Dee Higdon Creative

29/09/2025

If your website is showing up in search results but clicks are low, there’s a missing piece in your SEO strategy: optimizing your click-through rate.

In today’s blog, I’m sharing simple tweaks that get more people visiting your site—perfect for business owners who want more traffic without spending extra on ads.

➡️Check it out: https://www.deehigdon.com/blog/how-to-increase-organic-ctr

Your website can do more. Discover how to increase organic traffic, ditch expensive ads, and become the brand clients can’t ignore.

16/09/2025

I recently sat down with Rea Hailley for a conversation about what it really means to grow a business as a woman—from the challenges of entrepreneurship to the power of showing up authentically.

You can catch my episode on Spotify: https://open.spotify.com/episode/2iTRe7MMTvj7JoLbJmCgpV?si=92f183afda3f4803

(Or wherever you listen to podcasts.)

If you tuned in, what’s one insight or moment that really landed? Share in the comments. 💬✨ I'd love to know what hit home for you!

18/08/2025

Likes are nice, but meaningful engagement is better. Let's create posts that people respond to, share, and act on. www.deehigdon.com

14/08/2025

I let these 3 core beliefs guide everything

1. 𝑴𝒚 𝒄𝒍𝒊𝒆𝒏𝒕𝒔 𝒄𝒉𝒐𝒐𝒔𝒆 𝒄𝒂𝒍𝒊𝒃𝒆𝒓 𝒐𝒗𝒆𝒓 𝒄𝒐𝒎𝒑𝒓𝒐𝒎𝒊𝒔𝒆 𝒆𝒗𝒆𝒓𝒚 𝒕𝒊𝒎𝒆.
They want marketing that mirrors their own high standards, brought to life by a professional they trust.

2. 𝑪𝒍𝒂𝒓𝒊𝒕𝒚 𝒌𝒆𝒆𝒑𝒔 𝒆𝒗𝒆𝒓𝒚𝒐𝒏𝒆 𝒂𝒍𝒊𝒈𝒏𝒆𝒅 𝒂𝒏𝒅 𝒎𝒐𝒗𝒊𝒏𝒈 𝒊𝒏 𝒕𝒉𝒆 𝒔𝒂𝒎𝒆 𝒅𝒊𝒓𝒆𝒄𝒕𝒊𝒐𝒏.
It paves the way to successful outcomes we can celebrate together.

3. 𝑻𝒉𝒆 𝒓𝒊𝒈𝒉𝒕 𝒆𝒙𝒑𝒆𝒓𝒕 𝒊𝒔 𝒕𝒉𝒆 𝒐𝒏𝒆 𝒘𝒉𝒐’𝒔 𝒋𝒖𝒔𝒕 𝒂𝒔 𝒄𝒐𝒎𝒎𝒊𝒕𝒕𝒆𝒅 𝒕𝒐 𝒚𝒐𝒖𝒓 𝒔𝒖𝒄𝒄𝒆𝒔𝒔 𝒂𝒔 𝒚𝒐𝒖 𝒂𝒓𝒆.
That's why I show up as more than just a marketing consultant. I show up as a success sidekick. You can count on me to roll up my sleeves, care deeply about your business, and deliver with full dedication.

➡ Do these beliefs land for you? Is there one that stands out? I'd love to hear your thoughts.

And if you’re ready to align with a marketing partner who’s all in, let’s connect and build something brilliant together! ✨

13/08/2025

For too many business owners, the answer is either "Me" or "No idea", neither of which is ideal.

But we all know life happens—maternity leave, sudden resignations, high-priority projects that pull focus away from regular duties. There are countless reasons your marketer might step away.

In these moments, hiring an interim marketing consultant keeps your momentum steady and your business secure until you find a more permanent solution.

- No stalled projects.
- No missed leads.
- No extra stress.

If that's the kind of peace of mind you're looking for, keep me in mind! With 15+ years of experience, I can step in, handle the details, and make sure your marketing continues to shine.

