26/09/2024
The Future of SEO: Welcome to SXO (Search Experience Optimization)
With the rise of generative AI, traditional SEO alone no longer guarantees traffic. To stay competitive, it's time to shift focus to SXO, blending search intent and user experience.
SXO goes beyond the website—anticipate your users’ next search, and offer answers within the same content (known as "The Next Click"). Satisfy users in one click to increase engagement, which signals quality to Google.
Pair SXO with Search Branding to build a reputation that draws targeted searches to your brand, enhancing your off-site presence.
