Dee Higdon Creative

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Dee Higdon Creative Copywriter & Content Marketing Consultant | Gold Standards. Shining Results. Crafting compelling and click-worthy content is much like mining for gold.

It takes time, skill, and disciplined expertise to sift through all the concepts a business hopes to convey, spot the most precious nuggets of wisdom, and refine them into top-value messaging their ideal customers respond favourably to. It's a tedious process, but it's so worthwhile. My approach to copywriting and content creation is completely rooted in VALUE. I am committed to providing my clien

ts with 24 Carat resultsโ€”nothing less. I'm not the fastest in the business. Nor am I the cheapest. But I am the right choice for businesses looking to outshine the competition with high-caliber, expertly optimized, and customer-centric content.

In a rush for SEO results? Knowing which ranking signals to focus on can fast-track your success. I break it all down in...
06/11/2024

In a rush for SEO results? Knowing which ranking signals to focus on can fast-track your success. I break it all down in my latest blogโ€”take a look! ๐Ÿ‘€

Show up at the top of Google and drive more traffic to your website. โœ“ It all starts with knowing these crucial SEO ranking signals.

Your webpage is live, but the sales arenโ€™t rolling in as expected. ๐Ÿค” Curious about why? Use this quick do's and don'ts c...
04/11/2024

Your webpage is live, but the sales arenโ€™t rolling in as expected. ๐Ÿค” Curious about why? Use this quick do's and don'ts checklist to uncover what might be holding you back.

Have you ever had an "I actually get to do this" moment? I had one recently.I'd just finished writing content for a majo...
30/10/2024

Have you ever had an "I actually get to do this" moment? I had one recently.

I'd just finished writing content for a major food brand, and it hit meโ€ฆ

Their products were in my kitchen growing up.
Everyone knows their name.
Theyโ€™re huge.

And they trusted ๐˜ฎ๐˜ฆ to tell their story.

Sometimes we forget that the little childhood versions of ourselves would be so in awe of who we are (and what we're doing) today.

Iโ€™m willing to bet itโ€™s true for you, too. Youโ€™ve probably got a project youโ€™ve completed, a skill youโ€™ve mastered, or an accomplishment under your belt that would leave your younger self utterly mindblown and beaming with pride.

This post doesnโ€™t have a specific takeaway. It's more of a gentle nudge.

If you're having one of those days where youโ€™re buried in to-dos or feeling like you're always one step behind, take a moment to see yourself through the eyes of your 12-year-old self.

It offers a much better perspective (and Iโ€™d argue itโ€™s a more accurate one, too).

What's your โ€œI actually get to do thisโ€ moment? Iโ€™d love to hear your story. Drop it in the comments!๐Ÿ‘‡

Too busy to focus on Instagram marketing? Get quick, practical strategies to grow your fanbase and boost online visibili...
28/10/2024

Too busy to focus on Instagram marketing? Get quick, practical strategies to grow your fanbase and boost online visibilityโ€”without the guesswork. It's all in this power-packed list! โœจ

https://www.deehigdon.com/blog/mega-list-instagram-success-secrets

Struggling to grow your Instagram following while running your business? Get practical strategies to build your fanbase and boost online visibilityโ€”without the guesswork. It's all in this FREE power-packed list!

Improving your website copy doesnโ€™t have to be a massive project. Even small tweaks can make a big difference in perform...
11/10/2024

Improving your website copy doesnโ€™t have to be a massive project. Even small tweaks can make a big difference in performance. Check out these quick tips to make your copy really shine! โœจ

Does your website copy need a little polish? Letโ€™s team up to bring that sparkle back. Whether it's a full rewrite with brand new copy or just a quick refresh, Iโ€™ve got you covered! www.deehigdon.com

Got 30 minutes? Let's spark your creativity and scale your social media presence! โœจOn October 11th, Iโ€™m hosting FREE soc...
02/10/2024

Got 30 minutes? Let's spark your creativity and scale your social media presence! โœจ

On October 11th, Iโ€™m hosting FREE social media inspiration sessions where youโ€™ll get insider tips and creative ideas to take your brand to the next level.

But here's the thing: It's a one-day-only event, and spaces are limited.

๐Ÿ”—Here's the link to save your spot: www.deehigdon.com/events

๐ˆ๐ง๐ฌ๐ญ๐š๐ ๐ซ๐š๐ฆ ๐ฎ๐ฌ๐ž๐ซ๐ฌ ๐ฌ๐ฉ๐ž๐ง๐ ๐Ÿ“๐ŸŽ% ๐จ๐Ÿ ๐ญ๐ก๐ž๐ข๐ซ ๐ญ๐ข๐ฆ๐ž ๐จ๐ง ๐ญ๐ก๐ž ๐š๐ฉ๐ฉ ๐ฐ๐š๐ญ๐œ๐ก๐ข๐ง๐  ๐‘๐ž๐ž๐ฅ๐ฌ. Knowing how to optimize Reels for maximum engagement ...
30/09/2024

๐ˆ๐ง๐ฌ๐ญ๐š๐ ๐ซ๐š๐ฆ ๐ฎ๐ฌ๐ž๐ซ๐ฌ ๐ฌ๐ฉ๐ž๐ง๐ ๐Ÿ“๐ŸŽ% ๐จ๐Ÿ ๐ญ๐ก๐ž๐ข๐ซ ๐ญ๐ข๐ฆ๐ž ๐จ๐ง ๐ญ๐ก๐ž ๐š๐ฉ๐ฉ ๐ฐ๐š๐ญ๐œ๐ก๐ข๐ง๐  ๐‘๐ž๐ž๐ฅ๐ฌ.

Knowing how to optimize Reels for maximum engagement gets you noticed by more of the right people.

๐Ÿ‘‰Hit the save button and keep these tips for next time you post!

Itโ€™s time to rethink SEOโ€”itโ€™s not just for search engines anymore. Discover how search optimization can amplify your soc...
23/09/2024

Itโ€™s time to rethink SEOโ€”itโ€™s not just for search engines anymore. Discover how search optimization can amplify your social media presence.

Instagramโ€™s new search capabilities make it more than social mediaโ€”learn how to leverage it as a powerful discovery tool.

In marketing, itโ€™s not just what you sayโ€”itโ€™s ๐’˜๐’‰๐’†๐’ you say it.Everything can be perfect. The visuals, the message, the b...
05/09/2024

In marketing, itโ€™s not just what you sayโ€”itโ€™s ๐’˜๐’‰๐’†๐’ you say it.

Everything can be perfect. The visuals, the message, the budget... but if you miss the moment? You miss the mark.

September is a perfect example. It's like the New Year's of the business calendar. The time of year when people are refocused and energized.

Plus, it's when consumers start to plan their holiday shopping and end-of-year needs.

Don't miss out on this crucial window to capture attention and drive action. Book a FREE Discovery Call and let's make sure your brand stands out exactly when it needs to.

To shining brighter than ever! ๐Ÿฅ‚โœจ

www.deehigdon.com

Niche keyword targeting could be the missing piece in your SEO strategy. Ready to explore? Click the link below to learn...
04/09/2024

Niche keyword targeting could be the missing piece in your SEO strategy. Ready to explore? Click the link below to learn more!

Invest in SEO content strategies that work. Explore the benefits of niche keywords for higher rankings and improved organic traffic rates.

Short-form content is everywhere, but does it really cover all the bases? Get my take on why long-form content is more r...
30/07/2024

Short-form content is everywhere, but does it really cover all the bases? Get my take on why long-form content is more relevant than ever for 2024 and beyond.

Video killed the radio star, but has bite-sized content killed in-depth posts? Join me as I make the case for long-form content.

Have you subscribed yet? Don't miss out. The August edition is loaded with easy-to-implement marketing tips to help you ...
22/07/2024

Have you subscribed yet? Don't miss out. The August edition is loaded with easy-to-implement marketing tips to help you grow and succeed!

Sign up today: www.deehigdon.com/monthly-deebrief

Rank higher, shine brighter! โœจ Let's chat about starting your journey to the top.๐Ÿ‘‰ www.deehigdon.com/seo                ...
03/07/2024

Rank higher, shine brighter! โœจ Let's chat about starting your journey to the top.

๐Ÿ‘‰ www.deehigdon.com/seo


โณ If I had just 10 minutes to fix a client's homepage copy, here's what I'd do:1. ๐‘น๐’†๐’‘๐’†๐’‚๐’• ๐’Œ๐’†๐’š ๐’‘๐’๐’˜๐’†๐’“ ๐’”๐’•๐’‚๐’•๐’†๐’Ž๐’†๐’๐’•๐’” ๐’Ž๐’๐’“๐’† ๐’•๐’‰๐’‚๐’ ...
02/07/2024

โณ If I had just 10 minutes to fix a client's homepage copy, here's what I'd do:

1. ๐‘น๐’†๐’‘๐’†๐’‚๐’• ๐’Œ๐’†๐’š ๐’‘๐’๐’˜๐’†๐’“ ๐’”๐’•๐’‚๐’•๐’†๐’Ž๐’†๐’๐’•๐’” ๐’Ž๐’๐’“๐’† ๐’•๐’‰๐’‚๐’ ๐’๐’๐’„๐’†.
Repetition makes a message more memorable. Plus, studies show people are more likely to believe information when they read it more than once.

