Kas teadsid, et veedame keskmiselt päeva jooksul sotsiaalmeedias 2 tundi ja 23 minutit? 🤔
Sellest ja paljudest muudest sotsiaalmeedia teemadest rääkis Saskia eelmisel nädalal Eesti Pereettevõtjate Liidu (EPEL) liikmetele. Oma teadmisi jagasid ka Liisu Miller ja Marika Raiski, kellega koos sai puust ja punaseks tehtud sotsiaalmeedia, (persooni)brändingu ja influencerturunduse olulisemad tulevikusuunad.
Kogu õhtu oli täis naeru, uusi ideid ja maitsvaid suupisteid. Suured tänud EPEL'ile ja kõigile osalejatele!😊❤️
Fotograaf: Tiit Mõtus 📸✨
Did you know that we spend an average of 2 hours and 23 minutes a day on social media? 🤔
Last week, Saskia spoke about this and many other social media topics to the members of the Estonian Family Entrepreneurs Association (EPEL). Liisu Miller and Marika Raiski also shared their knowledge, and together they went through the most important future directions of social media, personal branding, and influencer marketing.
The whole evening was full of laughter, new ideas and delicious snacks. Many thanks to EPEL and all participants! 😊❤️
Photos by Tiit Mõtus 📸✨
#socialmediamarketing #futuremarketing #personalbranding #influencers
Heyy! 👋🏻☀️My name is Alexandra and I am currently studying to become a social media specialist. ✨I am thrilled to join Stone Growth Agency's team as an intern to practice, grow and learn even more about the world of social media.Thankful and ready to take on new challenges! 😎 #internship #socialmedia #marketingagency #motivated #newchallenge
A big thanks to all who have been part of our year. We're excited for what's to come, bring it on 2024! 💪 #bye2023 #newyear #marketingagency #agencylife #recap
Who else has felt like this lately? 🙋♀️
#facebookupdates #meta #marketingagency #agencylife #metabusinesssuite #socialmediastruggles #creatorlife #digitalmarketinglife #unexpectedupdate #contentcreation #mysteryofthemissingposts
Give people the content they want! 🫶 Gen Z and Millennials are no longer attracted to perfect photos of people or videos polished to the last detail. For example based on 2019 Meta study, across four different verticals – technology, retail, restaurants and e-commerce – campaigns with lower production value video drove a significantly higher lift in ad recall compared with high-production campaigns.
People prefer to see real life and hear stories based on reality that contain failures. A YPulse survey shows that 90% of 18–36-year-olds like it when people showcase their flaws and imperfections as well. In this way, you can build trust between you and your followers more easily. Create content that truly impacts your audience and increases loyalty.
Byeeee? Social media ads usually suck, and they’ve been getting progressively more annoying. 💩 Meta’s response: a subscription to get rid of them. But at up to €12.99/month, people aren’t buying it (literally!). Will you pay up or spend your time on other platforms instead?
#NoMoreAds #MetaAds #AdFree #FacebookAds #SocialMediaNews #SocialMediaMeme #SocialMediaAds #MetaNews #Subscription
What a beach party! 🏝 Big thanks to Elisa Eesti for inviting us to the premiere of their brand new series "Sellest saab meie suvi". The show's authentic and courageous cast made us feel truly lucky to write interviews about their once-in-a-lifetime-experience. 🤍 Definitely recommend to check it out on Elisa Huub, the first episode dropped today! #seriespremiere #elisaeesti #sellestsaabmeiesuvi #marketingagency #agencylife
Getting your monthly content organized and saving time while doing it? Sign us up! 🙌
We know that managing all your brilliant post ideas can be a hassle, that’s why we’re sharing our social media calendar planner FOR FREE, no ifs no buts!
