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Splendid Agency We’re a bunch of people that have digital branding embedded in our DNA. Oh, and we like hedgehogs 🦔

Blockchain BrandsAs blockchain technology continues to gain mainstream adoption, more and more companies are turning to ...
01/08/2023

Blockchain Brands
As blockchain technology continues to gain mainstream adoption, more and more companies are turning to blockchain branding to differentiate themselves in the market. But what exactly is blockchain branding, and how can it benefit a company?

Blockchain branding is the use of blockchain technology to enhance a company's brand identity and reputation. This can be achieved in a number of ways, such as using blockchain to increase transparency and accountability, using blockchain to create unique, non-fungible assets that reflect the company's brand, or incorporating blockchain into the company's marketing and communication efforts.

One example of a company that has successfully used blockchain branding is luxury fashion brand Louis Vuitton. The company recently launched a line of luxury handbags with accompanying digital certificates stored on the Ethereum blockchain. These certificates serve as proof of authenticity and increase the value of the handbags, while also aligning the brand with cutting-edge technology.

Another example is Nike, which has used blockchain to create limited edition sneakers that are authenticated and tracked on the Ethereum blockchain. This not only adds value to the sneakers, but also helps protect against counterfeiting and increases transparency in the supply chain.

Blockchain branding can benefit a company in a number of ways. It can increase trust and credibility with customers, differentiate the company in a crowded market, and tap into the growing interest in blockchain technology. If you're considering incorporating blockchain into your branding strategy, it's important to carefully consider how it aligns with your company's values and mission, and how it can add value to your customers.

Blockchain and Web3 are buzzwords that have been gaining a lot of attention in recent years, and for good reason. These ...
28/07/2023

Blockchain and Web3 are buzzwords that have been gaining a lot of attention in recent years, and for good reason. These technologies have the potential to revolutionize the way we interact with the internet and each other, and they're already starting to change the way we do business.
But what exactly are blockchain and Web3? Simply put, blockchain is a decentralized, distributed ledger that allows for secure and transparent record-keeping of transactions. It's the technology behind cryptocurrencies like Bitcoin and Ethereum, but it has many other potential uses as well.

Web3, on the other hand, is a vision for the future of the internet that incorporates blockchain technology and other decentralized technologies. It aims to create a more open and decentralized internet that puts the user in control of their own data and interactions.

So why is all this important? For one thing, blockchain and Web3 have the potential to increase security and transparency in a variety of industries, from finance to supply chain management to healthcare. They also have the potential to disrupt traditional business models and give rise to new ones.

But perhaps most excitingly, blockchain and Web3 offer the possibility of a more equitable and democratized internet. By decentralizing power and control, they have the potential to create new opportunities for individuals and communities that have been marginalized or left out of traditional systems.

So there you have it, a brief overview of blockchain and Web3. These technologies are still in their early stages, but their potential is vast and exciting. It will be interesting to see how they continue to shape the future of the internet and the world around us.

Branding for investors / Forex 📈📉If you're an investing company or Forex broker looking to distinguish yourself in a com...
25/07/2023

Branding for investors / Forex 📈📉

If you're an investing company or Forex broker looking to distinguish yourself in a competitive industry, branding can be a valuable tool. Your brand is how you present yourself to clients and stakeholders, and it's important to create a professional and consistent image. To build a strong brand, consider what sets you apart from others in your field, choose a design that reflects your personality and expertise, and be transparent and genuine in your messaging. By investing in your brand, you can establish trust and credibility with your clients and stand out in the financial industry.

Your brand is just as important in the financial industry as it is anywhere else. After all, people are entrusting you with their money, so you want to make sure they feel confident in your brand.
So how do you go about branding yourself in a way that's both professional and a little bit fun?

First, you need to figure out what sets you apart from the competition. Are you a financial wizard with an eye for detail? Do you have a knack for finding hidden gems in the stock market? Whatever it is, make sure it's reflected in your branding.

Next, you need to choose a design that's appropriate for your industry. You don't want to go too crazy with the colors and graphics (unless you're targeting a younger, more fun-loving audience), but you also don't want to be too boring. Strike a balance and choose a design that reflects your personality and expertise.

Finally, be transparent and genuine. In the financial industry, trust is everything. Make sure your branding reflects your values and commitment to transparency, and your clients will have confidence in you.

