Overw8 Digital Agentur & Medien

10/01/2025

🥐 ✨ That croissant that smells so amazingly through the bakery’s door in a French village? It will not really need an extra sales push… ;)

Many people think that ‘marketing’ starts once you have a product.

Quite to the contrary: If you do it right, your product will be the super strong base and core from which everything else gets much more leverage.

There is a (timeless, yes) reason for the four ‘P’s of marketing (product, price, place, promotion):

It starts with the first P - Product.
Only if that is great will it make sense to start thinking about the rest.

If you see a line in front of a certain bakery, the product (aka: le croissant) they make there will be the reason - and this will make sure they will have to do much less promotion than others with more mediocre products will have to.

So: If you’re looking into how to set your marketing overall resource-efficient, start with a great product.

Which products come to mind for you that ‘sell by themselves’?

[Pic: Mine. Taken on a lovely Paris morning last summer. And yeah: it was a clear 9 of 10 (need to leave some room for the rest of France to surprise me next time. 😅]

01/01/2025

With Trumps’ Retail Tariffs On the Horizon: 6 Pragmatic Ideas for Retailers in the U.S. for how to adjust your sails.

With Trumps Retail Tariffs On the Horizon: 6 Pragmatic Ideas for Retailers in the U.S. for how to adjust your sails.

08/11/2024

New inspo on our blog available now: With Trumps’ Retail Tariffs On the Horizon: 6 Pragmatic Ideas for Retailers in the U.S. for how to adjust your sails. Anyone in retail in the U.S.: Better check this out now so you can take the edge off this a bit.

6 Pragmatic Ideas for Retailers in the U.S. for how to adjust your sails.

08/11/2024

Make it fun, relatable, attractive

6 Pragmatic Ideas for Retailers in the U.S. for how to adjust your sails.

31/10/2024

Folks, just a quick reminder... 😁 🐈

31/10/2024

Let me share this tool I just shared again with one of our clients. I had first heard about it from Gilkey originally - and since them I have been using it over and over again. Let me share why it's on my shortlist of preferred mental concepts:

1. It is super simple. And if you think about it, this is what a business and its work areas come down to.

2. It is very flexible and realistic. Of course, one would like to have all elements at an all-time high, but especially with restricted resources and also simply within a VUCA world, you can't always map it all out. This concept here allows you to easily spin the plates and say, "Ok, this week my focus is on... visibility."

3. It helps you focus and also trust that even IF what you invest now in visibility might not immediately turn into cashflow (it seldom does), it will transform into opportunities and those will turn into cashflow (that is if you get branding right, are able to create trust, but let's just assume that is the case).

Ever thought about your business activities that way? Could that maybe make some stuff easier? Thoughts? Let me know!