08/10/2022
Back home from Nash and catching up on some much needed recoup & recharge time! 🤠
Have y’all experienced yet? It’s a boot stompin’ good time and their bus depot is the cutest photo op location 🥳
True Growth Social
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- True Growth Social
Social media management for your business focused on quality content, genuine engagement and true growth �
08/01/2022
We took our son to , but let’s be honest, it was more of a trip for me 🐐🐓
07/01/2022
From the fields to the mountains, the valleys to the rivers - wishing you the happiest of Canada Day’s! 🇨🇦
06/12/2022
a good time was had 🥂
05/08/2022
Happy Mother’s Day 💐🤍
Wishing all moms of all kinds a very happy Mother’s Day.
You work hard.
You love hard.
You mom hard.
You deserve 5 minutes to p**p alone today.
04/25/2022
Have you ever experienced this? 👀
Cold messaging is, to me, a bizarre practice done by many entrepreneurs and business owners.
Cold messaging by definition is when someone attempts to contact another individual or company hoping to achieve a personal or professional goal such as to make sales, grow an email list, gain attention, etc.
Called messaging uses methods such as emails and other direct messages sent online to do so.
Why is this so freakin’ weird? 🤔
Those sending messages use your likes, dislikes and data to target you.
They pretend the know you personally, understand you and relate to you for a brief moment by connecting with you disingenuously, while their only goal is to make money, not actually help you or get to know you.
My take on why you should avoid cold messaging is this:
✅ Cold messaging is super creepy - the amount of digging done on you by someone you don’t even know is enough to give a person goosebumps.
✅ It’s ineffective - many people will find this very intrusive, leading them to lean away from you and your business, some even blocking you entirely.
✅ Cold messaging is impersonal - these messages are sent to hundreds, if not thousands a day, unsolicited. This is not a good practice for building trust or a relationship.
What I recommend instead:
1️⃣ Create quality content that provides value to your potential and existing clients.
2️⃣ Show up for them and pinpoint your content creation strategy to reach them in an organic way.
3️⃣ Be patient and allow what you do to find the people that need you.
What cold messages have you received? Let’s chat about the craziest ones in the comments! 👇🏼
04/16/2022
Allow me to re-introduce myself! 👋🏼
It’s the long weekend, we’re all just hanging out and I thought I’d say hi!
I’m Katherine, some call me Kat, and True Growth Social is my freelance social media management and content creation business.
In June 2021, I was set to return to work after being on maternity leave, but I couldn’t possibly imagine not being at home all the time.
I knew I had to figure out a way to be present for my family and bring home some bacon at the same time.
With 7 years experience in running Instagram accounts for personal entertainment, including a small apparel business, unfortunate MLM collaboration and successful influencer page - I applied for a freelance position at and to my surprise, actually landed it.
To keep it short, my freelancing gig grew and turned into a full blown
Digital Marketing company right in front of my eyes.
I realized that the accounts I ran in the past were more than just for fun; they were learning opportunities that helped me grow my real-world social media experience and were a testament to showing how much I truly enjoy social media as a method of marketing.
My small business and MLM experience taught me that helping business owners share their passion with people was something that brought me purpose and pride.
I’m still in awe to be able to say this, but at this time my services are fully booked and I’m not currently open for taking on new clients. I still offer 1:1 social media coaching on a monthly basis, so reach out if you’re interested in hearing more about that.
If you’ve read this far, thank you for reading my story.
Let’s get to know each other! Drop a comment - promote yourself, promote your business or just say hi! 👇🏼
03/23/2022
NEW FEATURE ALERT ✨
Instagram has finally released the much anticipated Following and Favourites feed settings, bringing with it the return of chronological order 🎊
What does this mean for you as a user? 🤔
It means you are able to select to view posts from who you’re following based on when they were posted, not based on what the algorithm thinks you want to see OR view posts only made by your favourites list, created by you.
What does this mean for your audience/clients? 🧐
This means they’re able to do the same. Encourage them to add your business to their favourites list, so they never miss one of your posts! ⭐️
As time goes on, this new feature will show it’s true colours when it comes to how viewing content via chronological order & favourites plays out for engagement, reach and other analytics.
In the meantime, hang in there. Keep creating and continue to get yourself out there!
We’re all just along for the ride.
03/15/2022
Don’t believe that reels are the answer? 😨
Here’s your proof! 🔥
In the past two weeks, I’ve focused on posting more reels on my account here and on my client’s account (with her stellar collaboration 🌟)
On her account, after posting just TWO reels, she’s reached over 72% more eyes 👀
On mine, posting four new reels, I’ve reached over 1000% of new audiences! 🤯
Need I say more?
