23/11/2025
Occidental discourses, materialities, spaces and assemblages: ersatz suburbs, replica towns and colonial histories and heritage in contemporary China
Andrew Malcolm Law & Qianqian Qin
Employing discursive, visual and internet analysis, we investigate two forms of Occidental assemblage that have emerged in the post-Maoist era: 1) a real estate/developer-based assemblage and 2) a conservation-heritage-based assemblage. We argue that ‘producers’ within both constellations create consumerist discourses and imaginaries of the Occident that serve a variety of elitist and nonelitist needs.Thus, our analysis of several faux Occidental real estate/developer landscapes (constructed by Assemblage 1) and several colonial heritage sites (constructed by Assemblage 2), leads us to argue that visitors and tourists to these spaces use these landscapes to construct discourses of romance, beauty, nostalgia and, in some instances, imaginaries of ‘escape’. As we suggest, rather than sites of elitism alone, these two Occidental assemblages serve as spaces by which Chinese consumers can escape the pressures and mundanity of everyday Chinese life.
Since the 1990s, a body of literature has emerged on the idea of Occidentalism in China. Many studies have explored the role of the Chinese state in the construction of a negative narrative of the Occident to legitimise state rule. Drawing upon the ideas of Xiaomei Chen, in this article, we argue th...