Patronish

06/03/2021

Marketing automation helps with lead generation, nurturing, and scoring, as well as measuring overall ROI on campaigns. The time- and cost-saving effects of automation increase as an organization grows in size and complexity. Good marketing automation systems are designed to scale alongside your business.

https://www.salesforce.com/products/marketing-cloud/what-is-marketing-automation/

Marketing automation manages marketing processes and multifunctional campaigns, across multiple channels, automatically.

05/03/2021

Storytelling is a powerful strategy for businesses to tell their brand's story, even for B2B businesses.

03/03/2021

Rather than recruit storytellers from within the company, businesses can allow customers to tell their story for them. Similar to a case study, you can ask your top customers to discuss their success with your company's product or service.

Success stories are compelling – so much so that 90% of buyers who read positive customer success content claim it influenced their purchasing decisions.

https://www.business.com/articles/storytelling-tips-for-b2b-content-marketers/

Storytelling is a powerful strategy for businesses to tell their brand's story, even for B2B businesses.

02/03/2021

Website videos can include tons of content, whether it’s an introduction to your team or an overview of your products and services. However, you decide to create a video, having one prominently displayed on your homepage is necessary for today’s marketing climate. I learned this firsthand after creating a video for my own agency’s website — shortly after embedding a descriptive video at the top of our homepage, I noticed that not only did the visitor bounce rate decrease, but our actual conversions increased as well. It was amazing to see how such a seemingly simple step could make a real impact on the business.

https://www.forbes.com/sites/forbesagencycouncil/2020/01/07/the-evolution-of-digital-marketing-to-video-marketing/?sh=45b2b0605298

As marketing efforts evolved, so did search engine algorithms — and more importantly, so did the way audiences consume marketing content.

28/02/2021

The world is still reeling over the impact of Covid-19 with many businesses counting their losses. Corporate brands have been greatly affected as the majority of them have a brick-and-mortar structure. The commencement of Covid-19 vaccinations is the long-awaited light at the end of the tunnel and businesses are gearing up to resume normal operations. Brands are exploring all means to re-engage with their audiences and video marketing remains a viable tool for that engagement.

https://www.entrepreneur.com/article/364443

Successful brands are engaging with their audiences on social media using video marketing and other digital marketing techniques.

26/02/2021

93% of marketers say they’ve landed a new customer thanks to a video on social media. This increased quality of leads can be attributed to the quality of education that video brings. Not only do customers gain trust in companies, but they’re also able to educate themselves about the company or their product through interactive visuals.

https://www.oberlo.com/blog/video-marketing-statistics

If video marketing is the future, then the future is here. These top 10 video marketing statistics will help you stay at the top of your game. We’re hoping that these quick and easy video marketing stats help you figure out your video marketing strategy!

25/02/2021

When users have the choice to read the text or watch a video, 59% of them will choose to jump on a clip.

This psychological trend can be perfectly applied to answer the frequently asked questions about your SaaS product. Record the complete answers to user’s requests in video format and upload them on your site to the special FAQ section.

Enjoy this great read here https://lnkd.in/dqxCYEu

In this article you will get information on 7 killer video marketing tips for SaaS companies, which will help create the best visual content