24/05/2021
The digital marketing world is CONSTANTLY changing! That is why you have a team like us to figure it all out for you!!!
Here are some tips and tricks to improve your Instagame and get the most engagement for your posts!
- Know where your followers are: If you’re on the East Coast but most of your followers are on the West Coast, you should schedule your posts with time zones in mind. The same is true for brands with followers spanning across multiple time zones – in these cases, it might actually benefit you to post at odd times for the best chance of reaching as many people as possible. Midnight Pacific time is 8:00 a.m. in London – meaning there’s a good chance you’ll reach some followers in both locations.
- Focus on off-work hours: 9-to-5-ers don’t tend to spend a lot of time on Instagram during the workday, but many do check in over lunchtime, between the hours of 11:00 a.m. and 1:00 p.m. After work, between 7:00 p.m. and 9:00 p.m., can also be a good time to reach your Instagram followers.
- Schedule important stuff on weekdays: There’s no rule that says that you can’t post on IG on the weekends. But because your posts probably won’t get as much engagement on Saturdays or Sundays, it makes sense to save your important posts for weekdays. The difference in engagement between days of the week isn’t huge, so you can still get some leverage by posting fun, informational, or entertaining content on the weekends.
- Schedule your posts: Sitting around and watching the clock to hit the post button at the most opportune minute isn’t the best use of your time. Schedule your posts ahead of time so you don’t have to be a slave to the clock.
- Use Instagram Insights to measure your progress: You can find top time zones and other helpful data with Instagram Insights. You can even find out when your followers are most active on the platform with Instagram Insights, which makes it easy to choose the best time to run some engagement tests. Schedule some posts for different time periods based on these insights and keep track of likes and comments. After gathering data for a few weeks, you will have an easier time pinpointing the best days and times to reach your followers.