2. ๐‘ฐ๐’Ž๐’Ž๐’†๐’…๐’Š๐’‚๐’•๐’†๐’๐’š ๐’‚๐’๐’”๐’˜๐’†๐’“ ๐’•๐’‰๐’† ๐’’๐’–๐’†๐’”๐’•๐’Š๐’๐’ โ€œ๐‘พ๐’‰๐’‚๐’• ๐’…๐’๐’†๐’” ๐’•๐’‰๐’Š๐’” ๐’…๐’ ๐’‡๐’๐’“ ๐’Ž๐’†?โ€โ€”itโ€™s the number one thing website visitors care about. This has to be at the top of the page.

3. ๐‘น๐’†๐’—๐’Š๐’”๐’† ๐’•๐’‰๐’† ๐’„๐’๐’‘๐’š ๐’•๐’ ๐’”๐’๐’–๐’๐’… ๐’๐’Š๐’Œ๐’† ๐’•๐’‰๐’† ๐’”๐’‚๐’๐’† ๐’‰๐’‚๐’” ๐’‚๐’๐’“๐’†๐’‚๐’…๐’š ๐’ƒ๐’†๐’†๐’ ๐’Ž๐’‚๐’…๐’†. It displays confidence. I'd include statements like: โ€œWhen you receive your (product name)...โ€ or โ€œYouโ€™re going to love the (specific feature)...โ€

4. ๐‘ท๐’“๐’๐’—๐’† ๐’‚๐’๐’š ๐’‘๐’“๐’๐’Ž๐’Š๐’”๐’†๐’”. I'd add social proof, case studies, testimonials, etc after every expectation that's been set with the audience.

5. ๐‘จ๐’”๐’Œ ๐’‚๐’”๐’”๐’–๐’Ž๐’‘๐’•๐’Š๐’—๐’† ๐’’๐’–๐’†๐’”๐’•๐’Š๐’๐’๐’”. Theyโ€™re a great way to subtly influence without being pushy. (I.e. "What project will you tackle first with our app?")

--------------------------

Hi, I'm Dee! ๐Ÿ‘‹ I help businesses shine brighter online by fully immersing myself in their business, clarifying their brands, and aligning their messaging with their ideal client experience.

Are you ready to achieve shining results from strategy to ex*****on? Let's chat about your options!

Increase productivity and shine as an entrepreneur with these must-have tools! โœจ                                        ...
24/06/2024

Increase productivity and shine as an entrepreneur with these must-have tools! โœจ


Improve productivity and shine as an entrepreneur with these tried and tested tools for small businesses.

A chandelier shines brighter than a single bulb. Each crystal plays a part, reflecting light and dazzling the eye. Think...
20/06/2024

A chandelier shines brighter than a single bulb. Each crystal plays a part, reflecting light and dazzling the eye. Think of a robust SEO strategy as a chandelier. Every tactic is thoughtfully chosen and used to draw attention to your brand, resulting in a brilliant online presence.

This is what's required to outshine your competition in Google search results today. A basic, single-bulb approach isn't enough.

So what makes an SEO strategy chandelier-quality? It has to include:

โœจ Competitor Analysis
It doesn't just identify gaps in your online presence. It also pinpoints them in your competitors content, rankings, etc, so you can capitalize on these opportunities.

โœจ Website Traffic Analysis
You can learn a lot about your audience by examining your existing content and how it performs. A website traffic analysis reveals which topics and formats are resonating with your audience, so you can tailor your strategy to what works best. Plus, it reveals any issues with page performance or user experience that need addressing.

โœจ Search Trends Analysis
Your strategy should identify and incorporate emerging keywords before your competitors, giving you an early-bird advantage. This ensures your efforts remain effective, dynamic, and forward-thinking.

Are you ready to outperform, outrank, and outshine the rest in Google search results? My ๐Ÿ’ซStrike Gold Strategy๐Ÿ’ซ covers all the bases.

Reach out now, and let's explore your possibilities together!

Access to all the tools you need to effortlessly shine online, including:โœจProfessional-grade templatesโœจDrag-and-drop des...
17/06/2024

Access to all the tools you need to effortlessly shine online, including:

โœจProfessional-grade templates
โœจDrag-and-drop designs
โœจMobile-friendly layouts

Whether you're a small business owner, a freelancer, or a scaling brandโ€” you'll find resources that simplify your marketing process.

Visit www.deehigdon.com/templateshop and sign up for FREE to start shopping.

Big things are happening! โœจ The details are under wraps for now, but here's what I can say: New services, new opportunit...
11/06/2024

Big things are happening! โœจ

The details are under wraps for now, but here's what I can say:

New services, new opportunities, same dedication to your success.

Stay tuned for more info.

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