Socials Brewing

Socials Brewing Socials Brewing is a data-driven social media management company offering consulting and marketing

I think we're all drawn to people who wants to talk TO you rather than AT you.Which is ironic because I truly believe th...
02/21/2024

I think we're all drawn to people who wants to talk TO you rather than AT you.

Which is ironic because I truly believe that our industry is all about people talking TO (or with) you rather than AT you. The underlining (or subtext) in all my discussions with my marketing girlies where we do want to create things that are FOR people, for our communities.

This is why I think it comes down to compassion, patience, and open transparency.

Compassion to keep us grounded in the present. Patience because you truly never know what is going on in another person's head.

And OPEN transparency because I think it's really easy to apply romanticism to this industry. With "I made $5k in two days" or "it took me 45 minutes to create 8-months worth of content with Chat.GPT" posts, it's easy to get caught in the mindset of well this coach/guru can wave a magic wand ✨ and BAM all my problems disappear.

In truth, it took that person 3 months to create the marketing strategy, work on the back end of their business, and then execute to make "$5k in two days". No, honey. It took you 3-months so you actually made $1666/month 💁🏽‍♀️

In truth, it took that person 6 months to learn how to train Chat.GPT to create the content and now it takes them another 30 minutes/content to go over the content for quality and messaging.

These are the open transparent conversations, I have with my clients. Things do not just happen 🫰🫰 like that.

I want to help you build and grow, in the ways that makes sense to you. There are no short cuts to that journey.

"We walked on Instagram so you could dance on TikTok." - Iliza ShlesingerI know I've mentioned this quote before (or I w...
02/19/2024

"We walked on Instagram so you could dance on TikTok." - Iliza Shlesinger

I know I've mentioned this quote before (or I will) but it really did just HIT the social media marketer in me. I've seen this industry grow and evolve into what it is today; for the good, the bad, and the interesting.

Some things I've learned over the years...
✅ Content creation - focus on what you're REALLY good especially in the beginning
🚫 You DO. NOT. need to be on every single platform. Save your energy
✅ Hone in on your community what they want and their journey to deeper experiences with you

It is always SO important to understand where you're at in building your online presence. It is VERY easy to be like oh someone is going to make 20-30 posts/month to "get me out there" and I completely understand why it's tempting. It seems like the easy route, but going back to the quote above... we are no longer in the day and age of digital marketing where we can post a picture and be like . Those days are over and our community want and expect more from our content creators and influencers.

At the end of the day, there's a lot of romanticism within this industry, but online marketing is still marketing.

On the other hand because it IS marketing, everyone can do this. Whether or not they do it well is a completely different conversation.

At the end of the day, you still have to care about your audience and the community you want to build. You still have to think about the impact you want to make and WHY you want to make it. You still need to make the effort in these things, you can't just post to post anymore. It's not enough slap a stock photo with some words on it, it's not enough to have your favourite quote or song or whatever as your caption.

What is one of the biggest lessons you've learned about online marketing? Does it still ring true today?

11/15/2022

Filming is like learning basic knife skills 🔪🔪🔪

In the beginning it’s also important to remember it’s going to be pretty bad. It’s really about building the muscle memory and understanding some basics ie like rule of 3rds and negative space.

So give some love to your social media manager, they think about A LOT if they are the ones filming.

10/28/2022

Social media led me to my love of travelling and working with events. But before that I was a chef for 10 years, even went to culinary school.

Without my culinary experience, I probably wouldn’t be as detail-orientated as I am. Or have a love of fast-paced environments. The very thing every chef thrives in, and definitely a descriptor I would use for social media marketing. This is one of the many reasons why my goal is to bring my loves together, marketing, travel and culinary.

I want the super amazing cafes, breweries, cider houses, restaurants, festivals, etc to find success and ROI with social media marketing because there are ways you can track your data and find a deeper value with digital marketing.

Annnnd we have officially opened our books to new clients! Check out our brand new website. ❤️

10/26/2022

We are officially LIVE AND LAUNCHED y'all!

Working with Jess at Studio Crescent who created this beautiful website and brand strategy was one of the best investments I ever made for my business.

Check it out! If you're interested in levelling up your social media marketing send us a DM for a special launch offer.

Hi everyone! Got some exciting news to share — as some of you may know, I left my cushy corporate job end of last year t...
01/19/2022

Hi everyone! Got some exciting news to share — as some of you may know, I left my cushy corporate job end of last year to figure out what next steps I wanted to take in my career.

I’m excited to announce that over the last couple of months, I have decided to launch a business! Socials Brewing is a data-driven social media management company offering consulting and marketing services to adult beverage brands (think breweries, disterillies, coffee shops etc.) Combining my two passions of hospitality and digital marketing, I’m excited to carve something unique in this space.

Of course, always open to collaborating and helping out any other product-based businesses in need of some marketing guidance or Instagram planning! Shoot me a message and let’s chat!

Let’s get brewing 🍻

Address

Vancouver, BC

Alerts

Be the first to know and let us send you an email when Socials Brewing posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Socials Brewing:

Videos

Share