LUMA

LUMA LUMA is a boutique communication design studio that specializes in creating bespoke audiovisual products.

LUMA es un estudio boutique de comunicación que se especializa en la creación de productos audiovisuales a la medida. At LUMA, we understand the incredible power of a compelling and engaging story. Told with passion and conviction, using the latest, attention-grabbing tools and techniques, our stories captivate audiences, build brands, tilt opinions, and, most importantly, make the audience care a

bout what matters. To track down the story, LUMA utilises small teams of storytellers with wide-ranging skill sets. Whether it is deep in the Nicaraguan jungle or an R&D laboratory in Belgium, we weave complex concepts into inspiring and compelling products. This approach ensures that you build a relationship with just one storyteller from conception, through production, to presentation of your nished product, with responsive, personal service at every step. As this is a very lean method, we are also able to offer excellent value for money. The medium used to share a message is just as important as the message itself. This is why, when a project requires it, LUMA works hand-in-hand with a select network of partners. Our relationships enable us to develop a wider- range of awless communication platforms by adding their specialized expertise to our in-house capabilities. LUMA is your perfect partner at a time when designing successful communications is increasingly complex and the difference between effective and ineffective storytelling so stark. Together, we will create immersive, irresistible stories, fueled by uniquely tailored strategies, that will entrance, convince and inspire your target audience.

This quote is as relevant to World Kindness Day as it is to   and effective messaging.Emotions are ⭐always⭐ the answer. ...
13/11/2024

This quote is as relevant to World Kindness Day as it is to and effective messaging.

Emotions are ⭐always⭐ the answer. Make your audience feel the feelings they want to feel. 🥰🥰🥰

Happy , everyone!

One down, two to go!We just finished covering a really exciting and successful expedition. After a couple of days restin...
08/11/2024

One down, two to go!

We just finished covering a really exciting and successful expedition. After a couple of days resting in the gorgeous Chilean fjords, we're at it again! This time, heading for the triple junction, an incredibly interesting tectonic feature of our planet.

Here we go!

Sitting a test is nerve-racking in itself. Especially if the test is a requisite for you to advance in your career, even...
07/11/2024

Sitting a test is nerve-racking in itself. Especially if the test is a requisite for you to advance in your career, even worse if it's an oral examination of a complex syllabus 😰😰😰

That's the situation candidates face when they have their seafaring certification exams. But those who make the right choice prepare with Whitehorse Maritime Academy and have a much better chance at facing the dreaded day with confidence and success.

We love supporting Whitehorse as they lead seafarers all around the world to walk the . ⚓🚢⚓

Here's one of our nuggets of wisdom, something we've learnt through the years working with complex content, especially i...
28/10/2024

Here's one of our nuggets of wisdom, something we've learnt through the years working with complex content, especially in , and .

Technical messages begin with general statements about the subject-matter. As the story continues, the information becomes more and more specific. Boring! 😴😴😴

The way people out there communicate is totally different: we prefer to start with a specific fact that ignites our curiosity 🤯🤯, before digging deeper and deeper, until we get to the general understanding of the whole subject-matter.

Think about it and apply it to your own messages. It works! Get in touch so we can work on your message together.

We're exploring the canyons, vents, and seeps of the Chile margin!Off the coast of Chile, some seriously powerful geolog...
22/10/2024

We're exploring the canyons, vents, and seeps of the Chile margin!

Off the coast of Chile, some seriously powerful geological action is happening! The Nazca plate is plunging beneath the South American plate, creating towering mountains and rumbling earthquakes. Beneath the waves, unexplored underwater canyons could be teeming with life. These hidden ecosystems are fuelled by methane seeps, vents, and nutrient-packed runoff from the nearby land. It’s a wild, untamed world just waiting to be discovered!

This is a good one but it's very challenging. You've heard it: "Show, don't tell".The only way to keep our audience inte...
18/10/2024

This is a good one but it's very challenging. You've heard it: "Show, don't tell".

The only way to keep our audience interested is to touch their ❤️ ❤️ with our story. When our audience can see themselves in the characters onscreen and their dreams and struggles, we have a much better chance of creating a long-lasting impression and driving our message home.