Have you seen similar results using reels for your business’ social media? 🤔 Drop a comment and let’s celebrate your social media success together! 🎊
03/08/2022
Happy International Women’s Day 🤍
To all my ladies out there doing their best to be their best every single day ⤵️
You are strong, you are resilient, you are creative, intelligent and empowering - even on your worst days.
You are woman and you are incredible.
03/03/2022
My MUST HAVE tools as a Social Media Manager 🌱
Whether you're a social media manager yourself or just want to up your social game as a small business owner,
swipe to see my go-to apps and programs that I use daily for my social media work!
I’m sharing ALL my secrets with you for what tools I use
for everything SMM 🙌🏼
What tools do you use that you don’t see on my list? I’d love to add something I didn’t know I needed to my arsenal! 🤍
02/25/2022
It’s the freakin’ weekend baby! ✨
We all know social media never sleeps, so it can be easy to let it take up every last second of our days.
But it doesn’t need to be that way - here are my top tips for freeing up your weekend while still staying present and consistent online ⤵️
✅ Create a posting schedule (and stick to it! Use a scheduling program like Facebook Business Suite to autopost for you if you need to post of you “day off”)
✅ Batch create content to avoid scrambling to create something on the days you need to post and to plan ahead, helping you avoid eating up your weekends with content creation
✅ Set working days/hours, make them known to others and allow yourself to respect them as well
✅ Utilize “Do Not Disturb” - it can be difficult to resist those little notification bubbles. Set boundaries for yourself using your phone’s programming (it’s a real game changer)
SHARE this post with your small business buddies that can’t get off their phones during your weekend gatherings and good times! 📩
📸:
02/23/2022
Going “viral” should NOT be your social media marketing plan! ❌
Social media growth takes time, effort and consistency 💪🏼
While viral content is great and can boost your business in a major way, the chances of it happening are as high as winning the lottery 😳
You don’t base your financial wellness off of scratch tickets and the lotto, do you? (If you are, please seek out a financial adviser 😅)
If you’re struggling to:
✅ Plan quality content
✅ Schedule and post your content consistently
✅ Engage with your current and potential audience
✅ Understand your social media metrics
✅ Cultivate your online presence to create organic growth
Well, it’s time to seek out a professional 🤷🏼♀️
Book your free discovery call to discuss how True Growth Social can help you give your business’ socials the care they need to grow 🪴
02/07/2022
Creator's block got you down? 😢
Coming up with content can be a struggle, especially if you have no roadmap to follow.
Enter: CONTENT PILLARS ✨
Having at least 3 basic content pillars can help guide your creative energy, content strategy, save you time AND save you the headache of last minute scrambling on what to post.
Tap the bookmark button on the right to SAVE this infographic and SHARE to help someone avoid a creative breakdown 😅📌
Still feeling lost?
Contact True Growth Social to set up your FREE discovery call and find out how adding a social media manager to your team can help relieve the stress of showing up on socials and help your business grow 🌱
02/04/2022
Freelance really has set me free 🕊
Being able to do something I’m passionate about with amazing clients has been a game changer for me and I’m so thankful for the opportunity to be working alongside some really talented individuals.
Thank you, , for taking a chance on me in the very beginning - your kind words, ongoing support and mentorship are things I’m truly grateful for ☺️
01/31/2022
Social media is like a puzzle 🧩
Except it’s a puzzle that is constantly changing… 🥴
There are many pieces to fit together in order to create a successful online presence.
And while the algorithm is constantly adapting, making it difficult to keep up, the best practice on social media is just to do your best and avoid leaving any gaps.
To ensure your business has the best possible chance of growing, here are a few important elements you should consider when creating/updating your profile and posting your content:
Profile optimization ⬇️
* Your name is present and your bio clearly educates on who you are, what you do and who you do it for
* Your profile photo shows your face on a contrasting background
* Your website appears trustworthy (Time to ditch that Linktree for something more official!)