➡ Curious how an interim partner could benefit your business? I'd be happy to guide you through my approach. Book a discovery call today: https://hello.dubsado.com/public/appointment-scheduler/5e9e10b9d1b450128408baa9/schedule

12/08/2025

It happens all the time. SEO starts delivering, and suddenly businesses hit cruise control.

But this isn’t the moment to step back. It’s the moment to double down.

Any good SEO expert will tell you: it's always changing.

What works today? Could be outdated tomorrow.

Results can plateau without warning.

Algorithms change. Fast.

Your strategy needs to expect that. (Ideally from day one.)

Think about climbing Everest. You don’t train hard, reach the first checkpoint, then throw a party like you’ve reached the summit.

SEO traction is the same! Don’t celebrate too early.

Sustainable growth in SEO means:

↪️ Consistent content updates that add real value
↪️ Building genuine topic authority over time
↪️ Developing thought leadership in your niche
↪️ Regular keyword research and targeting refinement
↪️ Adapting to algorithm changes
↪️ Focusing on user experience and engagement

And this is where the stakes go up:

⚠️ Search engines are getting better at detecting fast but fragile SEO tactics like clickbait titles, spammy guest posting, and content scraping.

So, sustainable growth matters now more than ever.

You need a plan that focuses on topic authority, thought leadership, and deep keyword research.

Because that’s how you keep shining (and growing) online.

➡️ Ready to collaborate on a plan that brings long-term growth? I'm your go-to girl! Book a Discovery Call today: https://hello.dubsado.com/public/appointment-scheduler/5e9e10b9d1b450128408baa9/schedule

05/08/2025

What if growing your business isn’t about working harder, but focusing deeper? Here's what I've learned and how it might benefit you too: https://www.deehigdon.com/blog/deep-work-female-entrepreneurs

29/07/2025

Same gold standards, with a cleaner, smoother experience. Come check it out!✨www.deehigdon.com

28/07/2025

Not all advice is good advice! Here’s how the numbers actually shake out:

↪️ Per-project pricing adds up fast. $1–5K at a time, with no long-term strategy or continuity. Plus, you've got to account for start-stop delays and repeated ramp-up costs.

↪️ Hiring a marketer in-house comes with a hefty price tag. $70K+/year on average, plus benefits, onboarding, and a big commitment.

↪️ Freelancer marketplaces?
You're trusting someone you’ve never met, with no guarantee on quality, follow-through, or fit. The hourly rate might look cheaper upfront, but you often spend more in the long run: managing the process, fixing work that misses the mark, or starting from scratch altogether.

✨ A marketing consultant brings:

✔️ Strategic direction
✔️ High-quality ex*****on
✔️ Consistent, trusted support
✔️ One partner who truly knows your business

All at a predictable monthly rate!

Ready to explore your options in more detail? I’m here to help. We can chat anytime in a free discovery call, with no pressure or commitment.

🗓️ Book online today: https://hello.dubsado.com:443/public/appointment-scheduler/5e9e10b9d1b450128408baa9/schedule

Because ultimately, whether you choose to work with me or not, you should feel secure and confident about the solution you're investing in.

17/07/2025

I recently joined the Canadian Women's Chamber of Commerce! Being a member gives me the chance to learn directly from other successful female leaders and build a stronger foundation for my business, so I can ultimately better serve my clients.

I'm excited to bring the resources and lessons I'm gaining into the work I do!

Curious about the benefits of being a member? Feel free to reach out. I’d be happy to share my experience so far.

25/06/2025

Why pick a marketing consultant? Here's what it comes down to. ✨

19/06/2025

💡 DIY marketing seems like a great idea... until it’s 9 pm and you’re still tweaking posts instead of catching up on sleep. Here's what handling it all solo 𝘳𝘦𝘢𝘭𝘭𝘺 costs you: