https://msha.ke/truegrowthsocial

True Growth Social, Windsor, ON (2025)

08/10/2022

Back home from Nash and catching up on some much needed recoup & recharge time! 🤠

Have y’all experienced yet? It’s a boot stompin’ good time and their bus depot is the cutest photo op location 🥳

08/01/2022

We took our son to , but let’s be honest, it was more of a trip for me 🐐🐓

07/01/2022

From the fields to the mountains, the valleys to the rivers - wishing you the happiest of Canada Day’s! 🇨🇦

06/12/2022

a good time was had 🥂

05/08/2022

Happy Mother’s Day 💐🤍

Wishing all moms of all kinds a very happy Mother’s Day.

You work hard.
You love hard.
You mom hard.

You deserve 5 minutes to p**p alone today.

04/25/2022

Have you ever experienced this? 👀

Cold messaging is, to me, a bizarre practice done by many entrepreneurs and business owners.

Cold messaging by definition is when someone attempts to contact another individual or company hoping to achieve a personal or professional goal such as to make sales, grow an email list, gain attention, etc.

Called messaging uses methods such as emails and other direct messages sent online to do so.

Why is this so freakin’ weird? 🤔

Those sending messages use your likes, dislikes and data to target you.

They pretend the know you personally, understand you and relate to you for a brief moment by connecting with you disingenuously, while their only goal is to make money, not actually help you or get to know you.

My take on why you should avoid cold messaging is this:

✅ Cold messaging is super creepy - the amount of digging done on you by someone you don’t even know is enough to give a person goosebumps.

✅ It’s ineffective - many people will find this very intrusive, leading them to lean away from you and your business, some even blocking you entirely.

✅ Cold messaging is impersonal - these messages are sent to hundreds, if not thousands a day, unsolicited. This is not a good practice for building trust or a relationship.

What I recommend instead:

1️⃣ Create quality content that provides value to your potential and existing clients.

2️⃣ Show up for them and pinpoint your content creation strategy to reach them in an organic way.

3️⃣ Be patient and allow what you do to find the people that need you.

What cold messages have you received? Let’s chat about the craziest ones in the comments! 👇🏼

04/16/2022

Allow me to re-introduce myself! 👋🏼

It’s the long weekend, we’re all just hanging out and I thought I’d say hi!

I’m Katherine, some call me Kat, and True Growth Social is my freelance social media management and content creation business.

In June 2021, I was set to return to work after being on maternity leave, but I couldn’t possibly imagine not being at home all the time.

I knew I had to figure out a way to be present for my family and bring home some bacon at the same time.

With 7 years experience in running Instagram accounts for personal entertainment, including a small apparel business, unfortunate MLM collaboration and successful influencer page - I applied for a freelance position at and to my surprise, actually landed it.

To keep it short, my freelancing gig grew and turned into a full blown
Digital Marketing company right in front of my eyes.

I realized that the accounts I ran in the past were more than just for fun; they were learning opportunities that helped me grow my real-world social media experience and were a testament to showing how much I truly enjoy social media as a method of marketing.

My small business and MLM experience taught me that helping business owners share their passion with people was something that brought me purpose and pride.

I’m still in awe to be able to say this, but at this time my services are fully booked and I’m not currently open for taking on new clients. I still offer 1:1 social media coaching on a monthly basis, so reach out if you’re interested in hearing more about that.

If you’ve read this far, thank you for reading my story.

Let’s get to know each other! Drop a comment - promote yourself, promote your business or just say hi! 👇🏼

03/23/2022

NEW FEATURE ALERT ✨

Instagram has finally released the much anticipated Following and Favourites feed settings, bringing with it the return of chronological order 🎊

What does this mean for you as a user? 🤔

It means you are able to select to view posts from who you’re following based on when they were posted, not based on what the algorithm thinks you want to see OR view posts only made by your favourites list, created by you.

What does this mean for your audience/clients? 🧐

This means they’re able to do the same. Encourage them to add your business to their favourites list, so they never miss one of your posts! ⭐️

As time goes on, this new feature will show it’s true colours when it comes to how viewing content via chronological order & favourites plays out for engagement, reach and other analytics.

In the meantime, hang in there. Keep creating and continue to get yourself out there!

We’re all just along for the ride.

03/15/2022

Don’t believe that reels are the answer? 😨

Here’s your proof! 🔥

In the past two weeks, I’ve focused on posting more reels on my account here and on my client’s account (with her stellar collaboration 🌟)

On her account, after posting just TWO reels, she’s reached over 72% more eyes 👀

On mine, posting four new reels, I’ve reached over 1000% of new audiences! 🤯

Need I say more?

Have you seen similar results using reels for your business’ social media? 🤔 Drop a comment and let’s celebrate your social media success together! 🎊

03/08/2022

Happy International Women’s Day 🤍

To all my ladies out there doing their best to be their best every single day ⤵️

You are strong, you are resilient, you are creative, intelligent and empowering - even on your worst days.

You are woman and you are incredible.