🦾Gaming and GamersAttention all gamers out there! Are you tired of collecting virtual trophies that you can't show off t...
20/07/2023

🦾Gaming and Gamers

Attention all gamers out there! Are you tired of collecting virtual trophies that you can't show off to your friends? Do you want to own a piece of gaming history that's actually tangible (and potentially valuable)? Look no further, because I've got the solution for you: NFTs!

If you're not familiar with NFTs (non-fungible tokens), they're basically digital assets that are unique and can't be exchanged for something else of equal value. They're often used in the gaming industry to represent in-game items or artwork, and they can be bought and sold like any other collectible.

But why would you want to own an NFT? Well, for one thing, they're super cool. Imagine being able to brag to your friends about owning an original piece of artwork from your favorite game, or a virtual sword that's one of a kind. Plus, with the rise of blockchain technology, some NFTs have actually increased in value over time, making them a potentially profitable investment.

But how do you get your hands on an NFT? First, you need to find a game or platform that offers them. Then, you'll need to buy one with a cryptocurrency like Ethereum (which is basically like digital cash). It might sound intimidating, but there are plenty of resources out there to help you get started.

So there you have it, a brief (and hopefully humorous) introduction to NFTs in the gaming world. If you're a collector or just a big gamer looking to own a piece of gaming history, NFTs might be worth checking out. Happy gaming!

♟♟What is Brand Strategy♟♟Ah, brand strategy. The bane of every marketing professional's existence. Just kidding, it's a...
17/07/2023

♟♟What is Brand Strategy♟♟

Ah, brand strategy. The bane of every marketing professional's existence. Just kidding, it's actually a pretty important part of the branding process.

But seriously, what is brand strategy? It's basically a plan for how you want your brand to be perceived by your customers. It's like a road map for your brand's journey to greatness.

But how do you create a brand strategy? First, you need to figure out what your brand stands for. What are your values and mission? What makes your brand unique? Once you know that, you can start figuring out how you want to communicate those things to your customers.

Next, you need to identify your target audience. Who are you trying to reach with your brand? What are their needs and wants? Understanding your audience will help you tailor your branding efforts to speak directly to them.

Finally, you need to determine how you want to position your brand in the market. Do you want to be the high-end luxury option? The budget-friendly choice? The fun and playful option? Knowing how you want to position your brand will help you make decisions about everything from pricing to marketing efforts.

So there you have it, a (hopefully) humorous breakdown of brand strategy. It may seem daunting at first, but with a little planning and some creative thinking, you can create a brand strategy that will guide your brand to success.

Branding a  StartupAttention all startup founders out there! Are you tired of being overlooked in a sea of competitors? ...
14/07/2023

Branding a Startup

Attention all startup founders out there! Are you tired of being overlooked in a sea of competitors? Do you want your brand to stand out and be remembered? Look no further, because I've got the solution for you: BRANDING!

Yes, I know, branding sounds like a boring and tedious task. But trust me, it's worth it. Think about it this way: your brand is like a person. And just like how you want to make a good first impression on a date (or at a job interview, or on a Zoom call with your boss), you want to make a good first impression with your brand.

So how do you do that? First, you need to figure out what makes your brand unique. What sets you apart from the competition? Do you have a quirky personality? A passion for sustainability? A commitment to customer service? Whatever it is, make sure it's reflected in your branding.

Next, you need to be consistent. Just like how you wouldn't wear a suit to a beach party (unless you're into that sort of thing), you want to make sure your branding is appropriate for your audience and industry. Choose a color scheme and design elements that reflect your brand's personality and stick with them.

Finally, be authentic. Don't try to be something you're not. Your customers will see right through it and it will hurt your brand in the long run. Be genuine, be transparent, and be true to your values. So there you have it, the ultimate guide to branding your startup.

Just follow these simple steps and you'll be well on your way to making a lasting impression on your customers. Happy branding!

📰The power of words can be as strong as a million dollar adAt Splendid we have a kick-ass content team to help you grow ...
11/07/2023

📰The power of words can be as strong as a million dollar ad

At Splendid we have a kick-ass content team to help you grow your business.

We offer cost-effective, innovative solutions and journeys.

Call us to find out more on how we can help you!

📫📦Put your best content forward and make your customers feel like they have something to look forward to.Spreading posit...
06/07/2023

📫📦Put your best content forward and make your customers feel like they have something to look forward to.

Spreading positivity through good content is what we’re about.⁣⁣

We believe that there’s no better way to connect with customers than by delivering quality, meaningful content. So, we’re focusing on our customer journeys rather than the competition.⁣⁣

The top content marketers know that their success is determined by their ability to create content that consumers want t...
03/07/2023

The top content marketers know that their success is determined by their ability to create content that consumers want to engage with.
If you want your content to be the most engaging, follow these 3 simple tips:

✔️ #1 - Develop content based on consumer interests, not what you think they want to see.
✔️ #2 - Be consistent with your messaging at every stage of your audiences’ life cycle.
✔️ #3 - Test different content formats to see what delivers your message with the greatest impact.

Creative content marketing is like a game of rock, paper, scissors!Content will always need to be fresh and original for...
12/04/2023

Creative content marketing is like a game of rock, paper, scissors!

Content will always need to be fresh and original for the audience to continue engaging with it. When what you’re putting out becomes repetitive or uninteresting, there’s a good chance the audience will tune out.

Do you know how to play? Here at Splendid we do! So what are you waiting for? Let’s have a chat.

Attention all gamers out there! Are you tired of collecting virtual trophies that you can't show off to your friends? Do...
01/04/2023

Attention all gamers out there! Are you tired of collecting virtual trophies that you can't show off to your friends? Do you want to own a piece of gaming history that's actually tangible (and potentially valuable)? Look no further, because I've got the solution for you: NFTs!

If you're not familiar with NFTs (non-fungible tokens), they're basically digital assets that are unique and can't be exchanged for something else of equal value. They're often used in the gaming industry to represent in-game items or artwork, and they can be bought and sold like any other collectible.

But why would you want to own an NFT? Well, for one thing, they're super cool. Imagine being able to brag to your friends about owning an original piece of artwork from your favorite game, or a virtual sword that's one of a kind. Plus, with the rise of blockchain technology, some NFTs have actually increased in value over time, making them a potentially profitable investment.

But how do you get your hands on an NFT? First, you need to find a game or platform that offers them. Then, you'll need to buy one with a cryptocurrency like Ethereum (which is basically like digital cash). It might sound intimidating, but there are plenty of resources out there to help you get started.

So there you have it, a brief (and hopefully humorous) introduction to NFTs in the gaming world. If you're a collector or just a big gamer looking to own a piece of gaming history, NFTs might be worth checking out. Happy gaming!

The right brand name can be the difference between a good idea and a great business.So, let’s take the time to get it ri...
08/02/2023

The right brand name can be the difference between a good idea and a great business.
So, let’s take the time to get it right. Because it’s going to be worth it in the end.⁣
Start thinking about what you want your brand name to say and do for you,
and we’ll help you find it.⁣

If you're going to be a brand, you have to be tough.And if you're going tough, you have to be real.And if you're going t...
06/02/2023

If you're going to be a brand, you have to be tough.
And if you're going tough, you have to be real.
And if you're going to be real, you have to give way for honest conversation.⁣⁣
Confidence isn't easy. It's something that has to be earned every day - by being bold enough to share our ideas and break from the norm.

It takes a lot of hard work to make something feel easy.It takes a purposeful community, to make the day-to-day feel wor...
02/02/2023

It takes a lot of hard work to make something feel easy.
It takes a purposeful community, to make the day-to-day feel worth it.
It takes a committed team to create an environment of trust.
It takes our best selves, to be better together.

At Splendid we have our ways of doing things right,
so let’s have a chat shall we?

Sometimes it’s like, "Branding is difficult." But then you remember that your brand is the backbone of your company. Wha...
31/01/2023

Sometimes it’s like, "Branding is difficult." But then you remember that your brand is the backbone of your company. What would you do without it?
It's a HUGE part of who you are and what you do. And it needs to be appreciated and nurtured. So if branding is hard, it's time to make an effort to turn things around.
And remember: great brands are made by people: every member of your team, every customer and community member

More than a brand. We are a cause.More than just a logo. We are a movement.More than product or service. We are a cause ...
25/01/2023

More than a brand. We are a cause.
More than just a logo. We are a movement.
More than product or service. We are a cause that matters to you and your community.⁣⁣
A brand is no longer the face of a business or organization - it’s their heart, soul and everything in between.⁣⁣
At Splendid we are committed to building sustainable brands for both local and global organizations, because that’s how we roll! :D

Do the right things for the right reasonsWe believe in doing the right things for the right reasons.⁣⁣It’s not about wha...
22/01/2023

Do the right things for the right reasons
We believe in doing the right things for the right reasons.⁣⁣
It’s not about what we do, but how we do it. We care about how our decisions affect online communities, and we care that they are always mindful of the impact they have on other people, the market and society. This is why we have a splendid brand mission to be kind, respect everyone, and work with integrity.

