If you don’t tell, they won’t know.
Likes and follows are a great datapoint to tell you what kinds of posts resonate with your audience.
But…
- Will it pay for the rent? Pay for goceries?
- Can you use them as equity to take out a mortgage?
- Will they get people to buy from you?
Instead of chasing likes and follows, post insight/value that will get you closer to your business/organisation goals.
Think of every post (whether they get likes and comments or not) as a nudge in the right direction.
Or an opportunity to learn and improve.
Eventually you’ll get there.
Follow @feao.digital for marketing insight and encouragement 👍🏽
Bless your day ☕️
#growyourbusiness #bizowner #instagramforbusiness #businessadvertising #consistencyisthekey #socialmediatipsforbusiness #organicgrowth #socialmediatips #instagramstrategy #socialmediaforbusiness
REALITY CHECK ⤵️
Perfection stifles progress 👀
Post something that isn’t perfect, but helps someone out.
You’ll feel better, they’ll feel seen/heard, and it won’t take you 1.5hours to create🫠
So let that post fly 🚀
Double Tap if you Agree 🚰🚰
#instagram100 #instagramtips #socialmediatip #socialmedia101
When it comes to clients opinion vs best practice I always make sure a they are clear on my professional opinion on the best way forward 👍🏽 and possible pitfalls of doing it their way ie buying followers, making the logo bigger, posting irrelevant content etc 😝
Always aim to:
Keep it professional.
Don’t take it personal.
Focus on the positives.
How do you deal with clients that may not want to take the best? Drop some wisdom in the comments ⤵️
Bless your day ☕️
#instaadvice #instagram101 #socialmediamarketing #socialmediatipsforbusiness #socialmediamarketing
It burns 😂
Avoid the pain…
1. Be a good IG Citizen
2. Don’t be spammy
3. Heed warnings
4. 2 factor authentication
5. Act like a human not a bot
6. Don’t put all your marketing eggs in the IG basket
Add your tips below ⬇️
Bless your day ☕️
#igtips #instagram101 #socialmediatips101
Double Tap 💙 if you’ve wanted to say this 🙋🏽♂️😂
Bringing a client/boss along for the marketing journey is of the most rewarding and FRUSTRATING parts of life as a marketer.
But, it’s an essential part of building trust in your ability and your personal brand 🫡
THINK OF CLIENTS AS PARTNERS, not passengers 🤝
Communication, patience and perseverance is key 🔑
Drop a heart before you depart 💙
Bless your day ☕️
Some days be like 😤😂
The customer is always right. Right? 🤔
Comments or therapy tips below please 😆
Bless your day ☕️
#socialmediatips101 #socialmediatipsforbusiness #instagramtipsformarketers #instagramtipsfornewbies #instagramtips101
If you’re looking for a little trashy drama on Instagram - look no further than the comments section on ANY @mosseri post 😅
Grab some popcorn and enjoy 🍿
Bless your day ☕️
#instagramdrama
One of the most satisfying feelings as a digital marketing consultant is seeing clients build confidence to post on social media.
And not just posting- but doing it with passion, purpose and to a game plan.
Keep moving, keep improving and let those posts fly 🚀
Bless your day ☕️
#instagram101 #socialmediatips #socialmedia101 #clientwins #cookislands #rarotonga
No. Thank. You. 😂😂😂
Anyone else feel like dishing out backhands in the DMs? 😅
Cold selling is a turn-off for most people out here on social media 👍🏽
Not a recommended strategy for building a long term business on social media IMO 👍🏽
Bless your day ☕️
The @mosseri comments section has no chill 😂
IG Users: All we want is for the people that follow us and like-minded people to see our content 👍🏽 Is that to much to ask?
Instagram: Here’s some new features and a new app
Alrighty then 😂😂😂
Double tap if you agree :)
Bless your day ☕️
#instagram101 ##instagrammemes #instagrammeme #feaodigital #instagramreach #instagramfail #socialmediatipsmarketing
It is frustrating - but at the end of the day it’s their account, their business (well that helps me anyway 😅).
When you have a client that gets enthusiastic about posting once they see some results here’s what I do:
1. Give them space in the content calendar for ‘inspired’ posts
2. Give them some clear instructions on what best practice for timing(ie not canablising a posts reach by dropping their random one 8mins after scheduled posts go up) and why we need to stay on brand and stick to the plan
3. Be gracious. Don’t take offense at that random grid-wrecking photo of their lunch at a random restaurant lol.
We’re on a journey with them to grow their business and teach their goals.
