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06/04/2024

How B2B Sales Can Bring You Clients and Make Your Brand Popular
B2B sales, or business-to-business sales, play a crucial role in attracting clients and increasing brand popularity.
Here are some key points to consider:
1
Targeted Approach: B2B sales allow you to focus on specific businesses and industries that are more likely to become your clients. By understanding their needs and providing tailored solutions, you can establish strong relationships and gain their trust.
2
Building Trust: B2B sales involve building long-term relationships with clients. By consistently delivering high-quality products or services, providing excellent customer support, and meeting their expectations, you can earn their trust and loyalty.
3
Word-of-Mouth Marketing: Satisfied B2B clients can become advocates for your brand. When they have a positive experience working with your company, they are more likely to recommend your products or services to others in their industry, leading to increased brand awareness and potential new clients.
4
Networking Opportunities: B2B sales provide opportunities for networking and expanding your professional contacts. Attending industry events, conferences, and trade shows allows you to connect with potential clients, partners, and industry influencers, which can further enhance your brand's visibility and reputation.
5
Brand Reputation: Successful B2B sales can significantly contribute to building a strong brand reputation. When your company consistently delivers value, meets deadlines, and exceeds expectations, it establishes a positive reputation in the industry. This reputation attracts more clients and helps differentiate your brand from competitors.

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29/03/2024

Benefits of Social Selling
Social selling is a sales strategy that uses social networks and platforms to build relationships with potential customers and promote products or services. This approach has several advantages that can help your business succeed. Here are some of them:

Relationship Building: Social selling allows you to establish deeper and more meaningful relationships with potential customers. You can interact with them, provide valuable content, and answer their questions. This helps build trust and convince customers of the value of your products or services.

Wide Audience Reach: Social networks have a vast number of users, giving you the opportunity to reach a broad audience. You can attract new customers who were previously unfamiliar with your brand or products.

Brand Awareness: Active presence on social media helps increase the visibility of your brand. You can share information about your company, products, achievements, and customer reviews. This helps strengthen your brand image and attract more attention to your products or services.

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24/01/2024

👨‍💻 SaaS Popularity
Software as a Service (SaaS) continues to be a popular and growing business model in the technology industry. SaaS refers to a cloud-based software distribution model where applications are hosted by a third-party provider and made available to customers over the internet. This model has gained significant popularity for several reasons:

➕ Cost-Efficiency: SaaS eliminates the need for users to invest in expensive hardware and software. Instead, they can access applications via a subscription model, paying for what they use.

➕ Scalability: SaaS solutions are often scalable, allowing businesses to easily adjust their usage based on their needs. This flexibility is particularly beneficial for growing businesses.

➕ Accessibility: Users can access SaaS applications from any location with an internet connection, providing greater mobility and flexibility.

➕ Automatic Updates: SaaS providers handle software maintenance, updates, and security, reducing the burden on users and ensuring that they have access to the latest features and security patches.

➕ Collaboration: SaaS applications often facilitate collaboration among users by providing real-time access to shared documents and data.

➕ Subscription-Based Revenue Model: The subscription-based pricing model of SaaS allows for predictable and recurring revenue streams for providers.

➕ Rapid Deployment: Users can quickly implement and start using SaaS applications without the lengthy installation and configuration processes associated with traditional software.

👉 Contact us if you are SaaS company and need more clients...

07/01/2024

SOCIAL SELLING IN 2️⃣ 0️⃣ 2️⃣ 4️⃣
Some general strategies and trends that might be important in 2024:

1. Personalisation and Relationship Building:
✅ Focus on building genuine relationships with your audience. Leverage social media platforms to engage in conversations, respond to comments, and address customer inquiries personally.

2. Video Content:
✅ Video content has been gaining popularity, and it's likely to continue being a key element of social selling.

3. Influencer Collaboration:
✅ Collaborate with influencers in your industry to extend your reach and credibility. Influencers can help promote your products or services to their engaged audiences, providing a more authentic and trusted recommendation.

4. AI and Automation:
✅ Implement AI-driven tools and automation to streamline processes, such as lead generation, customer interactions, and content scheduling. Automation can help save time and ensure consistent engagement across multiple platforms.

5. Virtual and Augmented Reality:
✅ Explore opportunities to incorporate virtual and augmented reality technologies into your social selling strategy. This could include virtual product demos, AR try-on experiences, or immersive content that enhances the customer's online shopping experience.

6. Community Building:
✅ Foster a sense of community around your brand or products. Create groups or communities on social media where customers can share experiences, ask questions, and engage with each other. This can enhance
brand loyalty and advocacy.

Remember, the landscape of social media and online marketing is continually evolving. Stay informed about the latest trends, tools, and platform updates to adapt your social selling strategy accordingly. Additionally, consider seeking more recent sources or industry reports for the most up-to-date information on social selling in 2024.

