16/05/2023
The Three Core Pillars of Amazon A9 Algorithm Conversion rate, matching correlation, customer satisfaction retention, ECR (expected conversion rate): add to cart, wish list, gift idea, QA, customer repurchase.
The above content constitutes the three core pillars of the A9 algorithm. The first pillar is conversion rate, which is influenced by 9 factors for buyers to see. Amazon has identified factors that affect conversion rates, including comments, image quality, and price. For sellers, maintaining price competitiveness to maintain good conversion rates is crucial. These 9 factors are as follows:
1ใproduct rank
BSR ranking is also one of the most important ranking factors. The higher the ranking, the more traffic allocated by the system, and the more sales. In addition, the new release: The new product list has a certain traffic weighting to promote new products. Add to cart, wish list, gift idea, QA, ECR (expected conversion rate)
2ใreview
The number of product reviews and the quality of these reviews are important ranking influencing factors, as well as the frequency of feedback.
3ใQA
The QA section is listed at the top of the product page and plays an important role in conversion. Proper layout can greatly affect conversion rates and new product ECR indicators.
4ใimage size and quality
Images that do not comply with the rules will not be displayed, and only those with pixels no less than 1000 have a magnifying glass function. The second and third images have the greatest impact on conversion rate.
5ใprice
As one of the most important buy box factors, product prices also greatly affect conversion rates and sales.
6. Father son body
Providing more options is in line with Amazon's "customer first" philosophy, while also accumulating comments and increasing the comment base.
7. Page Stay and Jump Rate
Amazon believes that the time customers spend on your listing will show how interested Amazon customers are in your product
8. Listing integrity
According to BTG and style guide, every piece of information needs to be filled in as much as possible to improve the backend.
9. Listing packaging
Does the writing method conform to the local language logic, writing skills, and familiarity with the product, as well as the eye-catching style and design (sorting according to grammar logic is more popular in the system)
The second pillar is relevance, which includes 7 factors that are intended for the platform to consider when A9 will use your page for search results. In order to rank higher, the product must have relevance. The seven factors are as follows:
1ใtitle
The indexing weight is the highest, and it should meet both searchable and readable requirements, not just filling in keywords. Proposing the uniqueness of core selling points can greatly increase click through and conversion rates. (Do not attempt to deceive the system, as you may be secretly punished)
2ใfeatures/bullet points
Embed keywords and do not intentionally stack them repeatedly. Writing styles vary for different purposes, so you can refer to style writing suggestions.
3ใproduct description
Add a selling point explanation that includes keywords. You cannot leave it blank or write it casually, as excellent product descriptions will increase your customer engagement and conversion rate.
4ใbrand and manufacturer part number
If you are a brand seller, the title must include the brand. This helps buyers search for your product by brand name. Accessories products must be accompanied by matching models.
5ใspecifications
In the specifications section, it is necessary to list the details of the product's usage technology and appearance parameters, including dimensions, transportation weight, color, etc. Mainly able to demonstrate the professionalism of listing and the authenticity of the brand.
6ใcategory and sub-category
In the specifications section, it is necessary to list the details of the product's usage technology and appearance parameters, including dimensions, transportation weight, color, etc. Mainly able to demonstrate the professionalism of listing and the authenticity of the brand.
7.search terms
Do not include product identification information, such as brand name, compatible product name, etc. Please do not provide too long content, do not enter promotional related content, and do not enter insulting language.
The third pillar is customer satisfaction and retention rate, which includes 5 factors that are also presented to the platform to help retain customers, including feedback from Amazon sellers and order defect rate (ODR). Satisfy customers and they will continue to come back for repeat purchases. The more positive feedback from the seller, the better the review, the higher the contribution to Amazon, and the greater the relative listing weight. The five factors are as follows: 1. Negative seller feedback2. Order processing speed3. In stock rate (IPI) 4. Perfect order percentage (POP) 5. Order defect rate (ODR)