through five pragmatic tools: relevance, reference, shared situational knowledge, voice and metaphor. The study reveals that the goals of the inaugural speeches are to present their vision for the state, win the favour of the people, appreciate others, present challenges in the state, influence attitude and stimulate citizenry to action. This paper concludes that the overarching goal of gubernatorial inaugural speeches is to aid the comprehension of the vision and mission of the governor during their tenure in office.

03/11/2024

Insights into Language, Culture and Communication Journal
Vol 4, No 1 (2024)
https://apc.aast.edu/.../index.../ILCC/issue/view/72/showToc

Impact of Facebook sponsored advertisements on Egyptian youth’s attitudes and purchase intention
Nashwa Mohamed Ayman, Hanan Gunied, Asmaa El-Mously

DOI: https://dx.doi.org/10.21622/ILCC.2024.04.1.790

Abstract

This research paper is trying to examine the impact of Facebook sponsored advertisements on Egyptian youths’ attitudes and purchase intentions. It aims at exploring the relationship between Facebook sponsored advertisements’ personalization, perceived usefulness, perceived ease of use and consumers’ attitudes and purchase intentions. In addition to investigating the influence of age and gender on attitudes and purchase intention. The theoretical framework of this paper includes the Technology acceptance model. An online questionnaire was distributed through social media platforms with a sample of 417 young men and women who are Facebook users and their age is between 25-34 from Cairo and Giza. The findings showed that personalization, perceived usefulness and perceived ease of use have a positive influence on their attitudes and purchase intentions. The results also showed that attitudes mediate the relation between all these independent variables and purchase intentions, and are considered a factor that affect consumers’ purchase intentions. Also, it was found that there is no significant relation between gender and attitudes and purchase intentions, while those who are younger (25-30) had higher purchase intentions.

27/10/2024

Insights into Language, Culture and Communication Journal
Vol 4, No 1 (2024)
https://apc.aast.edu/.../index.../ILCC/issue/view/72/showToc

White wine (白酒 Báijiǔ) in worship at Tridharma temples
Indah Mauludina, Ayesa Ayesa, Tri Wahyu Retno Ningsih

DOI: https://dx.doi.org/10.21622/ILCC.2024.04.1.716

Abstract

This study aims to investigate white wine in various solemnities performed in Tridharma temples. The data were collected by observation, interview, and documentation. To obtain data, the informants were interviewed. The informants were one biokong and two worshippers of Tridharma temples. The total number of informants was six. Two Tridharma temples were chosen as the locations for conducting this research. It was Toa Se Bio Temple. As it is the oldest Tridharma temple in West Java, the writer chose it as the location of the study. The theory used in analyzing the data were Xiao’s theory (1995), a textbook entitled The Worshipper Leaders (2015), and a book entitled A Brief History of Sian Djin Ku Poh Temple (2019). The results revealed that white wine has been used in worship. It is used in worship toward ancestors and sinbengs. There were two kinds of the usage of white wine. The use of white wine in prayer activities is still valid, especially for prayer activities and festivals. As for prayer activities that still use white wine, namely prayers to worship sinbeng, Cap Go Meh night activities, and Sejit. The use of white wine in prayer activities is a tradition that has existed for generations. It is also used in tangsin ceremony, Cap Go Meh Eve, and sejit ceremony.

20/10/2024

Insights into Language, Culture and Communication Journal
Vol 4, No 1 (2024)
https://apc.aast.edu/.../index.../ILCC/issue/view/72/showToc

Experts’ perception of artificial intelligence knowledge in Egyptian newsrooms
Sarah Elaasser, Mervat Abo Oaf, Sally Tayie

DOI: https://dx.doi.org/10.21622/ILCC.2024.04.1.749

Abstract

As artificial intelligence technologies are emerging and changing various fields including journalism, it is important to understand the extent of AI knowledge that newsrooms have. This study explores the perceptions of experts regarding artificial intelligence (AI) knowledge in Egyptian newsrooms. This paper employs the AI readiness and AI adoption model which includes the phases of AI adoption, and five variables that affect the adoption process. Through in-depth interviews, the research focuses on the AI knowledge variable which includes several aspects: AI awareness, upskilling efforts, and ethical concerns among journalists and managers in organizations integrating AI. The study reveals a lack of comprehensive understanding of AI within news organizations. Upskilling initiatives vary among organizations. Experts call for regulations and ethical guidelines to face ethical concerns including accuracy, copyrights, bias, and privacy invasion. The study emphasizes the urgency of addressing AI literacy and training while managing the ethical implications of AI in journalism.