👇Comment 'CALENDAR' below and we’ll drop it in your DMs. 👇
#socialmediamarketing #marketingmonday #freebie #marketingtips #contentcreation #marketingstrategy #FreebieAlert #socialmediacalendar #marketingagency #getyourgift #contentplanning #postideas #MondayMotivation
Warm Monday greetings from Saskia's favorite place on earth - Hiiumaa! 👋 We've been quiet this month but for a good reason. We believe in the importance of taking a break and recharging those creative batteries. This is your friendly reminder to soak in the last remaining weeks of summer. Put your phone down; hustle culture can wait until you're back from vacation! 🌼 Just like any device, our minds need time to rest, and our team has been living it up from the islands of Estonia to Europe. We're still working hard on our client's projects, though, and we'll be back here soon, refreshed and ready to share our new-found perspectives. 🔋 #WorkLifeBalance #MentalWellness #VacationVibes #TakeABreak #WomenEntrepreneurs #WomenInMarketing
Stepping back on the stage after a while like 💥🎤! We had an incredible time at the Sotsiaalmeedia konverents 2023, where Saskia shared her 15 tips on crafting captivating social media texts! 📝 It felt amazing connecting with fellow experts and soaking up the inspiration from all the other remarkable presentations. Let's not forget networking at the lunch table, too! Big shoutout to our hosts Äripäev and Best Marketing Eesti for making it all happen and Tallinna Botaanikaaed for the perfect location! 🙌🏼❤️ #SotsiaalmeediaKonverents
Hire for attitude, not experience! 🙌
The same goes for the people you choose to do business with. Working with the same values and ambition and growing together is much more important than the paycheck.
We're so happy to have a team of committed and kick-ass women on board. 😍
Read more about who we are here: https://stonegrowth.agency/about/
I recently finished Brad Flowers's book "The Naming Book: 5 Steps to Creating Brand and Product Names that Sell" and this line really stood out for me. As more brands and celebrities get shot down for their actions or words (mainly for a good reason!), staying politically correct and letting your personality shine through is increasingly challenging. But at the same time, it's also essential to build a connection with your audience. What do you think? Do you allow yourself to be interesting, or are you double-checking and holding yourself back?
- Saskia
“Uus algus” esilinastus
What a week we’ve had! ✨
Big thanks to Elisa Eesti for iniviting us to the premiere of their brand new TV show “Uus algus”! We’ve been lucky to write interviews with the highly talented cast and crew of the show and 10/10 revommend to check it out! The first episode of “Uus algus” is avaliable on Elisa Huub starting today!
Photos used in the video by Marek Metslaid 📸
#skywheeloftallinn #seriespremiere #workworkworkworkwork #uusalgus #elisaeesti #lovewhatwedo #marketingagency #socialmediamarketingagency #fempreneurs #makingmemories #teamawesome
There you have it! 24 days of awesome ads are over and we're excited to present the last one!
Raise your hand if seeing a John Lewis Christmas ad awakens the Christmas spirit in you? We thought so! Their (and Waitrose's) 2019 Christmas ad features an excitable young dragon called Edgar, who derails a village's festivities with his fiery breath.
In his excitement for the merry season, Edgar unintentionally melts a snowman, dissolves an ice rink, and burns down a Christmas tree. But he doesn't mean to and he's absolutely adorable!
The retailers declined to disclose the cost of the ad, but we're guessing this kind of production didn't come cheap.
It was filmed in Budapest with around 100 people cast as extras and is set to REO Speedwagon's Can't Fight This Feeling by Dan Smith.
Enjoy and feel free to send us your favorite ads that didn't make it on this list!
#MerryChristmas #JohnLewis
Probably the cutest Christmas ad ever made? ✨😢
Only one more day left in our #ADventcalendar! We suggest you grab a box of tissues because it's gonna feel like someone's cutting onions in your house after watching this one!
Doc Morris, a Dutch pharmaceutical company, created this gem of an ad last year. It's called "Matters of the Heart" and features a lonely old man reminiscing on old family photos. In a Rockyesque montage, we witness him find a kettlebell weight and start a rigorous workout routine. While his nosy neighbors are surprised at this newfound fitness hobby, we find out at the end of the video that it was all for a much bigger cause than building a 6-pack. Pass the tissues, please!
