18/11/2025
Across Europe, crypto and digital trading firms are rushing to partner with some of the continent’s most well-known football clubs.
Our investigation documents how these companies – including some flagged by financial regulators or lacking licences – now appear on shirts, training kits and stadium billboards across Europe.
In the Premier League, 70% of clubs have at least one such sponsor this season. In La Liga, Serie A and the Bundesliga, the figure is around three in 10. The deals come as online investing surges in popularity and betting sponsorships face increasing restrictions.
Some partners, including those linked to Manchester City, Newcastle United, Inter and Atlético Madrid, operate in markets where they are not locally registered, yet their platforms remain accessible to fans.
Swipe through the carousel for key findings from the investigation.
📖 Read the full story on our website – link in bio.
Published with The Observer, Altreconomia, InfoLibre and Público.