13/10/2024

Insights into Language, Culture and Communication Journal
Vol 4, No 1 (2024)
https://apc.aast.edu/.../index.../ILCC/issue/view/72/showToc

What is behind binge-watching? The psychological effects on youth
Nouran Amr, Hanan Gunied, Sally Gad

DOI: https://dx.doi.org/10.21622/ILCC.2024.04.1.714

Abstract

Technology has transformed the way people watch television, allowing them to schedule their viewing based on time, content, location, and equipment used. The popularity of Internet-based TV services (such as Netflix, Amazon Video, Apple TV, Watch iT, Shahid VIP, and Hulu) and the production of more sophisticated stories have contributed to the popularisation of a specific TV viewing style known as " binge-watching." The aim of this research is to identify the psychological impacts of binge watching on youth. There are two perspectives on binge-watching. The first is concerned with amusement, good feelings, stress relief, cognition, and passing the time. The second point of view, on the other hand, emphasises the negative implications of binge watching, as well as the symptoms of behavioural addiction, despair, loneliness, and escapism. Purposive Sample was chosen from non-probability sampling by the researcher. As the researcher has certain criteria that she wishes to employ in this study, such as persons who avidly watch TV episodes on internet streaming services such as Netflix. The poll will be conducted among people aged 18 to 35, as this age group is more reliant on technology and social media than others. According to the findings, binge-watching is a two-edged sword with both advantages and disadvantages. We can use it to pass the time or for enjoyment, but at some point, we must be able to regulate it so that we do not injure ourselves. We should manage our time and the quantity of episodes we watch in a single sitting. So, if we restrain ourselves, this will not have a bad impact on us. We can use it as a treat on weekends, but it should not become a habit.

07/10/2024

Insights into Language, Culture and Communication Journal
Vol 4, No 1 (2024)
https://apc.aast.edu/ojs/index.php/ILCC/issue/view/72/showToc

A multimodal approach to the investigation of the representation of character alienation in Todd Phillips’ film Joker (2019)
Dina Taymour, Nevine Mohamed Sarwat, Abeer M. Refky Seddeek
DOI: https://dx.doi.org/10.21622/ILCC.2024.04.1.732

Abstract

Alienation is known to be the state of one’s estrangement from their world or the society they live in, and it is usually reflected in how characters behave in and how they interact with their surroundings. In films, one of the ways it is conveyed to the interactive participants is the non-verbal techniques. Moreover, film discourse is considered to be a rich epitome for the field of Multimodal Discourse Analysis (MDA) as it is an interdisciplinary field that focuses on multiple modes of communication. The corpus used in the following research is the film Joker (2019) by the director Todd Phillips. The focus of the research falls on the eccentric mind style (Fowler 1989) of the anti-hero, Arthur Fleck, who is later identified as the Joker. The emphasis of the study falls on the non-verbal plane of the American feature film. Accordingly, Kress and van Leeuwen’s (2006) grammar of visual design is used to analyse how the character’s mind style is portrayed and communicated via Phillips’ use of cinematic techniques. The analysis has revealed that the representation of Arthur’s character alienation is seen through certain camera techniques such as oblique angle, demand and offer gaze, and framing elements which have been used consistently to alienate the anti-hero from both the represented and interactive participants in addition to heighten his odd behaviour. Keywords: Multimodal Discourse Analysis (MDA), Alienation, Mind style.

29/09/2024

Insights into Language, Culture and Communication Journal
Vol 4, No 1 (2024)
https://apc.aast.edu/ojs/index.php/ILCC/issue/view/72/showToc

Analysis of evaluative language in business English students’ writing
Nader Mohamed Mostafa, Inas Hussein Hassan, Nashwa Elyamany
DOI: https://dx.doi.org/10.21622/ILCC.2024.04.1.703

Abstract

The study aims to analyze how Business English Students (BES) express attitudes and opinions, engage readers, and measure attitudes in writing, in accordance with the Appraisal Model of Martin and White (2005). It also attempts to investigate BES’ linguistic deficiencies which affect the quality of evaluative writing in business contexts. Seventy- one students at College of Management and Technology, at AASTMT Alexandria, participated in the study. Following a mixed quantitative-qualitative design, the study reveals that BES are able to express attitudes with a remarkable preference of verbal forms in contrast to a slighter use of adjectives. Influenced by the direct technical nature of business discourse, BES minimize emotional and figurative expressions in attitudinal contexts. Among all the attitudinal sub-levels, appreciation is mostly realized thanks to the involvement of multiple non-human elements in their discussions. They contract their dialogues rather than expand them, with a nearly equivalent distribution of disclaiming and proclaiming lexis. They frequently personalize their authorial voices while minimally referencing others’ opinions, as notable in the minimization of reporting verbs and attribution devices. Vocabulary of higher intensity and scalability are preferred for measuring attitudes, thus disclosing BES’ tendency to amplify their attitudes imprecisely. For improving the quality of BES’ evaluative writing, the study recommends practicing reporting verbs and citation referencing, paraphrasing techniques, rhetoric questions, and figurative language. They should control their use of personal pronouns and avoid repetition and redundancy which hinder the readers’ interest in following the propositions, reflect imprecise assessments, and cause obscurity in negotiating the attitudinal meanings. It also recommends that BE instructors foster a meaning-based instruction, debate teaching methodology, and direct their learners to read on business journalism to develop an evaluative sense and aptitude for professional writing.

