09/12/2025
A small behind the scene of our last commercial spot for Mercedes Benz and the all-new electric CLA.
To finalized the project we used a workflow from classic in camera shoot to CGI and AI workflow.
Big thanks to Matthias Storz and the team from Storz & Escherich.
1. side by side - CGI concept and final spot
2. Landscape rendering with AI
3. Car modeling
4. 3D car model
5. Miro-Board of our prompted AI moods.
Director:
Production Company: .studios
AI-Enhanced Visual Production:
Sound: .staub / Staub Music
Editor: .schenk
Client: Mercedes Benz
Agency: Antoni