Building a story is a somewhat unnatural exercise in which we switch to an analytical and deliberate way of structuring a message. It's so much fun! Let's do it together.

There is a kind of   which carries out an extraordinary, multi-generational, transoceanic migration. One of the longest ...
01/10/2024

There is a kind of which carries out an extraordinary, multi-generational, transoceanic migration. One of the longest non-stop migrations of any terrestrial animal. It takes the Pantala flavescens so long to complete their journey from India to Africa and back again, that one generation of dragonflies begins the migration and it's their descendants who complete it.

That inspiring dragonfly was the perfect symbol for our client: adventure, collaboration, crossing of oceans, legacy. We loved musing on this story to create Dragonfly Maritime's branding. What do you think?

Good design:1️⃣ First, it captures your attention2️⃣ Then, it sparks an emotion in you3️⃣ It attaches information to tha...
24/09/2024

Good design:

1️⃣ First, it captures your attention
2️⃣ Then, it sparks an emotion in you
3️⃣ It attaches information to that emotion so you can remember it...
4️⃣ ... and share your newfound knowledge with others.

10/09/2024

Every year we take on the huge and very exciting challenge of creating both the print and web versions of Schmidt Ocean Institute's impact report. Would you like to know what they were up to in 2023? ⚓🦑

Earlier this year, we launched their annual report and we are super proud of it. Take a look!

05/09/2024

Learning styles vary. That's why Whitehorse Maritime Academy put together a suite of impactful courses that students can go through at their own pace.

We created a series of videos, combining animation and screen captures, to promote these resources and make sure that seafarers all around were aware of them.

The right swag can elevate your game, strengthen your team and help you make an impact. Whether we're talking tees, hood...
02/09/2024

The right swag can elevate your game, strengthen your team and help you make an impact. Whether we're talking tees, hoodies, or accessories; logo-branded merchandise can boost your brand and build a sense of belonging within your team ✨

29/08/2024

332 hectares restored! Conservación Internacional Costa Rica is rocking it and we're thrilled to be there to document their amazing work.

Take a look at this video, edited with footage we filmed for them 🌎💕

Talking about "strategy" might not sound like the funnest thing😴. So if you have just invested time and effort into crea...
29/08/2024

Talking about "strategy" might not sound like the funnest thing😴. So if you have just invested time and effort into creating a new for your business or organization, you should invest a bit more in sharing it with your team in a way that captivates them and gets them onboard.

We designed the regional marine conservation strategy for the Eastern Tropical Pacific, arranging the information in a clear and attractive way. That is, at the end of the day, what good is all about!

Our client was growing and their   was falling behind. We came in to refresh their  , keeping the new design coherent bu...
28/08/2024

Our client was growing and their was falling behind. We came in to refresh their , keeping the new design coherent but elevating their and presence.

At the end, we were all super pleased with the result. Our client, Whitehorse Maritime Academy , most of all!

We love  ! 🌱🌊 🐚🐟 The truth is, the more we learn about these spectacular ecosystems, the more we want to help increase t...
19/08/2024

We love ! 🌱🌊 🐚🐟 The truth is, the more we learn about these spectacular ecosystems, the more we want to help increase their visibility.

That's why we created these t-shirts for Conservation International, to bring attention to their mangrove restoration projects in and create a sense of belonging in their team.

This is one of our favorite quotes of all time. She nailed it!Biological evolution created us humans. Storytelling creat...
12/08/2024

This is one of our favorite quotes of all time. She nailed it!

Biological evolution created us humans. Storytelling created culture, civilization, humanity.

06/08/2024

Whitehorse Maritime Academy did an amazing job at turning a very complex syllabus into a digestible eLearning package.

We were thrilled to step in to support them in the creation of graphics that were easy to process and memorize, in what became their groundbreaking Interactive COLREGs Course.

Most of us want to do the right thing ❤️ but how can we be sure that we're actually making the right decisions and takin...
05/08/2024

Most of us want to do the right thing ❤️ but how can we be sure that we're actually making the right decisions and taking appropriate steps? By basing them on data and on the recommendations of specialists 🤓.

This is precisely what the Good Practices Manual that we designed for Conservation International was all about. Its objective was to share the best science on how to fish in a sustainable way.

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