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25/09/2024

Call for Papers: Insights into Language, Culture and Communication ( ILCC )
The Insights into Language, Culture and Communication ( ILCC ) Journal encourages submissions from a wide range of disciplines intersecting humanities and social sciences, including but not limited to: Linguistics, applied linguistics, literary studies, cultural studies, critical theory, media studies, translation studies, philosophy, sociology, gender studies, visual arts, anthropology (cultural and linguistic), arts, folklore, heritage studies and political science, all of which assist scholars to ‘shoe-horn’ their multidisciplinary arguments.
ILCC encourages constructive and rigorously critical dialogue through a carefully curated balance of high-quality research articles, review papers, case studies, book reviews and submissions to future special issues to nurture the research capacity of our scholarly community. Manuscript submissions are reviewed by a number of peer-reviewers and members of the international Editorial Board.
The launch of ILCC by Academy Publishing Center (APC) is a recognition that multi-, inter- and trans-disciplinarity not only shapes the social landscape of linguistics, culture and communication but also establishes a significant and dynamic area of investigation in contemporary communication and interaction. More specifically, the journal marks an important theoretical, methodological, and empirical shift carving new routes through several disciplinary terrains to consolidate and advance the development of language, culture and media scholarship.

Submission Deadline: October 31, 2024
Submission Link: https://apc.aast.edu/ojs/index.php/ILCC/user/register

16/09/2024

Insights into Language, Culture and Communication Journal
Vol 4, No 1 (2024)
https://apc.aast.edu/ojs/index.php/ILCC/issue/view/72/showToc

Role of social media content marketing on brand image: a case study on mobile service providers in Egypt
DOI: https://dx.doi.org/10.21622/ILCC.2024.04.1.742

Abstract:
This research examines the influence of digital content marketing (DCM) on consumers' perception of brand image in the Egyptian telecommunication industry. The study employed a survey-based methodology with a sample thoughtfully selected based on a non-proportional quota sampling approach, deliberately choosing an equal quota of 100 participants from each of the four major telecommunication companies in Egypt. The findings indicate that DCM plays a significant role in shaping brand image, with entertaining and memorable content, coupled with credible messaging, fostering trust and positive brand perception. Continuous user engagement and content sharing further enhance brand image by promoting brand advocacy. The research highlights the strong correlation between consumers' engagement with DCM content and their emotional connection to telecommunication brands, ultimately impacting brand image. Notably, Orange and WE stand out with more consistent and positive responses from consumers. These insights offer valuable guidance to telecommunication companies in Egypt seeking to optimize their DCM strategies for enhanced brand image and customer satisfaction in this competitive market.

08/09/2024

Insights into Language, Culture and Communication Journal
Volume 4, Issue 1, June 2024
https://apc.aast.edu/ojs/index.php/ILCC/issue/view/72/showToc

Table of contents
Articles
1.Role of social media content marketing on brand image: a case study on mobile service providers in Egypt
Khaled Essam Eltokhy, Hanan Gunied, Eman Essam
DOI:https://dx.doi.org/10.21622/ILCC.2024.04.1.742

2.Analysis of evaluative language in business English students’ writing
Nader Mohamed Mostafa, Inas Hussein Hassan, Nashwa Elyamany
DOI:https://dx.doi.org/10.21622/ILCC.2024.04.1.703

3.A multimodal approach to the investigation of the representation of character alienation in Todd Phillips’ film Joker (2019)
Dina Taymour, Nevine Mohamed Sarwat, Abeer M. Refky Seddeek
DOI:https://dx.doi.org/10.21622/ILCC.2024.04.1.732

4.What is behind binge-watching? The psychological effects on youth
Nouran Amr, Hanan Gunied, Sally Gad
DOI:https://dx.doi.org/10.21622/ILCC.2024.04.1.714

5.Experts’ perception of artificial intelligence knowledge in Egyptian newsrooms
Sarah Elaasser, Mervat Abo Oaf, Sally Tayie
DOI:https://dx.doi.org/10.21622/ILCC.2024.04.1.749

6.White wine (白酒 Báijiǔ) in worship at Tridharma temples
Indah Mauludina, Ayesa Ayesa, Tri Wahyu Retno Ningsih
DOI:https://dx.doi.org/10.21622/ILCC.2024.04.1.716