03/03/2022

My MUST HAVE tools as a Social Media Manager 🌱

Whether you're a social media manager yourself or just want to up your social game as a small business owner,
swipe to see my go-to apps and programs that I use daily for my social media work!

I’m sharing ALL my secrets with you for what tools I use
for everything SMM 🙌🏼

What tools do you use that you don’t see on my list? I’d love to add something I didn’t know I needed to my arsenal! 🤍

02/25/2022

It’s the freakin’ weekend baby! ✨

We all know social media never sleeps, so it can be easy to let it take up every last second of our days.

But it doesn’t need to be that way - here are my top tips for freeing up your weekend while still staying present and consistent online ⤵️

✅ Create a posting schedule (and stick to it! Use a scheduling program like Facebook Business Suite to autopost for you if you need to post of you “day off”)
✅ Batch create content to avoid scrambling to create something on the days you need to post and to plan ahead, helping you avoid eating up your weekends with content creation
✅ Set working days/hours, make them known to others and allow yourself to respect them as well
✅ Utilize “Do Not Disturb” - it can be difficult to resist those little notification bubbles. Set boundaries for yourself using your phone’s programming (it’s a real game changer)

SHARE this post with your small business buddies that can’t get off their phones during your weekend gatherings and good times! 📩

📸:

02/23/2022

Going “viral” should NOT be your social media marketing plan! ❌

Social media growth takes time, effort and consistency 💪🏼

While viral content is great and can boost your business in a major way, the chances of it happening are as high as winning the lottery 😳

You don’t base your financial wellness off of scratch tickets and the lotto, do you? (If you are, please seek out a financial adviser 😅)

If you’re struggling to:
✅ Plan quality content
✅ Schedule and post your content consistently
✅ Engage with your current and potential audience
✅ Understand your social media metrics
✅ Cultivate your online presence to create organic growth

Well, it’s time to seek out a professional 🤷🏼‍♀️

Book your free discovery call to discuss how True Growth Social can help you give your business’ socials the care they need to grow 🪴

02/07/2022

Creator's block got you down? 😢

Coming up with content can be a struggle, especially if you have no roadmap to follow.

Enter: CONTENT PILLARS ✨

Having at least 3 basic content pillars can help guide your creative energy, content strategy, save you time AND save you the headache of last minute scrambling on what to post.

Tap the bookmark button on the right to SAVE this infographic and SHARE to help someone avoid a creative breakdown 😅📌

Still feeling lost?

Contact True Growth Social to set up your FREE discovery call and find out how adding a social media manager to your team can help relieve the stress of showing up on socials and help your business grow 🌱

02/04/2022

Freelance really has set me free 🕊

Being able to do something I’m passionate about with amazing clients has been a game changer for me and I’m so thankful for the opportunity to be working alongside some really talented individuals.

Thank you, , for taking a chance on me in the very beginning - your kind words, ongoing support and mentorship are things I’m truly grateful for ☺️

01/31/2022

Social media is like a puzzle 🧩

Except it’s a puzzle that is constantly changing… 🥴

There are many pieces to fit together in order to create a successful online presence.

And while the algorithm is constantly adapting, making it difficult to keep up, the best practice on social media is just to do your best and avoid leaving any gaps.

To ensure your business has the best possible chance of growing, here are a few important elements you should consider when creating/updating your profile and posting your content:

Profile optimization ⬇️
* Your name is present and your bio clearly educates on who you are, what you do and who you do it for
* Your profile photo shows your face on a contrasting background
* Your website appears trustworthy (Time to ditch that Linktree for something more official!)

Engagement & connections ⬇️
* Your followers and who you follow is relevant to your niche and the audience you want to attract
* The engagement you provide to your existing audience and potential audience is intentional, has purpose and has a consistent brand voice

Content ⬇️
* Your content is high quality and on brand
* Your captions use creative hooks to intrigue your audience, a clear CTA to instruct them on what to do with your content and keeps a consistent brand voice
* Your hashtags are an appropriate to size for your page and specific to your post and the clients you want to reach
* Your content has a goal or job to do (i.e. to inform, to educate, to sell or to provide entertainment)

Yes, it’s A LOT! 😱

And you may be feeling lost, confused or downright discouraged after reading these points…

But True Growth Social is always here to help! 🌱

SAVE this list and use it to do a full strengths and weaknesses analysis of your account 📌

Then CONTACT us for your FREE discovery call and let True Growth Social help you set your business up for true growth and success online 👊🏼

01/20/2022

This one might strike a nerve 😬

I constantly see other social media managers like myself doing this…

➡️ They’re posting multiple times a day

➡️ Tossing out reels like it’s nobody’s business

➡️ Sharing endless tips & tricks for social media success

➡️ Chasing Instagram growth for themselves

And I get it! It’s not secret that the same rules for Instagram growth apply to our own accounts and business, and I’m sure they have a solid client base as well.

They showcase their knowledge and talents, and it’s great…

But is a social media manager that has a huge time-slot for their own work really something you should want as a business owner in need of social media help? 🤔

: Your social media manager should be focusing on YOU

Your content 📸

Your growth 🌱

Your success 🏆

And that’s the bottom line.

True Growth Social