This ad went viral immediately after it was released. On YouTube alone, it got over 7 million views within a week of being uploaded. A fun fact for our Estonian friends is that it features many familiar faces. t
See you tomorrow for the very last and probably our favorite ad! Can you guess what it is?
#Christmasad #DocMorris
The Letter - Coca-Cola
It’s day 21 of the #ADventcalendar, and we’re bringing out the big guns!
Today’s ad is from Coca-Cola’s last year’s campaign, and it makes a simple point that the best gift you can give is time spent together with loved ones.
In this cinematic masterpiece, a loving father embarks on an epic journey to the North Pole to make his daughter’s Christmas wish come true. Wondering why it looks SOOOO good? Oscar-winning filmmaker Taika Waititi directed it.
There’s Santa, the Coca-Cola truck, and I guess someone chopping onions close by because there are tears in our eyes. Hopefully, this ad inspires you to spend less time shopping and more with your family. As the title reads, “This Christmas, give something only you can give.”
Which ad do you like more? This one or 2021’s “Real Magic”?
Home Alone Again - Google
Day 20 of the #ADventcalendar, and to combat the Monday blues, we have an ad that will pull on your heart's nostalgia strings.
This ad for Google Home devices features Macaulay Culkin, who's back as Kevin and as the title of the ad states, home alone again. Why not Google Home Alone, though? Maybe it was too obvious, but it feels like a missed opportunity.
Anyway, Kevin is at his old house, aka battlefield again, but this time he's armed with a more modern Google-powered setup. This nostalgia-filled ad showcases all of our favorite moments from the original Home Alone movie as we watch Culkin fulfill "Operation Kevin."
Nostalgia is one of the strongest emotions, and this ad creates a lot of it. Well done, Google! We'll be waiting for a similar one but with Bruce Willis and Die Hard. Until then, have a great start to your week, ya filthy animals!
#Google #HomeAlone #Chriastmasad #nostalgia #christmasmovie
The Small Things - SodaStream
We have arrived at day 19 of the #ADventcalendar featuring the best, the funniest, and the most tearjerking Christmas ads from recent years. Let's end the week on a high note! :)
This hilarious ad from SodaStream features Snoop Dogg and a trippy sea turtle. Snoop, aka Calvin Cordozar Broadus Jr, also enjoys a bit of baking, singing, and dinner with his "family" before enjoying a drink of fizzy water with his aquatic friend. 🐢
The ad from 2020 hoped to inspire people to celebrate the small things and raise awareness of how the tiniest of changes can help save the planet. SodaStream surveyed customers, and out of 2000 people questioned, eight in 10 believe everyone can positively impact the environment by making small tweaks to their lifestyle.
We love the message of this ad, and it's nice to see that companies are using their marketing dollars to bring these kinds of topics to light.
Even if SodaStream isn't your thing, getting coffee or water with a reusable bottle is always the best choice. Yay, turtles!
Holiday Magic - Microsoft
Happy Saturday! There is only a week left in our #ADventcalendar and today’s ad comes from technology giant Microsoft.
Microsoft cleverly blends tradition with technology in their 2019 holiday ad for their Translator. We witness their innovation come to life through the spirit and imagination of a little girl, Lucy, who watches her mother on a call with Japanese business people while the Microsoft Translator translates their speech into English.
The curious six-year-old then has a revelation – she grabs the tablet and goes outside to confront a couple of reindeer. With the help of the Translator, Lucy asks them a bunch of Christmas-themed questions no doubt on every child’s mind – how do they fly, what does Santa do in the summer, what’s the sleigh made out of?
The ad ends with a text-over stating: “Happy Holidays in 60+ languages. Reindeer isn’t one of them. Yet.” We love it because it’s imaginative and fun.
Enjoy your Saturday! We will be out questioning our dogs and hopefully, Raindeer is supported by now, too!