Engagement & connections ⬇️
* Your followers and who you follow is relevant to your niche and the audience you want to attract
* The engagement you provide to your existing audience and potential audience is intentional, has purpose and has a consistent brand voice
Content ⬇️
* Your content is high quality and on brand
* Your captions use creative hooks to intrigue your audience, a clear CTA to instruct them on what to do with your content and keeps a consistent brand voice
* Your hashtags are an appropriate to size for your page and specific to your post and the clients you want to reach
* Your content has a goal or job to do (i.e. to inform, to educate, to sell or to provide entertainment)
Yes, it’s A LOT! 😱
And you may be feeling lost, confused or downright discouraged after reading these points…
But True Growth Social is always here to help! 🌱
SAVE this list and use it to do a full strengths and weaknesses analysis of your account 📌
Then CONTACT us for your FREE discovery call and let True Growth Social help you set your business up for true growth and success online 👊🏼
01/20/2022
This one might strike a nerve 😬
I constantly see other social media managers like myself doing this…
➡️ They’re posting multiple times a day
➡️ Tossing out reels like it’s nobody’s business
➡️ Sharing endless tips & tricks for social media success
➡️ Chasing Instagram growth for themselves
And I get it! It’s not secret that the same rules for Instagram growth apply to our own accounts and business, and I’m sure they have a solid client base as well.
They showcase their knowledge and talents, and it’s great…
But is a social media manager that has a huge time-slot for their own work really something you should want as a business owner in need of social media help? 🤔
: Your social media manager should be focusing on YOU
Your content 📸
Your growth 🌱
Your success 🏆
And that’s the bottom line.
01/19/2022
Hey small business owner, I see you 👀
👉🏼 You’re struggling to create content and you’re throwing posts together last minute.
👉🏼 You’re feeling lost and you don’t know where to start or what to say.
👉🏼 You’re experiencing unnecessary stress and social media is bogging you down.
👉🏼 You’re wasting too much time on your content.
👉🏼 You know there must be a better way to promote your business online.
And you’re right, there is a better way.
By adding a social media manager to your team, you can:
✅ Have your business grow on social media with preplanned content and a strategy that reaches new audiences and new heights.
✅ Stop stressing about all of the social media tasks on your to-do list.
✅ Save your time and energy for more important things.
Social media shouldn’t be one of your biggest worries when it comes to your business!
Book your free discovery call to discuss how True Growth Social can help you give your business’ socials the care they need to grow 🪴
12/31/2021
Wishing you a happy and safe New Year! 🎊
This past year, I took a huge step in starting this new career when it was time to head back to work after my MAT leave.
Taking that leap changed everything for me and my family, and I couldn’t be happier.
I am so thankful for my clients, my colleagues and for the ability to be in a career that allows me to be creative and provide for my family at the same time.
While 2021 has been so great for many reasons, 2022 is a fresh start, an opportunity for new growth and another full year to become better.
Cheers to all we’ve done and all we will do in the months to come🥂
12/23/2021
Merry Christmas 🎄
Wishing you and your families a wonderful Holiday together.
May it be filled with laughs and love, and lacking screen time.
Put your phones away for the next few days and focus on the most important things in life - the ones around you. ♥️
12/20/2021
This year is almost over and it’s been something else! 🎊
2021 has been busy to say the least, but in the most wonderful ways.
I look forward to continuing to work towards True Growth with my current clients in 2022 and to help new clients establish, maintain and grow their social media presence as well.
Thank you, to all my clients, for your ongoing collaboration, trust, friendship and teamwork. ☺️
Are you looking to add a social media manager to your team?
2022 is your year! 🙌🏼
Set up your free discovery call by emailing me at [email protected] or sending a DM my way. 💌
12/17/2021
The Holiday rush is ON 😅
Have you:
✅ Prepped your Holiday content to get you through until January
✅ Set your posting schedule to allow you to have time away from social media
✅ Planned for the New Year, so you don’t have to worry about what you’re doing next during the week of Christmas and New Years
As a business owner, we know you have a long list of to-dos before the gatherings and dinners and gift givings begin.
Social media doesn’t have to be a part of that list!
Make your 2022 resolution to add a social media manager to your team.
DM me or email me at [email protected] to set up your free discovery call and find out how adding a social media manager to your team will help your business experience True Growth on social media and help you find more time in your day to focus on other things 💌
12/10/2021
Call me crazy… 🤪
But it’s been another YEAR.
We’ve all been struggling. We’ve all had to adapt and find new ways to do, well… everything.
We all deserve a trophy for that 🏆
But you know who has really been busting their butts after hitting setback after setback?
YOUR LOCAL SMALL BUSINESS OWNERS 💪🏼
Through countless restriction adaptations, fluctuations in product availability and having to overcome barriers they never imagined - your local small businesses have worked tirelessly through it all, all while barely staying afloat.
Their livelihoods, their dreams, their families - all depends on their business’ success.
They depend on you.
Whether your local small business is owned by your family member, your neighbour, your friend or just some really cool, hardworking people… make sure you support their business this Holiday season and Hell, year round too.
