Why do most people struggle to gain traction online?
They post without a strategy, hoping their message will land.
But without a clear focus, your expertise fades into the background. To get noticed, you need intention behind every piece of content.
Me: I need new content ideas
My past content:
Absolutely no one:
Me: Airtable is Google sheets on speed. Fight me.
Your average business owner today looking at their 9-5 friends going out:
It's impossible to build an entire business using just social media today.
Instead, here's what's possible today 👇🏾
🧩 Connect with 5 ideal clients
🧩 Start 5 new conversations to find clients
🧩 Comment on 10 other posts to meet people
🧩 Showcase your skills and solutions with 1 post
All you need is 30-45 minutes per day, according to the number of platforms you want to be present on. ✍🏾
However, in 3 months, you'll have:
✨ A backlog of 90 posts to refer new visitors to
✨ 450 conversations, some resulting in actually signing clients
✨ 450 new connections with people who might join your network
✨ 900 comments on the posts of others that expose you to their audiences
Don't say:
"I want to build my business using social media today"
Instead say:
"I want to comment on at least 10 posts on LinkedIn/Instagram today"
Pick specific, small actions that actually move the needle.
Celebrate the small wins. In order to pick a fruit, you need to plant the tree first.
What are you going to do today to help build your business on social media?
Me: I want to start a business to escape my 9-5
Also me:
How my clients sleep knowing that their marketing is working for them:
When you try being on and posting to every single platform everyday:
"Be authentic online."
There, that's all the advice you need...
But is it really?
Follow along for more marketing and brand building tips!
Me: "I'll get that batch of content started in just a second"
Me 5 minutes later: