Roughley Speaking Communications

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Roughley Speaking Communications We help you find your brand voice and make sure it’s heard.
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Roughley Speaking Communications builds customized marketing plans that are designed to drive business and make a positive impact to your bottom line. Campaigns reach your targeted audiences through social media, publicity, strategic marketing, advertising and more and we make sure conversations continue, building loyalty and enhancing reputation. Our services range from annual partnerships to sin

gle turnkey solutions for small, medium and large businesses. Roughley Speaking provides:
Consulting and Brand Strategy
Copywriting and Marketing Communications
Social Media Advertising, Management and Training
Reputation Management
Online Auditing
Public Relations
Graphic Design
Social Photography
Custom Services and Value Driven Packaging


Areas of Expertise:
Hotels and Resorts
Travel
Real Estate
Health and Wellness
Food and Beverage
Retail
Small Business
Non-Profit

"The best way to thank a mentor is to pay it forward, by becoming a mentor yourself." – AnonymousKlaus Tenter was Lisa’s...
11/07/2024

"The best way to thank a mentor is to pay it forward, by becoming a mentor yourself." – Anonymous

Klaus Tenter was Lisa’s first mentor, whose influence guided and helped build confidence, providing navigation through significant life changes like a new job, a new country and a marriage that has withstood the test of time.

In the journey of personal and professional growth, having a mentor can make all the difference. A great mentor is not just a guide—they become a trusted confidant, and sometimes, even a part of your extended family. They provide invaluable wisdom and support, shaping not only your career but sometimes, your life, as Klaus did for Lisa. Klaus passed away recently and will be forever remembered by those who had the privilege to work for him.

Thank you to all the mentors out there who dedicate their time and wisdom to others. The impact is profound and far-reaching.

Unlock the potential of LinkedIn with these five tips. Discover why having an active LinkedIn profile is essential for p...
09/07/2024

Unlock the potential of LinkedIn with these five tips. Discover why having an active LinkedIn profile is essential for professional networking, career opportunities, personal branding and more.

Boost your online visibility by optimizing your brand for voice search. Capture more traffic from voice-activated device...
04/07/2024

Boost your online visibility by optimizing your brand for voice search. Capture more traffic from voice-activated devices by enhancing your content! How? Use natural language and conversational keywords, ensure mobile-friendliness, create concise and informative answers, and optimize for local search.

🎉As we celebrate 18 years of Roughley Speaking Communications, read more about our history from RSC principal, Lisa! 🎉“R...
02/07/2024

🎉As we celebrate 18 years of Roughley Speaking Communications, read more about our history from RSC principal, Lisa! 🎉

“Reflecting on our journey, it’s hard to believe how far we've come. Being married to a hotelier meant moving frequently, so creating a niche for myself that could travel with us was paramount to having a career. I was fortunate to work for an amazing businesswoman and PR pro during my early years in Las Vegas. She mentored me, encouraged growth and gave me the confidence to fly. This week, I’ve been thinking a lot about the evolution of, what has now become, a family business. Building client partnerships that oftentimes turn into long-lasting friendships, fills my cup right up.

Special recognition to the incredible individuals who have been pivotal in the RSC journey to date: To Michele Madole and Barb McGettigan whose talent and support from the very beginning helped build our foundation. To Sherry Brock, a true sister in spirit, who believed in me and left a rewarding career in non-profit to bring with her leadership, creativity and kindness, and helped celebrate our growth periods and provided strong shoulders through challenging times.

To our most awesome Amy Brown whose work ethic, loyalty, killer organization skills and attention to detail continue to keep us on course. To Erica Giroux and Bryanne Geary who continue to grow and flourish as integral parts of our creative team and to our amazing interns whose enthusiasm and hard work have enriched our team. Finally, to Mallory Roughley whose leadership and uber marketing talent, coupled with support and dedication to our team and clients truly inspires me each and every day.

From Vegas to Victoria, our journey has been filled with memorable milestones. I’m excited to see what the next 18 years will bring.”🚀

High-quality, compelling copy not only communicates your brand's value but also drives conversions and boosts SEO. Need ...
26/06/2024

High-quality, compelling copy not only communicates your brand's value but also drives conversions and boosts SEO.

Need help crafting the perfect website copy? Reach out to our team for copywriting services that make your brand shine.

Summer has arrived here on Vancouver Island! Whether you're exploring the stunning beaches, hiking through lush forests ...
24/06/2024

Summer has arrived here on Vancouver Island! Whether you're exploring the stunning beaches, hiking through lush forests or enjoying local festivals, there's no better place to soak up the summer vibes. What’s your favourite way to enjoy the season?

Image via Destination Greater Victoria

Today, we honour National Indigenous Peoples Day. At Roughley Speaking, we stand in solidarity with the Indigenous peopl...
21/06/2024

Today, we honour National Indigenous Peoples Day. At Roughley Speaking, we stand in solidarity with the Indigenous peoples of Canada.