SHOP LOCAL. SUPPORT LOCAL. TAG YOUR FAVOURITE SMALL BUSINESS IN THE COMMENTS. 💬
12/07/2021
You mean you DON’T know what a content pillar is? 😱
Here’s a quick lesson for you ⤵️
A content pillar is a way to categorize types of content based upon their specific theme. Each theme helps direct the goal of the content to drive different results.
For example: If you’re posting a piece of content announcing an upcoming sale or promo code, it would fall under the PROMOTIONAL content pillar, aimed at informing clients and driving sales during a time period.
Some content pillars include:
✅ Promotional
✅ Educational
✅ Community
✅ Entertainment
✅ Engagement
If you’re struggling during the content creation process, take a moment to think about what your goal is, what do you want/need your content to do for your social media. Use these pillars as a base for your content creation and rotate between them to keep things fresh!
Looking for more help when it comes to your content strategy and daily account duties? 🤔
DM me or email me at [email protected] to set up your free discovery call and find out how adding a social media manager to your team will help your business experience True Growth on social media 💌
12/03/2021
5 Things You Should Be Doing During the Holiday Content Creation Hustle 🎄
The season of giving tends to give more stress and chaos than intended on it’s own, but add in content creation and you may have a complete breakdown 😅
Worry not! ✋🏼
is here to help!
Swipe left to steal my 5 steps for content creation during the Holiday hecticness and incorporate them into your schedule during this busy time of the year 📌
Can you keep a secret? 🤫
I actually use these tips YEAR ROUND 😉
Have questions or still don’t find you have the time to plan your content for your business?
DM me or email me at [email protected] to set up your free discovery call and find out how adding a social media manager to your team will help your business experience True Growth on social media 💌
12/02/2021
Has your engagement & growth dropped this season?! 😱
It’s because December is here! 🎄
While the Holiday season is meant to be holly and jolly and filled with warmth, it can be a stressful time for many reasons.
The work-life balance can be a challenge for some, so it’s best to remember to control the things we can and not to worry about the things we can’t.
One thing we can’t control is the lack of growth and engagement over the Holiday season.
Decreased social media use and increased big box brand paid ads are likely to cause small businesses on social media to see less engagement and growth this month.
And that is OKAY.
Continuing to show up this month will pay off in the New Year when clients and customers return to social media.
Plan ahead, stick to your schedule as best you can and keep the engagement alive on your end.
They’ll come back.
They always do.
11/30/2021
True Growth on social media doesn’t happen spontaneously overnight 😱
True Growth is a long term plan that can be implemented in just 4 basic steps, but it takes TIME.
It’s as simple as 👇🏼
1️⃣ Making a Connection
2️⃣ Building a Relationship
3️⃣ Joining Forces
4️⃣ Celebrating the Collaboration
For a full break down on what the 4 steps entail, SWIPE on the images above 👈🏼
Drop a comment if this was helpful 💬
Share & save for later 📌
Can’t find the time or don’t feel you have the know-how to implement a long term social media growth plan?
Set up your free discovery call by emailing me at [email protected] or sending a DM my way. 💌
11/30/2021
I can’t put into words how thankful I am for my clients and to know they feel the same way about working with me is a feeling like no other.
When a new client entrusts me with their business’ social media, their growth and success becomes my growth and success. 💪🏼
Thank you, Janet, for not just your ongoing collaboration, but for your friendship, encouragement and the guidance you’ve provided me with as well. ☺️
Are you looking to add a social media manager to your team?
Set up your free discovery call by emailing me at [email protected] or sending a DM my way. 💌
11/24/2021
It’s not secret as a business owner… 🤫
The list of things you can write off during tax season is extensive.
You’re able to write off anything to do with your business - from transportation to supplies, internet connection to building fees and more.
And the list goes on to include STAFF.
Yes, you read that right. 😮
You can write of the cost of hiring a social media manager that helps you run your socials.
But do you know what you can’t write off and get back during tax season? 🤔
Your sweet, sweet time. ⏰
Don’t lose out.
Hire a professional to grow your social media presence and let yourself focus on other important business tasks.
Set up your free discovery call by emailing me at [email protected] or sending a DM my way. ☎️
11/22/2021
REACH vs IMPRESSIONS ✨
Save or share for when you need a reminder 📌
These two words seem similar, but they mean totally different things when it comes to your content’s performance 🙌🏼
Still a little bit confused and looking for some guidance? 🤔
Contact me to set up your free discovery call to learn how adding a social media manager to your team can save you time and help you avoid having to learn all the social media lingo.
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