Overw8 Digital Agentur & Medien

10/01/2025

🥐 ✨ That croissant that smells so amazingly through the bakery’s door in a French village? It will not really need an extra sales push… ;)

Many people think that ‘marketing’ starts once you have a product.

Quite to the contrary: If you do it right, your product will be the super strong base and core from which everything else gets much more leverage.

There is a (timeless, yes) reason for the four ‘P’s of marketing (product, price, place, promotion):

It starts with the first P - Product.
Only if that is great will it make sense to start thinking about the rest.

If you see a line in front of a certain bakery, the product (aka: le croissant) they make there will be the reason - and this will make sure they will have to do much less promotion than others with more mediocre products will have to.

So: If you’re looking into how to set your marketing overall resource-efficient, start with a great product.

Which products come to mind for you that ‘sell by themselves’?

[Pic: Mine. Taken on a lovely Paris morning last summer. And yeah: it was a clear 9 of 10 (need to leave some room for the rest of France to surprise me next time. 😅]

01/01/2025

With Trumps’ Retail Tariffs On the Horizon: 6 Pragmatic Ideas for Retailers in the U.S. for how to adjust your sails.

With Trumps Retail Tariffs On the Horizon: 6 Pragmatic Ideas for Retailers in the U.S. for how to adjust your sails.

08/11/2024

New inspo on our blog available now: With Trumps’ Retail Tariffs On the Horizon: 6 Pragmatic Ideas for Retailers in the U.S. for how to adjust your sails. Anyone in retail in the U.S.: Better check this out now so you can take the edge off this a bit.

6 Pragmatic Ideas for Retailers in the U.S. for how to adjust your sails.

08/11/2024

Make it fun, relatable, attractive

6 Pragmatic Ideas for Retailers in the U.S. for how to adjust your sails.

31/10/2024

Folks, just a quick reminder... 😁 🐈

31/10/2024

Let me share this tool I just shared again with one of our clients. I had first heard about it from Gilkey originally - and since them I have been using it over and over again. Let me share why it's on my shortlist of preferred mental concepts:

1. It is super simple. And if you think about it, this is what a business and its work areas come down to.

2. It is very flexible and realistic. Of course, one would like to have all elements at an all-time high, but especially with restricted resources and also simply within a VUCA world, you can't always map it all out. This concept here allows you to easily spin the plates and say, "Ok, this week my focus is on... visibility."

3. It helps you focus and also trust that even IF what you invest now in visibility might not immediately turn into cashflow (it seldom does), it will transform into opportunities and those will turn into cashflow (that is if you get branding right, are able to create trust, but let's just assume that is the case).

Ever thought about your business activities that way? Could that maybe make some stuff easier? Thoughts? Let me know!

17/10/2024

Feeling stuck, somehow not getting anywhere? This one method helps in over 75% of cases: 👇

💡Change the perspective.
1⃣ Mentally: What would our customer, mechanic, grandma, Einstein, a musician say?

2⃣ Or factually:

Go up a mountain, into the city, or whatever makes your brain feel different.

To a conference.

To another country.

Already tried those approaches? What is your experience with it?

17/04/2024

Do not mess around with a "must be" AI addition in your product if that messes with its core promise.

There is a graphic design tool out there
that thought it highly important to 'put in some AI'
(or rather it was probably 'the investors')
and now what you are left with as a user is
a product that had been working perfectly well
and reliable
but now

all
the
f****ing
time does not get your resources loaded
as the program is seemingly in overload getting it all handled.

You also can't dare anymore to use it 3pm onwards 🙈
as then the US gets to their desks 🧖
and it will get even worse.

Please:
💡Before you add to your product so called
'extra value'
make sure it does not mess
with your quality core product.
These are completely unnecessary risks
that mess with trust and
therefore brand and
therefore revenue in the end.

This accounts always, yes, even and especially when it is about 'that AI'. It only adds to AI's bad image - the fingers of both my hands don't suffice to count the useless 'solutions' I have seen happening.

Don't do it. Nope.
Really, please not.

29/03/2024

🐰 Is it possible to convincingly combine rabbits and entrepreneurs? Well, yes, of course! Which one is your favourite?

(🐇Feel free to share the Easter inspo with others. And most of all: Enjoy! Spring is here! New opportunities! Fresh spirits! 😁

28/03/2024

🌸 Easter and therefore spring is here.... Who's been counting the days till the long weekend? Come on... as much as we love our startups, products, big visions, sometimes the best we can do is to have a nicely recharging break. 🔋
What's on the agenda - some extended boozy brunch? First bike ride? What do you look for this Easter?

The OVERW8 team wishes you Happy Easter!

25/03/2024

I find myself repeating this simple phrase since I heard Wood, CEO of fashion brand All Saints mentioning this (also repeatedly) at the Vogue Business event in London the other day. Before you dismiss it as overly simplistic, let me assure you: it is not. Let me give you more context so you can appreciate its beauty, too. ✨

Peter had been asked about "how they would deal with the ask for omnichannel presence," etc..

He answered, "What I want my team to do is, at best, not to think in channels at all, but to think about "how can we make it as easy as possible for our customers" - to stumble over a dress of ours, to purchase it, to purchase more etc."

He was asked similar questions inviting him to make things more complex, but he kept returning to this:

📌 "We need to focus on how to make it as easy for them as possible."

That makes perfect sense because, like this you differentiate between strategy (making it easy) and tactic (a certain channel).

If a channel doesn't work, you don't stick with it; you move on. This includes UI and/or customer experience, transactional email, etc.

It also covers the good ol' discussion of 'Is this sales or marketing or what?' It does not matter. What matters is whether any of the things you want to do make things easy for your clients.

That is why this mantra is genius.

So, in case you're wondering...
and/or we would be working together...
It could easily be that I would trigger us to answer this question.

This is also the question we keep asking ourselves for Ägile Ässets and now for finding seed investors for it (know someone? thx for connecting us! 🙏)

Happy "making it easy for them" to you for this spring week!

💡What could you do today to make it as easy as possible for your clients?

11/02/2024

“In all that matters, it’s style that matters.” – Oscar Wilde
Instagram often has a tad of a trashy aura when it comes to social media marketing and building your brand. However... it is of course just a medium and you get to fill it with... trash or ... 🌟 quality.

We've compiled some tips to inspire that quality approach: "Instagram marketing with Style, Charm and Bowler Hat".

Btw: Can you tell who that is? Of course, it's the brilliant Diana Rigg with Patrick Macnee from Avengers. She's also known as James Bond's wife and Game of Thrones Star!

Head over to our blog and learn how to do even Instagram with style and class, then let us know what you think, what you would add for this year.

👉 https://bit.ly/10xInstaTip