24/05/2023
According to the market response in recent years, lightweight ultra-casual games are not as effective as they were a few years ago. In the past, the formula for the success of ultra-casual games was simple: design a level based on an interesting core loop, and then attract users to get a lower CPI. Then make a hundred variations of the same level - and you've got a hit game.
However, because the market is too saturated, privacy regulations and other regulations have also changed the advertising market, this line of ultra-casual games can no longer be used as well as it was a few years ago.
But at the same time, this is also an opportunity for some small manufacturers: in the past, large manufacturers could outnumber smaller competitors through quantitative advantages, and now they also need to compete for the game market by developing better games, and as a big company, change the previous Strategy will be more difficult.