We acknowledge the lək̓ʷəŋən peoples on whose traditional territory we live, work, and play, as well as the Songhees, Esquimalt, and W̱SÁNEĆ peoples whose enduring connection to the land continues today. We pledge to continue to listen to and respect our Indigenous communities, today and every day.

Boost your engagement and reach with carousel posts. They allow you to tell a story and keep your audience swiping for m...
13/06/2024

Boost your engagement and reach with carousel posts. They allow you to tell a story and keep your audience swiping for more, increasing interaction and time spent on your content.

Let us introduce to you to our client, Residence Inn by Marriott Calgary Downtown/Beltline District. Located in Calgary'...
11/06/2024

Let us introduce to you to our client, Residence Inn by Marriott Calgary Downtown/Beltline District. Located in Calgary's vibrant Beltline district, this hotel offers an exceptional experience for both business and leisure travelers.

With spacious suites featuring fully equipped kitchens and stunning city views, Residence Inn Calgary Downtown/Beltline District ensures every guest feels right at home.

We are proud to support their amazing team in their mission to provide top-notch hospitality. Here's to continued success and memorable guest experiences!

Ready to level up your LinkedIn game? An optimized LinkedIn business page is critical for building a strong brand presen...
06/06/2024

Ready to level up your LinkedIn game? An optimized LinkedIn business page is critical for building a strong brand presence and attracting the right audience. To optimize your business page, complete all profile sections, use a high-quality logo and engaging cover photo, and post valuable content regularly.

Collaboration truly brings out the best in all of us. That’s why we're proud to partner with the talented Greg Thorne of...
04/06/2024

Collaboration truly brings out the best in all of us. That’s why we're proud to partner with the talented Greg Thorne of Thorne Creative.

Greg founded Thorne Creative in 2013 and specializes in crafting unique brand identities, delivering a wide array of design services. From logo design and custom illustrations to digital and print layouts, Greg's creativity knows no bounds.

At Roughley Speaking, we value our strategic partnership with Thorne Creative and look forward to helping our clients build their brand identity, together.

Greg shares our enthusiasm: “I've been so fortunate to be able to forge a partnership with Roughley Speaking! Working alongside Lisa, Mallory, and Erica continues to be a source of joy - we all seem to operate on a similar vibration and our work ethics align which makes for dreamy teamwork!”

We appreciate you, Greg!

Team building is essential for success! At Roughley Speaking, we value building strong bonds and camaraderie among our t...
28/05/2024

Team building is essential for success! At Roughley Speaking, we value building strong bonds and camaraderie among our team members. That's why we come together every month for a lively session of games before our meeting.

Mallory recently created an entertaining Scattergories-inspired game that brought us all so much joy! Check it out here and join the fun.

The number one way to capture the right audience? Authenticity. By staying true to your brand's identity and values, you...
19/05/2024

The number one way to capture the right audience? Authenticity. By staying true to your brand's identity and values, you can stand out in a crowded marketplace, cultivate a loyal community and foster lasting relationships with your audience.

Mount Mercy University, where Lisa serves as the Alumni Board President, recently wrapped up their fundraising challenge...
17/05/2024

Mount Mercy University, where Lisa serves as the Alumni Board President, recently wrapped up their fundraising challenge, . An impressive total of nearly $150,000 was raised in just one day!

Lisa takes immense pride in serving her alma mater and supporting current and future students. Do you also volunteer in your community? Share your cause with us in the comments below.

Juggling engagement, reputation management, content creation and ad strategy alongside other business tasks can feel lik...
14/05/2024

Juggling engagement, reputation management, content creation and ad strategy alongside other business tasks can feel like a daunting task. That's where we step in. Let Roughley Speaking lighten your load with our range of tailored solutions, designed to support your business goals effectively.

Happy Mother's Day to all the incredible moms and nurturers out there, who inspire us every single day. A special shout ...
12/05/2024

Happy Mother's Day to all the incredible moms and nurturers out there, who inspire us every single day.

A special shout out to our very own, Lisa, whose compassion, strength and love light up our lives. We appreciate you!

LinkedIn newsletters offer significant value to your brand's content strategy. Enhance engagement, establish expertise a...
06/05/2024

LinkedIn newsletters offer significant value to your brand's content strategy. Enhance engagement, establish expertise and nurture meaningful relationships with your audience by providing valuable insights directly to their inbox. Our top tip? Select topics that reinforce your role as a thought leader in your field.

For example, our client The Parkside Hotel & Spa recently shared a piece highlighting work-related travel and must-visit attractions in Victoria, enriching the experience for their business travel guests. Check out the newsletter at https://bit.ly/3JAmEep.

In honour of Mother’s Day month, we’re sharing a favourite recipe of ours. Whip up this tasty treat in a matter of minut...
03/05/2024

In honour of Mother’s Day month, we’re sharing a favourite recipe of ours. Whip up this tasty treat in a matter of minutes—ideal for busy moms or anyone on the go. Enjoy!

