Dee Higdon Creative

23/12/2024

As the holidays approach, I want to thank you for being part of this journey. Whether you’ve just started following or have been here for a while, your presence is appreciated. Hoping your holidays are as bright as your goals for the New Year! ✨

19/11/2024

Have you heard? Instagram will soon let users reset their algorithm and re-train the app on what content they want to see.

But what does this mean for brands and businesses?

Here are my thoughts:

👉 Now’s the time to get laser-focused on what works. Keep an eye on how your audience engages and lean into the content they can’t resist. There’s no time for coasting!

👉 The days of letting the algorithm do all the heavy lifting are over. Get proactive: engage in the comments, slide into DMs, and show up in stories to keep your brand top of mind.

👉 Stay steady, not trendy. The brands that keep showing up with authentic, high-quality content are the ones audiences stick with. You want your followers to be so hooked on your posts that they'll feel something’s missing if your content stops showing up.

Need a social media strategy that stands out, even when the algorithm keeps shifting? Let's chat about keeping your brand relevant and your audience engaged. ✨ www.deehigdon.com

13/11/2024

So, what’s the secret to an SEO strategy that doesn’t just perform, but 𝘴𝘩𝘪𝘯𝘦𝘴?✨ It’s in the details. Want to know what those details are? I’ve got you covered with these helpful visuals.

Remember: Good enough doesn’t cut it—aim for brilliance! Ask about the 𝙎𝙩𝙧𝙞𝙠𝙚 𝙂𝙤𝙡𝙙 𝙎𝙀𝙊 𝙎𝙩𝙧𝙖𝙩𝙚𝙜𝙮.

06/11/2024

In a rush for SEO results? Knowing which ranking signals to focus on can fast-track your success. I break it all down in my latest blog—take a look! 👀

Show up at the top of Google and drive more traffic to your website. ✓ It all starts with knowing these crucial SEO ranking signals.

04/11/2024

Your webpage is live, but the sales aren’t rolling in as expected. 🤔 Curious about why? Use this quick do's and don'ts checklist to uncover what might be holding you back.

30/10/2024

Have you ever had an "I actually get to do this" moment? I had one recently.

I'd just finished writing content for a major food brand, and it hit me…

Their products were in my kitchen growing up.
Everyone knows their name.
They’re huge.

And they trusted 𝘮𝘦 to tell their story.

Sometimes we forget that the little childhood versions of ourselves would be so in awe of who we are (and what we're doing) today.

I’m willing to bet it’s true for you, too. You’ve probably got a project you’ve completed, a skill you’ve mastered, or an accomplishment under your belt that would leave your younger self utterly mindblown and beaming with pride.

This post doesn’t have a specific takeaway. It's more of a gentle nudge.

If you're having one of those days where you’re buried in to-dos or feeling like you're always one step behind, take a moment to see yourself through the eyes of your 12-year-old self.

It offers a much better perspective (and I’d argue it’s a more accurate one, too).

What's your “I actually get to do this” moment? I’d love to hear your story. Drop it in the comments!👇

28/10/2024

Too busy to focus on Instagram marketing? Get quick, practical strategies to grow your fanbase and boost online visibility—without the guesswork. It's all in this power-packed list! ✨

https://www.deehigdon.com/blog/mega-list-instagram-success-secrets

Struggling to grow your Instagram following while running your business? Get practical strategies to build your fanbase and boost online visibility—without the guesswork. It's all in this FREE power-packed list!

11/10/2024

Improving your website copy doesn’t have to be a massive project. Even small tweaks can make a big difference in performance. Check out these quick tips to make your copy really shine! ✨

Does your website copy need a little polish? Let’s team up to bring that sparkle back. Whether it's a full rewrite with brand new copy or just a quick refresh, I’ve got you covered! www.deehigdon.com

02/10/2024

Got 30 minutes? Let's spark your creativity and scale your social media presence! ✨

On October 11th, I’m hosting FREE social media inspiration sessions where you’ll get insider tips and creative ideas to take your brand to the next level.

But here's the thing: It's a one-day-only event, and spaces are limited.

🔗Here's the link to save your spot: www.deehigdon.com/events

30/09/2024

𝐈𝐧𝐬𝐭𝐚𝐠𝐫𝐚𝐦 𝐮𝐬𝐞𝐫𝐬 𝐬𝐩𝐞𝐧𝐝 𝟓𝟎% 𝐨𝐟 𝐭𝐡𝐞𝐢𝐫 𝐭𝐢𝐦𝐞 𝐨𝐧 𝐭𝐡𝐞 𝐚𝐩𝐩 𝐰𝐚𝐭𝐜𝐡𝐢𝐧𝐠 𝐑𝐞𝐞𝐥𝐬.