Shall I rebrand?You're not a company, you're a brand. Sometimes it's easy to forget, but it's a marathon not a sprint an...
18/01/2023

Shall I rebrand?
You're not a company, you're a brand. Sometimes it's easy to forget, but it's a marathon not a sprint and you'll get there eventually. Whether you're at the beginning or the end of your journey, big or small changes will always be worth the effort.⁣ For many of us, that means a shift in perspective which may be accompanied by a change in name. But the most important thing is to make sure you're going towards something rather than away from it.⁣⁣

So If you ever feel like your personal brand is due for a refresh, it's time to change it.
Your new brand name will speak volumes about who you are and what you’ve accomplished. But remember just because that old brand was your first choice doesn't mean it should be the only choice. We all evolve at our own pace and sometimes that means changing your brand for the better.

Taken at face value, a logo or brand means nothing. It’s the persona it takes on and the meaning it invokes in the minds...
16/01/2023

Taken at face value, a logo or brand means nothing. It’s the persona it takes on and the meaning it invokes in the minds of its audience that make it worth something.
Brands build on your experiences and what you think they should stand for, not the other way around. That's why building a strong brand is so much more than coming up with a name that sounds cool.

Let's get into it, shall we?"What does your brand stand for?"You can't be successful without a meaning. A purpose is wha...
11/01/2023

Let's get into it, shall we?
"What does your brand stand for?"
You can't be successful without a meaning. A purpose is what will drive you, excite you and keep you going.
A meaningful logo is the foundation of your brand identity. It's what differentiates you from the competition. A powerful symbol that conveys what your company stands for, with personality to represent how your brand feels. When it all comes together, it's magic.

It’s time to rethink the idea of branding.Brought up in the late 1800s and early 1900s, branding was originally used as ...
05/01/2023

It’s time to rethink the idea of branding.
Brought up in the late 1800s and early 1900s, branding was originally used as a way of keeping livestock from wandering off too far from their pasture. Nowadays, it’s often used as a business strategy for selling products or services.⁣

Why not transform your strategy into something more meaningful?
And yes, we can help!⁣

So what are you waiting for? Let’s have a chat

Splendid values transparency and accountability as well as our community's input. We are constantly seeking new ways to ...
02/01/2023

Splendid values transparency and accountability as well as our community's input. We are constantly seeking new ways to improve our marketing strategy to best fulfill our mission. In order to accomplish this, we encourage our community members to share their ideas and feedback on the most recent campaigns.
The best marketing strategies are about listening to your people and understanding their needs.
Successful marketing strategies are a lot like a good conversation: the idea is to have an honest and open dialogue with the community.⁣
That’s why our team is always available for you to share your feedback, ideas, and questions. We like you to feel like part of the Splendid family!
So please share your views freely.

26/07/2021

Last, but 100% not least, on the Slogan and Tagline subject (see previous posts if you’ve just tuned in), whatever you do, PLEASE, for the love of Pete and Susan, or whoever your current crush is, DO NOT USE A SLOGAN OR TAGLINE GENERATOR!

Yes, it seems accessible, easy and quick. But you know what it’s not? Aware of your brand, your goals, your audience! What can you do instead? Put in the work, follow the steps in our previous post, and if words are not your thing, reach out to a professional. It’s not just words, it’s what your company stands for!

PS. If reading between the lines is not your thing either, we’re the professionals! 😉

23/07/2021

In the previous post we went over the difference between a slogan and a tagline. For this one, we’ve put together a checklist for creating the perfect slogan or tagline! Here we go:
👉 Keep it short! A one-liner should be plenty.
👉 Make it simple! That means, easy to read, understand and remember.
👉 Find the right tone! It should be appealing to your audience and represent your brand.
👉 Evoke emotions! If it doesn’t resonate with your clients’ needs, it won’t do the trick.
👉 Make it memorable! If you check the points 1 to 4, we’re pretty sure you’ll be checking this one too.