When aiming to connect with your brand's target audience, adopting their perspective in your content strategy is key. By...
24/04/2024

When aiming to connect with your brand's target audience, adopting their perspective in your content strategy is key.

By demonstrating how you address their needs and building trust, you pave the way for building a highly engaged audience.

Happy Earth Day! Today, and every day, we pause to celebrate the beauty of our beloved Vancouver Island. From its dense ...
22/04/2024

Happy Earth Day! Today, and every day, we pause to celebrate the beauty of our beloved Vancouver Island. From its dense forests to its rugged shores, every corner of this island paradise reminds us of the precious gift of nature. Let's commit to making every day Earth Day by nurturing and protecting our planet.

Leveraging Instagram stories and highlights is a game-changer for your brand—here's why:1️⃣ Instant Engagement: Stories ...
19/04/2024

Leveraging Instagram stories and highlights is a game-changer for your brand—here's why:

1️⃣ Instant Engagement: Stories offer real-time interaction, keeping your audience connected.
2️⃣ Show, Don't Tell: Highlights visually showcase your brand.
3️⃣ Amplify Visibility: With stories, you stay at the forefront of your audience’s minds, boosting brand recall.
4️⃣ FAQs Made Easy: Address common questions upfront in highlights, saving time and building trust with your audience.
5️⃣ Social Proof: Highlighting reviews and testimonials instills confidence in potential customers, driving your conversion rate up.

17/04/2024

Telling a story through high-quality photography and videography is one of the most impactful ways to capture attention and captivate your audience.

We’re so proud to have Tyler Cave as a strategic partner! Together, we craft content that brings your story to life and sparks inspiration, just like this showcase video reel created for our client, Residence Inn by Marriott Calgary Downtown/Beltline District.

Feeling like your brand is in need of a refresh but don’t know where to begin? We’ve got you covered with our online aud...
15/04/2024

Feeling like your brand is in need of a refresh but don’t know where to begin? We’ve got you covered with our online auditing services. We take an in-depth look at your online presence and evaluate the efficiency, consistency, timeliness and visibility of your content, providing suggestions and guidance for improved online growth. Connect with us today to get started!

Today, we highlight our client Whistler Village Inn + Suites, where comfort and convenience meets adventure. Located in ...
10/04/2024

Today, we highlight our client Whistler Village Inn + Suites, where comfort and convenience meets adventure. Located in the heart of Whistler Village, this suite property offers a great mountain escape.

Have you heard of deep sales? It's a proven strategy that leads businesses to success by concentrating efforts on nurtur...
08/04/2024

Have you heard of deep sales? It's a proven strategy that leads businesses to success by concentrating efforts on nurturing relationships and understanding buyers' perspectives through research. The strategy includes a framework that highlights three key habits directly linked to increased sales success rates. Learn more from LinkedIn at https://bit.ly/43AoMfK.

Today is National Sourdough Bread Day. Here in Victoria, we’re fortunate to have great local bakeries that offer all kin...
01/04/2024

Today is National Sourdough Bread Day. Here in Victoria, we’re fortunate to have great local bakeries that offer all kinds of fresh-baked breads and treats. At Roughley Speaking, we especially love Working Culture’s sourdough! They’re conveniently located on Douglas near Bay.

Meet Jessie Inchauspé, the incredible woman behind Glucose Goddess. We're loving her content, which educates and empower...
25/03/2024

Meet Jessie Inchauspé, the incredible woman behind Glucose Goddess. We're loving her content, which educates and empowers her audience to get to know their bodies and shares tips on how to keep your glucose levels balanced for optimal health and vitality

Discover the magic of social media hooks, attention-grabbing techniques that draw your audience into your content from t...
20/03/2024

Discover the magic of social media hooks, attention-grabbing techniques that draw your audience into your content from the get-go.

Here's how to use them:

1. Start with a compelling question or statement that piques curiosity.
2. Incorporate storytelling to create an emotional connection with your audience.
3. Offer valuable insights or teasers to entice your audience to keep reading or watching.
4. Experiment with different formats like lists, quotes or cliffhangers to keep things fresh.

The key is to make your audience feel compelled to engage further.

Happy St. Patrick’s Day! In honour of the day, our team member, Mallory, shares her favourite photos taken at the Cliffs...
17/03/2024

Happy St. Patrick’s Day! In honour of the day, our team member, Mallory, shares her favourite photos taken at the Cliffs of Moher. Wishing you a fun-filled day!

Take your social media skills to new heights with our comprehensive training and support package!This service includes a...
15/03/2024

Take your social media skills to new heights with our comprehensive training and support package!

This service includes a Yearly Planner Guide, 12-Month Content Calendar, and Essential Tools & Best Practices.

Plus, enjoy a personalized one-hour Zoom training review session.

Ready to level up? Let's connect!

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