At the end of the day, if it bothers you that much - you’re not married to them - you might simply have to go your seperate ways.
Double tap if you agree or drop some advice in the comments ⤵️
Bless your day ☕️
#instagramadvice #internetmarketingtips #business101 #instagrammarketingtips #instagramtips101 #cookislands #feaodigital #rarotonga
Not hating. Just stating 😂
In all honesty I enjoy discussions with clients pitch ideas that are not good marketing practice ⤵️
1. It’s an opportunity for clients to learn
2. It’s challenges me to articulate the reason behind the advice I am giving
3. It can build a good connection and trust with client
Have I gone with the request of a client that I’m not 100% on board with? ABSOLUTELY
BUT: I’ve always given my best professional advice before hand - it’s what I’m there for - not just to say yes and blame the outcomes on the client.
What do you do in this sutuation? Let’s discuss in the comments ⤵️
Bless your day ☕️
Your marketing efforts should positively influence the perception of your business to potential customers 📈
Everything from how you turn up on social media, your tone of voice, messaging, customer service, signage etc - should aim to create a strong connection with your target audience👍🏽
Everything post you publish (even the low engagement ones) is an opportunity to build a positive perception ✅
Every interaction with people in the comments/ DMs is an opportunity to build a positive perception ✅
Every touchpoint with you brand both online and in real-life is an opportunity to build a positive perception ✅
Brand legend @marty_neumeier puts it this way:
“Brand is a persons gut-feeling about a product, service or organisation.”
Make the most of every opportunity to make that gut feeling a good one ✅✅✅
If you agree, Double Tap this post ♥️ or Drop some wisdom in the comments ⤵️
Bless your day ☕️
#branding101 #brandbuilding #brandyourbusiness #buildingbrands #buildingthebrand #brandingandmarketing #brandmarketing
It happens.
It burns.
But It’s OK.
Happens to everyone.
When reviewing a post that FLOPS consider these questions:
1. How good was the hook🪝?
2. Did it line up with my social media marketing goals?
3. Did I post at an optimal time?
4. Is the content helpful?
5. Was the information easy to consume?
For me, a post that flops isn’t fatal, in fact, it’s not the metrics flop that burns - it’s that I believe in the content and more people won’t see it.
Which isn’t a problem in the end because we’ll get another shot at sharing the good news of marketing in the next post or the same content repackaged and repurposed in a future post 👍🏽👍🏽👍🏽
So keep moving, Keep improving, and let that post fly 🚀
What do you advise people/yourself if a precious post flops?
See you in the comments ⤵️
Bless your day ☕️
If you don’t know WHY you’re investing time, effort and resources on marketing your business on social media - you won’t last long enough to reap the benefits.
Your social media WHY will anchor you when times get hard (like slow growth/engagement).
Social media should be a part of an overall gameplan that works towards you business/organization mission and objectives.
Write down why you’re here and what you want yo achieve from your social media marketing.
Drop me a DM if you get stuck/need help
Bless your day ☕️
#socialmediatips101 #contentmarketingtip #instagramtips101 #digitalmarketinghelp #instagramtipsfornewbies #marketinghelp
What’s some go-to advice for Instagram beginners?
Here are some of mine:
🎢 Instagram marketing is a rollercoaster - enjoy the highs, push through the lows 👍🏽
⚓️ remember your Instagram ‘why’ - it will be your anchor during the social media storm
Keep moving. Keep improving. Let that post fly 🚀
❎Stop comparing ✅Start Sharing 🚀 Let that post fly
Post Regular, Relevant content aimed that the right people 🎯
Share some advice in the comments ⤵️
Bless your day ☕️
Buying followers or engagement (ie paying for bots to like your posts) is a huge No-No 🚫
Just like taking banned steroids to build muscles, short term benefits will be overtaken by long term damage to your account and even your online reputation!
Stick to building a real, engaged audience using organic growth strategies 📈
Real people engage, connect and buy - which is good for business, and the algorithms.
Check out tomorrows reel on why buying followers is bad for business and your online reputation 📆
Bless your day ☕️
