Neverland Music, an artist management enterprise based in Hamburg, Germany, was founded in 2006 by Martin Schuhmacher. His previous employment in the industry included firms such as Intercord Tonträger GmbH in Stuttgart, Edel Records GmbH in Hamburg, and Yo Mama’s Recording Company GmbH in Hamburg. Working in capacities as promotion manager, in A&R, as marketing manager, head of the A&R department
and general manager, during this time he primarily had success with the bands Fettes Brot, The Connells, DJ Thomilla, Marque, Azzido da Bass, Patrice and Ferris MC. The greatest success to date came with Fettes Brot, who achieved 2 Top 10 albums, 1 Top 20 album and 2 Top 10 singles on the Alternation label. The Connells brought a radio hit entitled “74-75” that made it into the Top 10 in all European countries. At Edel the highlights included DJ Thomilla with his Top 10 album “Genuine Draft” and “Doom's Night” by Azzido da Bass, the biggest Dance hit in the UK in 2000. And at Yo Mama’s Recording Company, as general manager Martin Schuhmacher was responsible for a Top 5 and a Top 30 album by the artist Patrice, as well as for Ferris MC’s biggest hit until now, “Zur Erinnerung”. Martin Schuhmacher has represented the vocalist since 2006. He became acquainted with her in 2004 while still general manager and in charge of A&R at Yo Mama’s Recording Company. His first step was to have her sign on with the label. Nneka’s album “No Longer At Ease” sold over 150,000 units in Europe and achieved high rankings on the charts in Germany, France, Portugal and Switzerland. In 2009 she had a Top 20 hit in England with “Heartbeat”, and early 2010 brought “Concrete Jungle”, a compilation of her first two albums that was released in the USA by Sony Music (Epic Records). Concerts and festival tours on the road all across Europe have been organised each year from 2008 to the present. What’s more, to date there have been 6 tours across the USA and Canada, among others with The Roots, Nas & Damian Marley. The most well-known artist at the management enterprise is singer/songwriter Xavier Rudd, who has been handled by Neverland Music since 2014 in co-management for Europe. Ever since then, all the signs have been set for his success. Having already performed a successful festival tour in the summer of 2015, where he appeared for the first time in his career at the Summer Jam Festival among other gigs, the co-operation was equally fruitful in the spring of 2016. After his song “Follow The Sun” was used by a Dutch travel organisation for a commercial to mark the Christmas business season in 2015, through targeted promotion the single not only managed to make it into the Top 30 on the airplay charts in the Netherlands: it was heaved onto the sales charts as well. 36,300 tickets were able to be sold at 27 concerts on the following spring tour in 2016. Three quarters of the shows were sold out or had to be relocated to larger venues. They included Amsterdam (2 x Melkweg), Cologne (Live Music Hall), Düsseldorf (Zakk), Brussels ( 2 x AB), Munich (Tonhalle), London (Electric Ballroom) and lots more. The roster of artists being managed by Neverland Music since 2015 also includes Hugar. In summary, the enterprise is consequently active in the management sector for four musically versatile artists.