If you’re still facing a blank canvas, we’re here for you. Find out more about our services by visiting our website: https://splendid.agency/services

21/07/2021

Here’s a poll: Are Taglines and Slogans the same thing? Let us know in the comments below 👇 and come back to find out!

Drumroll please… the answer is, NO! Although both are short and sweet pieces of text, their role and use are very different.

A tagline should be treated as a more permanent piece of text used to quickly describe what your business is, and stands for. A slogan on the other hand can be used temporarily as part of a marketing campaign, like the launch of a new product. You need an iconic example you said? Here it is: Nike Tagline: “Just Do It”, Nike Slogans: “You can’t stop sport”, “Find Your Greatness”, “I Believe”. One tagline over the years, but multiple slogans!

Clear? We hope so.
Splendid. Driven, By Design.

19/07/2021

I think we can all agree that although the last 16 months have been slow, workwise for most of us, we’ve all been through an emotional roller coaster! The outcome? We’re all dying for holidays!

So what are your plans for this summer? Juggling work and holidays? Playing it safe and staying in? Or exploring new places, going all out?

PS. Fingers crossed you’re going for option b or c! Workation is a Trojan horse!

15/07/2021

Have regular breaks during work! And we don’t mean cigarette breaks! We mean find a spot where you can relax for a few minutes, have a glass of water and stretch a bit! If you can combine it with some fresh air and sun, even better!

Short breaks every hour will increase your blood circulation, oxygen intake, and as a result, reduce stress and boost your focus and energy levels! Side tip: Put hourly alarms to get your butt movin!

Yup, quite a hard pill to swallow, but we bet if you could do your job on your own terms, whether that’s remote work, fl...
12/07/2021

Yup, quite a hard pill to swallow, but we bet if you could do your job on your own terms, whether that’s remote work, flexible hours, a good pay or simply… no a$$holes around to feed off your energy and brain matter, we bet your Mondays would be pretty, damn decent!

In the spirit of getting sh*t done, we have an ingenious, yet groundbreaking tip for y'all! Go buy a set of whiteboard m...
07/06/2021

In the spirit of getting sh*t done, we have an ingenious, yet groundbreaking tip for y'all! Go buy a set of whiteboard markers and turn your mirror into a whiteboard. That simple.

Our process looks like this:
-Write down the task next to an empty 🔲
-Done the task, but it's not finalised? Tick the box ☑
-Finished? Wipe the task off the board 🧽

There you go, you've just taken the meaning of the "look yourself in the mirror" phrase, to another level. We told you, groundbreaking!

Let’s set the scene. You go to a restaurant, you know you need food, but unless you tell the waiter what you’re having, ...
26/05/2021

Let’s set the scene. You go to a restaurant, you know you need food, but unless you tell the waiter what you’re having, chances are you won’t be getting much out of your gastronomic experience.

Why should it be any different with a marketing agency? “Hi I need help with my marketing.” Thank you Sherlock, everyone does.

To make everyone’s life easier, and way more efficient, we’ve put together a little menu to help you navigate through the world of marketing needs!

1. I have just started and I need to create a brand for my business.
2. Help, I need to rebrand!
3. I need a new website, mine was built in 1999 😬
4. I have an idea for an app, can you help me build it?
5. Things are going great, but I need to generate new leads in this and that territory, for this and that age group and so on.
6. Things are not going so great, I need a consultation to enter a new market, or introduce a new product.
7. I’m not sure I’m talking to the right people, or maybe I’m not saying the right story and my sales are suffering. Could you please look into this with me?
8. I need some help on a regular basis with my: social media, website, SEO, Email marketing to bring in new leads, or to build brand awareness.. (your call)
9. I’m rolling out a new product and I need a sub brand! A name, package design, a slogan and the whole shebang.
10. This whole pandemic is forcing me into opening an E-Shop. Send help. ASAP
11. I just need a logo. No you don’t. You think you just need a logo, go back to point 1.

We hope this helps, if it doesn’t DM us, we’re here to help.

Your sincerely,
The team.

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