👉 Contact us if you need B2B clients: https://trotort.com

#2024

07/11/2023

Which specialists can you trust in B2B marketing?
Clients trust specialists with experience in B2B business because they want personalized experiences with companies that understand their unique circumstances and can act as advisors instead of strictly salespeople.

B2B companies have an average customer experience score of less than 50%, far lower than 65%-85% for B2C companies. Many B2B companies say that customer experience is a priority, but their actions don’t match their words. However, the tide is slowly changing.

Especially with the uncertainty surrounding COVID-19 and its impact on global industries, B2B companies are starting to see the value of investing in customer experience and the advantage it can give them over the competition. The new focus on customer experience in the B2B world falls into three categories:

1) Omnichannel Experience,
2) Trust and Commitment,
3) Customer Feedback.

In conclusion, clients trust specialists with experience in B2B business because they want personalized experiences with companies that understand their unique circumstances and can act as advisors instead of strictly salespeople.

B2B companies are starting to see the value of investing in customer experience and the advantage it can give them over the competition.

Book a FREE consultation: https://trotort.com/booking

16/10/2023

Social selling for B2B
Social selling is a strategy that involves using social media platforms to build relationships with potential customers and ultimately drive sales. In the B2B context, social selling can be particularly effective because it allows businesses to connect with other businesses in a more personal and authentic way.

According to Forbes, social selling is the future of B2B sales. By leveraging customer information harmonised by AI technology, social selling doesn’t just focus on generating more leads, it focuses on generating the right leads. In fact, LinkedIn reports that 78% of social sellers outsell their peers who don’t use social media. They’re also able to acquire 45% more sales opportunities. The bottom line? Social selling is a proven revenue generator.

Social selling is a buyer-centric model that enables sellers to connect, engage, and nurture authentic relationships with their target audience on the social media channels their customers prefer.

When social selling, it’s crucial for sellers to build relationships to help prospects make sense of the abundance of thought leadership information they consume daily. Sellers who position themselves as subject matter experts and focus on building relationships will win a buyer’s trust — and business.

In conclusion, social selling can be an effective way for B2B businesses to generate leads and drive sales by building authentic relationships with potential customers on social media platforms.

👉 Contact us if you need B2B sales.

26/09/2023

Social selling is important to B2B businesses because it helps them to reach and engage with their potential customers on the platforms where they spend most of their time. Social selling also allows salespeople to build trust and credibility with their prospects by providing valuable content, insights, and solutions that address their pain points and needs. Social selling can lead to more sales opportunities, shorter sales cycles, and higher conversion rates.

According to Forbes, social selling is the future of B2B sales because it aligns with the changing buyer behavior and preferences. B2B buyers now expect to interact and transact with brands quickly and conveniently on digital channels. They also rely on social media to research products, services, and vendors before making a purchase decision.

Therefore, salespeople who use social media to connect, educate, and influence their prospects have a competitive edge over those who don’t.

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31/08/2023

✨ Linkedin vs Instagram B2B
According to an article by Revved Digital, LinkedIn has been the go-to platform for building an engaged audience of B2B customers, generating traction online, and increasing brand visibility.

LinkedIn was built with a B2B audience in mind and offers several unique features that make it ideal for businesses, such as the ability to target by job title, company size, or other factors, LinkedIn Live lets you broadcast to your followers in real-time, and the ability to post long-form content that can be shared and commented on.

On the other hand, Instagram is ideal for B2C influencer marketing. According to The Social Media Hat, LinkedIn is an excellent platform for B2B influencer marketing.

In conclusion, both platforms have unique advantages that make them suitable for different types of marketing. If you’re looking to build relationships with other professionals in your industry and cultivate authentic relationships with potential customers, LinkedIn is the perfect place to reach these customers.

On the other hand, if you’re looking to market your business to a younger demographic or showcase your products visually, Instagram might be a better choice.

05/08/2023

Social Selling popularity in 2023
Social selling is a term that refers to the use of social media platforms to connect with potential customers, build relationships, and generate sales. Social selling has become increasingly popular in recent years, especially among B2B businesses, as more buyers rely on social media for research, recommendations, and engagement.

According to some statistics and trends, social selling is expected to grow even more in 2023. Here are some of the highlights:

61% of organizations engaged in social selling report revenue growth.
Sales professionals who use social selling close 40-50% more new business than those who don’t.

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05/08/2023

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26/06/2023

22/12/2022

Happy Holidays!
May this beautiful holiday season fill your heart with love, your home with joy, and your life with laughter. Happy holidays! Wishing you and your family love, peace, and happiness!
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31/07/2021

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29/05/2021

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