7.Impact of Facebook sponsored advertisements on Egyptian youth’s attitudes and purchase intention
Nashwa Mohamed Ayman, Hanan Gunied, Asmaa El-Mously
DOI:https://dx.doi.org/10.21622/ILCC.2024.04.1.790

8.“I am here… to serve you”: pragmatic acts and strategies in the 2019 inaugural speeches of governors in Southwest Nigeria
Ayo Osisanwo, Mary Adeyemo
DOI:https://dx.doi.org/10.21622/ILCC.2024.04.1.737

9.Impacts of targeted advertisements on privacy rights: a meta-analysis study
Alia Ali, Hanan Youssef, Sally Tayie
DOI:https://dx.doi.org/10.21622/ILCC.2024.04.1.802

Read the full text from here :
https://apc.aast.edu/ojs/index.php/ILCC/issue/view/72/showToc

28/11/2023

LANACOM 2023: Uniting Minds at the Digital Frontier
Interdisciplinary studies in the digital era:

Innovation and digitization in language, culture and communication
3-4 December 2023
https://aast.edu/en/conferences/clc_conf/

Prepare to witness a ground-breaking convergence of minds as the Arab Academy for Science, Technology and Maritime Transport (AASTMT) proudly hosts the 2nd International Conference on Interdisciplinary Studies in the Digital Era: Innovation and Digitization in Language, Culture, and Communication (LANACOM 2023) on December 3-4, 2023, in Abou Kir campus in Alexandria, Egypt.

LANACOM 2023 brings together a significant number of scholars, researchers, and practitioners from diverse fields to explore the transformative impact of digitization on language, culture, and media. The conference will feature a series of keynote presentations by renowned international scholars and experts, along with engaging panel discussions and paper presentations that delve into the multifaceted dimensions of digital innovation. With an anticipated participation of over 50 distinguished researchers worldwide, LANACOM 2023 pledges a stimulating platform for the exchange of avant-garde research of future interdisciplinary explorations in the digital era.

10/09/2023

Insights into Language, Culture and Communication Journal
Volume 3, Issue 1, June 2023

Table of Contents
Editorials
1. Communication and emotions: the art of distinguishing, processing, and reacting / Carolina Escudero

Articles
1. The framing of the Arab-Israeli conflict in the writing of Thomas Friedman: a conceptual metaphor analysis / Reem Elguindy, Abeer M. Refky M. Seddeek, Jeff Wallace

2. Investigating implicature in the machine translation of selected conversations from the novel ‘The hunger games’ / Laila Ahmed Kamal, Nesma Mahmoud Shoshan, Seham El Kareh

3. Maghrebians (or Mauri) speak Magharibi, not Arabic / Abdou Elimam

4. Does social media impact the development of general English vocabulary? perceptions of Egyptian university students / Amr Selim Wannas, Inas Hussein Hassan

5. Attitudes of English for academic purposes learners towards using asynchronous videos in enhancing writing skills / Haitham Mostafa Safwat, May M. Ghoniem, Abeer M. Refky M. Seddeek

6. Translation variants of Franz Kafka's metamorphosis into Albanian language / Edlira Gugu, Ema Kristo

7. The case of the Pseudo-hypercorrection / Jasper Doomen

8. Investigating the role of social media in tourism promotion: a case study from Egypt (2019-2021) / Eman El Shamy, Samy Tayie, Maria José Recoder

9. Expressing stance in brand posts on Facebook: a cross-cultural investigation / Iman Hany Omar, Iman Mahfouz, Sameh Al Ansary, Nevine Sarwat

10. The inter-media agenda-setting influence of social media activism on Egyptian news sites: a case study of violence against women (VAW) / Nourhan Moustafa El-Sherbiny, Hanan Mohamed Youssef, Eman Essam

11. Conversational implicatures in “Negeri 5 Menara”: is the principle of politeness violated? / Farida Ariyani, Ali Mustofa, Bela Fransiska, Eka Sofia Agustina

12. Narrative structure in translation of Jean Webster’s novel Daddy- Long-Legs “ صاحب الظل الطويل ” by Batinah Ibrahim: a narratology perspective / Titin Ardiyanti, Abdul Basid

13. Investigating diasporic identities in the Arab-American autobiographies of Leila Ahmed and Edward Said: a Socio-cognitive approach / Aya Abdallah Elreedy, Nihad Mansour, Inas Hussein Hassan, Riham Debian

14. Exploring the attitude of ESP learners towards using automated writing evaluation to assess their writing / Tamer Gamal Ahmed Abd El Rasoul, Marwa Adel Aboelwafa, Abeer Refky Seddeek

Read the full issue at: http://apc.aast.edu/ojs/index.php/ILCC/issue/view/58/showToc