Knowing how to optimize Reels for maximum engagement gets you noticed by more of the right people.

👉Hit the save button and keep these tips for next time you post!

23/09/2024

It’s time to rethink SEO—it’s not just for search engines anymore. Discover how search optimization can amplify your social media presence.

Instagram’s new search capabilities make it more than social media—learn how to leverage it as a powerful discovery tool.

05/09/2024

In marketing, it’s not just what you say—it’s 𝒘𝒉𝒆𝒏 you say it.

Everything can be perfect. The visuals, the message, the budget... but if you miss the moment? You miss the mark.

September is a perfect example. It's like the New Year's of the business calendar. The time of year when people are refocused and energized.

Plus, it's when consumers start to plan their holiday shopping and end-of-year needs.

Don't miss out on this crucial window to capture attention and drive action. Book a FREE Discovery Call and let's make sure your brand stands out exactly when it needs to.

To shining brighter than ever! 🥂✨

www.deehigdon.com

04/09/2024

Niche keyword targeting could be the missing piece in your SEO strategy. Ready to explore? Click the link below to learn more!

Invest in SEO content strategies that work. Explore the benefits of niche keywords for higher rankings and improved organic traffic rates.

30/07/2024

Short-form content is everywhere, but does it really cover all the bases? Get my take on why long-form content is more relevant than ever for 2024 and beyond.

Video killed the radio star, but has bite-sized content killed in-depth posts? Join me as I make the case for long-form content.

22/07/2024

Have you subscribed yet? Don't miss out. The August edition is loaded with easy-to-implement marketing tips to help you grow and succeed!

Sign up today: www.deehigdon.com/monthly-deebrief

03/07/2024

Rank higher, shine brighter! ✨ Let's chat about starting your journey to the top.

👉 www.deehigdon.com/seo

02/07/2024

⏳ If I had just 10 minutes to fix a client's homepage copy, here's what I'd do:

1. 𝑹𝒆𝒑𝒆𝒂𝒕 𝒌𝒆𝒚 𝒑𝒐𝒘𝒆𝒓 𝒔𝒕𝒂𝒕𝒆𝒎𝒆𝒏𝒕𝒔 𝒎𝒐𝒓𝒆 𝒕𝒉𝒂𝒏 𝒐𝒏𝒄𝒆.
Repetition makes a message more memorable. Plus, studies show people are more likely to believe information when they read it more than once.

2. 𝑰𝒎𝒎𝒆𝒅𝒊𝒂𝒕𝒆𝒍𝒚 𝒂𝒏𝒔𝒘𝒆𝒓 𝒕𝒉𝒆 𝒒𝒖𝒆𝒔𝒕𝒊𝒐𝒏 “𝑾𝒉𝒂𝒕 𝒅𝒐𝒆𝒔 𝒕𝒉𝒊𝒔 𝒅𝒐 𝒇𝒐𝒓 𝒎𝒆?”—it’s the number one thing website visitors care about. This has to be at the top of the page.

3. 𝑹𝒆𝒗𝒊𝒔𝒆 𝒕𝒉𝒆 𝒄𝒐𝒑𝒚 𝒕𝒐 𝒔𝒐𝒖𝒏𝒅 𝒍𝒊𝒌𝒆 𝒕𝒉𝒆 𝒔𝒂𝒍𝒆 𝒉𝒂𝒔 𝒂𝒍𝒓𝒆𝒂𝒅𝒚 𝒃𝒆𝒆𝒏 𝒎𝒂𝒅𝒆. It displays confidence. I'd include statements like: “When you receive your (product name)...” or “You’re going to love the (specific feature)...”

4. 𝑷𝒓𝒐𝒗𝒆 𝒂𝒏𝒚 𝒑𝒓𝒐𝒎𝒊𝒔𝒆𝒔. I'd add social proof, case studies, testimonials, etc after every expectation that's been set with the audience.

5. 𝑨𝒔𝒌 𝒂𝒔𝒔𝒖𝒎𝒑𝒕𝒊𝒗𝒆 𝒒𝒖𝒆𝒔𝒕𝒊𝒐𝒏𝒔. They’re a great way to subtly influence without being pushy. (I.e. "What project will you tackle first with our app?")

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Hi, I'm Dee! 👋 I help businesses shine brighter online by fully immersing myself in their business, clarifying their brands, and aligning their messaging with their ideal client experience.

Are you ready to achieve shining results from strategy to ex*****on? Let's chat about your options!

24/06/2024

Increase productivity and shine as an entrepreneur with these must-have tools! ✨

Improve productivity and shine as an entrepreneur with these tried and tested tools for small businesses.