Brand Ident

Brand Ident Blog on stories about branded entertainment in Scandinavia and the world. Welcome to Brand Ident.

Branded entertainment goes way back in the US, but recently (Q1 2011) branded entertainment or product placement has become an interesting new advertising platform for advertisers in EU. Our blog covers the magic of product placement and the darker sides. It shows the latest news from the business of branded entertainment and detailed articles from the industry.

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